Hosted by industry expert Greg Myers, Podcast Pointers dives deep into the strategies and tools needed to create a successful B2B podcast. With experience hosting the Leaders in Payments Podcast and founding Podcast609, Greg brings a wealth of knowledge to the table.
In episode five, Greg discusses the relationship between podcasting and ROI. While some may struggle to quantify the returns of podcasting compared to direct marketing tactics, Greg emphasizes the importance of setting realistic expectations and focusing on long-term goals. By tracking metrics like downloads and subscribers, businesses can gauge the effectiveness of their podcast in driving leads and nurturing prospects through the sales funnel.
Managing expectations is key, Greg advises, urging businesses to establish measurable goals from the outset. Whether it's aiming for a certain number of downloads per episode or building a loyal subscriber base, setting achievable targets is essential for demonstrating success to stakeholders.
At Podcast609, we understand the challenges and opportunities of B2B podcasting. Our team is dedicated to helping businesses harness the power of podcasting to drive revenue and build meaningful connections with their audience. Join us for our next episode as we explore the importance of cadence in podcasting success.
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