Podcast Editors Mastermind

Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion.

Megan explains the role of the Meta tracking pixel, ...

Can posting your prices harm or help your business?

Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless!

At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out!

Summary:

Visible pricing can attract the right clients but may deter others

Disc...

Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:

1. Effort-based marketing
2. Paid advertising
3. Organic discoverability

I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes.

But Analytics? Those are GOLD!

Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success.

We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and...

Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising.

Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media.

Key learnings:

• The different types of podcast ads and which o...

Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content.

Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support.

...

How do you charge for your service as a Podcast Editor?

Most charge a flat rate per episode or monthly retainer, but how do you come up with those rate?

And how do you know it's earning you more than a part-time job a McDonald's?

Learn from top podcast editors as they reveal their proven pricing strategies, helping you optimize your income and building a sustainable business!

Key moments:

• Charging by the Length of the Raw ...

Getting paid is one of the most important steps in running a thriving podcast editing business. How you invoice for your work can have a huge impact on your cash flow and profitability.

Eric Rosenberg shares some best practices when invoicing clients, as a freelancer, and the challenges of balancing your client's needs with our self-employed realities.

While listening, pay particular attention to the importance of strategic invoicing...

What warning signs should podcast editors watch out for when working with clients? Matthew Bliss shares some of his recent “red flags” — those subtle (and not-so-subtle) signals that things might go wrong in a client relationship.

How many of these red flags have you experienced?

• Unclear expectations
• Poor communication
• Unreasonable turnaround times
• Late payments

Has YouTube won the podcasting game? It sure seems like it.

A recent study by Coleman Insights and Amplifi Media shares the perception of what the public thinks a podcast is, where they are discovering new shows, and some surprising information about Spotify's place in the video podcast landscape.

BONUS:

Steve shares "The Cost and ROI of YouTube videos" at the end. He gives real data behind a successful YouTube video that made $59,00...

Do you know how crucial YouTube thumbnails are to the success of a video? Andrew Armstrong reveals strategies to craft video thumbnails that grab attention and make people click Play!

Discover how the first impression provided by thumbnails can make or break your client's video's success, functioning as a gateway to garner viewers’ interest. Andrew shares how to leverage YouTube's built-in A/B testing tool to identify the most effec...

Apple recently changed the way they display artwork in their Podcasts app.

This is important to note because there can be some negative consequences if you're not following a consistent process or even unaware, as Steve was, about adding artwork to each upload to your clients' media host.

Mathew Passy shares the benefits of having good Show artwork (for the entire podcast), and if there is any value in having Episodic artwork (for ea...

They say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients?

The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering.

Paul Gowder has been harnessing the power of newsletters for years - and comes ...

What makes a podcast episode truly engaging - and keeps listeners coming back? The importance of maintaining a structured yet flexible format can’t be stressed enough by our guest, Wendy Wawrzyniak.

Our discussion, no matter which way we turned, ended up landing on one form of consistency or another. Consistency not only enhances a listener’s enjoyment but can also promote sustainability and growth.

Guess what: Consistency also ben...

What are the consequences of hiring the wrong client? What if you need to make money but don't have any good clients yet? Do you start with UpWork or Fiverr?

Ashley Dickerson-Ellison shares some great stories about leaving her teaching job when they moved overseas for a couple years. She starting her podcast editing business and did what many of us do: Offered services on UpWork.

Make sure you stay to the end for the story about the ...

The word for 2024 in podcasting was "CHANGE". We had the rise of AI, the increasing importance of video, and key industry leaders leaving their roles.

Podcast Editors Club members emphasized the need to sound natural and not scripted, navigate the complications of offering video editing, and the significance of knowing how to use dynamic ad insertion.

We particularly highlight the importance of staying adaptable and diversifying inco...

You are a podcast editor, otherwise why are you listening to this show?

You wanna know how to make it as a podcast editor, whether professionally, or as a serious side hustle, or if you just want to get better at editing your own podcast.

If you're a Podcast Editor, Manager, or Producer...this is the show for you!

And since you're a Podcast Editor/Manager/Producer, I don't need to tell you how to follow this show in your favorite podc...

Are you charging enough?

Do you charge more or less than your peers?

What can you do to earn more for your podcast editing efforts?

Find out as we reveal the rates and effective hourly rates being charged by indie podcasters just like you!

Episode Notes: https://podcasteditorsmastermind.com/episode/the-2024-podcast-editor-industry-survey-reveal-

Key Discussion Points

• Editors charged $199 USD for an average hour-long episode
• ...

The Podcast Editors Mastermind Show has entered a new season.

In this episode (which is #101, btw): Steve Stewart and Mark Deal lay out for you what’s new in Season 2.

We share what the show will be about, the benefits for all Podcast Editors everywhere, and how YOU can be involved!

Episode Notes: https://podcasteditorsmastermind.com/episode/whats-new-for-season-2-of-the-podcast-editors-mastermind-show

This episode of the Podcast Edi...