October 24, 2023 • 15 mins
Are you aware of how many people are tripping over 'free' advice in the podcasting world? Not all information is as good as it seems. In our latest episode, we peel back the layers of what 'free' really means in the podcast industry. What's the catch and is it really worth the hidden costs? As experts looking to level-up, we dive into why it's crucial to replace the pursuit of free solutions with strategic investments in quality tools and strategies that will elevate our game.
Let your podcast journey begin with our bootcamps - a treasure trove of templates, tools, and insights designed to get you started on the right foot. We also underline the significance of immersing yourself into other successful podcasts within your niche, and tapping into our team's expertise for personalized advice. The world of podcasting is large and potentially daunting - don't get lost in the pursuit of 'free' and instead, focus on scaling up with smart investments. Listen in to learn why 'free' is not always the best policy, discover the potential pitfalls, and how to navigate your way to podcasting success.
Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca
If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Welcome to Podcast Solutions Made Simple.
It's the podcast.
That's all about podcasting.
I'm your host, carl Richards.
You know, in my 25 plus yearsin the broadcast and speaking
world, I've noticed a lot ofoverwhelm when it comes to
podcasting, and I'm here to tellyou it doesn't have to be that
way.
If you're a coach, consultantor other subject matter expert
and the thought of starting apodcast seems too technical, too
(00:25):
confusing, too time consumingor just way out of your reach,
then this is the podcast for you.
On this show, we give you thetools, tips and techniques to
run a kick-ass show and sharestories from people who have
been there, done that and areenjoying massive success with
their own shows.
Oh, and if you're an existingpodcaster, this show is also for
(00:47):
you.
The mics are up, so let's diveinto today's episode.
And today we're continuing theconversation about the myths and
misconceptions about podcastingand the misinformation that's
being shared.
And, as we said in the lastepisode, there is a boatload of
information that's being put outthere from some very reputable
either industries or individualswho are, let's just say, they
(01:10):
should be in the know, but theyreally aren't, and some of these
people are podcasters.
That's what makes it evenscarier to be able to make the
decision as to whether or notyou launch a podcast or make
changes to your podcast is.
You're getting information,sometimes from people who have
podcasts and say, hey, here'swhat I know, and they're coming
at it from a place of experience.
(01:32):
They're coming at it from aplace of experience, but then
somewhere in their webinar ortheir stage presentation, you'll
hear words that sound somethinglike this I'm no expert in
podcasting, but here's what Ican tell you.
Let me talk about what thatreally means.
What that really means is theywant you to believe they know
(01:53):
something about podcasting, butthey really don't have much
information, or all they canbase it on is their own
experience.
It's kind of like me sayingwell, based on my experience of
what it's like to fix my own car, I would say X, y and Z and,
for the record, I would never,ever, ever think to fix my own
car because it's just not in mywheelhouse, right?
(02:17):
So let's take this discussionthe next step further and you'll
see what I'm meaning about this, because and I really wasn't
sure where I wanted to start,but I think where we want to
start with is this whole conceptof podcasting is free, that you
can launch your podcast forfree, and, yes, there are a lot
of free tools out there andthere's a lot of free
(02:40):
information out there to helpyou make some decisions about
whether or not you should launcha podcast and things that you
should consider when you'relaunching a podcast.
Here's the thing about free.
If you are a subject matterexpert and let's just say for
the sake of this discussion, youare at six figures or you're
very near six figures and youwant to continue to level up,
(03:03):
you have probably alreadyexperienced at some point in
your business that free comes ata cost.
I remember when I was settingup my first website, I
essentially did it for free andlet me tell you it came at a
huge cost because, firstly, Ididn't know what I was doing.
The person who ended up doingit for me did it as a little bit
(03:26):
of a barter, so it wasn'ttotally free, but essentially it
was free and the informationthat they created for me wasn't
exactly 100% what I wanted.
I wasn't clear enough on myvision, but an expert in web
design or an expert in walkingpeople through that process
would have a little bit moreinsight as to how to walk you
(03:48):
through that to help you beaware of that.
