Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored.
The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn from.
You also have an amazing opportunity to connect with fellow like-minded professionals, thus amplifying your reach and expanding your network.
A podcast serves as a consistent, reliable content distribution channel that allows you to effectively project your message to a targeted audience and communicate how you can help them achieve the transformation they seek.
The content found within your podcast can be repurposed and utilized on other channels, such as websites, blogs, YouTube, and social media.
This, in turn, fuels the growth of your brand presence and moves you closer to closing new business, thus fueling more growth, and so on, and so on.
And when your podcast is of the solo variety (meaning you're the primary voice on the majority of episodes delivering value, wisdom, and transformative insight), listeners who resonate with your message will feel the impact from you...and you alone.
Building a solo podcast directly related to your brand and leveraging the content you create to the fullest extent is going to provide you with a bona fide path to connectivity with current and potential customers the likes of which you've never experienced.
That type of impact is impossible to exclude from your overall brand-building strategy.
In Episode 012 of Solo Podcasting Simplified, I'm proud to share the mic with this podcast's first guest, the Marketing Closer herself, Mickey Anderson.
Mickey is a wealth of knowledge on content strategy, marketing concepts, and how to best use solo content to position yourself as a resource your industry needs.
Join Mickey and I for an in-depth conversation about:
- Solo podcast strategy
- How to use solo content to position yourself as a thought leader
- The value a podcast adds to your brand
- The importance of using your content to amplify your website presence
Click here for this episode's feature blog post, resources, and more
Connect with Mickey on her website
Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!
Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!
Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure
Current Theme Music courtesy of Alex Grohl via pixabay.com
Podcast Theory is A Bombtrack Media Production
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!