How Can You Use Pinterest to Promote Your Podcast?

In this quick hit from episode 22, Jenny Suneson shares how you can use Pinterest to promote your podcast episodes.

Prefer to listen to the full episode? Tune in here: https://rss.com/podcasts/podcasting101/776174/

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A little more about our guest:

Jenny Suneson is a podcast strategist and the founder of the podcast management and marketing agency Savvy Podcast Agency.

The Savvy Podcast Agency helps entrepreneurs launch and grow their podcasts and start turning their listeners into leads.

Jenny's Links:

https://www.instagram.com/jenny.suneson

https://www.savvypodcastagency.com

#startapodcast #podcastlife #podcasting101 #episode22

Episode Transcript

(00:00):
So I'm curious as to when Pinterest became your strategy for promoting a podcast.

(00:12):
Yeah, so it actually goes back to like my VA social media management days.
That was like one of my focuses as a social media manager was Pinterest because before
even diving into business as a whole, I had a blog and my blog was like lifestyle blog.
So I did fashion, beauty, home style stuff, like home living and all that stuff.
So I used it for that blog and then I saw really good results with it.

(00:38):
I was getting like, you know, 30 opt-ins a day to my email list for this one freebie
based on this one pen.
Obviously, it's evolved a lot since then.
That was back in like 2015, 2016.
And I decided like, well, if it works so well with blogging, why not try it for podcasting?
Because when you are a podcaster, you typically do some sort of blog post on your website,

(01:01):
but you call it show notes instead of a blog post typically.
So I started experimenting with that and I just found it to work really well.
It is a little different because people are accustomed to landing on your website and
just reading a blog post, but they get that benefit of having the audio there too.
They can either listen or read.
So it kind of gives people the best of both worlds.

(01:22):
And you know, you may convert someone into a listener because of that pen, but even so,
if you don't, they can at least read it and become a fan of yours and follow you along,
you know, elsewhere as well.
Now I know that one of the big things that's happened recently is Pinterest has been making
a lot of changes to its algorithm and kind of the background like coding and things like

(01:45):
that.
So until in 2021, we're starting to refer to it as the dumpster fire known as Pinterest.
So I'm kind of curious, since that transition began, have you noticed an uptick or how is
it going in terms of podcasting with Pinterest?
It's been pretty much the same.
Like I haven't seen anything down.
I haven't seen anything like super up.

(02:09):
But that's kind of social media across the board, really.
Instagram, so like that, you know, every single social platform seems to have some crappy
algorithm that either works or doesn't.
And it's all based on luck all the time.
But I feel like it's been pretty consistent.
It's been pretty much the same.
It hasn't like grown exponentially, but it's been nice to get in front of more eyes and

(02:31):
more ears, I guess.
And you know, like I would have never probably had those people find me without Pinterest.
So it's I think it's still a really good tool.
You just have to be strategic about it and you can't be doing what worked in 2016 and
2017 and even 2020 because things have changed since then.
Now, not to be difficult, but you said you can't be doing the same things.

(02:53):
What exactly does that mean?
Does that mean you need to change how you're doing your descriptions, your titles?
Can you give us a little bit about like what it is you do to use it?
Yeah, I mean, like they used to like back in the day, you used to be able to have like
30 different pins leading back to the same post.
And that all was counted as like different types of pens.

(03:14):
But now like they're like, don't do that.
Like, try not to do that.
They want to see that fresh new content, which is hard because no one is sitting there creating
daily episodes unless you're like a news outlet.
And that wouldn't obviously be the best use case for Pinterest because it expires so quickly.
Pinterest is great for evergreen content still, so you know, like most podcasts, as long as

(03:40):
it's evergreen, can be a really good fit for Pinterest.
And you know, you want to you want to create if you're creating weekly episodes, that's
kind of what most of our clients do.
You have what, 52 weeks of content, maybe 50 if you take a couple of weeks off for the
holidays.
That's 50 pins you can do.
Sure, you can do multiple pins that lead back to the same thing, but you can even test it,

(04:00):
like have it lead back to the blog post, maybe have it lead back to like an Instagram post
or have it lead back to like a freebie or something that's kind of relevant to that
episode.
Kind of use it that way so you can still see, you can see what's working.
So maybe like the one that's leading back to like a freebie that's similar to the episode,

(04:21):
maybe that converts better.
Obviously, that's going to be good for you because those people are getting your email
list.
All these different marketing channels like Pinterest or social media or anything like
that.
The main thing is you want to get people to your website.
And if you're a business owner, ultimately you're wanting to get them on your email list
so that you can talk to them more.
Because if they're just hanging out on your website, you don't really have any other way

(04:42):
to contact them.