August 5, 2024 • 20 mins
In this episode, Sober Steve chats with Cheryl from *Teen Minds Redefined* about key strategies for growing your podcast. They explore finding the perfect podcast name, engaging effectively on social media, and making meaningful connections with listeners. Cheryl shares the highs and lows of her podcasting journey, while Steve provides practical tips on optimizing her show for greater reach and engagement. This episode is packed with valuable insights and actionable advice for any podcaster looking to expand their impact.
- Finding Your Perfect Podcast Name: Tips for choosing a title that resonates.
- Effective Social Media Engagement: How to use social platforms to grow your audience.
- Deep Listener Connections: Strategies to connect on a deeper level with your audience.
- Cheryl's Podcasting Journey: Insights from Cheryl's experiences and challenges.
- Actionable Growth Tips: Practical steps to enhance your show's reach.
For a free consultation on how to launch or grow your podcast, visit www.sobersteve.com today!
Check out Cheryl over at Teen Minds Redefined HERE!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Steve (00:00):
Hey there, podcasting badasses.
It's your host sober Steve, thepodcast guy, and I am psyched to
share my discussion with Cherylwith you today.
I had an amazing time talking toher.
She has a bad-ass podcast ordedicated to helping parents of
teens with her show.
But struggles with downloads andsocial media engagement.
And our discussion.
We're going to work on a way shecan fall in love with the name
(00:21):
of her podcast, as well asfinding the balance between
having a strong and manageablesocial media presence that
encourages engagement with yourlisteners.
Before we head on over to thisexciting interview, that's going
to help podcasters, whether youhave been podcasting for years
or are just getting started.
I want to make sure that you aregoing to take a moment to hit
(00:42):
follow wherever you're listeningright now, if you haven't
already.
So you get these new episodeswhen they come out every single
Monday.
There is a lots of great contentin the pipeline right now that
you won't want to miss.
And you can also head on over tosober steve.com.
If you want to join me on theshow for a brainstorming or tune
up of your own.
So whether you are looking tostart a show or grow and
(01:04):
monetize a show, Head on over tosober steve.com.
And sign up for a freeone-on-one where we can talk
about your chance to be onpodcasting.
Bad-ass.
Until then though, enjoy thisgreat conversation with Cheryl.
Hey there, podcasting badasses.
It's Steve here with Cheryl fromthe podcast Teen Minds
(01:25):
Redefined.
Welcome, Cheryl.
Cheryl (01:27):
Thank you.
I am so excited, Steve.
It's great to be here.
Steve (01:31):
Yeah we can jump right into it then with your podcast
about Teen Minds Redefined.
What is the podcast about?
What's your kind of like little30 second commercial you give
people when they ask what it is?
Cheryl (01:43):
Yeah, it started off as just like band aid solutions for
parents having issues with theirteens But it turns out it's not
them.
It's you and so it's helpingparents Work on their inner work
and get that stuff done, gettheir shit out of the way so
that they can have arelationship with their teens
and set some really goodexamples.
(02:03):
And the good thing is, when it'sus and not them, it's under our
control.
We get to fix it.
Steve (02:08):
That is excellent.
And sounds like it's a muchneeded discussion that parents
need to be hearing.
So tell me what your favoritepart of your podcasting journey
so far has been.
Cheryl (02:18):
Oh my gosh.
I think just meeting people themap behind you is a push pin So
i'm just putting thereeverywhere from people I meet
from all over the world and do apodcast with And those
relationships and connections.
I noticed this when I startedpodcasting.
It's almost like i'm notrecording I'm just having this
awesome conversation withsomeone who knows some stuff
(02:41):
that can help the people I workwith and, I always learn
something and we always have alaugh and it's just so much fun.
I could just do it 24 7.
Steve (02:50):
Yeah, I can understand.
That's why I do it now, eitherhelping with my own or with
other people doing it 24 7because I love Podcasting, like
the art of it and theconnections that you make.
Because for me, it was huge.
Every podcast I've ever had, nomatter what industry I was
working in or whatever hobby Iwas exploring, it's always
provided this built in communitythat I never existed before, and
it's always wider than you canfind in your own backyard.
(03:10):
So I definitely hear you on thatfor sure.
And what would you say has beenthe biggest headache or least
favorite part of this journeyfor you?
Cheryl (03:21):
You know what, I think the tech part and the whole, the
analytics and the downloads and.
I think things are going greatand amazing and people are
getting feedback from people Iknow and always listen.
And then you look in like thedownloads are like what's
happening?
I have no idea what's going onhere.
So that's, I think the biggestfrustration is really more.
(03:41):
Getting out there, getting bigreach and getting some
downloads.
Steve (03:45):
Yeah we can definitely then talk about some ways to
increase downloads today so
Cheryl (03:51):
with
Steve (03:53):
I'm talking about your title of the podcast.
Has that been the title sincethe beginning?
