August 12, 2024 • 16 mins
In this episode of Podcasting Badass, Sober Steve and guest Brianna from Hummingbody delve into the essentials of turning a business into a podcast. They break down the process of identifying your ideal listeners and choosing between an ongoing show or a limited series. Steve shares practical steps on converting your audio recordings into a polished, downloadable podcast episode available on all major platforms. Brianna discusses her interest in using podcasting to share insights on trauma and boundary coaching, making this episode a must-listen for anyone looking to extend their business reach through podcasting.
- Turning Your Business into a Podcast: How to start sharing your expertise in a new format.
- Audience Identification: Tips for finding and connecting with your ideal listeners.
- Ongoing Shows vs. Limited Series: Deciding the best format for your content.
- From Record to Publish: A step-by-step guide to creating a downloadable podcast episode.
- Using Podcasting for Business Growth: Insights from Brianna on expanding her practice through podcasting.
For a free consultation on how to launch or grow your podcast, visit [www.sobersteve.com].
Check out Brianna's work over at Hummingbody here.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Steve (00:00):
Hey there are you podcasting?
Bad-ass is it's your host soberSteve, the podcast guy here with
another excellent episode ofpodcasting bad-ass this week, we
are going back to the basics.
As I talk Brianna through abroad overview of podcasting
from start to finish in thisweek's brainstorm episode.
I talk her through what it'slike to finding your ideal
(00:21):
listeners for your show, thepros and cons of deciding
between an ongoing show and alimited series.
And let me back up and demystifywhat happens from the moment you
hit record to the moment theworld does downloading your
amazing content for those whomight not have been podcasting
already and are confused overwhat happens when you stop
recording.
You're that first episode orthat trailer.
(00:43):
So this is a great episode,whether you're new or old
podcaster There's lots of greattidbits to help you become a
podcasting bad-ass before wehead on over to the interview,
though, I want to make sure youremember to hit follow on your
screen wherever you'relistening, so you can get new
episodes each and every Monday.
If you have a podcast you'd liketo start or grow and monetize,
(01:04):
reach out to me@sobersteve.com.
S O B E R S T E V e.com for freeone-on-one chance to be on
podcasting bad-ass for abrainstorming or a tune-up
episode of your own.
Until then enjoy the episode.
Hey there, podcasting badasses.
It's your host, Sober Steve herewith Brianna, owner of
(01:27):
Hummingbody.
Welcome to the show, Brianna.
Hey, thanks for having me.
And tell me a little bit moreabout what Hummingbody is,
because I'm sure that will comeinto play with your podcasting
goals.
Brianna (01:38):
Yes.
So it is a new startup businessjust this year and I'm an
integrative Somaticpractitioner, also licensed
social worker.
I do some trauma coaching, someboundary coaching, and then I do
biodynamic breathwork,meditation, mindfulness.
And it's usually for people thatare chronically stressed, find
(02:01):
themselves in chronic toxicrelationships in a state of
overwhelm burnout, and sousually a lot of that has to do
with either some kind of pasttrauma or boundaries that we're
not keeping and withholding.
And it's mostly virtual and I'mvery excited.
I've had a few clients so farand I love it.
Steve (02:18):
Excellent.
I love the idea of being able tohelp heal people.
I'm huge into that and havingpeople who know what they're
talking about is great as wellas being able to reach people
online, because that breaks downso many barriers to connect with
people that like have theuniquely qualified experience
that you normally might not beable to find in small rural
areas.
That's great.
(02:38):
And I can list and talk all daylong about the reasons why
anyone should start a podcast,but what inspired you or has you
interested in podcasting?
Brianna (02:49):
I've been listening to podcasts here and there.
I'm not a huge listener, butsome of the more casual ones,
like I want to say, maybe likereally simple ones.
I'm like, I could do that.
And I have a lot to say aboutthis and this topic from
experience and also professionalor educational realms as well.
It would just be fun.
(03:10):
You can do them like 15 minutes.
But yeah, I really have to try.
