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May 9, 2023 58 mins

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On this episode of Unlocked With Tracy Wilson, Tracy delves into the world of sales and how to close deals without resorting to slimy tactics. 

Joined by special guest Dustin Bogle, founder of the Charm Sales System, Tracy and Dustin discuss how to create warm and welcoming environments where customers feel safe to open up and discuss their problems, how to create emotional connections with customers, and the importance of establishing trust through things like customer success stories, positive reviews, and valuable content. 

Listeners are encouraged to connect with the podcast host for further insight and discussion on improving their sales skills, and a combination of paid and organic marketing is recommended, along with targeted lead magnets and using the Charm Sales Process. 

Tune in to this episode for valuable tips and strategies on how to improve your sales and build lasting relationships with potential customers.

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