Cheryl (03:58):
It has.
And I just added the taglinejust recently.
It was just, I'm actually not inlove with the title.
Steve (04:06):
Yeah.
Cheryl (04:07):
However, I thought that the tagline now clarified who I
was talking to without having toredo all the art, all the
everything that I just didn'thave the energy to start.
I thought maybe if I just do onelittle thing instead of, and I
changed the description at thesame time, just a few weeks ago.
Steve (04:26):
So I'm
Cheryl (04:26):
thinking I don't want to do 10 things and not know what
works and what doesn't work.
But yeah, not in love with thename, but I'm just feeling like
maybe I should stick to itbecause I don't have anything
else that lights me up yet.
Steve (04:39):
Okay.
Let's talk about that a littlebit deeper if you don't mind.
So you have this amazingdescription right now.
It was one of the things Icomplimented you on.
And it looks like with it, Iwould say that you've done some
studying of what keywords helpwith search engine optimization
of things that people want toread when they're looking for
podcasts.
And I can see that for sure inthe description.
(05:02):
What I would be wondering isusing amalgam of some of those
bigger keywords.
Is there a way that you could,in your mind, maybe almost do
some sort of beautiful memory?
You put them all up on a boardand see how you might be able to
rearrange them into.
a new name that you do lovebecause yeah, you should love
like the name of your show.
And I know from someone whostarted off with one of the
(05:24):
worst podcast titles for SEOever gay a, because it just
searches a gay and it's notgreat.
So like I've fixed it, but likepart of fixing that was like,
Yeah.
Having to play it around and seeall the other words that I could
possibly use and move themaround until I was like, the
light bulb moment happened whereI was like, that's the one.
Yeah.
But I'm really big on now thatwe're recording and with
(05:47):
podcasting magic, this will comeout sometime this summer, but
right now in the summer now isthe perfect time for you to.
Get a little funky with yourformula because listenership
right now across the board isdown with all of my clients and
everyone's podcasts right nowbecause it's summer break.
The beauty of podcasting, evenwhen you're showing up every
(06:08):
single week, that is excellent.
When people have that sameroutine every single week, even
if you only have the 20listeners or 30 listeners or
whatever small number that youhave, those people generally.
Know that they're going tolisten to you Thursday because
that's the time that they aredoing X, Y, Z, and you fit
perfectly into their schedule.
But right now everyone's livesare being disrupted for the
(06:30):
summer between breaks andvacations and school out and
everything like that.
So with numbers already being alittle funky anyway, it's a
great chance to communicate toyour listeners.
Hey.
I have some exciting news comingup.
I've talked with a couple ofprofessionals.
I've done some research and it'sgoing to blow your mind the way
that we're going to completelyrebrand coming out in September.
(06:51):
So what it's going to look likereal soon is that we're going to
be having new artwork and maybechanging the name to XYZ once
you're set on it.
Tell them before you do it anepisode or two in advance.
And then let them know thatthese changes are coming so that
more people can find the podcastwho need to hear it.
(07:11):
So they're getting excited aswell.
They're going to be all alongfor the ride so that they're not
surprised or caught off guard,or even maybe miss your podcast
altogether when the artworkchanges overnight, but they're
going to be excited being like,when is it going to show up with
the new podcast art?
Because they're in on these bigchanges that you're doing to
help you grow.
If they're listening activelyright now.
And if they're listening lateron, it was just going to be
(07:32):
like, that will make sense forthem as they're listening
through your backlog as to whythings shifted a little bit in
some of your verbiage.
That makes
Cheryl (07:40):
so much sense.
Yeah.
Timing wise, you're right.
Timing wise, because mydownloads are, I wouldn't notice
if there's less or more becausethere's not enough.
But yeah, that makes sense too.
Summer and I should know thatteacher.
So yeah, you're right.
I think that makes so much senseto do that and just take the
keywords out of my descriptionis what you're saying and just
(08:01):
float them around
Steve (08:02):
I love that.
You want to keep that it's forparents.
Parents should definitely be inthe entire title.
If it's for teen parents, youwant to have teens, the word
teens in the title.
But I also think that as much asreal talk sounds bad ass and
like with my podcast title, Ilove it when you use a cool
adjective at the end of the day,I would love in the title for
(08:24):
you to have a clear idea of whattype of real talk to expect.
So it could be, real talk withparents.
About teen sex, mental health,or however you're making this
word art together.
But I would include, because youhave who it's for, but I would
love to know even reading TeenMinds Redefined, Real Talk just
(08:48):
with that, I'm wondering, sowhat type of Real Talk is it?
Is it You know, about parenting,specifically the parenting
styles.
It sounds to me like when you'retalking about it, it's more
about helping the parentsthrough these issues as well.
So maybe that it's notnecessarily about the teens, but
help put in there somethingalong the lines of helping
parents or guiding parentsthrough tough situations with
(09:09):
your teens about X, Y, Zkeywords.