I want to spread the word onsome things.
Steve (03:15):
Yeah.
I love that you are the secondinterview that I've done today
that mentioned two hour longinterviews or no, it was a
client earlier, but theymentioned like they couldn't
have that.
And I was like, where are thesepodcasts with two hour long
interviews?
I know one or two exists, butmost are relatively short.
So I love that.
With that.
podcasting.
(03:36):
Who would you say knowing thatyour ideal listener for the
podcast is ultimately going tobe your ideal client for your
business?
What is your ideal client looklike to you right now?
Brianna (03:48):
Right now it's mostly women ages 30 to 45.
Some men are in traumaticrelationships and overwhelmed
too, but mostly geared towardwomen.
But I also minored in women andgender studies.
so I work with everyone and thenalso some kids as well
elementary school age.
Okay.
So that would be most, most ofthe audience.
Steve (04:12):
Like knowing that then having the business that can
then go in one of those threedifferent directions, or
sometimes I'm sure that there isoverlap at times as well, but if
you were to choose one of thoseas your primary focus for the
podcast, it is very helpful whenspeaking to listeners to be
knowing who it is you'respeaking to, or like to speaking
(04:32):
to one more as specific as youfeel comfortable getting.
Brianna (04:36):
Yeah.
So you're asking.
Which one of those audiences Iwould want to cater to
Steve (04:41):
does one like speak to you as not necessarily that it
has to be the women only podcastwhere we're only going to talk
about women issues versus
Brianna (04:49):
children,
Steve (04:50):
but yes, something like that or using like more maybe
female verbiage, but make itmore inclusive where it could be
for men as well.
But it's very hard podcastthat's for everyone about a very
large topic because when we'relooking for a podcast, we want
to find one that like speaks tous directly.
And so It's your niche becauseit's great when you can when
(05:12):
even for me, it's.
Not necessarily anyone who wantsto start a podcast, but like a
certain approach that I call itthe badass approach, but it's,
not every single person is goingto be right for every single
podcast.
That's why there's so manypodcasts about overcoming and
healing trauma, and there's somany podcasts about podcasting,
and there's so many pockets outthere.
But the difference is that mostof them fail within 8 episodes
(05:34):
because the people give upbecause they didn't manage their
expectations or didn't know whatthey were doing.
my biggest kind of tip foranyone starting a podcast is you
want to know exactly who it isthat you're podcasting for, like
the who, what, when, where, andwhy of what your show is for,
who it is that you're speakingto.
Brianna (05:52):
So it's mainly for women.
However, I'm just getting theidea now that like, how are
there even many podcasts forkids?
Steve (06:05):
Yeah.
Brianna (06:05):
really my idea right now is for the women.
But my mission is all based onchildhood sexual abuse
prevention.
It would be more like coping andlife skills and how to breathe
and cope in your family and,stuff like that, make
boundaries.
What's body safety.
What's consent.
So all those kinds of things,that'd be so fun really would,
(06:27):
but I'm going to try to do thatwith all the women that didn't
learn it when they were kids.
Steve (06:31):
Yeah.
And it would be awesome to frameit like that.
That would be a very specificniche where, you know, exactly
who it is that you're talkingabout and does that.
Brianna (06:39):
Like a series on da kind of thing, right?
Steve (06:42):
Correct.
So if you were to write it outas like a limited series where,
going into it when you'rerecording episode one, Hey, it's
going to be these 12 episodes orthese 24 episodes and have a
story arc of, this is themessage that I want to tell for
me to Z you.
It's great for businesses,especially as you're getting
started up because what you thenhave is like a lead magnet that
(07:04):
almost is like an orientation.
for your future clients so thatpeople who are starting to do
research into overcoming or ifsomeone's researching and trying
to find Advice for overcomingchildhood sexual abuse for
women.
And they find your podcast andit is like a 12 episode series
(07:25):
of everything you need to knowabout overcoming sexual abuse
and trauma for women.
And then have people who arelooking for that help find it.
