July 15, 2024 • 20 mins
Steve welcomes Ewelina from Empowerment for Immigrants for a Tune-Up to review the foundations of creating a routine and using tools to help streamline your podcast for consistency, including topics such as...
- Ideal episode lengths for different formats
- Batching episodes in advance
- Communicating your release schedule with listeners
- Using your video recordings and let Opus Clip take care of all your social media for the week in minutes!
- And much more!
Turn your podcast into your social media campaign in minutes with Opus Clip- get started here!
Ready to schedule your own Tune-Up? Apply here!
Not currently podcasting, but interested in launching your own successful podcast? Schedule a Brainstorm Session!
Want to learn more about Ewelina's Empowerment for Immigrants and coaching? Check out her site here!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey there everyone.
Welcome to podcasting.
Bad-ass it's your host, a soberSteve, the podcast guy.
And I'm here today with anotherexcellent tune-up episode.
This one is with Evelina.
I know her from my localnetworking groups in talent, and
I was so excited to talk withher about not only her one show,
but about her two shows, whichleads to the amazing topic about
(00:21):
manageability, because many ofmy clients and many of my
listeners are entrepreneurs orrunning small businesses and are
living very.
Very active and full lives, bothprofessionally and personally.
And so finding the time to do apodcast well is oftentimes a
concern of my clients.
So this is a great example orlesson in manageability and
(00:42):
creating a consistent and easyto manage workflow.
There are some amazing tips andtricks in here for any
podcaster.
So I hope you enjoyed theepisode and I encourage you.
If you are looking to.
RO your show.
That's already out there.
I'm doing these free.
Tune-ups still for anyoneinterested in growing their show
with a free bit of coaching.
(01:02):
You get a full half hourcoaching session with me.
And then a small portion turnsinto the episodes.
You'll hear like today's and therest is just awesome.
Super secret nuggets for you touse, to expand and double in
five times and 10 X, yourdownloads.
And if you're interested instarting a new podcast, but
haven't yet.
You can also reach out to me forfree brainstorming sessions so
that we can talk out what thosebarriers are that are stopping
(01:25):
you from starting your podcastand how we can get it to launch
successfully so you can get andsign up.
For both of those at www dotsober, steve.com.
I definitely applied today.
And I look forward to chattingwith you because there is no
reason that your podcastshouldn't be not only existing,
but being heard by the rightpeople and getting the downloads
(01:48):
that you need to be able toconsider your podcast a success
and be making money off of it.
So reach out today, it's sobersteve.com and in the meantime,
enjoy this episode ofpodcasting.
Bad-ass.
Steve (02:00):
Hey there, podcasting badasses.
It's Steve here with Ewelina.
Welcome to the show.
Thanks.
Thank you.
I, I had the pleasure of gettingto know you in real life through
RGA, an amazing networking grouphere in the Sarasota area.
Why don't you introduce yourselfto my audience as well as what
(02:20):
your podcast is?
Ewelina (02:22):
Yeah, so my name is Evelina.
I'm a life coach for immigrants.
I'm originally from Poland andthe name of my podcast is
Empowerment for Immigrants.
I also have a podcast in Polishlanguage for those of you that
speak Polish.
It's called Silna Polka wStanach, a strong Polish woman
in the US.
That's what that means.
Steve (02:39):
Oh, okay.
I was never would have knownwhat that meant.
And yeah, we won't have to talkabout finding your niche in this
episode, because you alreadyknow that very well with.
So with your podcast, when wewere talking about it, you
discussed that one of yourbiggest pain points right now is
your downloads that you'd liketo have more downloads.
Is that correct?
Ewelina (03:01):
That's it.
Steve (03:01):
All right.
And that is something that mostpodcasters would love.
It's one of those things, oreven when our downloads grow,
we're like, let's grow them moreand more.
But what would you say, in youropinion, being the one behind
the microphone has been one ofthe things that might be
stopping your downloads rightnow, where have you been
struggling with your podcast?
Ewelina (03:21):
I've had my podcast for quite some time, especially the
one empowerment for immigrants.
And it feels like there isn'tmuch feedback coming back.
Towards me, right?
And I am not advertising itenough.
I feel like not enough peopleknow that I even exist.
And that's really the issuehere.
It's not that I don't talk aboutthings that matter.
It's more about that not enoughpeople have a chance to learn
(03:45):
that there is even valuablecontent in there for them and
could really make a bigdifference for them.
Steve (03:51):
Okay.
Yeah.
And I mean, I definitely lookingat your podcast empowerment for
immigrants, I can see andknowing you in the way that you
work and the work that you do asa life coach just changes lives.
I love it.
There are certainly ways that wecan help you grow.
I believe in terms of the searchengine optimization, but I'm
also curious when you startedthe podcast, because I see
(04:12):
there's between about 35 to 40episodes in that range.
Does that sound correct?