Make that all sound nice in atitle, but move all those words
around.
But at the end of the day,you're going to move them around
and all of a sudden something'sgoing to click.
You're like, it has six wordsthat are going to be exactly
what people are searching intheir search bar when they're
looking for your podcast,because that's how you want to
be in the mind.
I would bet as a podcastcreator, you also listen to a
(09:32):
handful of podcasts.
Cheryl (09:34):
A kajillion.
Steve (09:35):
So think about like when you're looking for a new
podcast, the type of words thatyou search to find that podcast
and put yourself in yourlistener's shoes and think when
they're looking for me, how arelike, what are they looking for?
What words are they looking for?
And make sure that those are thewords that are in your title,
because as great it is to havethem in your description and how
(09:55):
important it is.
It's even more important to havethem in your title because the
title.
ranks above the show notes inthe episode descriptions and
show descriptions, so the titlebeats everything with that.
Cheryl (10:07):
Okay.
Beautiful.
I love it.
Steve (10:09):
All right.
And going into further ways togrow it.
I feel like working on thingslike the cover art and the
branding and the color is gonnabe excellent for the summer
because you can then when thingsare September, go back into
routines, people can fall inlove with you and your numbers
can boom and explode.
Now, when they boom and explode,and people start getting
(10:30):
involved and engaged with yourcontent, what is your social
media strategy or plan look likeright now?
Cheryl (10:37):
So I do, I launch every Wednesday morning and from
Wednesday to the followingTuesday, I do three or four
clips across the board,Facebook, Instagram, YouTube,
TikTok.
And I post them at whatever timethey tell me to post them.
ahead of time.
So I do, yeah, I'll do once aday, but I'll do three clips in
(11:00):
each, in each platform.
Steve (11:02):
Okay.
And when I love a good autoposter and scheduler, it makes
life so much easier when thecontent is released.
How do you engage with youraudience with it?
Do you have one of those that'syour favorite where you play
like with your people on it?
Or do you have one that's yourgo to that you spend your time
(11:24):
on?
Cheryl (11:25):
I would say Instagram and Facebook are probably, I'm
just learning Tik TOK and justplaying with it right now.
And I keep getting these emailsthat I'm getting this great
reach, but I don't see commentsSo i'm so there's obviously a
lack of engagement to answeryour question.
I'm not engaging except thankyou or yes or whatever but Yeah.
(11:46):
So that's a problem.
Steve (11:47):
I would definitely say that it's a way to grow because
it's not always true that yoursocial media followers become
your listeners.
And it's not always true thatyour listeners become your
social media followers.
Sometimes you find yourselfwith, there's overlap for sure,
but occasionally they are twodifferent audiences, which took
me a while to wrap my mindaround that.
I had some people who followedme, but didn't listen to me and
(12:08):
some people that listened to me,but.
Don't follow me because theydon't do social media.
It's not their thing.
It's not that they're choosingto purposely not follow me, but
it's, I have listeners who don'tdo social media and then I have
social media people who don'tlisten to podcasts.
But there is certainly acorrelation where the more that
I'm engaging, the with mylisteners or people that are
(12:29):
commenting with my posts thatworks better.
I have to admit that I did likewhen I was doing my little
research in advance, I didnotice that when people do like
your content, you're postingregular content and you are
getting some likes and heartsand comments.
But what I noticed about thecomments was that they didn't
have any likes or hearts fromyou or comments of thank you or
(12:52):
Any sort of interaction with thepeople.
And I know that's notintentional because all we want
from podcasting is to get intouch with our people.
And when people are saying, Ilike your stuff, we want to say
thank you, or tell me more, orlet's connect or I'm sure that
when I pointed that out, thatprobably broke your heart a
Cheryl (13:12):
little bit.
Yeah.
Just a little.
Yeah.
Oh my gosh.
Yeah.
Steve (13:16):
But that is especially what I say is like one of the
things we have to be verycareful for when we're
automatically posting tomultiple different platforms is
that if you're posting to thosemultiple different platforms,
you should be at least have onewhere your listeners know, if
you follow me on this oneplatform, I promise I will play
with you like I promise I willlike I will always like mine I
(13:38):
say in each episode, like on myInstagram is At gay podcasts
like I do for the one show.
I was like, and you can find meon others, if you want to
connect, that's the place that Iwould recommend.
And so like people, I still havepeople that will find me on
other ones, but my listenersknow from me talking about at
the end of my call to action.
So like how to find a phone,they know that If they comment
(14:00):
on TikTok and they're listeningto this show they'll know oh
it's because Steve talks at theend of his show sometimes about
how TikTok makes him confusedand feel really old.
But when your listeners knowthat and your listeners know
that your place is Facebook,that's home for you.
If they know Cheryl's home isFacebook, so I'm going to
connect with Cheryl there.
