October 7, 2024 • 48 mins
Unlock the secrets of true financial freedom as we sit down with Jordan Stiefel to explore the transformation from a sports enthusiast to a passive income expert. Discover how his journey through business analytics and sports management led him to recognize the pitfalls of a traditional career path and embrace the opportunities within passive income. We unpack the importance of surrounding ourselves with trustworthy mentors to navigate today's complex financial landscape and find authentic opportunities for growth and success.
Building trust and fostering deep relationships aren't just buzzwords—they're the foundation of any successful partnership. Jordan and Mason share their personal experiences of moving from skepticism to collaboration, emphasizing the role of predictability and integrity in developing meaningful connections. They highlight the crucial elements of creating a legacy through passive income, achieving freedom and flexibility, and the invaluable guidance supporting personal growth and realizing long-term goals.
It's not just about the money—it's about building systems that work for you and finding passion through service to others. Jordan and Mason share insights into leveraging existing systems for wealth, stressing the importance of mentorship and learning from those who've paved the way. Whether it’s balancing personal commitments with professional ambitions or embracing the challenges of self-discovery and personal growth, this episode is a call to action to align your actions with your values and find joy and fulfillment in both work and life.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What is going on?
Plain Injured community.
This is Mason coming at you.
I am here with a really goodfriend of mine, a comrade, a
business partner, I don't knowwhat else.
Are you to me, Jordan?
A lot of things, and we're hereto have a discussion.
Jordan Stiefel, you know we'llshare a little bit of his
(00:23):
background.
Maybe that's where you can kickoff.
Jordan is just sharing a littlebit of your background, your
history, our history, kind ofhow we met, and we're here to
have a discussion.
A lot around kind of wealthdevelopment, developing residual
passive streams of income andsome of the things that we've
learned together and some of themindsets that we have.
(00:46):
So, Jordan, I'll kick it overto you.
Speaker 2 (00:49):
Sounds good.
Thanks, mace, I appreciate youhaving me on and I was just
chatting more with you and it'salways a pleasure to get time
with you.
So yeah, a little bit of abackground that I have for
myself.
So I actually I grew up kind ofnot too far from me, I guess,
in kind of the Wisconsin areanear Madison, and grew up and
(01:13):
went to school and college outin Iowa.
I double majored in businessanalytics and sports management.
So my dream right I alwayslearned this growing up right
was to if you find something youlove, you never work a day in
your life.
So I love sports and not beingsix foot five or not having the
physical traits to help me outmake it professionally right.
(01:35):
Decided I'm going to use mybrain.
So decided I would kind of useboth the majors and degrees to
kind of help me get into the newevolving sports landscape where
there's a lot of hype aroundanalytics and trying to
competitively be the best we canbe, and so decided to pursue
that route.
I had a great time, had somereally fun experiences working
(01:57):
with some college basketballteams an MLB team just working a
little bit around that anddabbling just working a little
bit around that and dabbling and, yeah, coming out of school I
actually didn't pursue goinginto working with a professional
team and part of the reason whyand this just never really
clicked with me in college is Ihad a lot of fun but I just was
super blessed growing up to havemy dad around and sports and I
(02:19):
always valued family time andnever really clicked with me
that working you for a pro orcollege team meant I was going
to be working nights andweekends.
So I decided to still stay insports work actually for a
footlocker corporate, coming outof school and did some fun work
(02:39):
with athletes and running theirsocial media pages and a bunch
of different stuff.
But yeah, that actually kind ofled me to the story and where I
was able to meet you, mace wasin college a bit.
You know I was kind of alwaysinterested in passive income,
had a little bit of an interest,you know right, in developing
(03:00):
other streams of income, butnever seriously really looked
into it.
And you know, once I kind ofhit my let's just say, my
honeymoon ended right a littlebit of coming out of college and
making a paycheck and thenrealizing with student loans and
all that that you know thepaycheck really didn't get me
too far, that I started to valuepassive income more and so
(03:21):
really started to really pursuethat.
Obviously, you know, kind of,like I said, was dabbling a
little bit, but that's kind ofthe area where I really pursued
getting to know you more andgetting to kind of hear my story
, and I I just was veryfortunate to that.
You let me into kind of yourlife and your background and
what you were like, and I was alittle bit let's just say I was
(03:42):
a little bit hesitant to alwayspursue you or people, because
you know I learned growing up,right, that it's important If I
want to learn how to throw afootball.
You know really well, and I hadthe opportunity to learn from
Pat Mahomes versus Dan down theroad.
I'm going to pursue Pat Mahomes, right, you want to surround
yourself with people who aresome quality people, and so it's
hard though, because it's hardin today's society and I don't
(04:04):
know if you feel this way too,mace, but you know it's.
How do you know you're not likegetting scammed by someone?
How do you know you're not?
People don't always have theirbest interests in mind, and you
know so for me.
I think I just really took somequality time to get to know you
and learn more about you andwho you are and your values and
know.
Once I really pursued you, I Irealized, yeah, like you guys
(04:26):
got the lifestyle I want, Ireally follow up and so that's.
You know where we're at today,has been able to kind of just
get your back pocket and learn alot from you and we're grateful
for your time.
How you're, my wife, my kidsand you know myself obviously
grateful for your time.
But you know I'd love to youknow huss high a little bit
about that uncomfortabilityright as trying to figure out
(04:47):
where to go, who to follow, andI think that's a huge area.
I'd love to pick your brain alittle bit on that too.
Absolutely, man.
Speaker 1 (04:53):
Well, so so good.
And I think you know, arguablyfor a lot of people, there's a
pretty large percentage ofpeople that are love sports,
loves professional sports.
I mean, we're in the middle offootball season right now, so
football is just yearning foryour attention.
Uh, remember, uh, this is a keypoint around attention.
(05:15):
These people are paid millionsand millions and millions of
dollars.
They're professionals to grabyour attention in life, right,
yeah and so and you come from anathletic background, like I do,
and so I think, a lot of waysdata, analytics, sports
management you were chasing whatI would call a dream job for a
lot of young, young athletic men.
(05:37):
Yeah, and so I.
You say you were skeptical of me.
I was equally skeptical of you,bro.
I'm like, why would you want todo anything else?
You're, you got the dream.
Like you were skeptical of me.
I was equally skeptical of you,bro.
I'm like, why would you want todo anything else?
You got the dream.
Like, you're chasing the dream.
Yeah, you know what I mean.
Like you were a high caliberathlete all the way through
college.
Right, you played, did you domultiple sports when you were in
college?
Speaker 2 (05:58):
Primarily focused on track, Dabbled a little bit with
trying to get into football butrealized I wanted to keep my
body.
Speaker 1 (06:04):
Yeah, sure, but you're, you're an athlete and
you did like badger sport, youknow, you did all of that.
You're, you're, you know,involved quite a bit.
And so sometimes I think Iheard Steve jobs say this he
said people don't know what theyreally want until they know
what they can have.
And I think you and I wereprobably similar in the light
(06:34):
that we both realized that our,our life, we didn't want it to
be dictated by somebody else'sdecisions, by somebody else's
you know, somebody else's,somebody else's ability to
promote us or somebody has toleave the company for us to get
to the next spot.
We wanted to be in a positionwhere we could have autonomy,
(06:55):
and that takes a level ofmaturity.
And I think when we first met,transparently, you weren't there
, right, you were young, youwere still going through school,
and so we had more of a verypassive relationship in the
beginning for the first fewyears, and that was fine,
because I wasn't, you know?
we were feeling.
You know, it wasn't about that.
To me it wasn't we were tryingto get anything from anybody, we
(07:17):
were just we were trying.
And then there came a pointwhere you're like man, I'm
really serious now, and you wentfrom being just curious to like
I'm serious, I want to makesome changes, and um, and so
here's what I found back in theday when we were, when, when
back in before the internet,what used to happen is you would
(07:38):
shake somebody's hand and youwere trustworthy until proven to
be guilty.
And ever since social media andthe internet and I'm not saying
this is necessarily all bad,it's just the reality you are
now guilty until proven to betrustworthy.
(08:00):
So true, and so it took timefor us to bridge that
relationship.
And here's what I think.
What worked for us is there wasone thing that you and I both
know knew.
We knew we trusted our owndecision-making process.
(08:21):
We trusted that.
I know when I see major, majorred flags from somebody and I'm
going to run, but we trusted thedecision-making process that we
had and that allowed us to toto build it.
Did we agree on everything?
Absolutely not.
I remember multipleconversations of disagreement
and struggle.
(08:42):
Still today, we disagree onthings occasionally.
Right, and you're.
I mean, you're a thinker,you're a processor, you're a
data guy.
Right, You're like a deep, youknow you can.
You can overthink a lot ofthings if you want to.
Right, and I'm kind of anaction guy.
I like just go get it done, andand.
But we balance each other outwell actually in that way.
(09:02):
So, um, but over time, I thinkthat relationship just started
to deepen.
So it takes time.
Trust can't be built in oneconversation online.
Trust can't be built in one oneinteraction with somebody at a
store.
Uh, trust gets built over time.
And here's what has to happenfor both ends Uh, your word is
(09:23):
your worth and your worth isyour word.
There has to be consistencybehind things, and here's what
I've seen from you, Jordan,Multiple years you say what
you're going to do, you saysomething.
You're not perfect, you mightmiss the mark in terms of the
exact goals you're trying to hitor the exact things you're
trying to execute on, but yougive the effort.
(09:44):
Or, if you're going to besomewhere, you show up, you're
predictable, and and that's thatbuilds trust in all
relationships.
And I find wealthy people,people who've created high
levels of success, want to helpa lot of people.
The problem is, most people areunpredictable.
How can I help somebody who isunpredictable?
Speaker 2 (10:04):
so here's a couple thoughts yeah, no, it's so true,
I, I love it and that's, Ithink, part of it too in my mind
.
It's just it's about legacy,right, like you, you you have
one life right, so you know youmight as well try to give it
your all.
And you know, I think that's, Ithink that's a huge thing and I
, I realized that a lot too,like, just like, eventually, you
(10:27):
know so, when we first met,like you said, like I was kind
of just trying to figure thingsout and explore, and I think
part of it too, it's just, I wason a really solid path of
living that dream job Right, andand I think, uh, I never really
realized the gravity, uh kindof behind building passive
income in your 20s and 30s andjust how it obviously takes time
(10:47):
to scale stuff and you know, ifyou can build it at any point,
right, like it's going to be alittle bit harder too, but the
flexibility that allows for youto have, right, and you you've
been able to see that too,obviously with your family and
you know, having that thatflexibility and time to be able
to kind of hang out with Liamand obviously you know, um,
(11:08):
another one here any day.
