What’s one of the most important “must haves” when it comes to B2B podcasting? Consistency! Without a steady stream of content, your audience can easily get disinterested and/or lost in translation. It’s also a potentially challenging necessity due to the time investment it requires.
Four areas to always be consistent in: Timing, Content Themes, Tone, and Guests.
Ultimately, consistency in all areas of your podcast will only result in the opportunity for more trust and engagement from your audience – enabling you to both create and sustain a network of influence in your industry.
You don’t have to do this alone! Partnering with the right podcast company means you have someone intentionally dotting and crossing all these I’s and T’s for you. Visit Podcast609 for more information.
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