Wherever it is that you choose,but choose the one or two that,
you know, where you're home, butmake sure that then you're
(14:22):
paying the extra attention tothem.
Okay.
And then the other ones, even ifit is once a week, when you're
doing your scheduling and autoposting that you review the
previous week's comments andcontent and make sure that you
like, and didn't miss anythinglater in the, like the beast,
the B ones, tikTok and stufflike that.
But if you are telling yourpeople, I will promise I will
play with you on social media.
(14:43):
If you find me here, like youneed to, if they are liking
commenting be within, I wouldsay 24 hours because If that is
someone who just saw your video,one, one story that like, I love
to tell to help illustrate thepoint.
It's I had someone once thatposted about, or they made a
comment about an episode that Idid recently about someone.
(15:05):
And I commented or I sharedtheir post with a comment or did
something that they didrecently.
And then we ended up chattingand it ends up that they never
listened to an episode, but theyloved my post.
And the fact that I commentedright away, started a
conversation in our DMS, andthen they went and downloaded.
My, at the time, 180 episodes, Ihave a new listener who then was
(15:25):
at the end of that guests thatthey found that they fell in
love with as well, theyconnected with them and had some
sort of one on one.
And he started working withthem.
So it's all the power of whensomeone engages in If you're
able to jump in and engage withthem because that's what we want
and it's what they want and thatbuilds the relationship that
goes beyond just the one waypodcasting listener that we're
used to.
So make sure you play on socialmedia.
Cheryl (15:48):
I will do that.
I will do that.
First priority.
Oh man, that's heartbreaking.
Steve (15:56):
As you are growing it other ways to then also I
noticed growing your, socialmedia, your Facebook seems like
it's set up like a business pageand I would do some more back
end work maybe with setting itup with some descriptions like
with your podcast and what youdo.
I noticed that the page itselfhad zero likes and zero reviews.
(16:17):
So yeah, even if you invite allof your friends to like the page
so that it's getting some likesor ask guests.
I always ask guests and oh, thiswill be great to talk in a
moment and we'll might go alittle over if that's okay, but
guests are also huge for growingyour show and I love that you
come from a method of expertisewhere you're the one guiding
(16:38):
them and coaching them through.
So you're keeping that expertiseon you.
But as you're sharing, as you'reworking with these guests, I
would also try and communicatewith them your dream.
Method of how they would helpsupport you on social media as
well.
Afterwards, it took me over 150episodes to start asking my
guests to leave me a review onApple podcasts or my webpage or
(17:03):
wherever it is that weconnected.
But if we have a great guest inconnection, they can talk on
what it's like working with meprofessionally just as much as
any client can.
And they should be doing it.
If they want to be on thepodcast, they should be leaving
a review.
Because I don't charge for myguesting, my guests aren't
surprised when I ask for them topay it forward in other ways.
So I will say, hey, I'm going tobe posting on X, Y, and Z date.
(17:27):
I'm going to invite you tocollaborate, hit accept, or when
I share the story, if you canrepost it, if you can leave me a
review here, if you can do that,but I always have your kind of
like little list of at the endof the, collaboration or during
the collaboration, what yourhopes would be if they like the
content that you're posting andmost guests are more than happy
to do it.
It's just that they don't know.
(17:48):
How they can help you unlessyou're telling them how they can
help you.
Cheryl (17:51):
Yeah.
Good.
Steve (17:53):
I do
Cheryl (17:54):
have the odd one that will do that.
Like in our, in, podcastingFacebook groups, if I have a
guest who's a phenomenal guest,I will show that out for sure.
And it's, and it is areciprocal, but yeah, I don't
specifically ask.
So that's, yeah.
That's very helpful.
Steve (18:12):
It is huge.
I've learned like being able tojust communicate what you want
because these, like I said, theywant to, it's oftentimes they're
excited.
The more you communicate withthem about how they can help,
they want to get involved.
Cause they're so excited to beon the podcast.
Take advantage of that.
You both are winning then atthat point, because then they
get to share.
It took me so long before Istarted when I do posting rather
than just tagging on Instagramto invite them to collaborate
(18:36):
because then.
And not only goes on your wall,it goes on their wall forever.
So anyone, whoever finds them aswell can scroll through and find
your episode as well.
So there are ways to make surethat you're making sure that
this exchange of having peoplecome through your show, that
you're not the only one winningthat they are, but you both went
together.
Cheryl (18:53):
So good.
Gold nugget.
Number 52.
Steve (18:59):
So with all of that right now, what would you say is your
biggest takeaway from ourconversation today?
Cheryl (19:05):
That I'm going to play around with the name for sure
and not be afraid to do thatchange, especially, like you
said, timing is everything andengaging.
Like engaging, I just gotgoosebumps because I love my
people, but I'm not showing thelove at all.
So that's really important.
I love that.
I love that.
Yeah.
Steve (19:25):
Excellent.
I'm excited to follow you andsee how it goes and hope you
follow us.