So, um, you know, I thinkthat's just one thing that I,
thankfully I I came to realizeright now.
A lot of that's props toobviously just talking to people
like you or just asking forhelp.
Um, I think that's that's hardsometimes as a as a guy to to
ask for help.
I think that's hard sometimesas a guy to ask for help.
And I'd love to pick your braina little bit on that too, of
(11:28):
just like, how did you humbleyourself to ask for help, to
want to?
Because I think, right, as aguy, we want to know the
shortcut and what's the best wayto do it.
We don't want to seem weak, wedon't want to, we want to figure
things out on our own and we,we, you know there's pride
behind it, but in reality, likeI would never be where I'm at if
(11:50):
I, you know, didn't eventuallyrealize, all right, mason, mason
for me in my life and where Iwant to go was honestly kind of
the solution to be able to ask.
So I'd love to pick your brainalso on that a little bit more.
Speaker 1 (12:01):
Yeah, well.
Well, it's interesting, youknow we have.
You and I both have toddlersnow, right, and what do we?
What do we want a toddler to do?
If they're really strugglingwith something is to ask for
help.
We're teaching, hey, ask forhelp, right, but what's the
human nature?
Struggle.
(12:22):
The human nature is to struggleand then get frustrated and get
angry.
And it's a small imagery of whatI see it for 30, 20, 30, 40
year old adults doing.
They hear here and I'm justbeing pretty blonde, but like
here, they want to spend moretime with their family here.
(12:43):
They don't want to strugglewith the bills, they want to
travel, and what they're doingis they're beating their head
against the wall with a job andthey think this job is going to
give them their charity, theirfulfillment, it's going to give
them their passion, like yousaid it's going to be.
I'm not going to feel like I'mworking a day in my life because
I love what I do.
(13:03):
And we had to challenge you onthat thinking right, that was a
big paradigm for you and it'sjust not fair to a job.
A job is not designed to dothat.
But here's what is designed todo that Wealth, wealth in
relationships, wealth infinances, wealth in your health.
(13:28):
When I think about changing theway we see the world, it's about
changing from a scarcitymindset to an abundance mindset,
and so, for me, I think whatdrove me to go ask for help was
more of a fear of what I didn'twant than a desire of what I did
(13:50):
want.
I'll be honest with you I,still today, typically won't ask
for help from my mentors and,by the way, that's a big point.
Please never seek mentorshipfrom somebody who isn't gaining
mentorship in their life.
Please never get counselingmental health counseling from
somebody who isn't gettingmental health counseling
(14:12):
themselves, marriage counselingfrom somebody who isn't getting
marriage counseling themselvesRight.
But I'll be honest, I do notseek help until it hurts.
Still today, jordan.
Speaker 2 (14:27):
Yeah.
Still Guilty a little bit too.
Speaker 1 (14:32):
It takes pain.
And there's this old story thatyou and I have talked about of
a dog sitting on a nail.
And this young kid comes up tograndpa and he's like, hey,
grandpa, and they're talking,and he's on the porch and this
is a grandson, grandpa.
And he's like hey, grandpa, uh,and they're talking and he's on
the porch and uh, this is agrandson and he's talking to him
.
And all of a sudden the dogyelps and uh, and the kid kind
(14:54):
of looks over and they keeptalking.
The dog yelps again in a littlebit and eventually the kid's
like, grandpa, why does?
Why does the dog keep yelping?
And the grandpa's like, oh, oh,the dog's sitting on a nail.
And the son's like, uh, okay,why doesn't the dog get up?
And the grandpa says because itdoesn't hurt bad enough.
(15:17):
And I think that is when Idecided I'm going to start
getting help.
And still, in my journey ofwhere we are today and the areas
we want to grow in and thethings we want to develop and
the things we want to improve in, even though we have created
some level of success in a lotof areas, it takes pain for me
to really want to go seek thatperspective and seek that help.
(15:38):
Now, fortunately, some of thethings that we've put in place
in our relationship issystematic counseling sessions,
touch points, and because ofthat now it's like, hey, monthly
we're going to have a touchpoint, or weekly we're going to
have a touch point.
So it kind of creates, curatesa little bit of that.
So I think you can also buildsystems in your life for help.
You can just say I'm going toset a cadence and I'm going to
(16:03):
consistently do that.
But yeah, there's a fear ofunknown, there's a fear of being
exposed, there's a fear of youknow.
We should know by now.
How many times have you and Italked about that?
Right?
Yeah, but I just I guess I wantto normalize it for everybody
listening hey, it's okay, that'sit, that's a normal thing that
(16:31):
if you feel all these things,we've all been there, we've all
sit in that.
Speaker 2 (16:32):
We just choose to move past that.
What are your thoughts?
Anything you want to add inthere?
I mean, it's so good, so good.
It's funny too because,relating a little bit to you, we
talked about how it took me alittle while to realize, hey, I
really wanted to be serious andreally leverage you and what you
know to be able to buildsomething.
I think for me it's because Ihit a level of that pain, right,
and I, you know I tell peoplethis all the time of.
(16:55):
You know, I was a single guy inmy 20s who was making money
pretty decently and havingseveral promotions and moving up
right, like kind of the thestory right, like things were
good.
And as soon as you know it, I,you know I'm really quickly, I'm
married, uh, have a couple ofkids right away.
And you know, you get to thesituation too where you send
(17:18):
kids off to daycare and youwatch them, you know, cry at the
door and uh, you know, youwatch how your wife my wife's a
pediatric nurse, right, so nobusiness background but you know
she's around kids who arepuking all the time and all this
and, you know, currently justcaught a bug from something else
(17:39):
she's dealing with.
And it's that pain, it's thatwatching of man.
If, if I had built stuff sooner, when it was not, when it was
more comfortable, but I wasn'twilling to push myself Right,
it's, it's, it's realizinginstead of working out and
trying to stay healthy, you'rewaiting until you're you know
(18:00):
you're overweight and obese andyou're told.
You know you have health issuesand you need to start fixing it
now.
Speaker 1 (18:05):
Exactly, it's the, it's the principle right.
Dig the well.
When do you dig the well?
When you're thirsty.
Hopefully not.
Well, you can't, you won't beable to, you're done, you're
going to die digging the well.
You dig the well before you'rethirsty.
You dig it when you don't needit, you do it in advance.
(18:32):
And here's the other thing whatso?
What I got caught up in and Isee a lot of people in their 20s
especially get caught up inthis is they'll start something
or they'll consider doingsomething on the side, but they,
because of the the way we'retaught in the school system to
think about doing things, theythink they have to have it all
perfect before they start it.
They think they have to haveeverything in a line.
(18:54):
They think they have to havethe best idea possible.
They think they have to havethis perfect fit and this
perfect game plan, this perfectoutline right.
What they don't understand isthe value of failure and
learning and developing a skilland how that can compound in
your 30s, 40s, 50s and 60s.
(19:16):
What if you spent your entire20s just learning developing a
skill set of how to buildresidual income, passive income
outside of your career, withsome guidance in your life, with
good mentorship?
What if that's all you did?
You didn't create any results.
Your results all came from yourjob, but you just learned and
developed the skill set.
Well, now, by the time you'rein your 30s, even if you do have
(19:37):
kids and even if you are in asituation and I'm saying this
because this is exactly what youdid the point now where you
have the skill and the knowledgeand the mindset and the
attitude and the resources andthe relationships all set up in
your life.
Speaker 2 (19:54):
so, even though you have, but you have three kids,
right, yeah, three potentiallymore common oh, yeah, right yep,
you just moved into your 30s,not even actually yeah, yeah, so
by the time you're in your 30s.
Speaker 1 (20:14):
You now can build wealth based on the prior skills
you developed, and so manypeople measure wealth only by
money.
But it's a muscle.
Here's a great thing that Ithink would be really helpful,
and then I'll kick it over toyou to share and maybe pivot if
(20:34):
we want to.
Here's a great thing to thinkabout.
Speaker 2 (20:37):
Here's what I see a lot of people do.
Speaker 1 (20:39):
Oh, I don't have the capital to go start something.
Okay, because when they securepassive income, residual income,
they think go buy physicalassets.
They think go buy properties.
Nope, actually, that's not atall what Jordan and myself have
done.
So then they say, well, ifthat's not the case, I'm going
to just go pay off all my debts.
(20:59):
Okay, hey, I respect that.
We're huge believers in debtfreedom.
We're a huge believer in payingoff debts.
But here's the issue If youspend the next, let's say you
spend your 20s just paying offyour debts.
What you've done now is you'vegotten debt free, but you
haven't grown your wealthdevelopment muscle at all.
(21:19):
In fact, it's not beendeveloped.
It's like you haven't lifted aweight your entire life and now
you're going to go to the gymand start lifting weights.
It's like you haven't lifted aweight your entire life and now
you're going to go to the gymand start lifting weights.
It's going to take you anotherdecade to build the muscles up.
So what I would encouragepeople to do is run them in
parallel pay off debts and buildthe wealth development muscle
(21:40):
simultaneously.
Here's how you build the wealthdevelopment muscle
simultaneously.
Though you build it part-time,you get around the right people
who've created results and youdo it through little bits over
time and you be consistent andyou don't worry about their
results.
You don't attach your identity,like the job, world and school
(22:03):
teaches you.
Your identity is all about theresults and the title and the
status you have.
You attach your identity to whoyou're becoming, james clear.
You attach your identity.
I'm a learner, I'm developing amindset, I'm developing well
and I think if you can do that,man, can you set yourself up
great for the future yeah, sotrue, I, uh, I love your point
(22:28):
of the perfectionist.
Speaker 2 (22:29):
I'm not everyone's perfectionist, but I think, uh,
you know, in school it's veryeasy to grow up and, you know,
expect an a.
That's something I'm actuallytalking a lot with my 10 year
old right now.
Right is, you know, we gettears because we, we have a b
and it's like, hey, buddy, Iknow a lot of people are pushing
you or making you redo things,but like, did you try your best?
You know, did you try your best?
(22:51):
Did you learn?
Like, what have you learned?
What did you, you know, fromthis experience, how have you
grown?
And I think, you know, obviouslyrunning a business now has
helped me change that mindset,because I, you know, I was a
3.99 guy in GPA and I was a kidtoo that if I played like a
Madden season, right, and Iended up losing a game and I had
a 14-0 record, like season'sdone, 14-1, I don't want to be a
(23:13):
14-1 team.
I needed to quit the season andstart all over, right, because
it was all about perfection andseemed like the best he could be
.