They listen to this free 12 partseries.
You're plugging your business atthe beginning and end of it.
And at the end, they can eitherget the free value and be a big
friend who will follow you onsocial media and love everything
(07:45):
you do forever, but we'll neverpay a penny because they're just
free pull.
And that has nothing to do withyou, but you'll also find your
clients too.
You'll also find your clientswho will.
Be willing to invest in learningmore and connecting with you and
saying, Hey, now that I'mfamiliar with these 12 concepts
that you live by tell me how Ican apply them to my life
because I want to meet with youone on one to talk about what
(08:06):
I'm struggling now.
And that's what I'll get fromyou after listening to the
episodes is the episodes as I'mlearning the education, but then
the healing happens with you.
How I might consider doing it ifyou were to try and do it,
because a lot of times as well,having it be knowing that you're
going to have a start, middleand end helps people as well.
(08:28):
If you're worried about the how,feeling like you don't have to
commit to doing it forever.
And then you just use that asyour lead magnet.
Brianna (08:36):
What if say you wanted to do like a series, say like
you said, for example, 12 orwhatever.
But then you wanted to doanother series.
But that would still be yourpodcast.
It would just be how do youspeak to that?
Say you want to have a seriesfor women and like series for
men,
Steve (08:50):
If you were to do that, I would want that to go back a
couple of steps and we'll getthere, I promise.
But so when you make thepodcast, you put it, so let's
say you start your show, yourecord your trailer and your
episodes, I'll put it out toApple, Spotify, YouTube,
everywhere people listen topodcasts and they can listen to
(09:11):
the trailer as well as yourepisodes.
That is tied generally from anRSS feed that's tied to that one
specific show.
So if you were to do a limitedseries designed specifically
towards women overcomingchildhood sexual abuse and then
six months later or a year lateror even a week later but you
want to do a different.
show about something else.
(09:34):
It would be better to make a newlimited series for that specific
thing.
If it's a different thing,because you're not going to find
people that will listen to bothshows generally if it's two
different audiences.
But when you have more than onepodcast and you're putting your
name and your branding as thisis the host and this is the
company, humming body.
(09:54):
Then when you click on thosethings in the apps, it does show
you all the other person's showsthat they do.
So people can find you and findlike from one show to the other.
They can click for over from oneto the next and you can
recommend your own show asrecommended so they can be tied
together as a network.
At that point, like a group ofshows, but I would definitely
(10:15):
recommend having them haveseparate RSS feeds.
There was a comedian that like,I love to death Nicole Byer, but
she did like this, like awesomeseries on like Marvel movies
that I was like totally obsessedwith, but then she did a
completely different set ofmovies for later on seasons, so
that's something that I wasn'tso hot for and it was just
frustrating seeing these thingsthat I like.
(10:36):
I didn't like, and so Iunfollowed the show and I don't
know what she went and did laterdown the road for other seasons,
because I unfollowed at thatpoint and left altogether
because releasing content in mystream.
So you wouldn't want to mix yourtwo shows or do a season for
women and then do a season formen and then do a season for
teens, like in one feed, becauseit would get very confusing for
(11:00):
the listeners because they wouldget the mixed messages.
And depending on where theytuned in I still have someone
like finding my show to listento all the episodes.
So they'll go back.
And if things are changing, it'sconfusing.
Brianna (11:13):
Makes sense.
Steve (11:14):
All right.
And then with podcasting,whether you do a limited series
or you're doing it week afterweek when you get into that
routine, the way that routinelooks like is you can record the
episodes altogether in onesitting.
Sometimes I know professionalswho will sit in their studio
once a month for an hour andrecord a month's worth of
content and then send it over totheir podcast guy.
(11:38):
And then that podcast persondoes all the editing and slicing
and puts it into the fourdifferent episodes, uploads it,
gets all the social media clipsand everything prepared and
scheduled for them.
So all they really listicallygoing.
Once they have everything set upthe way that they like to, it'll
only be like that one hour amonth of them doing their
creativity.