A
Cheryl (19:32):
hundred percent.
This has been gold.
I really appreciate it.
Oh my gosh.
I can't wait for you to see thedifference.
Steve (19:39):
Wonderful.
Thank you very much then.
And thank you listeners fortuning into another episode of
podcasting badass.
Make sure you follow.
So you get new episodes everyMonday.
And as you heard here, leave areview, tell your friends, it's
super important for thealgorithms, making sure that
people are finding this, need togrow their podcasts like a
badass until then keep onpodcasting.
Hey there, podcasting badasses.
It's your host sober Steve, thepodcast guy, and I am psyched to
share my discussion with Cherylwith you today.
I had an amazing time talking toher.
She has a bad-ass podcast ordedicated to helping parents of
teens with her show.
But struggles with downloads andsocial media engagement.
And our discussion.
We're going to work on a way shecan fall in love with the name
(00:21):
of her podcast, as well asfinding the balance between
having a strong and manageablesocial media presence that
encourages engagement with yourlisteners.
Before we head on over to thisexciting interview, that's going
to help podcasters, whether youhave been podcasting for years
or are just getting started.
I want to make sure that you aregoing to take a moment to hit
(00:42):
follow wherever you're listeningright now, if you haven't
already.
So you get these new episodeswhen they come out every single
Monday.
There is a lots of great contentin the pipeline right now that
you won't want to miss.
And you can also head on over tosober steve.com.
If you want to join me on theshow for a brainstorming or tune
up of your own.
So whether you are looking tostart a show or grow and
(01:04):
monetize a show, Head on over tosober steve.com.
And sign up for a freeone-on-one where we can talk
about your chance to be onpodcasting.
Bad-ass.
Until then though, enjoy thisgreat conversation with Cheryl.
Hey there, podcasting badasses.
It's Steve here with Cheryl fromthe podcast Teen Minds
(01:25):
Redefined.
Welcome, Cheryl.
Cheryl (01:27):
Thank you.
I am so excited, Steve.
It's great to be here.
Steve (01:31):
Yeah we can jump right into it then with your podcast
about Teen Minds Redefined.
What is the podcast about?
What's your kind of like little30 second commercial you give
people when they ask what it is?
Cheryl (01:43):
Yeah, it started off as just like band aid solutions for
parents having issues with theirteens But it turns out it's not
them.
It's you and so it's helpingparents Work on their inner work
and get that stuff done, gettheir shit out of the way so
that they can have arelationship with their teens
and set some really goodexamples.
(02:03):
And the good thing is, when it'sus and not them, it's under our
control.
We get to fix it.
Steve (02:08):
That is excellent.
And sounds like it's a muchneeded discussion that parents
need to be hearing.
So tell me what your favoritepart of your podcasting journey
so far has been.
Cheryl (02:18):
Oh my gosh.
I think just meeting people themap behind you is a push pin So
i'm just putting thereeverywhere from people I meet
from all over the world and do apodcast with And those
relationships and connections.
I noticed this when I startedpodcasting.
It's almost like i'm notrecording I'm just having this
awesome conversation withsomeone who knows some stuff
(02:41):
that can help the people I workwith and, I always learn
something and we always have alaugh and it's just so much fun.
I could just do it 24 7.
Steve (02:50):
Yeah, I can understand.
That's why I do it now, eitherhelping with my own or with
other people doing it 24 7because I love Podcasting, like
the art of it and theconnections that you make.
Because for me, it was huge.
Every podcast I've ever had, nomatter what industry I was
working in or whatever hobby Iwas exploring, it's always
provided this built in communitythat I never existed before, and
it's always wider than you canfind in your own backyard.
(03:10):
So I definitely hear you on thatfor sure.
And what would you say has beenthe biggest headache or least
favorite part of this journeyfor you?
Cheryl (03:21):
You know what, I think the tech part and the whole, the
analytics and the downloads and.
I think things are going greatand amazing and people are
getting feedback from people Iknow and always listen.
And then you look in like thedownloads are like what's
happening?
I have no idea what's going onhere.
So that's, I think the biggestfrustration is really more.
(03:41):
Getting out there, getting bigreach and getting some
downloads.
Steve (03:45):
Yeah we can definitely then talk about some ways to
increase downloads today so
Cheryl (03:51):
with
Steve (03:53):
I'm talking about your title of the podcast.
Has that been the title sincethe beginning?
Cheryl (03:58):
It has.
And I just added the taglinejust recently.
It was just, I'm actually not inlove with the title.
Steve (04:06):
Yeah.
Cheryl (04:07):
However, I thought that the tagline now clarified who I
was talking to without having toredo all the art, all the
everything that I just didn'thave the energy to start.
I thought maybe if I just do onelittle thing instead of, and I
changed the description at thesame time, just a few weeks ago.
Steve (04:26):
So I'm
Cheryl (04:26):
thinking I don't want to do 10 things and not know what
works and what doesn't work.