Or they would say you know what?
I can't build your website yetbecause you need to really sit
down with a business coach tofigure out where it is that you
want to go with this thing, ok,so free comes at a cost.
Maybe there's something elseyou've done for free.
Maybe you've tried to do yourown bookkeeping and found out
the hard way that you know whenit comes to paying your taxes,
(04:08):
maybe you made a mistake on Line72 or whatever it was, so free
comes at a cost.
So, yes, there are a ton of freetools out there, but free isn't
always free.
Think of the things that youcan do for free in your business
.
Right, you can set up your ownwebsite.
Like I said, there are freetools out there to do graphics,
design, and even beyond yourbusiness, there's the World Wide
Web, which is full of freeinformation.
(04:30):
You know Dr, google, autoMechanic, google, even Chef
Google, right, they're all outthere.
But if you want to be theprofessional, if you want to be
seen as the expert, setting yourpodcast up and launching it and
maintaining it at no cost toyou comes costly somewhere else.
It's either costly in the factthat it's a huge burn of your
(04:52):
time.
In other words, you might bespending six, 10, 12 hours a
week working on your podcast,and then maybe there's pod fade
on your part or you get burntout from doing your podcast, or
it's just the fact that you getthis information.
You maybe have your VA orsomebody like that do the work
for you which, by the way, stillisn't free but you have them
(05:14):
work that into their schedule.
But now it's maybe not set upthe way it needs to be set up.
Six figure income earners ifthey want to level up their
business, they don't look forfree offers.
They look for offers or theylook for information that is
going to move them to the nextlevel.
And let me tell you something Ididn't realize this until
probably oh I don't know whatyear in my business, but I can
(05:36):
tell you that when I came to thepodcasting space, I went to a
90 minute free seminar hosted bynone other than one of the
Godfathers of podcasting.
I don't know if that's hisofficial title, but I'm just I'm
just lovingly calling him thatSam Crowley and I remember
sitting in that room for 90minutes, being ever so inspired
(05:57):
about the fact that, hey, I canstart my podcast, and part of
his message was you can startyour podcast for free.
And yes, you can.
As I said, there are freeresources out there.
Here's what he did, though, atthe end of his 90 minute
presentation and this willprobably be no surprise if
you've been to workshops andseminars before right, there's
(06:20):
always a sell or an up level atthe end of it, and he was
selling people into a.
I don't know how long theprogram was, but it was a $500
US investment, and I remember atthat time saying I don't have
$500 to invest in setting up apodcast.
I'm going to do it myself, andI was a little bit brave.
(06:42):
And a little bit brazen maybebecause I have, as I said, 25
years of broadcast experience.
I know how to speak, I know howto have conversations and
interviews with people, I have alittle bit of knowledge of the
editing and the technical thingsbehind the scenes, but I didn't
know everything.
I didn't know all of the stepsand everything it took to set up
(07:04):
a podcast, but I did it anyways.
However, I can tell you rightnow my results, and even the
results I'm still getting today,would have been way different
if I had just invested the $500or $600 or $700 Canadian,
whatever it ended up being withSam Crowley and took his program
to get some insights about theother things regarding hosting
(07:28):
sites what platforms do you wantto be on?
Graphics, designs, all of thosekinds of things, marketing,
blueprints all of that was partof his offer that I didn't take,
and that's where free ended upcosting me Because of that.
When I launched my podcast, Isigned up only on Apple podcasts
(07:49):
, which meant I wasn't gettingthe leverage from the other
platforms, and there were somany.
There were probably 12 or 14others at the time.
I think there are even more nowbut Spotify I was not on
Spotify, I wasn't on Deezer, Iwasn't on Google podcasts or any
of those platforms.
I was only on Apple podcasts,which meant I was missing out on
(08:10):
audiences that were tuning intothe other platforms.
So, in other words, the onlypeople that I was attracting to
my show were people who wereeither using iPods or iPhones or
some type of Apple device.