And then they leave it up totheir editor and producer.
(12:01):
You also have some people thatrather than wanting to pay
someone or invest in that time,like that financially, they'll
rather invest in it with theirtime and their energy learning
how to do the editing.
Learning how to do the socialmedia.
And the branding, learning howto do the posting and the show
notes and the tags andeverything.
So I always tell people in termsof the podcasting, there's, the
(12:24):
shortcuts that you can get forpeople that are wanting to get
their sooner.
I spent two years before I gottraction, but my first year I
did everything wrong.
And it's because I was doingresearch.
I was listening to eightdifferent podcasts.
So I was getting conflictinginformation and different
advice, looking at all thedifferent resources that I can
get while trying to spend aslittle as possible.
(12:45):
And then I ended up spending waymore than I would have spent if
I'd.
Just hired an expert at firstbecause I kept on buying these
things that I didn't need or thesoftware that didn't work or
this hardware that went wonkyjust after the exchange policy,
But at the end of it, I learnedhow to do it and it started
gaining traction,
Brianna (13:01):
right.
Steve (13:03):
So that's an overview of the broadest strokes of it's,
you hit record, you record yourepisode, you edit the episode,
you upload it, you post it andthen you promote it.
Brianna (13:17):
So if I wanted to just say, I wanted to make a podcast
this afternoon what would I doand just hit record?
And then even if I saved it justfor myself, like, how would I do
that?
And how do you just, start it?
Steve (13:30):
For it to turn into a podcast, after you record the
audio file, you'll want to thenput it into an RSS feed, which
is what a podcast goes into thatMakes it a podcast.
So the one that I will alwaysrecommend, and again, have from
the beginning is BUZZ sprout.
It's affordable with no sort ofhidden tricks, has great
(13:52):
customer service, has sent me topodcasting conventions on their
dime just to help me grow myshow.
I've loved Buzzsprout forever.
They are great.
but there are other ones, thereare ones that are known for
they'll start off free when youhave no listeners, but then when
your show gets successful, nextthing you know, you're paying
five times what you would pay ifyou just were paying the 12 a
(14:13):
month.
And from there in that, you putwhat your show name is, what
your cover art is, what yourdescription of the show is, the
keywords and tags that peoplewill search to be able to find
it.
You do have to set all of thatup so that people can know what
you're looking for.
And then you upload yourcontent, your episodes once
(14:33):
they're edited.
You then post it, but what Irecommend most, is have the
first episode be your trailer asyour preview to get you listed
because getting listed in a lotof the apps takes about a week.
You can't just all of a suddensay today, Hey, I'm going to be
on Apple podcast by the time Igo to bed tonight.
Once you get buzzsprout set up,then you have to push it to
(14:55):
Apple saying, Hey, please startlooking for my stuff as I
release it.
And you have to do that forSpotify.
And there's a whole backendsetup system you have to do.
Or again, hire someone to do itfor you, but you get that taken
care of, you set it all up andso that it's linked and posted
with your email address and userIDs and accounts for all of
these different websites andapps that it will be connected
to and go out to that way.
(15:16):
It goes everywhere because ifyou only.
Do it on Spotify because youdon't want to spend the two or
three hours setting it upeverywhere else.
Then you're only going to begetting one fraction of the
listeners you can get if youpost it everywhere.
So I always tell people post iteverywhere.
It does take time, but it'sworth it in the end because
that's where people will findyour content.
So why not put it everywhere sopeople can find it everywhere.
(15:38):
Once it gets approved, then asyou are releasing these episodes
and scheduling them and pushingthem out, they'll release within
an hour or so window of when yourequest.
So if you say, I want my episodeto come out Thursdays at 3 and
you schedule it for the nextthree weeks, it'll show up
between 3.
30 in most people's podcastingapps.
(16:00):
And then you post about it.
Brianna (16:03):
Yeah, right.
Steve (16:05):
So what would you say out of this conversation of
podcasting, A to Z, what's yourbiggest takeaway?