But yeah, not in love with thename, but I'm just feeling like
maybe I should stick to itbecause I don't have anything
else that lights me up yet.
Steve (04:39):
Okay.
Let's talk about that a littlebit deeper if you don't mind.
So you have this amazingdescription right now.
It was one of the things Icomplimented you on.
And it looks like with it, Iwould say that you've done some
studying of what keywords helpwith search engine optimization
of things that people want toread when they're looking for
podcasts.
And I can see that for sure inthe description.
(05:02):
What I would be wondering isusing amalgam of some of those
bigger keywords.
Is there a way that you could,in your mind, maybe almost do
some sort of beautiful memory?
You put them all up on a boardand see how you might be able to
rearrange them into.
a new name that you do lovebecause yeah, you should love
like the name of your show.
And I know from someone whostarted off with one of the
(05:24):
worst podcast titles for SEOever gay a, because it just
searches a gay and it's notgreat.
So like I've fixed it, but likepart of fixing that was like,
Yeah.
Having to play it around and seeall the other words that I could
possibly use and move themaround until I was like, the
light bulb moment happened whereI was like, that's the one.
Yeah.
But I'm really big on now thatwe're recording and with
(05:47):
podcasting magic, this will comeout sometime this summer, but
right now in the summer now isthe perfect time for you to.
Get a little funky with yourformula because listenership
right now across the board isdown with all of my clients and
everyone's podcasts right nowbecause it's summer break.
The beauty of podcasting, evenwhen you're showing up every
(06:08):
single week, that is excellent.
When people have that sameroutine every single week, even
if you only have the 20listeners or 30 listeners or
whatever small number that youhave, those people generally.
Know that they're going tolisten to you Thursday because
that's the time that they aredoing X, Y, Z, and you fit
perfectly into their schedule.
But right now everyone's livesare being disrupted for the
(06:30):
summer between breaks andvacations and school out and
everything like that.
So with numbers already being alittle funky anyway, it's a
great chance to communicate toyour listeners.
Hey.
I have some exciting news comingup.
I've talked with a couple ofprofessionals.
I've done some research and it'sgoing to blow your mind the way
that we're going to completelyrebrand coming out in September.
(06:51):
So what it's going to look likereal soon is that we're going to
be having new artwork and maybechanging the name to XYZ once
you're set on it.
Tell them before you do it anepisode or two in advance.
And then let them know thatthese changes are coming so that
more people can find the podcastwho need to hear it.
(07:11):
So they're getting excited aswell.
They're going to be all alongfor the ride so that they're not
surprised or caught off guard,or even maybe miss your podcast
altogether when the artworkchanges overnight, but they're
going to be excited being like,when is it going to show up with
the new podcast art?
Because they're in on these bigchanges that you're doing to
help you grow.
If they're listening activelyright now.
And if they're listening lateron, it was just going to be
(07:32):
like, that will make sense forthem as they're listening
through your backlog as to whythings shifted a little bit in
some of your verbiage.
That makes
Cheryl (07:40):
so much sense.
Yeah.
Timing wise, you're right.
Timing wise, because mydownloads are, I wouldn't notice
if there's less or more becausethere's not enough.
But yeah, that makes sense too.
Summer and I should know thatteacher.
So yeah, you're right.
I think that makes so much senseto do that and just take the
keywords out of my descriptionis what you're saying and just
(08:01):
float them around
Steve (08:02):
I love that.
You want to keep that it's forparents.
Parents should definitely be inthe entire title.
If it's for teen parents, youwant to have teens, the word
teens in the title.
But I also think that as much asreal talk sounds bad ass and
like with my podcast title, Ilove it when you use a cool
adjective at the end of the day,I would love in the title for
(08:24):
you to have a clear idea of whattype of real talk to expect.
So it could be, real talk withparents.
About teen sex, mental health,or however you're making this
word art together.
But I would include, because youhave who it's for, but I would
love to know even reading TeenMinds Redefined, Real Talk just
(08:48):
with that, I'm wondering, sowhat type of Real Talk is it?
Is it You know, about parenting,specifically the parenting
styles.
It sounds to me like when you'retalking about it, it's more
about helping the parentsthrough these issues as well.
So maybe that it's notnecessarily about the teens, but
help put in there somethingalong the lines of helping
parents or guiding parentsthrough tough situations with
(09:09):
your teens about X, Y, Zkeywords.
Make that all sound nice in atitle, but move all those words
around.
But at the end of the day,you're going to move them around
and all of a sudden something'sgoing to click.
You're like, it has six wordsthat are going to be exactly
what people are searching intheir search bar when they're
looking for your podcast,because that's how you want to
be in the mind.
I would bet as a podcastcreator, you also listen to a
(09:32):
handful of podcasts.
Cheryl (09:34):
A kajillion.