Not everyone has an Appledevice, right?
That's?
The only way I was promotingwas through Apple.
Well, nobody told me, and Ispoke to other people who were
(08:33):
launching podcasts and they saidwell, you need to decide which
platform you should be on.
You know, when I decided to geton other platforms, it was
about two years later and that'swhen I realized that, oh my
goodness, my stats, my success,all of that could have doubled,
maybe even tripled, if I'd beenon other platforms.
All right, so don't make themistake of thinking that free is
(08:55):
free, because free will come ata cost.
It'll come at a cost in yourtime.
It'll come at a cost in doingthings the right way.
I mean, I remember some of thethings that I've tried to do for
free in my business, even myfirst set of business cards when
I was first doing speakertraining and maybe you can
relate to this.
I remember back when peoplewould create their own business
cards and it was when the homeprinter started to become
(09:18):
popular and the quality ofprinting became more popular and
people would buy business cardpaper from their local
stationary store and they wouldprint their own business cards.
And the only reason why I wouldthink that they would do this
is to save money, right?
Because let's face it, goingand spending $50 on 500 business
cards maybe it's more than that, it's $75, but the bottom line
(09:41):
is going and spending that kindof money on printing to hand out
a business card.
The belief was, for some peoplethat's a lot of money, and I
remember thinking the same thingoh my goodness, I would rather
just print my own and see whereit lands.
What happens when you printyour own business cards Most of
them back in the day, anyways,they had that perforation around
the outside of the businesscard, right, and what would that
(10:03):
message be?
As you're handing your businesscard to somebody else saying,
hey, my name is Carl Richards,I'm a speaker trainer and I help
people on the stage make moresales, I'm handing a handmade
business card to someone sayingyou should spend money with me,
even though I just saved a tonof money by printing my own
business cards and you can tellI printed them myself because
(10:25):
they look that way, but youshould trust me as a speaker
trainer, right?
That was the perception.
That was the perception Wasthat if you don't have the
income, if you don't have themoney to even get your own
business cards printedprofessionally and your other
stationary things too, like Iremember I had tri-folds and I
had rack cards and other piecesof intellectual property I would
(10:47):
put on my trade show tables andthings like that.
I remember the first couple ofyears I printed all of that
stuff myself and it looked likeit.
And you know what I receivedzero sales.
I also wasn't a six-figureincome earner then, but now that
I am a six-figure income earner, and even I am leveling up to
that seven figures here's thething I know that I need to
(11:09):
invest, and I'm not going to goand do something for free.
I'm not going to do it on thecheap.
I'm going to invest with thepeople who know how to make me
look and sound good, and that'swhat you should be thinking
about as you decide whether ornot you should start your
podcast and what your investmentlevel should be.
Now there are various programsout there that will allow you to
get your podcast going on abudget, and that's totally
(11:30):
understandable.
If you want to do that, usewhat you can do for free, though
.
That will help yourself.
Listen to podcasts.
The best way to find aboutpodcasting is to listen to other
podcasts.
Listen to podcasts that are inyour field.
So, in other words, if you're aspeaker trainer, for example,
like I was, listen to a bunch ofspeaking podcasts, speaker
training podcasts, even listento some of the Toastmaster
(11:51):
podcasts or even some of theTEDx podcasts, if you want
Listen to podcasts that arerelated to speaking specifically
speaker training or whateveryour industry is.
The other thing you can dothat's free is book a call with
my team, all right, and we willwalk you through some of what we
do and you can then decidewhether or not it's worth taking
(12:12):
the next step forward, and thatnext step might be we're going
to work one on one together andhelp you launch your podcast and
maybe you'll take over fromthere, or maybe you'll let us
keep working alongside you monthto month, making sure that your
show is put out there and it'sreaching the masses and you are
being seen rather as the go-toexpert.
The other thing that you can dothis isn't free, but it is a
(12:34):
minimal investment and that'sjump into one of my bootcamps,
because in one of my bootcampswe give you a lot of information
that gets you started.
