In this quick hit from episode 22, Jenny Suneson answers the question, “What advice would you give a new podcaster who's trying to use Pinterest?”
Prefer to listen to the full episode? Tune in here: https://rss.com/podcasts/podcasting101/776174/
Ready to start your own podcast? Sign up for free today: https://rss.com
--
A little more about our guest:
Jenny Suneson is a podcast strategist and the founder of the podcast management and marketing agency Savvy Podcast Agency.
The Savvy Podcast Agency helps entrepreneurs launch and grow their podcasts and start turning their listeners into leads.
Jenny's Links:
https://www.instagram.com/jenny.suneson
https://www.savvypodcastagency.com
#startapodcast #podcastlife #podcasting101 #episode22
Episode Transcript
So, what advice would you give a new podcaster who's trying to use Pinterest?
(00:12):
What advice would you give them to use it to promote it?
I would say like start small because if you like go all in with it immediately and you
don't see all these results, like you're gonna be annoyed and feel like you wasted your time.
Pinterest is a long game.
It always has been. I've said that since, you know, 2016 when I started working in it.
It's always been a long game.
It's not something you can just pin and all of a sudden people are flocking to it.
(00:36):
It's just it like it lasts a lot longer than a lot of the other social platforms.
Like I know like an Instagram feed post is like super short shelf life.
I want to say it's like a day maybe, maybe two days max.
It's really short.
So Pinterest is like months, months and months and months.
Like that is really important.
So like if you're pinning like images, you know, we're recording this in January.
(00:59):
So if you're pinning images in January, like I wouldn't expect to see them start taking
off until, you know, February at the earliest because it just takes a while for the algorithm
to pick it up.
So start small.
Don't have like super crazy expectations.
You're not it's not going to go viral as easy as it used to back in the day just because
the platform has evolved.
(01:20):
Just like it's not as easy to go viral on Instagram or even TikTok anymore.
So you just have to set your expectations and you know, just just be in it for the long
haul.
And you know, if after six months you haven't seen any traction, then obviously I would,
you know, reevaluate if you want us to continue spending time there.
But don't just give up after like two weeks because that's not going to do anyone any
(01:43):
good.
I say that about podcasting too.
Don't give up if you don't get a bunch of downloads.
Yeah.
Podcasting is also a long game.
I think I think the best some of the best tools are long games.
So we just all need to be patient.
And in this society, it's really hard to be patient because like Netflix gives us like
bingeable episodes that we get a whole season dropped in a day.
(02:03):
But like you just need to be patient.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.