Are you overthinking your podcast marketing? Struggling to grow your audience without feeling like you're constantly selling? In this episode, we sit down with Amber Plant, a marketing strategist, consultant, and graphic designer, to discuss how podcasters can elevate their brand, reach new audiences, and align their content with their intuition. Amber shares her journey from corporate marketing to building a successful consulting business and launching her own podcast, The Rebranded Marketer.
She breaks down her three key strategies for podcasters:
- Personalizing your podcast and brand beyond visuals – Why having a face behind your show builds trust.
- Using your personal story to connect with your audience – How authenticity can make marketing effortless.
- Trusting your expertise and intuition – Why podcasters should rely on what they already know before turning to AI or outside strategies.
Amber also shares her insights on LinkedIn marketing, explaining how she grew her podcast to the top 25% of podcasters in just five episodes.
Key Takeaways
- Why people are tired of traditional marketing and how personal connection beats hard selling
- The power of storytelling and how it can naturally lead to conversions
- How to make LinkedIn your secret weapon for podcast growth
- The difference between goal-setting and manifestation in podcasting success
- How to pivot negative thoughts and stay in alignment with your bigger vision
Amber challenges listeners to double their LinkedIn activity this week. If you currently post zero times, post twice. If you post three times, post six. Experiment with engaging content and see how your reach grows.
Connect with Amber
- LinkedIn: https://www.linkedin.com/in/amber-plant/
- Instagram: https://www.instagram.com/rebranded_marketer/
- Podcast: The Rebranded Marketer on Spotify
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