What is the Best Advice for Promoting a Podcast on TikTok?

In this quick hit from episode 23, Lloyd George offers his best advice for promoting a podcast on TikTok.

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--Links from this episode:

– Website: https://www.lloydnotgeorge.com/

– Youtube: https://www.youtube.com/channel/UC0VFJDLNVjFGQuCavpwjERw

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– Instagram: https://www.instagram.com/lloydnotgeorge/

– TikTok: https://www.tiktok.com/@lloydnotgeorge

#startapodcast #podcastlife #podcasting101 #episode23

Episode Transcript

(00:00):
So let's say I'm a brand new podcaster.

(00:08):
I haven't even launched my podcast.
I'm thinking about it.
I'm just getting ready.
So I come to you, I tell you, okay, Lloyd, I really want to start my podcast
and I want to promote it on Tik TOK.
What do I do first?
Um, the first thing I'd say is it absolutely needs to be a video podcast.
Um, if you want to promote it on social, obviously.
Um, and then, um, if you think about creating your podcast as a video first

(00:32):
podcast, I think that's going to give you an advantage.
And so some of the small ways that that may translate is whenever you're
recording your podcast, you'll do everything the exact same, but you'll
want to make sure that you put your phone right next to you and record
yourself via video as you are recording your podcast.
And so finding small ways like that to continue to include video in your
podcast, um, will be an easy way for you to promote your podcast on Tik TOK.

(00:56):
That said, once you have your, your podcast recorded and you have that video
file, you'll want to chop it up into small clips and you'll want the clips to
essentially, um, either you want them to provide context and solve our problems.
In other words, it's like answering a question or you don't want them to have
any context, but you want them to be entertaining, captivating, or something

(01:16):
controversial that captures people's attention on Tik TOK, you have about three
seconds for someone to decide whether they're going to watch your video or not.
And so if they do watch it, it's going to be because it helps them.
Like it actually has information they need or it's entertaining.
Okay.
You said three seconds.
So here's what I need to know.
Do you believe the, um, old adage that, you know, you're, you only get the

(01:38):
one chance to make a first impression or can you bomb terribly and then
come back and try again?
Um, I do not believe that I believe you can bond terribly.
And that's like the beautiful thing about Tik TOK.
You can, and I saw an interesting article that was suggesting that
what if every single day you just posted the same video, because that video,
about 80% of the people that see it are going to be net new.

(02:00):
Those are people that have never seen your content before.
So it actually makes more sense to keep reposting it until it does well, until
Tik TOK finds the appropriate algorithm and sends it in that direction.
Um, and so that said, I look at every day as sort of like a new opportunity.
And so I wake up every day, I say, you know what today, I'm going to put out
one video and if it fails, that's totally okay, because tomorrow is a completely
different audience and same with the next day, I'm going to put out a

(02:22):
new video every day, um, and so the more at bats you have, the, the more you
increase your chances of success.
When I started, I was actually doing like seven videos a day, just because I knew
that was like seven tries per day.
Wow.
So it's a lot of pressure though.
I think it's less pressure.
Really?
Because if you're doing one video, you have the stakes of that video needing

(02:45):
to be really good are a lot higher for you than they are for me.
Okay.
The person who's like, yeah, but I'm scared to go on camera.
That's a great, great point.
I have a friend named Austin Hankiewicz, who's an amazing creator.
I'd say about, um, he's a finance creator and I think he has like
500,000 followers on Tik TOK.
I just, I mean, he does this full time, but I'd say about maybe 80% of his

(03:08):
videos are not on camera and the other 20% are.
And so he does this weird thing where he has his phone pointed on a piece of
paper and he's like writing and talking, but you never see his face.
And they're so engaging, so interesting.
Um, and so I encourage people, you know, don't let that hold you back.
It's more important that you just start because even if you don't show your

(03:28):
face, let's just say for the first six months, that's still six months.
If you getting better as a creator, that's still six months.
If you trying to create an audience and a community, um, this is so many
benefits to starting sooner rather than later.