How do you turn an idea into a growing streaming business? It takes more than just great content—and our guest speakers know it well.
In this episode, David Guinan (General Manager at Major League Table Tennis) and David MacPhie (Global Sales Director at Accedo One) dive into the must-ask questions and practical decisions every organization faces before going to market:
Is there real demand for your service? What monetization model makes the most sense for your content? How should you split your first-year investment? And which tech is the best fit for a greenfield project like this?
With firsthand stories from launching, running, and advising OTT platforms, they unpack what works, how needs evolve as your service hits key growth milestones, and what they’d do differently if they were starting all over again.
00:58 - What are the first things you consider when starting an OTT service?
04:38 - How should a startup/nascent video service go about making decisions to define their OTT technology strategy?
11:55 - How do you build a brand and tackle marketing as a new service?
17:28 - What are the most useful/critical analytics data points?
23:10 - What to focus on when you have a running service?
40:35 - How do you budget for your service among technology, operational team, marketing, etc.?
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Paper Ghosts: The Texas Teen Murders
Paper Ghosts: The Texas Teen Murders takes you back to 1983, when two teenagers were found murdered, execution-style, on a quiet Texas hill. What followed was decades of rumors, false leads, and a case that law enforcement could never seem to close. Now, veteran investigative journalist M. William Phelps reopens the file — uncovering new witnesses, hidden evidence, and a shocking web of deaths that may all be connected. Over nine gripping episodes, Paper Ghosts: The Texas Teen Murders unravels a story 42 years in the making… and asks the question: who’s really been hiding the truth?
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com