Brianna (16:15):
I just thought it was helpful to be able to talk it
through with someone.
Steve (16:18):
Yeah, for sure.
Consistency is definitely thekey with podcasting.
But once you find your flow, itbecomes part of your routine.
All right.
It's been a pleasure, Brianna.
Thank you so much.
Brianna (16:27):
you too.
Steve (16:28):
Yeah.
thanks listeners for tuning into another episode of podcasting
badass.
I will see you next Monday foranother episode.
Until then, keep on podcasting.
Hey there are you podcasting?
Bad-ass is it's your host soberSteve, the podcast guy here with
another excellent episode ofpodcasting bad-ass this week, we
are going back to the basics.
As I talk Brianna through abroad overview of podcasting
from start to finish in thisweek's brainstorm episode.
I talk her through what it'slike to finding your ideal
(00:21):
listeners for your show, thepros and cons of deciding
between an ongoing show and alimited series.
And let me back up and demystifywhat happens from the moment you
hit record to the moment theworld does downloading your
amazing content for those whomight not have been podcasting
already and are confused overwhat happens when you stop
recording.
You're that first episode orthat trailer.
(00:43):
So this is a great episode,whether you're new or old
podcaster There's lots of greattidbits to help you become a
podcasting bad-ass before wehead on over to the interview,
though, I want to make sure youremember to hit follow on your
screen wherever you'relistening, so you can get new
episodes each and every Monday.
If you have a podcast you'd liketo start or grow and monetize,
(01:04):
reach out to me@sobersteve.com.
S O B E R S T E V e.com for freeone-on-one chance to be on
podcasting bad-ass for abrainstorming or a tune-up
episode of your own.
Until then enjoy the episode.
Hey there, podcasting badasses.
It's your host, Sober Steve herewith Brianna, owner of
(01:27):
Hummingbody.
Welcome to the show, Brianna.
Hey, thanks for having me.
And tell me a little bit moreabout what Hummingbody is,
because I'm sure that will comeinto play with your podcasting
goals.
Brianna (01:38):
Yes.
So it is a new startup businessjust this year and I'm an
integrative Somaticpractitioner, also licensed
social worker.
I do some trauma coaching, someboundary coaching, and then I do
biodynamic breathwork,meditation, mindfulness.
And it's usually for people thatare chronically stressed, find
(02:01):
themselves in chronic toxicrelationships in a state of
overwhelm burnout, and sousually a lot of that has to do
with either some kind of pasttrauma or boundaries that we're
not keeping and withholding.
And it's mostly virtual and I'mvery excited.
I've had a few clients so farand I love it.
Steve (02:18):
Excellent.
I love the idea of being able tohelp heal people.
I'm huge into that and havingpeople who know what they're
talking about is great as wellas being able to reach people
online, because that breaks downso many barriers to connect with
people that like have theuniquely qualified experience
that you normally might not beable to find in small rural
areas.
That's great.
(02:38):
And I can list and talk all daylong about the reasons why
anyone should start a podcast,but what inspired you or has you
interested in podcasting?
Brianna (02:49):
I've been listening to podcasts here and there.
I'm not a huge listener, butsome of the more casual ones,
like I want to say, maybe likereally simple ones.
I'm like, I could do that.
And I have a lot to say aboutthis and this topic from
experience and also professionalor educational realms as well.
It would just be fun.
(03:10):
You can do them like 15 minutes.
But yeah, I really have to try.
I want to spread the word onsome things.
Steve (03:15):
Yeah.
I love that you are the secondinterview that I've done today
that mentioned two hour longinterviews or no, it was a
client earlier, but theymentioned like they couldn't
have that.
And I was like, where are thesepodcasts with two hour long
interviews?
I know one or two exists, butmost are relatively short.
So I love that.
With that.
podcasting.
(03:36):
Who would you say knowing thatyour ideal listener for the
podcast is ultimately going tobe your ideal client for your
business?
What is your ideal client looklike to you right now?
