In this empowering episode of Pockets of Knowledge, host Desiree Stanley welcomes Skye Waterson, ADHD strategist, business coach, and founder of Unconventional Organisation, for an insightful conversation on building a thriving business while living with ADHD. Diagnosed during her PhD studies, Skye discovered that traditional productivity advice didn’t work for her—and likely doesn’t work for most neurodiverse entrepreneurs. Instead of forcing herself into a mold that didn’t fit, she developed ADHD-friendly systems that are now helping hundreds of business owners and executives find focus, follow through, and scale without burnout.
Skye shares her personal story and professional insights on why ADHD is both a challenge and a strength for entrepreneurs. She breaks down the science behind dopamine, time blindness, executive function, and explains how common struggles, like losing momentum, feeling overwhelmed, or self-sabotaging success, can be addressed with research-backed systems designed for how ADHD brains actually work. With clarity and compassion, she offers practical tips that stick, and the power of rewards before starting tasks—not just after.
From learning how to brain-dump and prioritize, to navigating emotionally triggering tasks and preventing burnout through strategic fun and play, this episode is full of actionable strategies. Whether you're officially diagnosed, self-identifying, or just feeling out of sync with mainstream productivity advice, Skye's holistic and science-informed approach provides a refreshing path forward.
If you’re an entrepreneur struggling to stay consistent or grow your business sustainably, this conversation will leave you feeling seen, supported, and equipped with tools that actually work—for your brain and your business.
Bio:
Skye Waterson is an ADHD strategist, business coach, and founder of Unconventional Organisation—a multi-six-figure business helping neurodiverse entrepreneurs and executives stay focused, follow through, scale sustainably, and get their time back.
After being diagnosed with ADHD during her PhD, Skye realized that traditional productivity advice didn’t work for her brain. She turned to research and developed ADHD-friendly systems that helped her stay on track.
Today, she has helped 800+ business owners and executives escape distraction loops, build consistency, and grow without burnout, using strategies designed for the way their brains actually work.
Connect with Skye:
Website: https://www.unconventionalorganisation.com/
Facebook: https://www.facebook.com/UnconventionalOrganisation
Instagram: https://www.instagram.com/unconventionalorganisation/
LinkedIn: https://www.linkedin.com/in/skye-waterson-026286204/
YouTube: https://www.youtube.com/channel/UCn5JGUn-oADCmPhaoN2_7Dg
Resources:
https://pubmed.ncbi.nlm.nih.gov/19627998/
DM Skye with the comment ‘Desiree’, and she'll send you the 2-minute Focus Formula
Podcasts mentioned:
The ADHD Skills Lab with Skye Waterson - https://podcasts.apple.com/us/podcast/the-adhd-skills-lab/id1687000257
Hacking Your ADHD with William Curb -
https://podcasts.apple.com/us/podcast/hacking-your-adhd/id1481135244
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