Ewelina (04:16):
Yes.
That's it.
First
Steve (04:17):
of all, congratulations.
That already puts you in closeto the top 50 percent of
podcasters in terms of theability to stick it out.
Most people really give up veryquickly.
So you need to give yourself abig pat on the back for keeping
it going for this long becausethat is amazing.
When you first were planning thefirst couple episodes, how
(04:38):
frequent did you plan to releasethe episodes?
Ewelina (04:41):
Oh, I thought that it will be once a week and that it
was just too much work.
And my episodes are too long.
I feel like.
Most of them are over half anhour, which is like too much
talking, I think.
Steve (04:55):
Yeah.
And tell me about your episodes.
With the fact that by day, whenyou're not podcasting, you are a
life coach for immigrant women,especially, I mean, you can
coach anyone and you do fabulousat it, but that's kind of your
niche with coaching.
Are these people when you havethese people on and do
interviews about how far they'vecome?
Are they clients or people whohave worked with you in the
past, or how do you find
Ewelina (05:15):
them?
Not really.
It's been interesting.
It's been one of those thingswhere I sometimes find them in
networking for differentnetworking opportunities, or I
find them in different groups.
Like I have one of the lastinterviews I did recently was
with a Polish woman that was aballerina.
(05:36):
When she came to the U.
S.
She was a professional balletdancer in Poland, and then
eventually she became a U.
S.
Army officer, and she haswritten a book about her
biography is just so beautifullywritten, and there is a lot off
wisdom in there.
I'm talking about perseveranceand just being flexible.
(05:57):
Her story is just absolutelyincredible, and she keeps on
getting this literary rewardsbecause She has written it so
well, you know, and so that'sone example.
This is someone that I havefound in a group for Polish
women on Facebook.
Steve (06:16):
That's excellent.
And you say that it sounds likeyou're very confident in the
quality of the episodes and thecontent, correct?
Ewelina (06:22):
I'm not always confident in it.
Sometimes I doubt, is it deepenough?
Is it wise enough that they'regetting, if it's an episode that
I am doing by myself, then Ihave more control over it.
And, I have found that sometimesif I'm doing an interview and I
just like, or I want to get moreguests to interview, sometimes
people will come just to promoteand, I'm looking for deeper
(06:45):
wisdom, and I'm having a hardtime finding it in a pre
interview process.
And then I'm like, okay, I'mdigging from one side to the
other to the other, and I'm notseeing anything that would be
like really specific at all.
Like a specific gem of some sortthat is, you know, very unique
to this particular person.
And yeah, that's where Istruggle sometimes.
(07:07):
I feel like it's almost like Ineed a better question for
myself as I'm talking tosomeone.
The inner dialogue within me hasto be more clear.
I have to have questions formyself as I'm talking to them.
Steve (07:22):
I relate, like I've been there before.
But in terms of havingconfidence in the content that
you're doing, I know that Imean, a half an hour episode
doing a solo episode.
I know people do it.
I know and have seen somenonfiction documentary like
podcasts that do hours and hourslong episodes.
(07:44):
There's no sort of set length ofan episode is too long or too
short.
personally, I like to keep myepisodes smaller because I
target business people And so Iknow that if we're working,
having bite sized episodesrather than longer episodes is
good.
But if you're talking withpeople who have extra time on
their hands, the longer thatyou're having them engaged in
(08:06):
listening is also reallyimportant.
So if you can have them listento a full 40 minutes, that's
beautiful.
But you also want to make surethat if you're making a 40
minute episode, that they'relistening to the entire thing.
In terms of looking at yourstatistics.
Also, you know, and we mentionedthat you wanted to start off
doing it weekly.
What happened as time went on,and would you say is it still
(08:28):
weekly today?
Ewelina (08:29):
No, it's not.
Now it's more like if it's agood month, then it's two
episodes per month on eachpodcast, which makes it weekly,
right?
Because I have two podcasts.
So I actually really workquickly.
Today, it's more about creatinga foundation where it actually
happens every week, and it'smore about being smart and
strategic on where the listenersare coming from and how I am in
(08:55):
charge of that element, themarketing, right?
Not just kind of throwing it outthere and hoping that someone
will find me, but being moreproactive.
Steve (09:04):
Yeah, and when your episodes do come out, how do you
share them with people or talkabout them?
Ewelina (09:10):
I share them on my social media accounts.
I don't talk about it enough.
It's, you know, I have the likeepisode pages on my website, but
I feel like, especially for thepodcast Empowerment for
Immigrants, that one, I have notdone almost any social media
(09:32):
promoting like in differentgroups, like almost at all.
The one that is for Polish womenspecifically, that's where I
have done more.
Advertising.
So when I create a new episode,I'll go into different groups
and I'll share and invite, youknow, people to listen and I'll
(09:52):
put the links to specific, morepopular players, podcast players
in the comments.
