From zero to 100K subs: Building a streaming service that scales

How do you turn an idea into a growing streaming business? It takes more than just great content—and our guest speakers know it well.

In this episode, David Guinan (General Manager at Major League Table Tennis) and David MacPhie (Global Sales Director at Accedo One) dive into the must-ask questions and practical decisions every organization faces before going to market:

Is there real demand for your service? What monetization model makes the most sense for your content? How should you split your first-year investment? And which tech is the best fit for a greenfield project like this?

With firsthand stories from launching, running, and advising OTT platforms, they unpack what works, how needs evolve as your service hits key growth milestones, and what they’d do differently if they were starting all over again.

00:58 - What are the first things you consider when starting an OTT service?

04:38 - How should a startup/nascent video service go about making decisions to define their OTT technology strategy? 

11:55 - How do you build a brand and tackle marketing as a new service?

17:28 - What are the most useful/critical analytics data points?

23:10 - What to focus on when you have a running service?

40:35 - How do you budget for your service among technology, operational team, marketing, etc.?