tu relato de marca es la conjunción de tres elementos que pudieran llamarse abstracciones, pero que generan el mayor número de acciones, sensaciones y emociones.
Cuando estos tres elementos se conjuntan, tu marca tiene una historia por contar, un camino por seguir y una cima por conquistar. Es decir, tienes a la mano y de forma genuina los elementos para atraer, interesar, generar deseo y llevar a la acción a las personas. Y lo mejor de todo es que no te estarás inventado fábula. Es tu visión del mundo, es la identificación y resonancia de tu propio dolor, tiempo y amor con el de tus clientes.
Tu relato de marca es el conjunto de acciones que realizas, es tu forma de hacer y la manera en la que la comunicas para emocionar a clientes, proveedores, colaboradores y al mundo en general.
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