Like that's been pretty muchwhat I do, but it does not seem
like it's enough either.
Steve (10:05):
Yeah.
And I mean, social media istricky because like with
podcasting, those two things,consistency is really the key to
success.
What I oftentimes I've noticed,even when I take a week off for
one reason or another, Which Idid in my first podcast and I
learned to stop doing is thatit's not Even that I lose the
number of listeners I would havehad if I kept going you lose
more than that every time thatit's not week to week because
(10:27):
the beauty and power ofPodcasting a lot of times is
that you become part of people'sroutines when they love your
show when they first discover itThey'll get really excited and
oftentimes you'll have peoplethat download every single
episode and listen to you andlove you, but what happens after
that is they say, okay, great.
Now, when does her next episodecome out?
(10:48):
And if your episodes come out,let's say every Thursday,
they're going to figure outsometime between Thursday and
Friday, what a time to listen toyou.
And if there's a week that goesby and you're not there for
them, they might be like, Oh,no, what happened?
They might check your socialsand see if there was an
announcement.
Oh, there's no episode thisweek.
But if they don't see that, thenlike, where did she go?
(11:08):
And if it happens like two orthree weeks in a row, then the
question starts happening.
Is the podcast still going on?
Like, is she okay?
Is she in the hospital?
I don't know where she is, and Ifell in love with this person
from listening to the first 35episodes that she did when she
was doing it weekly, and nowshe's not posting regularly.
I've had listeners literally,like, concerned about me when I
miss an episode.
(11:29):
When you become part of theirroutine is when you're, I'm
gonna have them calling you forthose consultations and also
engaging in your social mediaand talking to you about the
episodes because at that point,like you've built that
relationship with them, even ifyou don't even realize it,
because the more episodes youhave, the easier it is for new
people to really fall in lovewith you because they have that
backlog, which you're growingsteadily.
(11:51):
But you want to make sure thatyou're still showing up for them
week by week.
I'm sure if these two podcastswere one of your main business
drivers, that you'd be a lotmore excited about getting on
these episodes and doing itweekly and talking about it
because it was income producing.
So some ways that I feel likeyou can kind of combine than
(12:11):
both as you go forward so thatyou can kind of work on it.
'cause I would guess that youprobably each week though, are
running into potential newclients on a regular basis.
Correct.
Yeah.
And that you might even be doinga couple of consultations a
week.
I'm sure one of those women thatyou're going to be having a
consultation with each weekwould be more than happy to let
you record their voice as yougive them a free coaching
(12:35):
session or a consultation aboutwhat it can be, even if it's,
your eight question life survey,but give them the chance where
they can get some coaching fromyou for free before you start
working with them.
but you're also recording it sothat you could turn it into an
episode for your podcast.
That's a coaching style episode.
(12:56):
So, you're not having to make awhole new batch of content of
what can I talk about.
It's gonna be the work thatyou're already doing.
You're just turning it intocontent for work.
And then having that as yourcontent will be letting your
listeners know exactly what itis that you do.
I know that you're not the onlylife coach I've talked to that
has said the biggest strugglethat we get over when we're
finding new clients is trying toget them to understand what it
(13:19):
is that we do.
What does the process look like?
And a lot of times after we doour consultation and we show our
wheel or our whatever trick thatwe do for our freebie even
they're like, okay, great.
But what is 30 days?
What is 60 days?
What does 90 days look like?
So having these people that evenright from the start, get
comfortable being recorded withthis coaching, That same person
(13:39):
you can have back on thepodcast, 45 or 60 days in, or 90
days in from working with you,and interview her again, or do
another coaching with her on theshow, so that then you can also
see Like, this is the coachingthat I did when we started
working together.
After you hit record and gotthat episode, your listeners
loved it, but she also signedwith you.
Near the end of her time workingwith you, you do a follow up
(14:02):
episode where she can share howyou've changed her life.
through coaching with you.
So they get to see the beginningand the end result.
And at that point, the only realmystery is the middle.
And if they want to figure outthe middle, they got to dish out
the money to you first.
But that way, you get to showthem what the beginning and the
middle of your process lookslike to help get them excited
about the idea of working withyou.
(14:22):
So that as they're listening tothese episodes that are telling
stories that they can relate to,and the advice you give one
client will be helpful for notjust that one client, but also
hundreds of other people.
You know, these people are goingto love your episodes, but
they're also going to then atthat point know who you are and
what it is working with you islike, and they're going to want
to do it.
Ewelina (14:40):
That's a great idea.
But what came to my mind is thatwhat I could make.
much easier for me is if I takethe same topic and just
translate it.
And, you know, so simplify itthat way for myself.
So I'm not coming up with thesedifferent subjects and recording
(15:00):
in Polish language.
It's my first language is somuch easier.
So, yeah, I think that willspeed it up.