And it's a dangerous game toplay.
It really is.
But game to play, it really is.
But, yeah, I'd love to pivot alittle bit to here, mason, ask
you a little bit because I thinkyou talked a little bit on this
of kind of like where you'vebeen able to go or where to go,
(23:36):
and I think one thing that heldme back was being that
perfectionist image a little bit.
Is I needed to have the rightidea to do something, I needed
to know what to do, or I needed,like you know, this wake up in
one morning.
This is what I'm doing, is I'mgoing to scale this.
You know, I think a lot of timestoo, that holds people back or
has held me back, was, you know,potentially and yes, I had a
(23:57):
little bit of a businessbackground, but not feeling
super comfortable of you know,hey, I don't feel a hundred
percent sold that I know how toleverage this alley or this
platform, and I'm not, I'm notready to go Right.
So, no, I I'd love if you'dtake just a couple of minutes
and explain to like, um, youknow, first off, like what, what
?
Just the background, what, whatwas it that you guys are
(24:19):
obviously doing?
And then helping us be able tomentor uh and be able to do uh,
and then, how have you overcome,because I'm sure you've had
these thoughts too of you knowit's.
You know I don't have that goodidea how to overcome it, you
know I don't have the bestbusiness background, but still
leverage it, you know, andobviously getting a little bit
more into e-commerce too andjust kind of like why that route
(24:41):
?
Speaker 1 (24:41):
Great question, yep.
So yeah, just to pivot rightfrom where you left off, is
e-commerce was the route we took?
Now, e-commerce is a massive,massive trillion dollar industry
Think Amazons of the world, soAlibaba's, if you're going
global, like it's a massivespace.
Okay, and there's a lot ofdifferent business models in
(25:02):
there and there's a lot of noiseout there around e-commerce.
But at the end of the day.
E-commerce is products beingsold online.
First thing I want to helppeople understand when it comes
to just that venture alone youselling products online is not
going to get you wealthy.
You developing, trading yourtime for money won't get you
wealthy.
What gets you wealthy isbuilding systems that produce
(25:27):
for you.
I don't believe we need to gomake money.
The money's already made.
You need to build systems formoney to come to you.
You need to produce that, andso when we think of e-commerce
Jordan and Jordan obviouslyknows this but what we've done
is we focus more on buildingsystems that products flow
through.
We don't own the products andtherefore it produces a residual
(25:48):
type of income.
Okay, so that's that point, butlet me backtrack on that
thought process.
Here's where it comes back to.
For me, it started with who Imet.
It started with meeting peoplewho had the life that Mason
wanted.
That was it.
(26:10):
I read the rich dad, poor dad,stuff.
I watched YouTube videos.
I was on social media.
I saw all the things aboutbecoming financially free,
retiring young, all of thatstuff.
I had never physically metsomebody until I was in my mid
twenties, and when I metsomebody who actually was living
(26:31):
the life that I wanted.
They had the marriage, they hadthe relationships they had the
time they were young, they werehealthy, they didn't worry about
money.
And then I said, okay, teach meeverything you know.
It wasn't teach me e-commerce,it wasn't teach me you know this
(26:53):
specific investment strategy.
It was teaching me everythingyou know that got you to the
life that you have today.
And, to be super honest withpeople, if Craig, who's one of
my mentors, would have told me,mason, I want you to go start
broccoli farming, I would havebeen like that's effing weird.
I don't like broccoli that much.
(27:14):
That doesn't make sense inWisconsin.
But, ok, got it.
Going to go do it.
Got it Going to go do it.
I was I.
Once I met people, it createdthe life that I wanted.
That was so different thancorporate America.
That was so different than anypro athlete I'd ever seen and
seen in their career.
I'd seen a life that I couldactually emulate and wanted to
(27:36):
live that then.
Then I said, man, just teach meeverything you know.
And it happened to be in thee-commerce space.
That was kind of the startingpoint and it took time.
It took time to get educated.
It took time to learn.
I had to have a very growthmindset.
I had to learn.
There's a lot of terminology.
I had no idea that what theywere talking about.
(27:57):
I have a business background.
My wife has a psychologybackground.
We had to.
I'll tell you, business schoolprepared me zero for running a
business.
Business school prepared mezero for building the life that
I actually wanted to create.
It didn't prepare me for that.
(28:17):
And here's what I realized andthis should hopefully help a lot
of people.
I don't know a single wealthyperson that retired, became
financially free in their 20sand 30s, who did not leverage an
existing system to get there.
It's not the people that goreinvent, create these new great
(28:39):
ideas that become financiallyfree in their 20s and 30s.
The people that come up withthese the Elon Musks and all
these people in the world thatcome up with these great
business ideas they're meant tobe entrepreneurs.
They were 18 to 20 something.
They were already in the game,playing the game.
They were meant to do that andmost of them didn't come
(29:00):
financially free.
They don't care.
They'll live in their car inthe street.
They don't give a rip.
They got an idea.
They're going to run it throughthe end.
Most of us aren't that way.
Everybody I've met and I havedozens, if not hundreds of
people and you've met a lot ofthem, jordan who've become
(29:22):
financially free in their 20sand 30s.
You're my witness.
This isn't folklore.
This is real people, realrelationships.
They all leveraged existingthings that were already out
there, didn't reinvent the wheel, took somebody else's knowledge
and experience on how to do itand duplicated it and scaled it
no, exactly, yeah, those peopleall breathe right, they're all
(29:45):
alive, they're, they're realpeople.
Speaker 2 (29:46):
I think, uh, you know , I think I think one thing
that's that's challenging too,that I always see, and
everyone's got their ownpassions right, and I think, uh,
you know, e-commerce might havebecome something that you've
become a lot more interested nowthat you're kind of in the game
, right, you kind of know itmore, but initially you're, you
know, you weren't thrilled,whether it was just e-commerce
(30:08):
or broccoli farm or however.
Right, like you just wanted theend result and I think, you know
, I think it's a hugeperspective shift because it's,
you know, I know we're using alot of analogies to like working
out right, but like you know,it's it's wanting that six pack
and doing what it takes to getthe six pack, whether that means
you're doing a ton of curls oryou're doing right, like, like
(30:28):
things that are like reallychallenging you or pull ups or
that type of stuff, or just likeright, like whatever you're
supposed to do to get that,rather than be like you know,
I'd like a six pack but like Igot to only do it via planks,
like that's the only way that Ican get them.
Speaker 1 (30:48):
You know 100.
You need to be passionate aboutthe life you want to create or
the life you don't want to havein five to ten years from now,
and you need to be tied hard tothat and you need to be really
flexible on the path to getthere there's not a single
person in the gym that has thebody type that most people want
to have, that I know that.
Doesn't try new things all thetime, switching it up, doing
(31:12):
hard things, doing things thatare uncomfortable, because if
you do the same workout over andover again and you just keep
doing that, your body willactually start to break down
because it will hurt.
That's why baseball playersthrowing pitchers are bound to
hurt their shoulders becausethey're doing the same motion
over and over again and that, inits way, is not healthy.
(31:34):
So, at the end of the day,you're so right, jordan.
You just need to be so flexibleon the path.
When you know the outcome, bepassionate about the outcome.
Now, here's what I'm prettyblessed with.
Maybe you're starting to becomethis and you can speak for
yourself.
I have become passionate aboutthe methodologies that we've
(31:56):
used to develop wealth andhere's what I believe, the
reason I became passionate aboutit.
I played soccer my whole life.
Why was I passionate aboutsoccer?
Because I worked so flippingpassionate about it.
I played soccer my whole life.
Why did I?
Why was I passionate aboutsoccer?
Cause I worked so flipping hardat it.
I think we become passionateabout things we work really hard
at prior to meeting your wife?
(32:17):
Were you passionate about themarriage you have today as
passionate as you are today?
Nope, you're more passionateabout your marriage today than
you were in the past.
Right, why?
Because you're working reallyhard at it, things that we, the
science behind passion is.
You don't, you're not born withit.
You go work at it and youcreate passion.
As you work hard at things, youget really good at things and
(32:39):
you put you invest blood, sweatand tears in something.
You become passionate about it,and that's why people say crazy
things to me, like I love myjob, I'm so passionate about it,
and I get where they're comingfrom because they invest they've
invested a lot of hours oftheir life into it, so I get
where the science in their brainis telling them they're
passionate about it.
Here's the question, though isit getting you the life you want
(33:01):
?
Are the things you'repassionate about today going to
create the life that youactually want and the actual
passionate life you want tobuild?
And if they are, then keepdoing what you're doing.
But if they're not, man, youmight need to shift.
You might need to gain someperspective.
You might need to get some help.
Find some people that havecreated some of those things
(33:22):
yeah, I, I think, uh, it's.
Speaker 2 (33:24):
It's funny Because I think sometimes too, as you
become an expert, right, or youbecome very knowledgeable in
something, I think our humannature is we'd like to give back
.
I really do think a lot ofpeople like to help others
because you have a specialfeeling.
That's why charities are so big.
That's why you look at some ofthe biggest, wealthiest people
in the world and they just don'tkeep it all to themselves.
Right, because there's a biggervision At some point you can't
(33:47):
have.
You know you can't buyeverything and you know money
doesn't truly, you know, buy youhappiness.
It does.
Like, you know, money is a goodreward, right, because it does
allow you some flexibility andstuff, but at some point, like
the truly the true top 1% of thewealth, right, like they like
to give back and I think part ofthat comes because of they know
(34:07):
they have an expertise thatthey can share with the world
and benefit, and that'ssomething that I've seen a lot
from you too, mason.
It's just like obviouslywanting to help you know,
mckayla and I, and thenobviously I've seen you
obviously help other people,like there's a there's a
something special to giving backto people and watching people
(34:28):
grow and I almost feel like andthat's something for myself,
like just it's like a mission towant to help people and want to
see families change and thelife's change that they have,
you know.
Speaker 1 (34:40):
I share a little bit of a go ahead From a business
perspective that might behelpful for people.
I a hundred percent agree withyou 1000%.
The most fulfilling work we'llever do is helping people give
me back 1000%.
Here's what we need to do.
We need to get out of theselfish business.
That again, being harsh here,that it's to draw a point.
(35:01):
It's to be polarizing that theschool system and work system
teaches us to have, which is me,me, me, selfish.
How can I climb the corporateladder?
How can I get to my nextposition?
How can I grow my career?
How can I make a bunch of money?
Right, we need to get into theserving business.
Let me ask you a question andI'll play this off of you,
(35:22):
jordan, because I know a littlewhat.
