Advice for Getting Started with Pinterest for Podcast Promotion

In this quick hit from episode 22, Jenny Suneson answers the question, “What advice would you give a new podcaster who's trying to use Pinterest?”

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A little more about our guest:

Jenny Suneson is a podcast strategist and the founder of the podcast management and marketing agency Savvy Podcast Agency.

The Savvy Podcast Agency helps entrepreneurs launch and grow their podcasts and start turning their listeners into leads.

Jenny's Links:

https://www.instagram.com/jenny.suneson

https://www.savvypodcastagency.com

#startapodcast #podcastlife #podcasting101 #episode22

Episode Transcript

(00:00):
So, what advice would you give a new podcaster who's trying to use Pinterest?

(00:12):
What advice would you give them to use it to promote it?
I would say like start small because if you like go all in with it immediately and you
don't see all these results, like you're gonna be annoyed and feel like you wasted your time.
Pinterest is a long game.
It always has been. I've said that since, you know, 2016 when I started working in it.
It's always been a long game.
It's not something you can just pin and all of a sudden people are flocking to it.

(00:36):
It's just it like it lasts a lot longer than a lot of the other social platforms.
Like I know like an Instagram feed post is like super short shelf life.
I want to say it's like a day maybe, maybe two days max.
It's really short.
So Pinterest is like months, months and months and months.
Like that is really important.
So like if you're pinning like images, you know, we're recording this in January.

(00:59):
So if you're pinning images in January, like I wouldn't expect to see them start taking
off until, you know, February at the earliest because it just takes a while for the algorithm
to pick it up.
So start small.
Don't have like super crazy expectations.
You're not it's not going to go viral as easy as it used to back in the day just because
the platform has evolved.

(01:20):
Just like it's not as easy to go viral on Instagram or even TikTok anymore.
So you just have to set your expectations and you know, just just be in it for the long
haul.
And you know, if after six months you haven't seen any traction, then obviously I would,
you know, reevaluate if you want us to continue spending time there.
But don't just give up after like two weeks because that's not going to do anyone any

(01:43):
good.
I say that about podcasting too.
Don't give up if you don't get a bunch of downloads.
Yeah.
Podcasting is also a long game.
I think I think the best some of the best tools are long games.
So we just all need to be patient.
And in this society, it's really hard to be patient because like Netflix gives us like
bingeable episodes that we get a whole season dropped in a day.

(02:03):
But like you just need to be patient.