And another thing I know we havetalked about it before is that I
have been also creating arecording of the actual podcast
video recording and posting itas a video on YouTube, which is
like doing the double work,right?
Because it's already on YouTubeas a podcast.
(15:21):
So I think that that's time thatI've been spending doing that
could really.
shift into just working onpodcasts themselves and the
episodes and the quality and thefrequency of the podcast.
Steve (15:35):
Yeah, and one program that I would really recommend
that saves my life in terms ofthe back end with social media
that I recommend to everyone.
If you're not terribly afraidthat AI is going to take over
the world and kill us all isOpus Clip.
It's O P U S Clip, C L I P.
But what I love about it is.
(15:56):
I would still recommend doingthe video for your podcast, but
rather than uploading it anddoing show notes and everything
into YouTube, plug it into OpusClip.
And what it does is it takes themost virally sounding parts of
that episode and turns them intosocial media reels.
That then from within that app,you can click the scheduler and
(16:17):
schedule when those are going tobe posted to your social media
accounts.
So when you're done with yourepisode, take the video and put
it into OpusClip.
And just pick your three or fourposts that you want to do for
it.
Schedule them out and you canget your social media for an
entire week done in probablyhalf an hour after you're done
uploading the episodes.
So it saves you so much timewhere then you don't have to
(16:39):
think about it the rest of theway you can work on getting more
clients and more business.
Ewelina (16:43):
Nice.
Steve (16:44):
Yeah, I'll make sure, I'll send you and I'll put in
the show notes for everyone, butI do have a link to get you a
discount off of your firstpurchase with that, but it's
been a lifesaver for me.
It went from, yeah, I have allof my social media for the week
for both podcasts alreadyscheduled, and you just feel
lighter when you know that nomatter what, your content's
going to be shared where itneeds to get shared.
(17:04):
So, it feels good.
Ewelina (17:06):
Awesome.
Steve (17:07):
Now, in terms of another way that you can consider making
two podcasts at once manageableis I know that weekly is
oftentimes the golden rule orthe golden thing a lot of people
will say, but I say thatconsistency is more important
than a weekly podcast.
And so, especially knowing thatyou're doing two and that
knowing that some of those womenare going to be listening to
(17:30):
both podcasts, possibly that aslong as you're communicating
with your audience.
Say, starting this week, Ipromise that I will give you an
episode every other Tuesday, orevery other Wednesday, but
whatever day, as long as you'recommunicating it to them.
That is one way where, again,could you be getting downloads
and growing faster?
But if it's unmanageable, thatwon't work to do it weekly for
(17:52):
two shows.
But if that makes it easier sothat each week you're focusing
on one show.
That's one thing that could helpyour show grow, or both shows
grow at the same time.
And another one would bebatching content, which would be
doing two or three episodes atthe same time.
So that one Sunday, maybe for ifyou're doing on your You know
(18:12):
the foreign language speakingone if you're doing mostly solo
episodes just sit there For anhour and record three or four
episodes and do all of them allat once again Then you can just
schedule them out and they'redone so that you're not doing it
weekly because I know what itfeels like and I Know that's
easier said than done sometimesSo when you're able to do that
and you don't feel like Sisyphusanymore pushing that boulder up
(18:33):
the hill every single weekwhere?
every single week like I have todo a new episode and I have to
do the new social media contentand it doesn't give you the
chance to really then when theepisodes come out and you do
your posts and then go back tothose posts later and like and
comment and engage and replyquickly and do all the things
that you want to be doing withyour listeners and your audience
to grow because you're workingon making more content but
(18:54):
batching your content is alifesaver as well for sure.
Ewelina (18:58):
I can see myself doing it, especially if I don't do
half an hour episodes, but like15 minutes, it sounds way more
doable.
Steve (19:08):
All right.
And out of all of those littletidbits, what would you say was
your biggest takeaway from thisconversation?
Ewelina (19:15):
I think three things.
One is to record theconsultation.
And then do it in a way where,record a consultation, but then
also do a follow up episode witha client that's already going
through my program.
That's huge.
Another one is to do it inbatches, right?
(19:35):
That will be really big as well.
And the last one is that myepisodes need to be shorter.
It will make a big difference.
I know it already.
Because it's, when you're doinghalf an hour episodes, it means
that you have to write, you Atleast that's the way I do it,
right?
Because I'm sharing specificconcepts.
So I do research and I write itand I record it.
And it is my second language.
English is my second language.
It's not that I just sit downthere and talk.
(19:58):
I can do that in Polish.
With English, I have moreinsecurities around how I speak.
And so there's a lot more work,right?
That goes into it.
So I want to say that yes,batching, recording
consultations, and then shorterepisodes.
Steve (20:12):
Excellent.
Well, thank you so much forcoming on and letting us chat it
out a bit.
It was a pleasure.
Ewelina (20:20):
Thank you so much.
I really appreciate it.
