Podcast Editing and Support - True Media Solutions

Episode 66 - When to Fire a Podcast Client - Protecting Your Business and Sanity

Knowing when to end a client relationship as a podcast editor or support person is a tough but sometimes necessary step to protect your business, reputation, and well-being. Here’s a practical guide on when to consider letting a client go, how to do it professionally, and what you can try before making the final call.

When to Consider Firing a Podcas...

Episode 65 - It's Not Me, It's You - When to Say Goodbye - Firing Your Podcast Team

Here’s a comprehensive guide for podcasters considering when and how to end a working relationship with a virtual assistant, podcast editor, or support person, including key indicators of a broken relationship, how to initiate a difficult conversation, and important considerations for a smooth transition.

Key Indicators of a Broken Relationship

Episode 64 - Staying Organized as a Podcast Editor - Pro Tips for Small Business Success

Staying organized as a podcast editor and support person—especially when juggling tight deadlines and close client relationships—is essential for delivering consistent, high-quality results. Here’s a practical guide to help streamline your workflow and set yourself up for success, followed by some episode title suggestions.

Practical Tips to ...

Episode 63 - Referral Goldmine - Systems That Turn Podcast Clients Into Advocates

Brand Identity & Referral Incentives for Podcast Editors

How to turn satisfied clients into your best marketers

Brand Identity Essentials

1. Define your niche:

• Example: "The Audio Storytelling Specialist" or "Podcast Launch Concierge"
• Resource: How to Find Your Unique Selling Proposition (USP) (see "Discov...

Episode 62 - Search Engine Optimization Hacks for Podcast Editors - How to Get Found, How to Get Hired

Brand Identity & Content Marketing for Podcast Editors

How to showcase expertise and attract clients through strategic content creation.

1. Content Marketing Strategies

• Blogs:
• Write "how-to" guides (e.g., "10 Audio Editing Hacks to Save Time") and industry trends (e.g., "AI Tools Reshaping Podcast Editing").
• Re...

Episode 61 - Editing for Entrepreneurs vs. Indie Creators - Tailoring Your Podcast Editing Services

Brand Identity & Client Personas for Podcast Editors

How to tailor your brand to resonate with ideal clients

1. Defining Client Personas

• Busy entrepreneurs: Time-strapped founders who need turnkey editing for thought leadership content.
• Indie creators: Solo podcasters prioritizing authenticity over polish, often ...

Episode 60 - Mission Possible - Defining Your Purpose as a Podcast Editor

Brand Identity for Podcast Editors: Defining Your Mission, Voice, and Visual Style

Creating a strong brand identity is essential for podcast editors and support teams looking to stand out and attract ideal clients. A cohesive brand not only communicates professionalism but also builds trust and recognition in a crowded market.

1. Defining Your Missi...

Episode 59 - How Podcast Editors Get Paid - Key Considerations When Setting Rates

Proper pricing ensures sustainability for podcast editors while providing clarity and value to clients. Whether charging per episode, hourly, or via monthly retainers, aligning pricing models with client needs and editor capabilities is key to building a successful business.

Monthly Retainers

• Overview: Clients pay a recurring monthly fee for ong...

Episode 58 - Consider This When Deciding Who to Hire and Where They Live When Looking For Podcast Editing and Support Services

Episode Summary

In this episode, we explore the growing trend of favoring local podcast editing and support services over global outsourcing. With many countries refocusing on building business within their own borders, we delve into the benefits of hiring locally and how this approach aligns with community-b...

Episode 57 - Pricing Your Services as a Podcast Editor and Support - focus on customers who have the means and willingness to invest in high-quality content

In this episode, we discuss strategies for pricing podcast editing and support services, focusing on attracting customers who value high-quality content and are willing to invest in it. With insights into industry standards, pricing models, and factors affecting rates, this epis...

Episode 56 - Roger Heathers - Sustain Podcast Editing, The Musical Approach to Podcast Editing, Tips for Editors to Support Podcasters

Roger joins as our very first guest on the Podcast Editing and Support Show - Roger has moved from listener to guest! So glad to have him here! We blend our love for music and our love for podcast editing into a conversation geared towards you and your podcast journey!

A study by Pacific Content (201...

Episode 55 - Offering Free Services to Clients to Begin Your Journey as a Podcast Editor and a Listener Voice Message from Roger

In this episode, we look into why offering free services to a select few clients can be a powerful strategy for new podcast editors and support businesses. We explore how this approach can help you build a strong foundation of referrals, testimonials, and real-world experience.

Key Points Discussed:

1. The ...

Episode 54 - Benefits of Hiring a Host for Client-Focused Podcasts

Hiring a podcast host for a client-focused podcast is indeed a viable service offering for a podcast editing and support business. This service can provide numerous benefits for clients looking to leverage podcasting as a marketing tool. Here are some key advantages:

Benefits of Hiring a Podcast Host

Expertise and Professionalism

A professional host br...

Episode 53 - Implementing project-based pricing for podcast services - Podcast Pricing Mastery, Turn Your Audio Skills into a Profitable Business

Additional considerations for podcast editing and support businesses:

Implement Value-Based Pricing

1. Focus on client outcomes: Emphasize the impact of professional editing on listener engagement and podcast growth.
2. Highlight expertise: Showcase your knowledge of podcast trends, au...

Episode 52 - Implementing project-based pricing for podcast services - The Deliverables Difference, Transforming Your Podcast Business

For podcast editing and support businesses, setting clear deliverables is essential to ensure client satisfaction, manage expectations, and streamline workflows. Here's a detailed breakdown of how to approach each aspect:

Clearly Define What the Client Will Receive

• Edited Episodes: Specify...

Episode 51 - Implementing project-based pricing for podcast services - Pricing Secrets, How Successful Podcast Editors Really Make Money

Calculate Overhead Allocation Rate

1. Sum up all overhead costs for a specific period (e.g., monthly)
2. Determine the total labor hours for the same period
3. Divide total overhead by total labor hours to get the overhead allocation rate

For example, if your monthly overhead is $10,000 a...

Episode 50 - Implementing project-based pricing for podcast services - Pricing Strategies That Transform Podcast Businesses

Estimating time investment for podcast editing and support businesses requires a detailed approach. Here's an expanded breakdown:Break down the project into specific tasks and estimate the time required for each:

• Script writing: Budget around 40 hours for research and writing per episode
• Audio recording: Allo...

Episode 49 - Implementing project-based pricing for podcast services - Your Expertise as a Competitive Advantage

When considering your expertise as a podcast editor and support person, it's crucial to thoroughly evaluate and articulate your unique value proposition. Here's an expanded look at how to assess and leverage your expertise:

• Evaluate your unique skills and experience in podcast production:Audio editing proficiency: Asse...

Episode 48 - Don't Build Your Podcast Service Business Solely on the Power of SEO and Google - You Might Be Behind the Curve

I found this great clip from Gary Vaynerchuk speaking to a crowd of creators and business owners around the new world of A.I. Search in comparison to traditional Google keyword search that is still being taught and propped up as the gold standard on how to be found online - but what if Google has become as acc...