Cherene Francis | Podcast Branding

If you’re feeling uncertain about your podcast brand, your voice, or how to truly connect with your audience, this episode is packed with valuable insights just for you. I’m joined by Cherene Francis, founder and Creative Director of Personal Brand Boss. With over 15 years of experience in digital marketing, image consulting, and mindset coaching, Cherene helps people unlock what makes them unique and craft stories that deeply resonate.

In this conversation, we explore how to discover and communicate your unique brand message through intentional storytelling. Cherene shares practical advice on protecting your privacy online while staying authentic, and explains how colors and visuals influence the first impression you make on your audience.

Episode Highlights:

• Cherene’s unique path from theology and philosophy to becoming a branding expert

• How personal branding goes far beyond logos and colors—it’s about intentional storytelling and clear messaging

• The importance of aligning your visual identity (colors, style) with your brand message

• Handling sensitive stories and privacy while being authentic

• Advice for coaches, hobby podcasters, and content creators on developing a compelling brand and podcast presence

• Using client stories and expert interviews to build authority and connection in podcasting

• The role of personality and authenticity, especially for conversational or entertainment-focused podcasts

• How color psychology influences audience perception and business success

• A simple yet powerful branding exercise to try this week: Ask five people how they would describe you in three words and what color they associate with you

If you’re a podcaster, coach, or hobby creator wondering how to build a compelling personal brand, this episode offers actionable strategies to help you create engaging podcast content that truly connects. Plus, Cherene challenges you with a simple exercise: ask five people to describe you in three words and assign a color to your brand.

Connect with Cherene Francis
Website & Brand Quiz: https://www.personalbrandboss.com
Instagram: https://www.instagram.com/personalbrandboss