Steve (20:22):
Yeah.
And listeners, I will make sureto link over to both of her
podcasts for you in the shownotes so that you can click on
over and listen to what I have afeeling it sounds like it might
be bi weekly episodes of eachshow real soon.
Ewelina (20:36):
Yes.
Steve (20:37):
All right.
Thank you.
And keep on podcasting, youbadasses.
Hey there everyone.
Welcome to podcasting.
Bad-ass it's your host, a soberSteve, the podcast guy.
And I'm here today with anotherexcellent tune-up episode.
This one is with Evelina.
I know her from my localnetworking groups in talent, and
I was so excited to talk withher about not only her one show,
but about her two shows, whichleads to the amazing topic about
(00:21):
manageability, because many ofmy clients and many of my
listeners are entrepreneurs orrunning small businesses and are
living very.
Very active and full lives, bothprofessionally and personally.
And so finding the time to do apodcast well is oftentimes a
concern of my clients.
So this is a great example orlesson in manageability and
(00:42):
creating a consistent and easyto manage workflow.
There are some amazing tips andtricks in here for any
podcaster.
So I hope you enjoyed theepisode and I encourage you.
If you are looking to.
RO your show.
That's already out there.
I'm doing these free.
Tune-ups still for anyoneinterested in growing their show
with a free bit of coaching.
(01:02):
You get a full half hourcoaching session with me.
And then a small portion turnsinto the episodes.
You'll hear like today's and therest is just awesome.
Super secret nuggets for you touse, to expand and double in
five times and 10 X, yourdownloads.
And if you're interested instarting a new podcast, but
haven't yet.
You can also reach out to me forfree brainstorming sessions so
that we can talk out what thosebarriers are that are stopping
(01:25):
you from starting your podcastand how we can get it to launch
successfully so you can get andsign up.
For both of those at www dotsober, steve.com.
I definitely applied today.
And I look forward to chattingwith you because there is no
reason that your podcastshouldn't be not only existing,
but being heard by the rightpeople and getting the downloads
(01:48):
that you need to be able toconsider your podcast a success
and be making money off of it.
So reach out today, it's sobersteve.com and in the meantime,
enjoy this episode ofpodcasting.
Bad-ass.
Steve (02:00):
Hey there, podcasting badasses.
It's Steve here with Ewelina.
Welcome to the show.
Thanks.
Thank you.
I, I had the pleasure of gettingto know you in real life through
RGA, an amazing networking grouphere in the Sarasota area.
Why don't you introduce yourselfto my audience as well as what
(02:20):
your podcast is?
Ewelina (02:22):
Yeah, so my name is Evelina.
I'm a life coach for immigrants.
I'm originally from Poland andthe name of my podcast is
Empowerment for Immigrants.
I also have a podcast in Polishlanguage for those of you that
speak Polish.
It's called Silna Polka wStanach, a strong Polish woman
in the US.
That's what that means.
Steve (02:39):
Oh, okay.
I was never would have knownwhat that meant.
And yeah, we won't have to talkabout finding your niche in this
episode, because you alreadyknow that very well with.
So with your podcast, when wewere talking about it, you
discussed that one of yourbiggest pain points right now is
your downloads that you'd liketo have more downloads.
Is that correct?
Ewelina (03:01):
That's it.
Steve (03:01):
All right.
And that is something that mostpodcasters would love.
It's one of those things, oreven when our downloads grow,
we're like, let's grow them moreand more.
But what would you say, in youropinion, being the one behind
the microphone has been one ofthe things that might be
stopping your downloads rightnow, where have you been
struggling with your podcast?
Ewelina (03:21):
I've had my podcast for quite some time, especially the
one empowerment for immigrants.
And it feels like there isn'tmuch feedback coming back.
Towards me, right?
And I am not advertising itenough.
I feel like not enough peopleknow that I even exist.
And that's really the issuehere.
It's not that I don't talk aboutthings that matter.
It's more about that not enoughpeople have a chance to learn
(03:45):
that there is even valuablecontent in there for them and
could really make a bigdifference for them.
Steve (03:51):
Okay.
Yeah.
And I mean, I definitely lookingat your podcast empowerment for
immigrants, I can see andknowing you in the way that you
work and the work that you do asa life coach just changes lives.
I love it.
There are certainly ways that wecan help you grow.
I believe in terms of the searchengine optimization, but I'm
also curious when you startedthe podcast, because I see
(04:12):
there's between about 35 to 40episodes in that range.
Does that sound correct?
Ewelina (04:16):
Yes.
That's it.
First
Steve (04:17):
of all, congratulations.
That already puts you in closeto the top 50 percent of
podcasters in terms of theability to stick it out.
Most people really give up veryquickly.
So you need to give yourself abig pat on the back for keeping
it going for this long becausethat is amazing.