I'll play this off of you,jordan, because I know you'll
what's the greatest asset in anycompany, the greatest asset
they have, the greatest asset inany company?
You name a company, the mosthigh technological company
what's their greatest assets?
It's the people, people, it'sthe people.
(35:44):
The number one investment youcan make in your life is into
yourself.
The number two investment youcan make is into people.
You want to build wealth.
Invest into people.
That's it.
It's that simple.
People are your greatest asset.
No AI will ever beat people,will ever beat people.
Why?
(36:04):
Because people are what move.
People are what moveorganizations.
It's their dream, it's theirvision, it's their work habit,
it's their passions.
All of those things are moving.
So, at the end of the day, ifyou want to build wealth, you
have to start thinking about.
It's a paradox, right?
(36:24):
Oh, I want to becomefinancially free.
I know you do.
You know what you need to do.
Stop worrying about yourself somuch and start focusing on how
you can empower and help and addvalue to other people.
I call it instead of being thego-getters of the world, which
is what the corporate worldteaches you, be the go-givers of
the world.
Speaker 2 (36:42):
Go, add value to people's lives lives yeah, it's
like any good sales book youread, right, it's not about any
quality sales books, not aboutthinking about how to convince
people or anything like that.
It's about actually listeningto people and what they they
want from products and right,right, like that's how any good
salesman or anything like thatreal estate, any of that.
But, um, one thing I wouldn'tmind talking a little bit too
(37:05):
about Mace.
I know we're kind of wrappingup here on time here shortly,
but you know you talk aboutpassion and obviously how you've
been able to build passion viathis, because it's kind of been
the route that you've been ableto take and you've become and
love and write, like helpingpeople and stuff, but
realistically, like you have afamily, family, do you ever see
(37:26):
your family?
Or are you like like what'swhat's your time like, what's
your schedule?
Look like, like, you know, Ithink for me one of my big
things was I'm busy.
Right when I first met you, Iwas very busy.
I was in, you know, college, Iwas running track, a double
major, I had multipleinternships, like had a very
impressive profile and obviouslynow I have three kids.
(37:47):
You, you know, work, job,scaling this.
I coach three of my kids sports.
You know, I, I, I'm busy man.
So, how you know, are you onlydoing this and, with that being
said, to like to get into thegame?
How much money did you need,like cause?
I think one thing that a lot ofpeople don't always understand
is they expect that you took outa massive loan or anything like
(38:09):
that, and they didn'tunderstand the value of sweat
equity.
Speaker 1 (38:13):
So good, such good questions and so practical, such
practical questions, jordan,because what you're doing for
the audience is you're you're,you're picking apart the things
that they're thinking becauseyou've been in their shoes and
you're like, hey, this is thestuff I was struggling with, so
this is this is helpful.
Heck, no man, I spend way moretime not doing this than I do do
(38:36):
this.
I spend way more time.
Hey, listen, my wife and I weretalking about this morning.
We sleep set.
We spent seven hours to eighthours maybe six hours, depending
on your life in our bed everynight.
Right, this whole, I'm all.
I don't do anything unless I'ma hundred percent committed to
something.
Okay, that means you only cango to the bathroom today and
(38:57):
that's it.
You're a hundred percentcommitted to go in the bathroom,
because if you need to go tothe bathroom, you can't have to
go to the bathroom.
You got to be 100%.
No, here's the reality.
The reality of my life today is,I believe, that there's going
to be seasons of chaos.
No matter what you do, there'sgoing to be a season of chaos.
(39:21):
And what wealthy people do,what successful people do, is
they learn how to manage andnavigate through chaos, not by
their own strength and willpowerand discipline, by who they
associate with, by mentors intheir life, by community that
they have around them andsurround them, that speak life
into them.
That's how we've gotten throughchaos, okay, but here's the
(39:43):
beautiful thing.
Chaos, okay, but here's thebeautiful thing.
If you can learn how to managethrough that, if you can learn
how to navigate through chaos,you can build a life where you
now, emotionally more thananything, can be a calm and
peace in all things.
And there'll be stuff going onaround you.
(40:05):
You might not know it Dogsbarking, kids crying, things are
happening but you can be atpeace, okay, and it takes
learning.
I believe it takes learning howto build wealth in all areas of
your life.
Okay, so what does my life looklike today?
Well, I do some consultingstill today.
Okay, so that's more of a,that's more of what I would call
an active income.
(40:26):
Um, I have a, we have a toddler, we're raising kids, young,
young I call them adults goingthrough childhood, um and uh,
and so I spent a lot of timewith them.
We have another baby on the way, um, and I take care of my
health and, uh, I'm investedinto that and we got a house
that we need to take care of andgot family we need to take care
(40:47):
of, and then during nap timesand during bedtimes is when we,
when we give back and we helpand we and we mentor and we
coach and we develop people.
That's that's our passion andit's become a passion through,
through our results.
So those are, those are acouple components of just the
mindset.
(41:08):
Now, in terms of what does ittake to get up and running,
here's the thing.
There's different types ofmoney and wealth you can join.
There's something calledasset-based income.
That's where you throw largesums of money at something, but
if you want to build more of aresidual-based income, you can
actually do it with your sweatequity.
(41:28):
Stifo Jordan, we're working ona venture right now that you're
investing less than $300 a monthto scale a venture right now in
terms of capital that willproduce a professional income
here in the next year or two,capital that will produce a
professional income here in thenext year or two that will
(41:49):
produce and residualize that,and you're doing it in between
everything else you're doing.
I feel like this is a betterquestion for you, bro.
Like, how are you figuring itout?
Because you're figuring it out.
You're figuring out how to putin outside of all the things you
have with the kids and thesports and the job and wife's
job and people kids getting sickyou're figuring out how to
(42:10):
still put in 10 to 15 hours perweek.
So I mean, if you can do it, Ibelieve you're, you're.
You're really eliminating a lotof excuses for people.
I mean you're excuse.
I mean I think that's yourbrand.
In a lot of ways you'rebuilding, isn't it?
Speaker 2 (42:28):
Yeah, yeah it's.
It's funny Cause I, I think,looking back at myself too, I
wouldn't have believed that Iideally this was not the proper
season to be building somethingright, looking back, you know, I
think, uh, but it's funnybecause I've, you know, one of
the things that's been huge andI've learned a lot from you guys
(42:49):
and, um, just kind of the youknow, our community of people is
the value of educating yourselfand growing yourself.
And, uh, you know, I was, Ithink I was reading a book
actually that last week and itblew my mind.
It said 42% of Americans adultAmericans obviously don't read a
(43:12):
book at all during the year.
That was me.
I didn't enjoy reading, right,like, I think, kind of school
and textbooks kind of turned meoff from opening a book, right,
or, you know, being a sports guy, I'd rather spend my free time
watching sports.
But if you look at CEOs theyhad surveyed it was like 40 or
50 different CEOs and most, likethe average CEO, read one book
(43:36):
a week.
Wow, and I think that's a hugedifference.
I think sometimes when peoplelook at successful people, they
think that they are just smart,like they just know it, they
just figure it out.
Here's the difference.
They educate themselves, theydiversify themselves, they learn
different methods, they learnwho's the right people to
(43:57):
associate with and learn from.
And so you know it's funnybecause I think in this season
of life, I actually handled timeway better than what I used to
do being a single guy.
Because I, just in this seasonof life, I actually handled time
way better than what I used todo being a single guy.
Because I just learned thatlike, hey, like if I value my
time, I look at things in ourformats, right.
So like every hour to go to getthis done, so at 11 o'clock or
(44:18):
12 o'clock or one o'clock, likeI'm getting this done, this done
, this done, and just stayingfocused, and I, I, you know it's
this current season of life,like that's how I handle things.
And you know, does it always gosmooth?
Not always, but you know it's,it's, it's more fun.
I think this way too.
Speaker 1 (44:35):
So yeah for sure.
Well, I would love to just landthe plane and just have you
share a little bit on, if youcould, if you could say, in
terms of you getting in the game, getting something going,
(44:56):
looking back, all the fears, allthe doubts you had in the
beginning.
Now, looking at where thingsare today, you're headed the
track, you're on.
What would you have toldyourself back then, and and and
let yourself know, like what,what?
What are you today, now,retrospectively, looking back,
what would you have said toyourself and let's, let's land
(45:17):
the plane there.
I'd love to.
Speaker 2 (45:18):
Yeah, that was good, it's funny, I was actually gonna
ask you that question.
So, um, you know, I think, uh,looking back, regardless of
whatever you want to explore inlife, whatever avenue you want
to go down, I think it'simportant to ask questions.
That was one of the things Ihad the hardest time doing was.
It's very easy to not want toseem stupid, right, like you're
(45:40):
expected to know things and youshould know this, and and I have
this fear of this, andobviously I've voiced several
kind of things that I helpedhelped me back, and so one thing
I wish I would have done sooneron is just ask a lot of
questions and, um, you know, forme, like it's, it's kind of a
silly thing, but it it held meback.
(46:02):
It really did, and it slowed medown a little bit.
I don't regret it at all, likeit's part of my journey and who
I, who I am and I'm.
I'm glad it happened, because Ihope that I can add value to
people and that, you know,whoever's listening to this
podcast can learn and just belike hey, like that's, that's
awesome.
I want to go this route andI've learned this, and so, if I
want to go this route, I shouldask more questions and learn
(46:23):
more, but I really do think, andone thing too in my mind was
just having a doubt of just Ican't do it.
Speaker 1 (46:33):
That's not who.
Speaker 2 (46:34):
I am.
I'm different from the top 5%or you know, like that's just
not my situation.
You know I have.
I'm different because I have ahealth problem.
I'm different because I writelike different things, because I
really do believe that, likeGod makes us to all individually
(46:56):
have our own stories andaccomplish things that we all
can do, and so I think it's veryeasy, if you don't surround
yourself around the right people, to fall victim of who you are
and not becoming who you'retruly made to be.
So, yeah, I think, just highlevel, that's just kind of
(47:16):
things that I would tell myself,and I tell myself to have fun
and smile along the way, becauseit's very easy, I think, to
look at what you don't haveversus what you do have, and
it's important to look at yourjourney and smile and remember
that, hey, this is fun and thisis like you're going to tell 10
years from now.
(47:36):
You can tell people what you'redoing currently and might as
well make it something that'sgoing to be a fun experience.
You know and learn from that.
Speaker 1 (47:44):
Amen, brother.
Well, I am so proud of of, ofnot what you're becoming but,
more importantly, who you'rebecoming, the man you're
becoming the husband, the father, and the impact that you're
already making on so many people.
I know you.
