Black Friday 2025 broke records—but what’s really behind the $44.2 billion Cyber Week surge? In this episode of the PlayAbly Podcast, we cut through the headlines to unpack what actually drove this year’s growth. Was it real demand… or just higher prices? Which brands won (and why), who quietly lost, and what it all means for December and the overlooked but crucial Q5 window in January.
We’ll cover:
If you’re building for Shopify retention, VIP programs, or trying to drive deeper post-purchase engagement, this one’s for you. You’ll also learn how ecommerce gamification and shoppable games can turn the December-January dip into a high-value loyalty loop.
Links we mention:
👉 PlayAbly — Your partner for Shopify gamification and conversion-driven experiences
👉 Explore customer loyalty programs that work beyond BFCM
👉 Build your own ecommerce quizzes and gamified experiences for Q5
Subscribe and stay ahead—because this season isn’t just about sales. It’s about what happens after.
Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.
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