Wondering why your podcast isn’t showing up in search?
In this episode, I break down the difference between Podcast SEO and Podcast Search Optimization, and how combining both helps your show rank higher, attract new listeners, and stay visible on Apple, Spotify, and Google.
If you’ve been publishing great content but struggling to grow, this episode will help you understand how podcast search really works, and how to finally get your show found by the right audience.
00:00 – Podcast Search Results Aren’t Random: SEO vs PSO Explained
02:10 – What SEO and PSO Mean for Podcast Visibility
05:45 – How Apple and Spotify Rank Your Podcast
08:30 – The Key Signals That Affect Podcast Rankings
11:20 – Why Consistency Builds Trust With Algorithms and Audiences
14:15 – 3 Steps to Improve Podcast Discoverability and Rankings
17:45 – Real Client Example: Small Tweaks, Big Visibility Gains
19:40 – Inside the SEAMless Podcast Framework™: Execution & Attraction
21:30 – Final Takeaways: Optimize Your Podcast to Get Found Faster
Check out the full show notes and resources at
https://leahbryantco.com/podcast/podcast-seo-and-pso
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This podcast is produced by Leah Bryant Co, where stories meet strategy.
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