You go out of your way to servepeople in your life and it's
(48:05):
the it's the only way, it's theonly thing I would ask for in
our relationship, because youcan never pay me, but you can
pay it forward and you've donesuch a beautiful job.
So I'm so proud of you and sograteful for you coming on the
Planned Injury podcast today andthank you for the great
discussion and I hope everybodyhas a great, great 2025 or
(48:29):
whatever year.
You're listening to this.
I hope your year is fulfilled.
I hope you get past trying tochase happiness and you start to
find a way to chase joy throughtaking action on your values
and what you believe and gothrough the struggles of life.
Play injured, godspeed.
What is going on?
Plain Injured community.
This is Mason coming at you.
I am here with a really goodfriend of mine, a comrade, a
business partner, I don't knowwhat else.
Are you to me, Jordan?
A lot of things, and we're hereto have a discussion.
Jordan Stiefel, you know we'llshare a little bit of his
(00:23):
background.
Maybe that's where you can kickoff.
Jordan is just sharing a littlebit of your background, your
history, our history, kind ofhow we met, and we're here to
have a discussion.
A lot around kind of wealthdevelopment, developing residual
passive streams of income andsome of the things that we've
learned together and some of themindsets that we have.
(00:46):
So, Jordan, I'll kick it overto you.
Speaker 2 (00:49):
Sounds good.
Thanks, mace, I appreciate youhaving me on and I was just
chatting more with you and it'salways a pleasure to get time
with you.
So yeah, a little bit of abackground that I have for
myself.
So I actually I grew up kind ofnot too far from me, I guess,
in kind of the Wisconsin areanear Madison, and grew up and
(01:13):
went to school and college outin Iowa.
I double majored in businessanalytics and sports management.
So my dream right I alwayslearned this growing up right
was to if you find something youlove, you never work a day in
your life.
So I love sports and not beingsix foot five or not having the
physical traits to help me outmake it professionally right.
(01:35):
Decided I'm going to use mybrain.
So decided I would kind of useboth the majors and degrees to
kind of help me get into the newevolving sports landscape where
there's a lot of hype aroundanalytics and trying to
competitively be the best we canbe, and so decided to pursue
that route.
I had a great time, had somereally fun experiences working
(01:57):
with some college basketballteams an MLB team just working a
little bit around that anddabbling just working a little
bit around that and dabbling and, yeah, coming out of school I
actually didn't pursue goinginto working with a professional
team and part of the reason whyand this just never really
clicked with me in college is Ihad a lot of fun but I just was
super blessed growing up to havemy dad around and sports and I
(02:19):
always valued family time andnever really clicked with me
that working you for a pro orcollege team meant I was going
to be working nights andweekends.
So I decided to still stay insports work actually for a
footlocker corporate, coming outof school and did some fun work
(02:39):
with athletes and running theirsocial media pages and a bunch
of different stuff.
But yeah, that actually kind ofled me to the story and where I
was able to meet you, mace wasin college a bit.
You know I was kind of alwaysinterested in passive income,
had a little bit of an interest,you know right, in developing
(03:00):
other streams of income, butnever seriously really looked
into it.
And you know, once I kind ofhit my let's just say, my
honeymoon ended right a littlebit of coming out of college and
making a paycheck and thenrealizing with student loans and
all that that you know thepaycheck really didn't get me
too far, that I started to valuepassive income more and so
(03:21):
really started to really pursuethat.
Obviously, you know, kind of,like I said, was dabbling a
little bit, but that's kind ofthe area where I really pursued
getting to know you more andgetting to kind of hear my story
, and I I just was veryfortunate to that.
You let me into kind of yourlife and your background and
what you were like, and I was alittle bit let's just say I was
(03:42):
a little bit hesitant to alwayspursue you or people, because
you know I learned growing up,right, that it's important If I
want to learn how to throw afootball.
You know really well, and I hadthe opportunity to learn from
Pat Mahomes versus Dan down theroad.
I'm going to pursue Pat Mahomes, right, you want to surround
yourself with people who aresome quality people, and so it's
hard though, because it's hardin today's society and I don't
(04:04):
know if you feel this way too,mace, but you know it's.
How do you know you're not likegetting scammed by someone?
How do you know you're not?
People don't always have theirbest interests in mind, and you
know so for me.
I think I just really took somequality time to get to know you
and learn more about you andwho you are and your values and
know.
Once I really pursued you, I Irealized, yeah, like you guys
(04:26):
got the lifestyle I want, Ireally follow up and so that's.
You know where we're at today,has been able to kind of just
get your back pocket and learn alot from you and we're grateful
for your time.
How you're, my wife, my kidsand you know myself obviously
grateful for your time.
But you know I'd love to youknow huss high a little bit
about that uncomfortabilityright as trying to figure out
(04:47):
where to go, who to follow, andI think that's a huge area.
I'd love to pick your brain alittle bit on that too.
Absolutely, man.
Speaker 1 (04:53):
Well, so so good.
And I think you know, arguablyfor a lot of people, there's a
pretty large percentage ofpeople that are love sports,
loves professional sports.
I mean, we're in the middle offootball season right now, so
football is just yearning foryour attention.
Uh, remember, uh, this is a keypoint around attention.
(05:15):
These people are paid millionsand millions and millions of
dollars.
They're professionals to grabyour attention in life, right,
yeah and so and you come from anathletic background, like I do,
and so I think, a lot of waysdata, analytics, sports
management you were chasing whatI would call a dream job for a
lot of young, young athletic men.
(05:37):
Yeah, and so I.
You say you were skeptical of me.
I was equally skeptical of you,bro.
I'm like, why would you want todo anything else?
You're, you got the dream.
Like you were skeptical of me.
I was equally skeptical of you,bro.
I'm like, why would you want todo anything else?
You got the dream.
Like, you're chasing the dream.
Yeah, you know what I mean.
Like you were a high caliberathlete all the way through
college.
Right, you played, did you domultiple sports when you were in
college?
Speaker 2 (05:58):
Primarily focused on track, Dabbled a little bit with
trying to get into football butrealized I wanted to keep my
body.
Speaker 1 (06:04):
Yeah, sure, but you're, you're an athlete and
you did like badger sport, youknow, you did all of that.
You're, you're, you know,involved quite a bit.
And so sometimes I think Iheard Steve jobs say this he
said people don't know what theyreally want until they know
what they can have.
And I think you and I wereprobably similar in the light
(06:34):
that we both realized that our,our life, we didn't want it to
be dictated by somebody else'sdecisions, by somebody else's
you know, somebody else's,somebody else's ability to
promote us or somebody has toleave the company for us to get
to the next spot.
We wanted to be in a positionwhere we could have autonomy,
(06:55):
and that takes a level ofmaturity.
And I think when we first met,transparently, you weren't there
, right, you were young, youwere still going through school,
and so we had more of a verypassive relationship in the
beginning for the first fewyears, and that was fine,
because I wasn't, you know?
we were feeling.
You know, it wasn't about that.
To me it wasn't we were tryingto get anything from anybody, we
(07:17):
were just we were trying.
And then there came a pointwhere you're like man, I'm
really serious now, and you wentfrom being just curious to like
I'm serious, I want to makesome changes, and um, and so
here's what I found back in theday when we were, when, when
back in before the internet,what used to happen is you would
(07:38):
shake somebody's hand and youwere trustworthy until proven to
be guilty.
And ever since social media andthe internet and I'm not saying
this is necessarily all bad,it's just the reality you are
now guilty until proven to betrustworthy.
(08:00):
So true, and so it took timefor us to bridge that
relationship.
And here's what I think.
What worked for us is there wasone thing that you and I both
know knew.
We knew we trusted our owndecision-making process.
(08:21):
We trusted that.
I know when I see major, majorred flags from somebody and I'm
going to run, but we trusted thedecision-making process that we
had and that allowed us to toto build it.
Did we agree on everything?
Absolutely not.
I remember multipleconversations of disagreement
and struggle.
(08:42):
Still today, we disagree onthings occasionally.
Right, and you're.
I mean, you're a thinker,you're a processor, you're a
data guy.
Right, You're like a deep, youknow you can.
You can overthink a lot ofthings if you want to.
Right, and I'm kind of anaction guy.
I like just go get it done, andand.
But we balance each other outwell actually in that way.
(09:02):
So, um, but over time, I thinkthat relationship just started
to deepen.
So it takes time.
Trust can't be built in oneconversation online.
Trust can't be built in one oneinteraction with somebody at a
store.
Uh, trust gets built over time.
And here's what has to happenfor both ends Uh, your word is
(09:23):
your worth and your worth isyour word.
There has to be consistencybehind things, and here's what
I've seen from you, Jordan,Multiple years you say what
you're going to do, you saysomething.
You're not perfect, you mightmiss the mark in terms of the
exact goals you're trying to hitor the exact things you're
trying to execute on, but yougive the effort.
(09:44):
Or, if you're going to besomewhere, you show up, you're
predictable, and and that's thatbuilds trust in all
relationships.
And I find wealthy people,people who've created high
levels of success, want to helpa lot of people.
The problem is, most people areunpredictable.
How can I help somebody who isunpredictable?
Speaker 2 (10:04):
so here's a couple thoughts yeah, no, it's so true,
I, I love it and that's, Ithink, part of it too in my mind
.
It's just it's about legacy,right, like you, you you have
one life right, so you know youmight as well try to give it
your all.
And you know, I think that's, Ithink that's a huge thing and I
, I realized that a lot too,like, just like, eventually, you
(10:27):
know so, when we first met,like you said, like I was kind
of just trying to figure thingsout and explore, and I think
part of it too, it's just, I wason a really solid path of
living that dream job Right, andand I think, uh, I never really
realized the gravity, uh kindof behind building passive
income in your 20s and 30s andjust how it obviously takes time
(10:47):
to scale stuff and you know, ifyou can build it at any point,
right, like it's going to be alittle bit harder too, but the
flexibility that allows for youto have, right, and you you've
been able to see that too,obviously with your family and
you know, having that thatflexibility and time to be able
to kind of hang out with Liamand obviously you know, um,
(11:08):
another one here any day.
So, um, you know, I thinkthat's just one thing that I,
thankfully I I came to realizeright now.
A lot of that's props toobviously just talking to people
like you or just asking forhelp.
Um, I think that's that's hardsometimes as a as a guy to to
ask for help.
I think that's hard sometimesas a guy to ask for help.
And I'd love to pick your braina little bit on that too, of
(11:28):
just like, how did you humbleyourself to ask for help, to
want to?
Because I think, right, as aguy, we want to know the
shortcut and what's the best wayto do it.
