Podcast Cafe: Insights for Podcasters from Podcasters

Welcome back to the Podcast Café! In this Espresso Shot episode, we’re diving into one of the most common questions I get from clients and listeners alike: How long should your podcast episodes be?

The short answer? It depends. But in this episode, I’m giving you a clear framework to help you decide what length works best based on your audience, content style, and goals. Whether you’re creating bite-sized tips or deep-dive interview...

What if your lack of self-trust is the very thing holding you back from launching—or growing—your podcast? In this episode, Dawn Ledet, the host of The Self Trust Solution podcast, joins me to explore the connection between self-trust, personal growth, and podcasting success.

Dawn shares how her own wake-up call led to a life dedicated to helping others build self-trust, and how that translates directly to showing up, staying consis...

Think you need a sales page, a funnel, and a polished offer to launch something new? Not quite. In this quick Espresso Shot episode, I share why your podcast is actually the best place to test new concepts—before investing time or money into building them out.Whether you’re considering a new offer, a shift in your niche, or a fresh content framework, your podcast can give you real-time data, audience feedback, and the clarity you n...

What if the secret to building confidence, connection, and community was just hitting “record”?

This week on Podcast Café, I’m joined by business mentor, serial entrepreneur, and podcast host Katy of #ActuallyICan. Katy's journey into podcasting didn’t start as a marketing strategy — it started as a way to share truth, connection, and the real stories that often get left off the highlight reel.

From launching multiple businesses ...

What if the thing holding you back from launching your podcast is the exact reason you need to start it now?

In this episode of Espresso Shot, I’m busting the myth that you need a perfectly clear niche, flawless branding, or the “right” plan before you hit publish. The truth? Clarity comes from action — and messy beginnings often lead to the most meaningful transformations.

Whether you're still thinking about starting a podcast o...

What if the key to building real influence and business connections wasn’t coffee meetings, but a microphone? That’s exactly what happened for today’s guest, Angela Duncan.

On this episode of Podcast Café, I’m sitting down with Angela, host of Empower Her Money Podcast, to talk about how she used podcasting as a powerful tool to network, grow her brand, and empower women around money and business. Angela shares why she intentionally...

If you knew that podcasting could change your business before you ever hit record… would you still be waiting to start?

In this Espresso Shot episode, I’m breaking down the real ways podcasting builds trust, boosts visibility, and gets you in rooms you never thought you’d be in. From landing dream clients to creating relationships with industry leaders — podcasting isn’t just a content platform… it’s a business growth accelerator.

Wh...

Is your podcast helping your business scale—or is it just another item on your to-do list?

In this episode , I sit down with Emma Tessler, founder of Ninty Five Media and host of Stop Scrolling, Start Scaling, to talk about how she uses social media strategy and short-form content to grow her podcast, business, and client base. We’re getting real about episode formats, content marketing, and the mindset shifts you need if you want y...

If you're putting out consistent podcast episodes and still not seeing sales… it's not your content that's the problem—it's your funnel. Let’s fix that.

In this Espresso Shot episode, I’m breaking down the real reason your podcast isn’t converting. After 7 years in the podcast industry, I’ve seen this mistake made again and again—even by experienced business owners.

Your podcast isn’t failing… you’re just not funneling.

In this episod...

Are your podcast episodes getting lost in the feed?If you're not using SEO to promote your podcast, you might be missing out on major visibility—and potential clients. In this episode of Podcast Café, I’m joined by Samantha Hawrylack of SJ Digital Solutions to talk all about how SEO can take your podcast from buried to binge-worthy.

Whether you're naming your episodes, writing show notes, or repurposing content to drive leads, this...

Welcome to the Espresso Shot series — your weekly dose of actionable podcasting strategy in 15 minutes or less!

In this debut mini-episode of Podcast Café, we are talking about the three podcast metrics you should be tracking if you want real growth (not just vanity downloads). Whether you’re just starting your podcast or trying to scale it as a business owner, these are the numbers that actually move the needle.

In this episode:

...

Does your podcast branding actually match your business?

In this episode, I sit down with brand strategist and designer Bethany McCamish to talk all things podcast branding—why it matters more than you think, and how you can create an unforgettable visual identity that supports your growth. From choosing the right color palette to designing scroll-stopping cover art, Bethany shares insider tips for turning your podcast into a true b...

What if the most powerful business growth tool wasn’t flashy ads or viral reels—but raw, unfiltered conversations behind a mic? Jess Martin shares how her podcast Abundant + Aligned became the backbone of her brand, helping her build community, sell with ease, and scale a freedom-filled business—starting from her iPhone.

We talk about her evolution from lawyer to mindset coach, and how her podcast has grown with her. Jess shares how...

You’ve probably heard that a podcast can build your brand, grow your audience, and convert leads into clients—but how do you actually make that happen? In this episode, I speak with my business coach, Kate Perkovic. She breaks down how she launched the Ambitious Podcast, which not only builds deep trust with her audience but also brings in high-ticket sales—we are talking about $150k in just 6 episodes without turning her show into...

Your podcast should be growing your business—but is it actually working for you? If you’re putting in the work to create a podcast, you want results. And if you’re not auditing your podcast every quarter, you could be leaving growth on the table.

In this episode, I’m breaking down the four key elements you need to audit every quarter to make sure your podcast is aligned with your business goals and actually driving leads, sales,...

Do you love wine but feel like you don’t know enough about it? Or maybe you’re a podcaster looking for inspiration on how to create content that educates and connects with your audience? Either way, today’s episode is for you!

I’m joined by Hailey from Cork & Fizz, a wine educator and podcast host who makes the world of wine approachable, fun, and engaging. Hailey shares her journey from discovering a love for wine in Oregon’s W...

Confidence is key when it comes to podcasting, but how do you actually build it? In this episode of Podcast Café, I’m joined by Tamar Lyons, host of Unapologetic Confidence, to talk about showing up authentically, sharing your story, and using your podcast as a powerful brand-building tool.

Whether you're struggling with imposter syndrome, hesitant to take up space in your industry, or just looking for more visibility, Tamar...

Are you talking about too many different topics on your podcast, or not enough? Finding the right balance can make or break your show’s success, and in this episode, we're diving into exactly how to structure your content for audience retention and business growth.

In this episode:

• The difference between niche and generalist podcasts – and why niche podcasts win
• How to structure your topics using content pillars to keep ...

If you're an aspiring writer, journalist, or author, podcasting could be the secret ingredient to expanding your reach, building authority, and connecting with your audience. In this episode of I sit down with my client - award-winning writer, editor, and podcast host - Estelle Erasmus to dive into the intersection of writing, publishing, and podcasting.

Estelle is the host of Freelance Writing Direct and author of Writing That ...