Steve (09:35):
So think about like when you're looking for a new
podcast, the type of words thatyou search to find that podcast
and put yourself in yourlistener's shoes and think when
they're looking for me, how arelike, what are they looking for?
What words are they looking for?
And make sure that those are thewords that are in your title,
because as great it is to havethem in your description and how
(09:55):
important it is.
It's even more important to havethem in your title because the
title.
ranks above the show notes inthe episode descriptions and
show descriptions, so the titlebeats everything with that.
Cheryl (10:07):
Okay.
Beautiful.
I love it.
Steve (10:09):
All right.
And going into further ways togrow it.
I feel like working on thingslike the cover art and the
branding and the color is gonnabe excellent for the summer
because you can then when thingsare September, go back into
routines, people can fall inlove with you and your numbers
can boom and explode.
Now, when they boom and explode,and people start getting
(10:30):
involved and engaged with yourcontent, what is your social
media strategy or plan look likeright now?
Cheryl (10:37):
So I do, I launch every Wednesday morning and from
Wednesday to the followingTuesday, I do three or four
clips across the board,Facebook, Instagram, YouTube,
TikTok.
And I post them at whatever timethey tell me to post them.
ahead of time.
So I do, yeah, I'll do once aday, but I'll do three clips in
(11:00):
each, in each platform.
Steve (11:02):
Okay.
And when I love a good autoposter and scheduler, it makes
life so much easier when thecontent is released.
How do you engage with youraudience with it?
Do you have one of those that'syour favorite where you play
like with your people on it?
Or do you have one that's yourgo to that you spend your time
(11:24):
on?
Cheryl (11:25):
I would say Instagram and Facebook are probably, I'm
just learning Tik TOK and justplaying with it right now.
And I keep getting these emailsthat I'm getting this great
reach, but I don't see commentsSo i'm so there's obviously a
lack of engagement to answeryour question.
I'm not engaging except thankyou or yes or whatever but Yeah.
(11:46):
So that's a problem.
Steve (11:47):
I would definitely say that it's a way to grow because
it's not always true that yoursocial media followers become
your listeners.
And it's not always true thatyour listeners become your
social media followers.
Sometimes you find yourselfwith, there's overlap for sure,
but occasionally they are twodifferent audiences, which took
me a while to wrap my mindaround that.
I had some people who followedme, but didn't listen to me and
(12:08):
some people that listened to me,but.
Don't follow me because theydon't do social media.
It's not their thing.
It's not that they're choosingto purposely not follow me, but
it's, I have listeners who don'tdo social media and then I have
social media people who don'tlisten to podcasts.
But there is certainly acorrelation where the more that
I'm engaging, the with mylisteners or people that are
(12:29):
commenting with my posts thatworks better.
I have to admit that I did likewhen I was doing my little
research in advance, I didnotice that when people do like
your content, you're postingregular content and you are
getting some likes and heartsand comments.
But what I noticed about thecomments was that they didn't
have any likes or hearts fromyou or comments of thank you or
(12:52):
Any sort of interaction with thepeople.
And I know that's notintentional because all we want
from podcasting is to get intouch with our people.
And when people are saying, Ilike your stuff, we want to say
thank you, or tell me more, orlet's connect or I'm sure that
when I pointed that out, thatprobably broke your heart a
Cheryl (13:12):
little bit.
Yeah.
Just a little.
Yeah.
Oh my gosh.
Yeah.
Steve (13:16):
But that is especially what I say is like one of the
things we have to be verycareful for when we're
automatically posting tomultiple different platforms is
that if you're posting to thosemultiple different platforms,
you should be at least have onewhere your listeners know, if
you follow me on this oneplatform, I promise I will play
with you like I promise I willlike I will always like mine I
(13:38):
say in each episode, like on myInstagram is At gay podcasts
like I do for the one show.
I was like, and you can find meon others, if you want to
connect, that's the place that Iwould recommend.
And so like people, I still havepeople that will find me on
other ones, but my listenersknow from me talking about at
the end of my call to action.
So like how to find a phone,they know that If they comment
(14:00):
on TikTok and they're listeningto this show they'll know oh
it's because Steve talks at theend of his show sometimes about
how TikTok makes him confusedand feel really old.
But when your listeners knowthat and your listeners know
that your place is Facebook,that's home for you.
If they know Cheryl's home isFacebook, so I'm going to
connect with Cheryl there.
Wherever it is that you choose,but choose the one or two that,
you know, where you're home, butmake sure that then you're
(14:22):
paying the extra attention tothem.
Okay.
And then the other ones, even ifit is once a week, when you're
doing your scheduling and autoposting that you review the
previous week's comments andcontent and make sure that you
like, and didn't miss anythinglater in the, like the beast,
the B ones, tikTok and stufflike that.
But if you are telling yourpeople, I will promise I will
play with you on social media.
(14:43):
If you find me here, like youneed to, if they are liking
commenting be within, I wouldsay 24 hours because If that is
someone who just saw your video,one, one story that like, I love
to tell to help illustrate thepoint.