We walk you through what yourpodcast is going to be about,
the different formats that yourpodcast could take.
Are you going to interviewguests?
Are you going to do a solopodcast?
We also give you the templatesand tools for your first five
(12:56):
episodes, we give you a basiclaunch strategy and a basic
marketing strategy as well.
So is that worth the 300 or$400?
I'm not sure what it is rightnow, but we'll put the link in
the show notes and you can checkthat out.
But is it worth it if it's goingto help you level up your
business, your brand and yourcredibility?
I would say yes.
And that's the first step,after listening to podcasts and
(13:17):
booking a call with my team, andthen you can decide from there
where you go with it.
Do you start working with myteam or do you just keep doing
it on your own?
But it's a start and it's goingto get you the information that
you need and, by the way, myinformation that I share in my
bootcamps it's based onexperience, but it's also based
on the experience of other veryseasoned professionals who are
(13:40):
in the industry, and some ofthem I will even invite to those
training sessions.
I'll invite them to come oncamera or come on stage.
If it's an in-person one, I'llinvite them to share their
insights and their knowledge.
You cannot get that for freefrom Google.
You cannot get that for freefrom jumping into a webinar
being delivered by an individualwho doesn't have the insights
(14:03):
and the knowledge.
All right, so I hope this hasbeen helpful today.
If you have questions about this, we're going to continue the
discussion in the next episode,and I think in the next episode
we're going to talk aboutquality, and when we talk about
quality, we start talking aboutequipment and all kinds of
different things.
But if you have a questionafter today
podcastsolutionsmadesimplecomyou can go over there or just
(14:23):
send me a direct email.
Ask Carl at carlspeaksca, andthank you for joining us today.
Special thanks to our producer,aiden Burrows, our production
lead, kieran Doherty, our musicguru, nathan Simon, and the
person who works the arms all ofour arms, actually my trusty
assistant, stephanie Gefort.
If you like what you heard today, leave us a comment and a
review and be sure to share itwith your friends.
(14:45):
If you don't like what youheard, please share it with your
enemies.
Oh, and if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email, askcarl atcarlspeaksca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes and if you're
ready to take the plunge andjoin the over 3 million people
(15:07):
who have said yes to podcasting.
Let's have a conversation.
We'll show you the simplest wayto get into the podcasting
space because, after all, we'repodcast solutions made simple.
We'll catch you next time.
Welcome to Podcast Solutions Made Simple.
It's the podcast.
That's all about podcasting.
I'm your host, carl Richards.
You know, in my 25 plus yearsin the broadcast and speaking
world, I've noticed a lot ofoverwhelm when it comes to
podcasting, and I'm here to tellyou it doesn't have to be that
way.
If you're a coach, consultantor other subject matter expert
and the thought of starting apodcast seems too technical, too
(00:25):
confusing, too time consumingor just way out of your reach,
then this is the podcast for you.
On this show, we give you thetools, tips and techniques to
run a kick-ass show and sharestories from people who have
been there, done that and areenjoying massive success with
their own shows.
Oh, and if you're an existingpodcaster, this show is also for
(00:47):
you.
The mics are up, so let's diveinto today's episode.
And today we're continuing theconversation about the myths and
misconceptions about podcastingand the misinformation that's
being shared.
And, as we said in the lastepisode, there is a boatload of
information that's being put outthere from some very reputable
either industries or individualswho are, let's just say, they
(01:10):
should be in the know, but theyreally aren't, and some of these
people are podcasters.
That's what makes it evenscarier to be able to make the
decision as to whether or notyou launch a podcast or make
changes to your podcast is.
You're getting information,sometimes from people who have
podcasts and say, hey, here'swhat I know, and they're coming
at it from a place of experience.
(01:32):
They're coming at it from aplace of experience, but then
somewhere in their webinar ortheir stage presentation, you'll
hear words that sound somethinglike this I'm no expert in
podcasting, but here's what Ican tell you.
Let me talk about what thatreally means.