We don't want to seem weak, wedon't want to, we want to figure
things out on our own and we,we, you know there's pride
behind it, but in reality, likeI would never be where I'm at if
(11:50):
I, you know, didn't eventuallyrealize, all right, mason, mason
for me in my life and where Iwant to go was honestly kind of
the solution to be able to ask.
So I'd love to pick your brainalso on that a little bit more.
Speaker 1 (12:01):
Yeah, well.
Well, it's interesting, youknow we have.
You and I both have toddlersnow, right, and what do we?
What do we want a toddler to do?
If they're really strugglingwith something is to ask for
help.
We're teaching, hey, ask forhelp, right, but what's the
human nature?
Struggle.
(12:22):
The human nature is to struggleand then get frustrated and get
angry.
And it's a small imagery of whatI see it for 30, 20, 30, 40
year old adults doing.
They hear here and I'm justbeing pretty blonde, but like
here, they want to spend moretime with their family here.
(12:43):
They don't want to strugglewith the bills, they want to
travel, and what they're doingis they're beating their head
against the wall with a job andthey think this job is going to
give them their charity, theirfulfillment, it's going to give
them their passion, like yousaid it's going to be.
I'm not going to feel like I'mworking a day in my life because
I love what I do.
(13:03):
And we had to challenge you onthat thinking right, that was a
big paradigm for you and it'sjust not fair to a job.
A job is not designed to dothat.
But here's what is designed todo that Wealth, wealth in
relationships, wealth infinances, wealth in your health.
(13:28):
When I think about changing theway we see the world, it's about
changing from a scarcitymindset to an abundance mindset,
and so, for me, I think whatdrove me to go ask for help was
more of a fear of what I didn'twant than a desire of what I did
(13:50):
want.
I'll be honest with you I,still today, typically won't ask
for help from my mentors and,by the way, that's a big point.
Please never seek mentorshipfrom somebody who isn't gaining
mentorship in their life.
Please never get counselingmental health counseling from
somebody who isn't gettingmental health counseling
(14:12):
themselves, marriage counselingfrom somebody who isn't getting
marriage counseling themselvesRight.
But I'll be honest, I do notseek help until it hurts.
Still today, jordan.
Speaker 2 (14:27):
Yeah.
Still Guilty a little bit too.
Speaker 1 (14:32):
It takes pain.
And there's this old story thatyou and I have talked about of
a dog sitting on a nail.
And this young kid comes up tograndpa and he's like, hey,
grandpa, and they're talking,and he's on the porch and this
is a grandson, grandpa.
And he's like hey, grandpa, uh,and they're talking and he's on
the porch and uh, this is agrandson and he's talking to him
.
And all of a sudden the dogyelps and uh, and the kid kind
(14:54):
of looks over and they keeptalking.
The dog yelps again in a littlebit and eventually the kid's
like, grandpa, why does?
Why does the dog keep yelping?
And the grandpa's like, oh, oh,the dog's sitting on a nail.
And the son's like, uh, okay,why doesn't the dog get up?
And the grandpa says because itdoesn't hurt bad enough.
(15:17):
And I think that is when Idecided I'm going to start
getting help.
And still, in my journey ofwhere we are today and the areas
we want to grow in and thethings we want to develop and
the things we want to improve in, even though we have created
some level of success in a lotof areas, it takes pain for me
to really want to go seek thatperspective and seek that help.
(15:38):
Now, fortunately, some of thethings that we've put in place
in our relationship issystematic counseling sessions,
touch points, and because ofthat now it's like, hey, monthly
we're going to have a touchpoint, or weekly we're going to
have a touch point.
So it kind of creates, curatesa little bit of that.
So I think you can also buildsystems in your life for help.
You can just say I'm going toset a cadence and I'm going to
(16:03):
consistently do that.
But yeah, there's a fear ofunknown, there's a fear of being
exposed, there's a fear of youknow.
We should know by now.
How many times have you and Italked about that?
Right?
Yeah, but I just I guess I wantto normalize it for everybody
listening hey, it's okay, that'sit, that's a normal thing that
(16:31):
if you feel all these things,we've all been there, we've all
sit in that.
Speaker 2 (16:32):
We just choose to move past that.
What are your thoughts?
Anything you want to add inthere?
I mean, it's so good, so good.
It's funny too because,relating a little bit to you, we
talked about how it took me alittle while to realize, hey, I
really wanted to be serious andreally leverage you and what you
know to be able to buildsomething.
I think for me it's because Ihit a level of that pain, right,
and I, you know I tell peoplethis all the time of.
(16:55):
You know, I was a single guy inmy 20s who was making money
pretty decently and havingseveral promotions and moving up
right, like kind of the thestory right, like things were
good.
And as soon as you know it, I,you know I'm really quickly, I'm
married, uh, have a couple ofkids right away.
And you know, you get to thesituation too where you send
(17:18):
kids off to daycare and youwatch them, you know, cry at the
door and uh, you know, youwatch how your wife my wife's a
pediatric nurse, right, so nobusiness background but you know
she's around kids who arepuking all the time and all this
and, you know, currently justcaught a bug from something else
(17:39):
she's dealing with.
And it's that pain, it's thatwatching of man.
If, if I had built stuff sooner, when it was not, when it was
more comfortable, but I wasn'twilling to push myself Right,
it's, it's, it's realizinginstead of working out and
trying to stay healthy, you'rewaiting until you're you know
(18:00):
you're overweight and obese andyou're told.
You know you have health issuesand you need to start fixing it
now.
Speaker 1 (18:05):
Exactly, it's the, it's the principle right.
Dig the well.
When do you dig the well?
When you're thirsty.
Hopefully not.
Well, you can't, you won't beable to, you're done, you're
going to die digging the well.
You dig the well before you'rethirsty.
You dig it when you don't needit, you do it in advance.
(18:32):
And here's the other thing whatso?
What I got caught up in and Isee a lot of people in their 20s
especially get caught up inthis is they'll start something
or they'll consider doingsomething on the side, but they,
because of the the way we'retaught in the school system to
think about doing things, theythink they have to have it all
perfect before they start it.
They think they have to haveeverything in a line.
(18:54):
They think they have to havethe best idea possible.
They think they have to havethis perfect fit and this
perfect game plan, this perfectoutline right.
What they don't understand isthe value of failure and
learning and developing a skilland how that can compound in
your 30s, 40s, 50s and 60s.
(19:16):
What if you spent your entire20s just learning developing a
skill set of how to buildresidual income, passive income
outside of your career, withsome guidance in your life, with
good mentorship?
What if that's all you did?
You didn't create any results.
Your results all came from yourjob, but you just learned and
developed the skill set.
Well, now, by the time you'rein your 30s, even if you do have
(19:37):
kids and even if you are in asituation and I'm saying this
because this is exactly what youdid the point now where you
have the skill and the knowledgeand the mindset and the
attitude and the resources andthe relationships all set up in
your life.
Speaker 2 (19:54):
so, even though you have, but you have three kids,
right, yeah, three potentiallymore common oh, yeah, right yep,
you just moved into your 30s,not even actually yeah, yeah, so
by the time you're in your 30s.
Speaker 1 (20:14):
You now can build wealth based on the prior skills
you developed, and so manypeople measure wealth only by
money.
But it's a muscle.
Here's a great thing that Ithink would be really helpful,
and then I'll kick it over toyou to share and maybe pivot if
(20:34):
we want to.
Here's a great thing to thinkabout.
Speaker 2 (20:37):
Here's what I see a lot of people do.
Speaker 1 (20:39):
Oh, I don't have the capital to go start something.
Okay, because when they securepassive income, residual income,
they think go buy physicalassets.
They think go buy properties.
Nope, actually, that's not atall what Jordan and myself have
done.
So then they say, well, ifthat's not the case, I'm going
to just go pay off all my debts.
(20:59):
Okay, hey, I respect that.
We're huge believers in debtfreedom.
We're a huge believer in payingoff debts.
But here's the issue If youspend the next, let's say you
spend your 20s just paying offyour debts.
What you've done now is you'vegotten debt free, but you
haven't grown your wealthdevelopment muscle at all.
(21:19):
In fact, it's not beendeveloped.
It's like you haven't lifted aweight your entire life and now
you're going to go to the gymand start lifting weights.
It's like you haven't lifted aweight your entire life and now
you're going to go to the gymand start lifting weights.
It's going to take you anotherdecade to build the muscles up.
So what I would encouragepeople to do is run them in
parallel pay off debts and buildthe wealth development muscle
(21:40):
simultaneously.
Here's how you build the wealthdevelopment muscle
simultaneously.
Though you build it part-time,you get around the right people
who've created results and youdo it through little bits over
time and you be consistent andyou don't worry about their
results.
You don't attach your identity,like the job, world and school
(22:03):
teaches you.
Your identity is all about theresults and the title and the
status you have.
You attach your identity to whoyou're becoming, james clear.
You attach your identity.
I'm a learner, I'm developing amindset, I'm developing well
and I think if you can do that,man, can you set yourself up
great for the future yeah, sotrue, I, uh, I love your point
(22:28):
of the perfectionist.
Speaker 2 (22:29):
I'm not everyone's perfectionist, but I think, uh,
you know, in school it's veryeasy to grow up and, you know,
expect an a.
That's something I'm actuallytalking a lot with my 10 year
old right now.
Right is, you know, we gettears because we, we have a b
and it's like, hey, buddy, Iknow a lot of people are pushing
you or making you redo things,but like, did you try your best?
You know, did you try your best?
(22:51):
Did you learn?
Like, what have you learned?
What did you, you know, fromthis experience, how have you
grown?
And I think, you know, obviouslyrunning a business now has
helped me change that mindset,because I, you know, I was a
3.99 guy in GPA and I was a kidtoo that if I played like a
Madden season, right, and Iended up losing a game and I had
a 14-0 record, like season'sdone, 14-1, I don't want to be a
(23:13):
14-1 team.
I needed to quit the season andstart all over, right, because
it was all about perfection andseemed like the best he could be
.
And it's a dangerous game toplay.
It really is.
But game to play, it really is.
But, yeah, I'd love to pivot alittle bit to here, mason, ask
you a little bit because I thinkyou talked a little bit on this
of kind of like where you'vebeen able to go or where to go,
(23:36):
and I think one thing that heldme back was being that
perfectionist image a little bit.
Is I needed to have the rightidea to do something, I needed
to know what to do, or I needed,like you know, this wake up in
one morning.
This is what I'm doing, is I'mgoing to scale this.