Brianna (03:48):
Right now it's mostly women ages 30 to 45.
Some men are in traumaticrelationships and overwhelmed
too, but mostly geared towardwomen.
But I also minored in women andgender studies.
so I work with everyone and thenalso some kids as well
elementary school age.
Okay.
So that would be most, most ofthe audience.
Steve (04:12):
Like knowing that then having the business that can
then go in one of those threedifferent directions, or
sometimes I'm sure that there isoverlap at times as well, but if
you were to choose one of thoseas your primary focus for the
podcast, it is very helpful whenspeaking to listeners to be
knowing who it is you'respeaking to, or like to speaking
(04:32):
to one more as specific as youfeel comfortable getting.
Brianna (04:36):
Yeah.
So you're asking.
Which one of those audiences Iwould want to cater to
Steve (04:41):
does one like speak to you as not necessarily that it
has to be the women only podcastwhere we're only going to talk
about women issues versus
Brianna (04:49):
children,
Steve (04:50):
but yes, something like that or using like more maybe
female verbiage, but make itmore inclusive where it could be
for men as well.
But it's very hard podcastthat's for everyone about a very
large topic because when we'relooking for a podcast, we want
to find one that like speaks tous directly.
And so It's your niche becauseit's great when you can when
(05:12):
even for me, it's.
Not necessarily anyone who wantsto start a podcast, but like a
certain approach that I call itthe badass approach, but it's,
not every single person is goingto be right for every single
podcast.
That's why there's so manypodcasts about overcoming and
healing trauma, and there's somany podcasts about podcasting,
and there's so many pockets outthere.
But the difference is that mostof them fail within 8 episodes
(05:34):
because the people give upbecause they didn't manage their
expectations or didn't know whatthey were doing.
my biggest kind of tip foranyone starting a podcast is you
want to know exactly who it isthat you're podcasting for, like
the who, what, when, where, andwhy of what your show is for,
who it is that you're speakingto.
Brianna (05:52):
So it's mainly for women.
However, I'm just getting theidea now that like, how are
there even many podcasts forkids?
Steve (06:05):
Yeah.
Brianna (06:05):
really my idea right now is for the women.
But my mission is all based onchildhood sexual abuse
prevention.
It would be more like coping andlife skills and how to breathe
and cope in your family and,stuff like that, make
boundaries.
What's body safety.
What's consent.
So all those kinds of things,that'd be so fun really would,
(06:27):
but I'm going to try to do thatwith all the women that didn't
learn it when they were kids.
Steve (06:31):
Yeah.
And it would be awesome to frameit like that.
That would be a very specificniche where, you know, exactly
who it is that you're talkingabout and does that.
Brianna (06:39):
Like a series on da kind of thing, right?
Steve (06:42):
Correct.
So if you were to write it outas like a limited series where,
going into it when you'rerecording episode one, Hey, it's
going to be these 12 episodes orthese 24 episodes and have a
story arc of, this is themessage that I want to tell for
me to Z you.
It's great for businesses,especially as you're getting
started up because what you thenhave is like a lead magnet that
(07:04):
almost is like an orientation.
for your future clients so thatpeople who are starting to do
research into overcoming or ifsomeone's researching and trying
to find Advice for overcomingchildhood sexual abuse for
women.
And they find your podcast andit is like a 12 episode series
(07:25):
of everything you need to knowabout overcoming sexual abuse
and trauma for women.
And then have people who arelooking for that help find it.
They listen to this free 12 partseries.
You're plugging your business atthe beginning and end of it.
And at the end, they can eitherget the free value and be a big
friend who will follow you onsocial media and love everything
(07:45):
you do forever, but we'll neverpay a penny because they're just
free pull.
And that has nothing to do withyou, but you'll also find your
clients too.
You'll also find your clientswho will.
Be willing to invest in learningmore and connecting with you and
saying, Hey, now that I'mfamiliar with these 12 concepts
that you live by tell me how Ican apply them to my life
because I want to meet with youone on one to talk about what
(08:06):
I'm struggling now.