When you first were planning thefirst couple episodes, how
(04:38):
frequent did you plan to releasethe episodes?
Ewelina (04:41):
Oh, I thought that it will be once a week and that it
was just too much work.
And my episodes are too long.
I feel like.
Most of them are over half anhour, which is like too much
talking, I think.
Steve (04:55):
Yeah.
And tell me about your episodes.
With the fact that by day, whenyou're not podcasting, you are a
life coach for immigrant women,especially, I mean, you can
coach anyone and you do fabulousat it, but that's kind of your
niche with coaching.
Are these people when you havethese people on and do
interviews about how far they'vecome?
Are they clients or people whohave worked with you in the
past, or how do you find
Ewelina (05:15):
them?
Not really.
It's been interesting.
It's been one of those thingswhere I sometimes find them in
networking for differentnetworking opportunities, or I
find them in different groups.
Like I have one of the lastinterviews I did recently was
with a Polish woman that was aballerina.
(05:36):
When she came to the U.
S.
She was a professional balletdancer in Poland, and then
eventually she became a U.
S.
Army officer, and she haswritten a book about her
biography is just so beautifullywritten, and there is a lot off
wisdom in there.
I'm talking about perseveranceand just being flexible.
(05:57):
Her story is just absolutelyincredible, and she keeps on
getting this literary rewardsbecause She has written it so
well, you know, and so that'sone example.
This is someone that I havefound in a group for Polish
women on Facebook.
Steve (06:16):
That's excellent.
And you say that it sounds likeyou're very confident in the
quality of the episodes and thecontent, correct?
Ewelina (06:22):
I'm not always confident in it.
Sometimes I doubt, is it deepenough?
Is it wise enough that they'regetting, if it's an episode that
I am doing by myself, then Ihave more control over it.
And, I have found that sometimesif I'm doing an interview and I
just like, or I want to get moreguests to interview, sometimes
people will come just to promoteand, I'm looking for deeper
(06:45):
wisdom, and I'm having a hardtime finding it in a pre
interview process.
And then I'm like, okay, I'mdigging from one side to the
other to the other, and I'm notseeing anything that would be
like really specific at all.
Like a specific gem of some sortthat is, you know, very unique
to this particular person.
And yeah, that's where Istruggle sometimes.
(07:07):
I feel like it's almost like Ineed a better question for
myself as I'm talking tosomeone.
The inner dialogue within me hasto be more clear.
I have to have questions formyself as I'm talking to them.
Steve (07:22):
I relate, like I've been there before.
But in terms of havingconfidence in the content that
you're doing, I know that Imean, a half an hour episode
doing a solo episode.
I know people do it.
I know and have seen somenonfiction documentary like
podcasts that do hours and hourslong episodes.
(07:44):
There's no sort of set length ofan episode is too long or too
short.
personally, I like to keep myepisodes smaller because I
target business people And so Iknow that if we're working,
having bite sized episodesrather than longer episodes is
good.
But if you're talking withpeople who have extra time on
their hands, the longer thatyou're having them engaged in
(08:06):
listening is also reallyimportant.
So if you can have them listento a full 40 minutes, that's
beautiful.
But you also want to make surethat if you're making a 40
minute episode, that they'relistening to the entire thing.
In terms of looking at yourstatistics.
Also, you know, and we mentionedthat you wanted to start off
doing it weekly.
What happened as time went on,and would you say is it still
(08:28):
weekly today?
Ewelina (08:29):
No, it's not.
Now it's more like if it's agood month, then it's two
episodes per month on eachpodcast, which makes it weekly,
right?
Because I have two podcasts.
So I actually really workquickly.
Today, it's more about creatinga foundation where it actually
happens every week, and it'smore about being smart and
strategic on where the listenersare coming from and how I am in
(08:55):
charge of that element, themarketing, right?
Not just kind of throwing it outthere and hoping that someone
will find me, but being moreproactive.
Steve (09:04):
Yeah, and when your episodes do come out, how do you
share them with people or talkabout them?
Ewelina (09:10):
I share them on my social media accounts.
I don't talk about it enough.
It's, you know, I have the likeepisode pages on my website, but
I feel like, especially for thepodcast Empowerment for
Immigrants, that one, I have notdone almost any social media
(09:32):
promoting like in differentgroups, like almost at all.
The one that is for Polish womenspecifically, that's where I
have done more.
Advertising.
So when I create a new episode,I'll go into different groups
and I'll share and invite, youknow, people to listen and I'll
(09:52):
put the links to specific, morepopular players, podcast players
in the comments.
Like that's been pretty muchwhat I do, but it does not seem
like it's enough either.
Steve (10:05):
Yeah.
And I mean, social media istricky because like with
podcasting, those two things,consistency is really the key to
success.
