Featuring Vijay Sajja (Founder and CEO of Evergent Technologies) and Michael Lantz (Co-founder and CEO of Accedo), this episode dissects the critical shift from pure subscriber growth to sustainable monetization in video streaming. The conversation explores the resulting challenges and delves into potential future monetization options that can effectively balance revenue generation and user experience. Vijay and Michael also touch upon the vital role of analytics and usage data in unlocking successful OTT monetization and share the hyper-critical success factors that, based on their experience, are often overlooked by streaming providers and can hinder a profitable business.
00:56 How can OTT services balance monetization and user experience to maximize revenue while retaining subscribers?
02:57 How can frontends/UX's affect user choices when it comes to subscriptions?
08:36 How will subscription tiers change or trend in the next 3-5 years?
18:20 What role does data and analytics play in the future of OTT monetization?
29:50 What are some aspects when developing or operating an OTT service that are hyper critical, but often not considered?
Popular Podcasts
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!