What that really means is theywant you to believe they know
(01:53):
something about podcasting, butthey really don't have much
information, or all they canbase it on is their own
experience.
It's kind of like me sayingwell, based on my experience of
what it's like to fix my own car, I would say X, y and Z and,
for the record, I would never,ever, ever think to fix my own
car because it's just not in mywheelhouse, right?
(02:17):
So let's take this discussionthe next step further and you'll
see what I'm meaning about this, because and I really wasn't
sure where I wanted to start,but I think where we want to
start with is this whole conceptof podcasting is free, that you
can launch your podcast forfree, and, yes, there are a lot
of free tools out there andthere's a lot of free
(02:40):
information out there to helpyou make some decisions about
whether or not you should launcha podcast and things that you
should consider when you'relaunching a podcast.
Here's the thing about free.
If you are a subject matterexpert and let's just say for
the sake of this discussion, youare at six figures or you're
very near six figures and youwant to continue to level up,
(03:03):
you have probably alreadyexperienced at some point in
your business that free comes ata cost.
I remember when I was settingup my first website, I
essentially did it for free andlet me tell you it came at a
huge cost because, firstly, Ididn't know what I was doing.
The person who ended up doingit for me did it as a little bit
(03:26):
of a barter, so it wasn'ttotally free, but essentially it
was free and the informationthat they created for me wasn't
exactly 100% what I wanted.
I wasn't clear enough on myvision, but an expert in web
design or an expert in walkingpeople through that process
would have a little bit moreinsight as to how to walk you
(03:48):
through that to help you beaware of that.
Or they would say you know what?
I can't build your website yetbecause you need to really sit
down with a business coach tofigure out where it is that you
want to go with this thing, ok,so free comes at a cost.
Maybe there's something elseyou've done for free.
Maybe you've tried to do yourown bookkeeping and found out
the hard way that you know whenit comes to paying your taxes,
(04:08):
maybe you made a mistake on Line72 or whatever it was, so free
comes at a cost.
So, yes, there are a ton of freetools out there, but free isn't
always free.
Think of the things that youcan do for free in your business
.
Right, you can set up your ownwebsite.
Like I said, there are freetools out there to do graphics,
design, and even beyond yourbusiness, there's the World Wide
Web, which is full of freeinformation.
(04:30):
You know Dr, google, autoMechanic, google, even Chef
Google, right, they're all outthere.
But if you want to be theprofessional, if you want to be
seen as the expert, setting yourpodcast up and launching it and
maintaining it at no cost toyou comes costly somewhere else.
It's either costly in the factthat it's a huge burn of your
(04:52):
time.
In other words, you might bespending six, 10, 12 hours a
week working on your podcast,and then maybe there's pod fade
on your part or you get burntout from doing your podcast, or
it's just the fact that you getthis information.
You maybe have your VA orsomebody like that do the work
for you which, by the way, stillisn't free but you have them
(05:14):
work that into their schedule.
But now it's maybe not set upthe way it needs to be set up.
Six figure income earners ifthey want to level up their
business, they don't look forfree offers.
They look for offers or theylook for information that is
going to move them to the nextlevel.
And let me tell you something Ididn't realize this until
probably oh I don't know whatyear in my business, but I can
(05:36):
tell you that when I came to thepodcasting space, I went to a
90 minute free seminar hosted bynone other than one of the
Godfathers of podcasting.
I don't know if that's hisofficial title, but I'm just I'm
just lovingly calling him thatSam Crowley and I remember
sitting in that room for 90minutes, being ever so inspired
(05:57):
about the fact that, hey, I canstart my podcast, and part of
his message was you can startyour podcast for free.
And yes, you can.
As I said, there are freeresources out there.
Here's what he did, though, atthe end of his 90 minute
presentation and this willprobably be no surprise if
you've been to workshops andseminars before right, there's
(06:20):
always a sell or an up level atthe end of it, and he was
selling people into a.
I don't know how long theprogram was, but it was a $500
US investment, and I remember atthat time saying I don't have
$500 to invest in setting up apodcast.