And that's what I'll get fromyou after listening to the
episodes is the episodes as I'mlearning the education, but then
the healing happens with you.
How I might consider doing it ifyou were to try and do it,
because a lot of times as well,having it be knowing that you're
going to have a start, middleand end helps people as well.
(08:28):
If you're worried about the how,feeling like you don't have to
commit to doing it forever.
And then you just use that asyour lead magnet.
Brianna (08:36):
What if say you wanted to do like a series, say like
you said, for example, 12 orwhatever.
But then you wanted to doanother series.
But that would still be yourpodcast.
It would just be how do youspeak to that?
Say you want to have a seriesfor women and like series for
men,
Steve (08:50):
If you were to do that, I would want that to go back a
couple of steps and we'll getthere, I promise.
But so when you make thepodcast, you put it, so let's
say you start your show, yourecord your trailer and your
episodes, I'll put it out toApple, Spotify, YouTube,
everywhere people listen topodcasts and they can listen to
(09:11):
the trailer as well as yourepisodes.
That is tied generally from anRSS feed that's tied to that one
specific show.
So if you were to do a limitedseries designed specifically
towards women overcomingchildhood sexual abuse and then
six months later or a year lateror even a week later but you
want to do a different.
show about something else.
(09:34):
It would be better to make a newlimited series for that specific
thing.
If it's a different thing,because you're not going to find
people that will listen to bothshows generally if it's two
different audiences.
But when you have more than onepodcast and you're putting your
name and your branding as thisis the host and this is the
company, humming body.
(09:54):
Then when you click on thosethings in the apps, it does show
you all the other person's showsthat they do.
So people can find you and findlike from one show to the other.
They can click for over from oneto the next and you can
recommend your own show asrecommended so they can be tied
together as a network.
At that point, like a group ofshows, but I would definitely
(10:15):
recommend having them haveseparate RSS feeds.
There was a comedian that like,I love to death Nicole Byer, but
she did like this, like awesomeseries on like Marvel movies
that I was like totally obsessedwith, but then she did a
completely different set ofmovies for later on seasons, so
that's something that I wasn'tso hot for and it was just
frustrating seeing these thingsthat I like.
(10:36):
I didn't like, and so Iunfollowed the show and I don't
know what she went and did laterdown the road for other seasons,
because I unfollowed at thatpoint and left altogether
because releasing content in mystream.
So you wouldn't want to mix yourtwo shows or do a season for
women and then do a season formen and then do a season for
teens, like in one feed, becauseit would get very confusing for
(11:00):
the listeners because they wouldget the mixed messages.
And depending on where theytuned in I still have someone
like finding my show to listento all the episodes.
So they'll go back.
And if things are changing, it'sconfusing.
Brianna (11:13):
Makes sense.
Steve (11:14):
All right.
And then with podcasting,whether you do a limited series
or you're doing it week afterweek when you get into that
routine, the way that routinelooks like is you can record the
episodes altogether in onesitting.
Sometimes I know professionalswho will sit in their studio
once a month for an hour andrecord a month's worth of
content and then send it over totheir podcast guy.
(11:38):
And then that podcast persondoes all the editing and slicing
and puts it into the fourdifferent episodes, uploads it,
gets all the social media clipsand everything prepared and
scheduled for them.
So all they really listicallygoing.
Once they have everything set upthe way that they like to, it'll
only be like that one hour amonth of them doing their
creativity.
And then they leave it up totheir editor and producer.
(12:01):
You also have some people thatrather than wanting to pay
someone or invest in that time,like that financially, they'll
rather invest in it with theirtime and their energy learning
how to do the editing.
Learning how to do the socialmedia.
And the branding, learning howto do the posting and the show
notes and the tags andeverything.
So I always tell people in termsof the podcasting, there's, the
(12:24):
shortcuts that you can get forpeople that are wanting to get
their sooner.
I spent two years before I gottraction, but my first year I
did everything wrong.
