"There's always a million reasons not to do something." --- Jan Levenson, The Office
That statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so many moving pieces, pushing it downstream and "worrying about it next week" or "next quarter" seems like the better way to fly.
But guess what? Next quarter will present Next Quarter Problems, thus pushing the benefits of bringing a podcast into your marketing strategy downstream again.
In all aspects of life, there's always going to be OTHER factors that prevent you from doing something you really want to do.
But with podcasting, you're doing much more than just STARTING and DOING a podcast. You're opening up a new channel of communication and content creation that could literally change the face and direction of your brand.
In this installment of Podcast Theory, I'm sharing my reasons why RIGHT NOW is the best time to start your brand podcast (or, at the very least, the planning phases).
Join me as I talk about:
- Why putting off the start of your podcast production does more harm than good
- How to evaluate time when it comes to the structure of your podcast
- How to overcome the belief that podcast production is this overwhelming feat you can never accomplish
- Why business leaders need to look at podcasting as an engine that churns out much-needed content versus something that requires thousands of downloads to be considered a success
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On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
Connect to your platform of your choice at bombtrackmedia.com/live
Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!
Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!
Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure
Current Theme Music courtesy of Alex Grohl via pixabay.com
Podcast Theory is A Bombtrack Media Production
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