I'm going to do it myself, andI was a little bit brave.
(06:42):
And a little bit brazen maybebecause I have, as I said, 25
years of broadcast experience.
I know how to speak, I know howto have conversations and
interviews with people, I have alittle bit of knowledge of the
editing and the technical thingsbehind the scenes, but I didn't
know everything.
I didn't know all of the stepsand everything it took to set up
(07:04):
a podcast, but I did it anyways.
However, I can tell you rightnow my results, and even the
results I'm still getting today,would have been way different
if I had just invested the $500or $600 or $700 Canadian,
whatever it ended up being withSam Crowley and took his program
to get some insights about theother things regarding hosting
(07:28):
sites what platforms do you wantto be on?
Graphics, designs, all of thosekinds of things, marketing,
blueprints all of that was partof his offer that I didn't take,
and that's where free ended upcosting me Because of that.
When I launched my podcast, Isigned up only on Apple podcasts
(07:49):
, which meant I wasn't gettingthe leverage from the other
platforms, and there were somany.
There were probably 12 or 14others at the time.
I think there are even more nowbut Spotify I was not on
Spotify, I wasn't on Deezer, Iwasn't on Google podcasts or any
of those platforms.
I was only on Apple podcasts,which meant I was missing out on
(08:10):
audiences that were tuning intothe other platforms.
So, in other words, the onlypeople that I was attracting to
my show were people who wereeither using iPods or iPhones or
some type of Apple device.
Not everyone has an Appledevice, right?
That's?
The only way I was promotingwas through Apple.
Well, nobody told me, and Ispoke to other people who were
(08:33):
launching podcasts and they saidwell, you need to decide which
platform you should be on.
You know, when I decided to geton other platforms, it was
about two years later and that'swhen I realized that, oh my
goodness, my stats, my success,all of that could have doubled,
maybe even tripled, if I'd beenon other platforms.
All right, so don't make themistake of thinking that free is
(08:55):
free, because free will come ata cost.
It'll come at a cost in yourtime.
It'll come at a cost in doingthings the right way.
I mean, I remember some of thethings that I've tried to do for
free in my business, even myfirst set of business cards when
I was first doing speakertraining and maybe you can
relate to this.
I remember back when peoplewould create their own business
cards and it was when the homeprinter started to become
(09:18):
popular and the quality ofprinting became more popular and
people would buy business cardpaper from their local
stationary store and they wouldprint their own business cards.
And the only reason why I wouldthink that they would do this
is to save money, right?
Because let's face it, goingand spending $50 on 500 business
cards maybe it's more than that, it's $75, but the bottom line
(09:41):
is going and spending that kindof money on printing to hand out
a business card.
The belief was, for some peoplethat's a lot of money, and I
remember thinking the same thingoh my goodness, I would rather
just print my own and see whereit lands.
What happens when you printyour own business cards Most of
them back in the day, anyways,they had that perforation around
the outside of the businesscard, right, and what would that
(10:03):
message be?
As you're handing your businesscard to somebody else saying,
hey, my name is Carl Richards,I'm a speaker trainer and I help
people on the stage make moresales, I'm handing a handmade
business card to someone sayingyou should spend money with me,
even though I just saved a tonof money by printing my own
business cards and you can tellI printed them myself because
(10:25):
they look that way, but youshould trust me as a speaker
trainer, right?
That was the perception.
That was the perception Wasthat if you don't have the
income, if you don't have themoney to even get your own
business cards printedprofessionally and your other
stationary things too, like Iremember I had tri-folds and I
had rack cards and other piecesof intellectual property I would
(10:47):
put on my trade show tables andthings like that.
I remember the first couple ofyears I printed all of that
stuff myself and it looked likeit.
And you know what I receivedzero sales.
I also wasn't a six-figureincome earner then, but now that
I am a six-figure income earner, and even I am leveling up to
that seven figures here's thething I know that I need to
(11:09):
invest, and I'm not going to goand do something for free.
I'm not going to do it on thecheap.