You know, I think a lot of timestoo, that holds people back or
has held me back, was, you know,potentially and yes, I had a
(23:57):
little bit of a businessbackground, but not feeling
super comfortable of you know,hey, I don't feel a hundred
percent sold that I know how toleverage this alley or this
platform, and I'm not, I'm notready to go Right.
So, no, I I'd love if you'dtake just a couple of minutes
and explain to like, um, youknow, first off, like what, what
?
Just the background, what, whatwas it that you guys are
(24:19):
obviously doing?
And then helping us be able tomentor uh and be able to do uh,
and then, how have you overcome,because I'm sure you've had
these thoughts too of you knowit's.
You know I don't have that goodidea how to overcome it, you
know I don't have the bestbusiness background, but still
leverage it, you know, andobviously getting a little bit
more into e-commerce too andjust kind of like why that route
(24:41):
?
Speaker 1 (24:41):
Great question, yep.
So yeah, just to pivot rightfrom where you left off, is
e-commerce was the route we took?
Now, e-commerce is a massive,massive trillion dollar industry
Think Amazons of the world, soAlibaba's, if you're going
global, like it's a massivespace.
Okay, and there's a lot ofdifferent business models in
(25:02):
there and there's a lot of noiseout there around e-commerce.
But at the end of the day.
E-commerce is products beingsold online.
First thing I want to helppeople understand when it comes
to just that venture alone youselling products online is not
going to get you wealthy.
You developing, trading yourtime for money won't get you
wealthy.
What gets you wealthy isbuilding systems that produce
(25:27):
for you.
I don't believe we need to gomake money.
The money's already made.
You need to build systems formoney to come to you.
You need to produce that, andso when we think of e-commerce
Jordan and Jordan obviouslyknows this but what we've done
is we focus more on buildingsystems that products flow
through.
We don't own the products andtherefore it produces a residual
(25:48):
type of income.
Okay, so that's that point, butlet me backtrack on that
thought process.
Here's where it comes back to.
For me, it started with who Imet.
It started with meeting peoplewho had the life that Mason
wanted.
That was it.
(26:10):
I read the rich dad, poor dad,stuff.
I watched YouTube videos.
I was on social media.
I saw all the things aboutbecoming financially free,
retiring young, all of thatstuff.
I had never physically metsomebody until I was in my mid
twenties, and when I metsomebody who actually was living
(26:31):
the life that I wanted.
They had the marriage, they hadthe relationships they had the
time they were young, they werehealthy, they didn't worry about
money.
And then I said, okay, teach meeverything you know.
It wasn't teach me e-commerce,it wasn't teach me you know this
(26:53):
specific investment strategy.
It was teaching me everythingyou know that got you to the
life that you have today.
And, to be super honest withpeople, if Craig, who's one of
my mentors, would have told me,mason, I want you to go start
broccoli farming, I would havebeen like that's effing weird.
I don't like broccoli that much.
(27:14):
That doesn't make sense inWisconsin.
But, ok, got it.
Going to go do it.
Got it Going to go do it.
I was I.
Once I met people, it createdthe life that I wanted.
That was so different thancorporate America.
That was so different than anypro athlete I'd ever seen and
seen in their career.
I'd seen a life that I couldactually emulate and wanted to
(27:36):
live that then.
Then I said, man, just teach meeverything you know.
And it happened to be in thee-commerce space.
That was kind of the startingpoint and it took time.
It took time to get educated.
It took time to learn.
I had to have a very growthmindset.
I had to learn.
There's a lot of terminology.
I had no idea that what theywere talking about.
(27:57):
I have a business background.
My wife has a psychologybackground.
We had to.
I'll tell you, business schoolprepared me zero for running a
business.
Business school prepared mezero for building the life that
I actually wanted to create.
It didn't prepare me for that.
(28:17):
And here's what I realized andthis should hopefully help a lot
of people.
I don't know a single wealthyperson that retired, became
financially free in their 20sand 30s, who did not leverage an
existing system to get there.
It's not the people that goreinvent, create these new great
(28:39):
ideas that become financiallyfree in their 20s and 30s.
The people that come up withthese the Elon Musks and all
these people in the world thatcome up with these great
business ideas they're meant tobe entrepreneurs.
They were 18 to 20 something.
They were already in the game,playing the game.
They were meant to do that andmost of them didn't come
(29:00):
financially free.
They don't care.
They'll live in their car inthe street.
They don't give a rip.
They got an idea.
They're going to run it throughthe end.
Most of us aren't that way.
Everybody I've met and I havedozens, if not hundreds of
people and you've met a lot ofthem, jordan who've become
(29:22):
financially free in their 20sand 30s.
You're my witness.
This isn't folklore.
This is real people, realrelationships.
They all leveraged existingthings that were already out
there, didn't reinvent the wheel, took somebody else's knowledge
and experience on how to do itand duplicated it and scaled it
no, exactly, yeah, those peopleall breathe right, they're all
(29:45):
alive, they're, they're realpeople.
Speaker 2 (29:46):
I think, uh, you know , I think I think one thing
that's that's challenging too,that I always see, and
everyone's got their ownpassions right, and I think, uh,
you know, e-commerce might havebecome something that you've
become a lot more interested nowthat you're kind of in the game
, right, you kind of know itmore, but initially you're, you
know, you weren't thrilled,whether it was just e-commerce
(30:08):
or broccoli farm or however.
Right, like you just wanted theend result and I think, you know
, I think it's a hugeperspective shift because it's,
you know, I know we're using alot of analogies to like working
out right, but like you know,it's it's wanting that six pack
and doing what it takes to getthe six pack, whether that means
you're doing a ton of curls oryou're doing right, like, like
(30:28):
things that are like reallychallenging you or pull ups or
that type of stuff, or just likeright, like whatever you're
supposed to do to get that,rather than be like you know,
I'd like a six pack but like Igot to only do it via planks,
like that's the only way that Ican get them.
Speaker 1 (30:48):
You know 100.
You need to be passionate aboutthe life you want to create or
the life you don't want to havein five to ten years from now,
and you need to be tied hard tothat and you need to be really
flexible on the path to getthere there's not a single
person in the gym that has thebody type that most people want
to have, that I know that.
Doesn't try new things all thetime, switching it up, doing
(31:12):
hard things, doing things thatare uncomfortable, because if
you do the same workout over andover again and you just keep
doing that, your body willactually start to break down
because it will hurt.
That's why baseball playersthrowing pitchers are bound to
hurt their shoulders becausethey're doing the same motion
over and over again and that, inits way, is not healthy.
(31:34):
So, at the end of the day,you're so right, jordan.
You just need to be so flexibleon the path.
When you know the outcome, bepassionate about the outcome.
Now, here's what I'm prettyblessed with.
Maybe you're starting to becomethis and you can speak for
yourself.
I have become passionate aboutthe methodologies that we've
(31:56):
used to develop wealth andhere's what I believe, the
reason I became passionate aboutit.
I played soccer my whole life.
Why was I passionate aboutsoccer?
Because I worked so flippingpassionate about it.
I played soccer my whole life.
Why did I?
Why was I passionate aboutsoccer?
Cause I worked so flipping hardat it.
I think we become passionateabout things we work really hard
at prior to meeting your wife?
(32:17):
Were you passionate about themarriage you have today as
passionate as you are today?
Nope, you're more passionateabout your marriage today than
you were in the past.
Right, why?
Because you're working reallyhard at it, things that we, the
science behind passion is.
You don't, you're not born withit.
You go work at it and youcreate passion.
As you work hard at things, youget really good at things and
(32:39):
you put you invest blood, sweatand tears in something.
You become passionate about it,and that's why people say crazy
things to me, like I love myjob, I'm so passionate about it,
and I get where they're comingfrom because they invest they've
invested a lot of hours oftheir life into it, so I get
where the science in their brainis telling them they're
passionate about it.
Here's the question, though isit getting you the life you want
(33:01):
?
Are the things you'repassionate about today going to
create the life that youactually want and the actual
passionate life you want tobuild?
And if they are, then keepdoing what you're doing.
But if they're not, man, youmight need to shift.
You might need to gain someperspective.
You might need to get some help.
Find some people that havecreated some of those things
(33:22):
yeah, I, I think, uh, it's.
Speaker 2 (33:24):
It's funny Because I think sometimes too, as you
become an expert, right, or youbecome very knowledgeable in
something, I think our humannature is we'd like to give back
.
I really do think a lot ofpeople like to help others
because you have a specialfeeling.
That's why charities are so big.
That's why you look at some ofthe biggest, wealthiest people
in the world and they just don'tkeep it all to themselves.
Right, because there's a biggervision At some point you can't
(33:47):
have.
You know you can't buyeverything and you know money
doesn't truly, you know, buy youhappiness.
It does.
Like, you know, money is a goodreward, right, because it does
allow you some flexibility andstuff, but at some point, like
the truly the true top 1% of thewealth, right, like they like
to give back and I think part ofthat comes because of they know
(34:07):
they have an expertise thatthey can share with the world
and benefit, and that'ssomething that I've seen a lot
from you too, mason.
It's just like obviouslywanting to help you know,
mckayla and I, and thenobviously I've seen you
obviously help other people,like there's a there's a
something special to giving backto people and watching people
(34:28):
grow and I almost feel like andthat's something for myself,
like just it's like a mission towant to help people and want to
see families change and thelife's change that they have,
you know.
Speaker 1 (34:40):
I share a little bit of a go ahead From a business
perspective that might behelpful for people.
I a hundred percent agree withyou 1000%.
The most fulfilling work we'llever do is helping people give
me back 1000%.
Here's what we need to do.
We need to get out of theselfish business.
That again, being harsh here,that it's to draw a point.
(35:01):
It's to be polarizing that theschool system and work system
teaches us to have, which is me,me, me, selfish.
How can I climb the corporateladder?
How can I get to my nextposition?
How can I grow my career?
How can I make a bunch of money?
Right, we need to get into theserving business.
Let me ask you a question andI'll play this off of you,
(35:22):
jordan, because I know a littlewhat.
I'll play this off of you,jordan, because I know you'll
what's the greatest asset in anycompany, the greatest asset
they have, the greatest asset inany company?
You name a company, the mosthigh technological company
what's their greatest assets?
It's the people, people, it'sthe people.
(35:44):
The number one investment youcan make in your life is into
yourself.
The number two investment youcan make is into people.
You want to build wealth.
Invest into people.
That's it.
It's that simple.
People are your greatest asset.
No AI will ever beat people,will ever beat people.
Why?
(36:04):
Because people are what move.
People are what moveorganizations.
It's their dream, it's theirvision, it's their work habit,
it's their passions.
All of those things are moving.