It's I had someone once thatposted about, or they made a
comment about an episode that Idid recently about someone.
(15:05):
And I commented or I sharedtheir post with a comment or did
something that they didrecently.
And then we ended up chattingand it ends up that they never
listened to an episode, but theyloved my post.
And the fact that I commentedright away, started a
conversation in our DMS, andthen they went and downloaded.
My, at the time, 180 episodes, Ihave a new listener who then was
(15:25):
at the end of that guests thatthey found that they fell in
love with as well, theyconnected with them and had some
sort of one on one.
And he started working withthem.
So it's all the power of whensomeone engages in If you're
able to jump in and engage withthem because that's what we want
and it's what they want and thatbuilds the relationship that
goes beyond just the one waypodcasting listener that we're
used to.
So make sure you play on socialmedia.
Cheryl (15:48):
I will do that.
I will do that.
First priority.
Oh man, that's heartbreaking.
Steve (15:56):
As you are growing it other ways to then also I
noticed growing your, socialmedia, your Facebook seems like
it's set up like a business pageand I would do some more back
end work maybe with setting itup with some descriptions like
with your podcast and what youdo.
I noticed that the page itselfhad zero likes and zero reviews.
(16:17):
So yeah, even if you invite allof your friends to like the page
so that it's getting some likesor ask guests.
I always ask guests and oh, thiswill be great to talk in a
moment and we'll might go alittle over if that's okay, but
guests are also huge for growingyour show and I love that you
come from a method of expertisewhere you're the one guiding
(16:38):
them and coaching them through.
So you're keeping that expertiseon you.
But as you're sharing, as you'reworking with these guests, I
would also try and communicatewith them your dream.
Method of how they would helpsupport you on social media as
well.
Afterwards, it took me over 150episodes to start asking my
guests to leave me a review onApple podcasts or my webpage or
(17:03):
wherever it is that weconnected.
But if we have a great guest inconnection, they can talk on
what it's like working with meprofessionally just as much as
any client can.
And they should be doing it.
If they want to be on thepodcast, they should be leaving
a review.
Because I don't charge for myguesting, my guests aren't
surprised when I ask for them topay it forward in other ways.
So I will say, hey, I'm going tobe posting on X, Y, and Z date.
(17:27):
I'm going to invite you tocollaborate, hit accept, or when
I share the story, if you canrepost it, if you can leave me a
review here, if you can do that,but I always have your kind of
like little list of at the endof the, collaboration or during
the collaboration, what yourhopes would be if they like the
content that you're posting andmost guests are more than happy
to do it.
It's just that they don't know.
(17:48):
How they can help you unlessyou're telling them how they can
help you.
Cheryl (17:51):
Yeah.
Good.
Steve (17:53):
I do
Cheryl (17:54):
have the odd one that will do that.
Like in our, in, podcastingFacebook groups, if I have a
guest who's a phenomenal guest,I will show that out for sure.
And it's, and it is areciprocal, but yeah, I don't
specifically ask.
So that's, yeah.
That's very helpful.
Steve (18:12):
It is huge.
I've learned like being able tojust communicate what you want
because these, like I said, theywant to, it's oftentimes they're
excited.
The more you communicate withthem about how they can help,
they want to get involved.
Cause they're so excited to beon the podcast.
Take advantage of that.
You both are winning then atthat point, because then they
get to share.
It took me so long before Istarted when I do posting rather
than just tagging on Instagramto invite them to collaborate
(18:36):
because then.
And not only goes on your wall,it goes on their wall forever.
So anyone, whoever finds them aswell can scroll through and find
your episode as well.
So there are ways to make surethat you're making sure that
this exchange of having peoplecome through your show, that
you're not the only one winningthat they are, but you both went
together.
Cheryl (18:53):
So good.
Gold nugget.
Number 52.
Steve (18:59):
So with all of that right now, what would you say is your
biggest takeaway from ourconversation today?
Cheryl (19:05):
That I'm going to play around with the name for sure
and not be afraid to do thatchange, especially, like you
said, timing is everything andengaging.
Like engaging, I just gotgoosebumps because I love my
people, but I'm not showing thelove at all.
So that's really important.
I love that.
I love that.
Yeah.
Steve (19:25):
Excellent.
I'm excited to follow you andsee how it goes and hope you
follow us.
A
Cheryl (19:32):
hundred percent.
This has been gold.
I really appreciate it.
Oh my gosh.
I can't wait for you to see thedifference.
Steve (19:39):
Wonderful.
Thank you very much then.
And thank you listeners fortuning into another episode of
podcasting badass.
Make sure you follow.
So you get new episodes everyMonday.
And as you heard here, leave areview, tell your friends, it's
super important for thealgorithms, making sure that
people are finding this, need togrow their podcasts like a
badass until then keep onpodcasting.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.