And it's because I was doingresearch.
I was listening to eightdifferent podcasts.
So I was getting conflictinginformation and different
advice, looking at all thedifferent resources that I can
get while trying to spend aslittle as possible.
(12:45):
And then I ended up spending waymore than I would have spent if
I'd.
Just hired an expert at firstbecause I kept on buying these
things that I didn't need or thesoftware that didn't work or
this hardware that went wonkyjust after the exchange policy,
But at the end of it, I learnedhow to do it and it started
gaining traction,
Brianna (13:01):
right.
Steve (13:03):
So that's an overview of the broadest strokes of it's,
you hit record, you record yourepisode, you edit the episode,
you upload it, you post it andthen you promote it.
Brianna (13:17):
So if I wanted to just say, I wanted to make a podcast
this afternoon what would I doand just hit record?
And then even if I saved it justfor myself, like, how would I do
that?
And how do you just, start it?
Steve (13:30):
For it to turn into a podcast, after you record the
audio file, you'll want to thenput it into an RSS feed, which
is what a podcast goes into thatMakes it a podcast.
So the one that I will alwaysrecommend, and again, have from
the beginning is BUZZ sprout.
It's affordable with no sort ofhidden tricks, has great
(13:52):
customer service, has sent me topodcasting conventions on their
dime just to help me grow myshow.
I've loved Buzzsprout forever.
They are great.
but there are other ones, thereare ones that are known for
they'll start off free when youhave no listeners, but then when
your show gets successful, nextthing you know, you're paying
five times what you would pay ifyou just were paying the 12 a
(14:13):
month.
And from there in that, you putwhat your show name is, what
your cover art is, what yourdescription of the show is, the
keywords and tags that peoplewill search to be able to find
it.
You do have to set all of thatup so that people can know what
you're looking for.
And then you upload yourcontent, your episodes once
(14:33):
they're edited.
You then post it, but what Irecommend most, is have the
first episode be your trailer asyour preview to get you listed
because getting listed in a lotof the apps takes about a week.
You can't just all of a suddensay today, Hey, I'm going to be
on Apple podcast by the time Igo to bed tonight.
Once you get buzzsprout set up,then you have to push it to
(14:55):
Apple saying, Hey, please startlooking for my stuff as I
release it.
And you have to do that forSpotify.
And there's a whole backendsetup system you have to do.
Or again, hire someone to do itfor you, but you get that taken
care of, you set it all up andso that it's linked and posted
with your email address and userIDs and accounts for all of
these different websites andapps that it will be connected
to and go out to that way.
(15:16):
It goes everywhere because ifyou only.
Do it on Spotify because youdon't want to spend the two or
three hours setting it upeverywhere else.
Then you're only going to begetting one fraction of the
listeners you can get if youpost it everywhere.
So I always tell people post iteverywhere.
It does take time, but it'sworth it in the end because
that's where people will findyour content.
So why not put it everywhere sopeople can find it everywhere.
(15:38):
Once it gets approved, then asyou are releasing these episodes
and scheduling them and pushingthem out, they'll release within
an hour or so window of when yourequest.
So if you say, I want my episodeto come out Thursdays at 3 and
you schedule it for the nextthree weeks, it'll show up
between 3.
30 in most people's podcastingapps.
(16:00):
And then you post about it.
Brianna (16:03):
Yeah, right.
Steve (16:05):
So what would you say out of this conversation of
podcasting, A to Z, what's yourbiggest takeaway?
Brianna (16:15):
I just thought it was helpful to be able to talk it
through with someone.
Steve (16:18):
Yeah, for sure.
Consistency is definitely thekey with podcasting.
But once you find your flow, itbecomes part of your routine.
All right.
It's been a pleasure, Brianna.
Thank you so much.
Brianna (16:27):
you too.
Steve (16:28):
Yeah.
thanks listeners for tuning into another episode of podcasting
badass.
I will see you next Monday foranother episode.
Until then, keep on podcasting.
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