What I oftentimes I've noticed,even when I take a week off for
one reason or another, Which Idid in my first podcast and I
learned to stop doing is thatit's not Even that I lose the
number of listeners I would havehad if I kept going you lose
more than that every time thatit's not week to week because
(10:27):
the beauty and power ofPodcasting a lot of times is
that you become part of people'sroutines when they love your
show when they first discover itThey'll get really excited and
oftentimes you'll have peoplethat download every single
episode and listen to you andlove you, but what happens after
that is they say, okay, great.
Now, when does her next episodecome out?
(10:48):
And if your episodes come out,let's say every Thursday,
they're going to figure outsometime between Thursday and
Friday, what a time to listen toyou.
And if there's a week that goesby and you're not there for
them, they might be like, Oh,no, what happened?
They might check your socialsand see if there was an
announcement.
Oh, there's no episode thisweek.
But if they don't see that, thenlike, where did she go?
(11:08):
And if it happens like two orthree weeks in a row, then the
question starts happening.
Is the podcast still going on?
Like, is she okay?
Is she in the hospital?
I don't know where she is, and Ifell in love with this person
from listening to the first 35episodes that she did when she
was doing it weekly, and nowshe's not posting regularly.
I've had listeners literally,like, concerned about me when I
miss an episode.
(11:29):
When you become part of theirroutine is when you're, I'm
gonna have them calling you forthose consultations and also
engaging in your social mediaand talking to you about the
episodes because at that point,like you've built that
relationship with them, even ifyou don't even realize it,
because the more episodes youhave, the easier it is for new
people to really fall in lovewith you because they have that
backlog, which you're growingsteadily.
(11:51):
But you want to make sure thatyou're still showing up for them
week by week.
I'm sure if these two podcastswere one of your main business
drivers, that you'd be a lotmore excited about getting on
these episodes and doing itweekly and talking about it
because it was income producing.
So some ways that I feel likeyou can kind of combine than
(12:11):
both as you go forward so thatyou can kind of work on it.
'cause I would guess that youprobably each week though, are
running into potential newclients on a regular basis.
Correct.
Yeah.
And that you might even be doinga couple of consultations a
week.
I'm sure one of those women thatyou're going to be having a
consultation with each weekwould be more than happy to let
you record their voice as yougive them a free coaching
(12:35):
session or a consultation aboutwhat it can be, even if it's,
your eight question life survey,but give them the chance where
they can get some coaching fromyou for free before you start
working with them.
but you're also recording it sothat you could turn it into an
episode for your podcast.
That's a coaching style episode.
(12:56):
So, you're not having to make awhole new batch of content of
what can I talk about.
It's gonna be the work thatyou're already doing.
You're just turning it intocontent for work.
And then having that as yourcontent will be letting your
listeners know exactly what itis that you do.
I know that you're not the onlylife coach I've talked to that
has said the biggest strugglethat we get over when we're
finding new clients is trying toget them to understand what it
(13:19):
is that we do.
What does the process look like?
And a lot of times after we doour consultation and we show our
wheel or our whatever trick thatwe do for our freebie even
they're like, okay, great.
But what is 30 days?
What is 60 days?
What does 90 days look like?
So having these people that evenright from the start, get
comfortable being recorded withthis coaching, That same person
(13:39):
you can have back on thepodcast, 45 or 60 days in, or 90
days in from working with you,and interview her again, or do
another coaching with her on theshow, so that then you can also
see Like, this is the coachingthat I did when we started
working together.
After you hit record and gotthat episode, your listeners
loved it, but she also signedwith you.
Near the end of her time workingwith you, you do a follow up
(14:02):
episode where she can share howyou've changed her life.
through coaching with you.
So they get to see the beginningand the end result.
And at that point, the only realmystery is the middle.
And if they want to figure outthe middle, they got to dish out
the money to you first.
But that way, you get to showthem what the beginning and the
middle of your process lookslike to help get them excited
about the idea of working withyou.
(14:22):
So that as they're listening tothese episodes that are telling
stories that they can relate to,and the advice you give one
client will be helpful for notjust that one client, but also
hundreds of other people.
You know, these people are goingto love your episodes, but
they're also going to then atthat point know who you are and
what it is working with you islike, and they're going to want
to do it.
Ewelina (14:40):
That's a great idea.
But what came to my mind is thatwhat I could make.
much easier for me is if I takethe same topic and just
translate it.
And, you know, so simplify itthat way for myself.
So I'm not coming up with thesedifferent subjects and recording
(15:00):
in Polish language.
It's my first language is somuch easier.
So, yeah, I think that willspeed it up.
And another thing I know we havetalked about it before is that I
have been also creating arecording of the actual podcast
video recording and posting itas a video on YouTube, which is
like doing the double work,right?
Because it's already on YouTubeas a podcast.
(15:21):
So I think that that's time thatI've been spending doing that
could really.
shift into just working onpodcasts themselves and the
episodes and the quality and thefrequency of the podcast.