So, at the end of the day, ifyou want to build wealth, you
have to start thinking about.
It's a paradox, right?
(36:24):
Oh, I want to becomefinancially free.
I know you do.
You know what you need to do.
Stop worrying about yourself somuch and start focusing on how
you can empower and help and addvalue to other people.
I call it instead of being thego-getters of the world, which
is what the corporate worldteaches you, be the go-givers of
the world.
Speaker 2 (36:42):
Go, add value to people's lives lives yeah, it's
like any good sales book youread, right, it's not about any
quality sales books, not aboutthinking about how to convince
people or anything like that.
It's about actually listeningto people and what they they
want from products and right,right, like that's how any good
salesman or anything like thatreal estate, any of that.
But, um, one thing I wouldn'tmind talking a little bit too
(37:05):
about Mace.
I know we're kind of wrappingup here on time here shortly,
but you know you talk aboutpassion and obviously how you've
been able to build passion viathis, because it's kind of been
the route that you've been ableto take and you've become and
love and write, like helpingpeople and stuff, but
realistically, like you have afamily, family, do you ever see
(37:26):
your family?
Or are you like like what'swhat's your time like, what's
your schedule?
Look like, like, you know, Ithink for me one of my big
things was I'm busy.
Right when I first met you, Iwas very busy.
I was in, you know, college, Iwas running track, a double
major, I had multipleinternships, like had a very
impressive profile and obviouslynow I have three kids.
(37:47):
You, you know, work, job,scaling this.
I coach three of my kids sports.
You know, I, I, I'm busy man.
So, how you know, are you onlydoing this and, with that being
said, to like to get into thegame?
How much money did you need,like cause?
I think one thing that a lot ofpeople don't always understand
is they expect that you took outa massive loan or anything like
(38:09):
that, and they didn'tunderstand the value of sweat
equity.
Speaker 1 (38:13):
So good, such good questions and so practical, such
practical questions, jordan,because what you're doing for
the audience is you're you're,you're picking apart the things
that they're thinking becauseyou've been in their shoes and
you're like, hey, this is thestuff I was struggling with, so
this is this is helpful.
Heck, no man, I spend way moretime not doing this than I do do
(38:36):
this.
I spend way more time.
Hey, listen, my wife and I weretalking about this morning.
We sleep set.
We spent seven hours to eighthours maybe six hours, depending
on your life in our bed everynight.
Right, this whole, I'm all.
I don't do anything unless I'ma hundred percent committed to
something.
Okay, that means you only cango to the bathroom today and
(38:57):
that's it.
You're a hundred percentcommitted to go in the bathroom,
because if you need to go tothe bathroom, you can't have to
go to the bathroom.
You got to be 100%.
No, here's the reality.
The reality of my life today is,I believe, that there's going
to be seasons of chaos.
No matter what you do, there'sgoing to be a season of chaos.
(39:21):
And what wealthy people do,what successful people do, is
they learn how to manage andnavigate through chaos, not by
their own strength and willpowerand discipline, by who they
associate with, by mentors intheir life, by community that
they have around them andsurround them, that speak life
into them.
That's how we've gotten throughchaos, okay, but here's the
(39:43):
beautiful thing.
Chaos, okay, but here's thebeautiful thing.
If you can learn how to managethrough that, if you can learn
how to navigate through chaos,you can build a life where you
now, emotionally more thananything, can be a calm and
peace in all things.
And there'll be stuff going onaround you.
(40:05):
You might not know it Dogsbarking, kids crying, things are
happening but you can be atpeace, okay, and it takes
learning.
I believe it takes learning howto build wealth in all areas of
your life.
Okay, so what does my life looklike today?
Well, I do some consultingstill today.
Okay, so that's more of a,that's more of what I would call
an active income.
(40:26):
Um, I have a, we have a toddler, we're raising kids, young,
young I call them adults goingthrough childhood, um and uh,
and so I spent a lot of timewith them.
We have another baby on the way, um, and I take care of my
health and, uh, I'm investedinto that and we got a house
that we need to take care of andgot family we need to take care
(40:47):
of, and then during nap timesand during bedtimes is when we,
when we give back and we helpand we and we mentor and we
coach and we develop people.
That's that's our passion andit's become a passion through,
through our results.
So those are, those are acouple components of just the
mindset.
(41:08):
Now, in terms of what does ittake to get up and running,
here's the thing.
There's different types ofmoney and wealth you can join.
There's something calledasset-based income.
That's where you throw largesums of money at something, but
if you want to build more of aresidual-based income, you can
actually do it with your sweatequity.
(41:28):
Stifo Jordan, we're working ona venture right now that you're
investing less than $300 a monthto scale a venture right now in
terms of capital that willproduce a professional income
here in the next year or two,capital that will produce a
professional income here in thenext year or two that will
(41:49):
produce and residualize that,and you're doing it in between
everything else you're doing.
I feel like this is a betterquestion for you, bro.
Like, how are you figuring itout?
Because you're figuring it out.
You're figuring out how to putin outside of all the things you
have with the kids and thesports and the job and wife's
job and people kids getting sickyou're figuring out how to
(42:10):
still put in 10 to 15 hours perweek.
So I mean, if you can do it, Ibelieve you're, you're.
You're really eliminating a lotof excuses for people.
I mean you're excuse.
I mean I think that's yourbrand.
In a lot of ways you'rebuilding, isn't it?
Speaker 2 (42:28):
Yeah, yeah it's.
It's funny Cause I, I think,looking back at myself too, I
wouldn't have believed that Iideally this was not the proper
season to be building somethingright, looking back, you know, I
think, uh, but it's funnybecause I've, you know, one of
the things that's been huge andI've learned a lot from you guys
(42:49):
and, um, just kind of the youknow, our community of people is
the value of educating yourselfand growing yourself.
And, uh, you know, I was, Ithink I was reading a book
actually that last week and itblew my mind.
It said 42% of Americans adultAmericans obviously don't read a
(43:12):
book at all during the year.
That was me.
I didn't enjoy reading, right,like, I think, kind of school
and textbooks kind of turned meoff from opening a book, right,
or, you know, being a sports guy, I'd rather spend my free time
watching sports.
But if you look at CEOs theyhad surveyed it was like 40 or
50 different CEOs and most, likethe average CEO, read one book
(43:36):
a week.
Wow, and I think that's a hugedifference.
I think sometimes when peoplelook at successful people, they
think that they are just smart,like they just know it, they
just figure it out.
Here's the difference.
They educate themselves, theydiversify themselves, they learn
different methods, they learnwho's the right people to
(43:57):
associate with and learn from.
And so you know it's funnybecause I think in this season
of life, I actually handled timeway better than what I used to
do being a single guy.
Because I, just in this seasonof life, I actually handled time
way better than what I used todo being a single guy.
Because I just learned thatlike, hey, like if I value my
time, I look at things in ourformats, right.
So like every hour to go to getthis done, so at 11 o'clock or
(44:18):
12 o'clock or one o'clock, likeI'm getting this done, this done
, this done, and just stayingfocused, and I, I, you know it's
this current season of life,like that's how I handle things.
And you know, does it always gosmooth?
Not always, but you know it's,it's, it's more fun.
I think this way too.
Speaker 1 (44:35):
So yeah for sure.
Well, I would love to just landthe plane and just have you
share a little bit on, if youcould, if you could say, in
terms of you getting in the game, getting something going,
(44:56):
looking back, all the fears, allthe doubts you had in the
beginning.
Now, looking at where thingsare today, you're headed the
track, you're on.
What would you have toldyourself back then, and and and
let yourself know, like what,what?
What are you today, now,retrospectively, looking back,
what would you have said toyourself and let's, let's land
(45:17):
the plane there.
I'd love to.
Speaker 2 (45:18):
Yeah, that was good, it's funny, I was actually gonna
ask you that question.
So, um, you know, I think, uh,looking back, regardless of
whatever you want to explore inlife, whatever avenue you want
to go down, I think it'simportant to ask questions.
That was one of the things Ihad the hardest time doing was.
It's very easy to not want toseem stupid, right, like you're
(45:40):
expected to know things and youshould know this, and and I have
this fear of this, andobviously I've voiced several
kind of things that I helpedhelped me back, and so one thing
I wish I would have done sooneron is just ask a lot of
questions and, um, you know, forme, like it's, it's kind of a
silly thing, but it it held meback.
(46:02):
It really did, and it slowed medown a little bit.
I don't regret it at all, likeit's part of my journey and who
I, who I am and I'm.
I'm glad it happened, because Ihope that I can add value to
people and that, you know,whoever's listening to this
podcast can learn and just belike hey, like that's, that's
awesome.
I want to go this route andI've learned this, and so, if I
want to go this route, I shouldask more questions and learn
(46:23):
more, but I really do think, andone thing too in my mind was
just having a doubt of just Ican't do it.
Speaker 1 (46:33):
That's not who.
Speaker 2 (46:34):
I am.
I'm different from the top 5%or you know, like that's just
not my situation.
You know I have.
I'm different because I have ahealth problem.
I'm different because I writelike different things, because I
really do believe that, likeGod makes us to all individually
(46:56):
have our own stories andaccomplish things that we all
can do, and so I think it's veryeasy, if you don't surround
yourself around the right people, to fall victim of who you are
and not becoming who you'retruly made to be.
So, yeah, I think, just highlevel, that's just kind of
(47:16):
things that I would tell myself,and I tell myself to have fun
and smile along the way, becauseit's very easy, I think, to
look at what you don't haveversus what you do have, and
it's important to look at yourjourney and smile and remember
that, hey, this is fun and thisis like you're going to tell 10
years from now.
(47:36):
You can tell people what you'redoing currently and might as
well make it something that'sgoing to be a fun experience.
You know and learn from that.
Speaker 1 (47:44):
Amen, brother.
Well, I am so proud of of, ofnot what you're becoming but,
more importantly, who you'rebecoming, the man you're
becoming the husband, the father, and the impact that you're
already making on so many people.
I know you.
You go out of your way to servepeople in your life and it's
(48:05):
the it's the only way, it's theonly thing I would ask for in
our relationship, because youcan never pay me, but you can
pay it forward and you've donesuch a beautiful job.
So I'm so proud of you and sograteful for you coming on the
Planned Injury podcast today andthank you for the great
discussion and I hope everybodyhas a great, great 2025 or
(48:29):
whatever year.
You're listening to this.
I hope your year is fulfilled.
I hope you get past trying tochase happiness and you start to
find a way to chase joy throughtaking action on your values
and what you believe and gothrough the struggles of life.
Play injured, godspeed.
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