I'm going to invest with thepeople who know how to make me
look and sound good, and that'swhat you should be thinking
about as you decide whether ornot you should start your
podcast and what your investmentlevel should be.
Now there are various programsout there that will allow you to
get your podcast going on abudget, and that's totally
(11:30):
understandable.
If you want to do that, usewhat you can do for free, though
.
That will help yourself.
Listen to podcasts.
The best way to find aboutpodcasting is to listen to other
podcasts.
Listen to podcasts that are inyour field.
So, in other words, if you're aspeaker trainer, for example,
like I was, listen to a bunch ofspeaking podcasts, speaker
training podcasts, even listento some of the Toastmaster
(11:51):
podcasts or even some of theTEDx podcasts, if you want
Listen to podcasts that arerelated to speaking specifically
speaker training or whateveryour industry is.
The other thing you can dothat's free is book a call with
my team, all right, and we willwalk you through some of what we
do and you can then decidewhether or not it's worth taking
(12:12):
the next step forward, and thatnext step might be we're going
to work one on one together andhelp you launch your podcast and
maybe you'll take over fromthere, or maybe you'll let us
keep working alongside you monthto month, making sure that your
show is put out there and it'sreaching the masses and you are
being seen rather as the go-toexpert.
The other thing that you can dothis isn't free, but it is a
(12:34):
minimal investment and that'sjump into one of my bootcamps,
because in one of my bootcampswe give you a lot of information
that gets you started.
We walk you through what yourpodcast is going to be about,
the different formats that yourpodcast could take.
Are you going to interviewguests?
Are you going to do a solopodcast?
We also give you the templatesand tools for your first five
(12:56):
episodes, we give you a basiclaunch strategy and a basic
marketing strategy as well.
So is that worth the 300 or$400?
I'm not sure what it is rightnow, but we'll put the link in
the show notes and you can checkthat out.
But is it worth it if it's goingto help you level up your
business, your brand and yourcredibility?
I would say yes.
And that's the first step,after listening to podcasts and
(13:17):
booking a call with my team, andthen you can decide from there
where you go with it.
Do you start working with myteam or do you just keep doing
it on your own?
But it's a start and it's goingto get you the information that
you need and, by the way, myinformation that I share in my
bootcamps it's based onexperience, but it's also based
on the experience of other veryseasoned professionals who are
(13:40):
in the industry, and some ofthem I will even invite to those
training sessions.
I'll invite them to come oncamera or come on stage.
If it's an in-person one, I'llinvite them to share their
insights and their knowledge.
You cannot get that for freefrom Google.
You cannot get that for freefrom jumping into a webinar
being delivered by an individualwho doesn't have the insights
(14:03):
and the knowledge.
All right, so I hope this hasbeen helpful today.
If you have questions about this, we're going to continue the
discussion in the next episode,and I think in the next episode
we're going to talk aboutquality, and when we talk about
quality, we start talking aboutequipment and all kinds of
different things.
But if you have a questionafter today
podcastsolutionsmadesimplecomyou can go over there or just
(14:23):
send me a direct email.
Ask Carl at carlspeaksca, andthank you for joining us today.
Special thanks to our producer,aiden Burrows, our production
lead, kieran Doherty, our musicguru, nathan Simon, and the
person who works the arms all ofour arms, actually my trusty
assistant, stephanie Gefort.
If you like what you heard today, leave us a comment and a
review and be sure to share itwith your friends.
(14:45):
If you don't like what youheard, please share it with your
enemies.
Oh, and if you have asuggestion of someone who you
think would make an amazingguest on the show, let us know
about it.
Drop us an email, askcarl atcarlspeaksca.
Don't forget to follow us onLinkedIn and Twitter as well.
You'll find all those links inthe show notes and if you're
ready to take the plunge andjoin the over 3 million people
(15:07):
who have said yes to podcasting.
Let's have a conversation.
We'll show you the simplest wayto get into the podcasting
space because, after all, we'repodcast solutions made simple.
We'll catch you next time.
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