Steve (15:35):
Yeah, and one program that I would really recommend
that saves my life in terms ofthe back end with social media
that I recommend to everyone.
If you're not terribly afraidthat AI is going to take over
the world and kill us all isOpus Clip.
It's O P U S Clip, C L I P.
But what I love about it is.
(15:56):
I would still recommend doingthe video for your podcast, but
rather than uploading it anddoing show notes and everything
into YouTube, plug it into OpusClip.
And what it does is it takes themost virally sounding parts of
that episode and turns them intosocial media reels.
That then from within that app,you can click the scheduler and
(16:17):
schedule when those are going tobe posted to your social media
accounts.
So when you're done with yourepisode, take the video and put
it into OpusClip.
And just pick your three or fourposts that you want to do for
it.
Schedule them out and you canget your social media for an
entire week done in probablyhalf an hour after you're done
uploading the episodes.
So it saves you so much timewhere then you don't have to
(16:39):
think about it the rest of theway you can work on getting more
clients and more business.
Ewelina (16:43):
Nice.
Steve (16:44):
Yeah, I'll make sure, I'll send you and I'll put in
the show notes for everyone, butI do have a link to get you a
discount off of your firstpurchase with that, but it's
been a lifesaver for me.
It went from, yeah, I have allof my social media for the week
for both podcasts alreadyscheduled, and you just feel
lighter when you know that nomatter what, your content's
going to be shared where itneeds to get shared.
(17:04):
So, it feels good.
Ewelina (17:06):
Awesome.
Steve (17:07):
Now, in terms of another way that you can consider making
two podcasts at once manageableis I know that weekly is
oftentimes the golden rule orthe golden thing a lot of people
will say, but I say thatconsistency is more important
than a weekly podcast.
And so, especially knowing thatyou're doing two and that
knowing that some of those womenare going to be listening to
(17:30):
both podcasts, possibly that aslong as you're communicating
with your audience.
Say, starting this week, Ipromise that I will give you an
episode every other Tuesday, orevery other Wednesday, but
whatever day, as long as you'recommunicating it to them.
That is one way where, again,could you be getting downloads
and growing faster?
But if it's unmanageable, thatwon't work to do it weekly for
(17:52):
two shows.
But if that makes it easier sothat each week you're focusing
on one show.
That's one thing that could helpyour show grow, or both shows
grow at the same time.
And another one would bebatching content, which would be
doing two or three episodes atthe same time.
So that one Sunday, maybe for ifyou're doing on your You know
(18:12):
the foreign language speakingone if you're doing mostly solo
episodes just sit there For anhour and record three or four
episodes and do all of them allat once again Then you can just
schedule them out and they'redone so that you're not doing it
weekly because I know what itfeels like and I Know that's
easier said than done sometimesSo when you're able to do that
and you don't feel like Sisyphusanymore pushing that boulder up
(18:33):
the hill every single weekwhere?
every single week like I have todo a new episode and I have to
do the new social media contentand it doesn't give you the
chance to really then when theepisodes come out and you do
your posts and then go back tothose posts later and like and
comment and engage and replyquickly and do all the things
that you want to be doing withyour listeners and your audience
to grow because you're workingon making more content but
(18:54):
batching your content is alifesaver as well for sure.
Ewelina (18:58):
I can see myself doing it, especially if I don't do
half an hour episodes, but like15 minutes, it sounds way more
doable.
Steve (19:08):
All right.
And out of all of those littletidbits, what would you say was
your biggest takeaway from thisconversation?
Ewelina (19:15):
I think three things.
One is to record theconsultation.
And then do it in a way where,record a consultation, but then
also do a follow up episode witha client that's already going
through my program.
That's huge.
Another one is to do it inbatches, right?
(19:35):
That will be really big as well.
And the last one is that myepisodes need to be shorter.
It will make a big difference.
I know it already.
Because it's, when you're doinghalf an hour episodes, it means
that you have to write, you Atleast that's the way I do it,
right?
Because I'm sharing specificconcepts.
So I do research and I write itand I record it.
And it is my second language.
English is my second language.
It's not that I just sit downthere and talk.
(19:58):
I can do that in Polish.
With English, I have moreinsecurities around how I speak.
And so there's a lot more work,right?
That goes into it.
So I want to say that yes,batching, recording
consultations, and then shorterepisodes.
Steve (20:12):
Excellent.
Well, thank you so much forcoming on and letting us chat it
out a bit.
It was a pleasure.
Ewelina (20:20):
Thank you so much.
I really appreciate it.
Steve (20:22):
Yeah.
And listeners, I will make sureto link over to both of her
podcasts for you in the shownotes so that you can click on
over and listen to what I have afeeling it sounds like it might
be bi weekly episodes of eachshow real soon.
Ewelina (20:36):
Yes.
Steve (20:37):
All right.
Thank you.
And keep on podcasting, youbadasses.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.