August 19, 2024 • 19 mins
In this episode of Podcasting Badass, Steve sits down with Margaret and Byron from the Beyond I Do podcast to discuss powerful strategies for podcast growth. They explore the use of title extensions for increased visibility, SEO tactics to improve search rankings, and the role of social media in expanding their audience. Steve provides actionable advice on targeting relevant keywords and utilizing guest swaps to boost engagement. The conversation highlights the importance of maintaining a clear focus and direction, ensuring consistent growth and listener retention.
- Title Extensions for Visibility: Techniques to make your podcast stand out in search results.
- SEO Strategies: Tips on optimizing your podcast for better search engine rankings.
- Leveraging Social Media: Effective ways to grow your audience through online platforms.
- Guest Swaps and Networking: The benefits of collaborating with other podcasters.
- Maintaining Focus: How to keep your podcast content consistent and engaging.
For a free consultation on how to launch or grow your podcast, visit [www.sobersteve.com].
Check Out Beyond I Do ft. Byron and Margaret
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Steve (00:00):
Hey there.
Podcasting bad-ass is it's yourhost.
So received the podcast guy andI am so excited for today's
episode.
Get ready for a chat aboutspreading the love while
increasing your search engineoptimization and interviewee
expectations.
As I welcome Margaret and Byronfrom the beyond, I do podcast.
Together, we're working on.
(00:21):
Taking their clever name andadding a really strong title
extension on it.
And improving the showdescription to really help
increase their visibility.
And then we're going to focus onsocial media efforts and how to
use guest excitement to helpgrow your show in podcasting
apps and on social media.
Before we get on into theinterview, please remember to
hit follow on your screen rightnow, wherever you're listening.
(00:43):
So you can get these newepisodes each and every Monday.
And if you have a podcast you'dlike to start, grow or monetize,
reach out to me at www dotsober, steve.com for free
one-on-one and the chance to beon podcasting.
Bad-ass.
For a tune up or a brainstormepisode.
Would that being said, enjoy mydiscussion with Byron and
Margaret.
(01:04):
Hey there, podcasting badasses.
It's Steve here with Byron andMargaret from the Beyond I Do
podcast.
Welcome to the show.
Margaret (01:13):
for having us.
Yes.
Steve (01:14):
Excellent.
And I know I've done a littlebit of homework, but right from
the get go, I saw yourpodcasting and I said, I really
hope this is about marriedcouples.
And so I was, Very glad that atleast at the Beyond I Do, people
can tell from the title whatyour show is about.
But tell me a little bit moreabout what that means to you
about Beyond I Do.
Byron (01:35):
The foundation started when I was watching the episode
of Steve Harvey's TV show.
It actually started before that.
I was wanting to do something onsocial media and I wanted it to
be meaningful.
So while I was trying to sitthere and figure out what that
was going to be, I was watchingthe episode of Steve Harvey's TV
show.
(01:55):
And they had married couples onpeople had been married, 20 plus
years.
When I saw that, they asked acouple that had been married
over 50 years, how did you guysstay married so long?
They said communication.
In my mind, I was like, what iscommunication?
That got me thinking.
I said we've been married atthat time over 24 years.
And, I was like maybe we couldget on and share our story and
(02:17):
try to help some people, becomesuccessful in relationships
because, we love and we like tosee people succeed in love.
And, so that was the.
Idea I approached her about it.
She's an introvert.
So I was like, she's not goingto go for it.
She surprised me and it took usa year and a half to actually
(02:41):
launch everything, do an episodeand launch it.
And, the rest is history.
So we're here now.
Steve (02:48):
Excellent.
And I did see that you've beenreleasing content consistently
since January, correct?
Margaret (02:54):
Yes, we, that first year it was just the two of us
and then coming up on the secondyear we started to invite
guests.
And the thought behind that isin order to be the best
individual or the best partner,you have to be the best
individual.
And so we brought in experts whospeak to self improvement
basically, and we've alsoinvited some couples to come and
(03:18):
share their love story as well.
Steve (03:21):
I love that.
And I definitely give you kudosfor releasing that content
regularly because you arealready in the top, 10, 15
percent of podcasters in termsof your longevity of sticking it
out when, half of them give upafter eight episodes, you're
keeping at it.
So I definitely admire you forthat.
What's been your favorite partof your journey so far?
Byron (03:43):
I would have to say, in the beginning of this year, at
the end of, 23, we're trying todecide where we're going to go
this season.
She was like I'm going to reachout to people about being
guests.
I was very hesitant about itbecause I wanted to keep things
the way it was.
But, since then, meeting allthese fantastic people like
yourself, that has opened oureyes up to a life that we didn't
(04:06):
know that existed beyond, justpodcasting.
So I can say that meeting peoplelike yourself, being encouraged
to hang in there and do thethings that we never thought we
could do.
And that has been the mostexhilarating thing that I've
gotten that person.
Steve (04:26):
That's excellent.
And Margaret, did you haveanything to add with that?
Margaret (04:28):
The, just the creation of something together, outside
of the kids, for us to work on,have something to work on
together.
And I think that we've been ableto see each other in a different
light because.
We're using gifts and talentsthat I think we knew were there,
but we're seeing the usedifferent.
That's been a neat thing to worktogether in that capacity.
Steve (04:52):
That's exciting.
I love the idea of talking aboutmarriage, especially coming from
your experience of having over20, years now together.
You said 26 years.
Wow.
Having that time together andbeing that you have a book
about.
relationships and that you'regoing to be coaching couples
through relationships.
(05:13):
This is definitely like a greatpodcast to have now in terms of
the name and branding andeverything like that.
Do you have, when you thinkabout it, do you have what?
I call it my group or with myclients, a keyword bank of words
that you always use, whether itbe like hashtags or phrases or
words, but a set of these are mywords and phrases that my people
(05:36):
use when they're looking for meor talk about me.
Margaret (05:39):
Yes, and no, I think we have things there's.
There are certain thingsconsistently.
We always talk about theimportance of love in a
relationship and cultivating afriendship in your relationship.
So there are certain concepts.
But I think that's one of thethings is that we're reaching
(05:59):
and grabbing for differentthings to get the message out.
When you're close to it and init, it's hard to see what that
looks like for people who arelooking for that type of
content.
Steve (06:14):
Excellent.
In terms of making sure thatwe're using the most of our time
and what kind of strategiesyou'd like to talk about going
forward.
I do really like yourdescription of the show.
I feel he does a really good jobof telling you what the show is
going to be about, which is whatit's supposed to be, how on each
episode they'll discuss the upsand downs of marriage, what
really happens behind beyondsaying, I do.
(06:35):
It gives your 25 years, there isroom to grow in the about.
Oh, because the three thingsthat search engines look for,
most of the time is the title ofyour podcast.
So what words do you have in thetitle?
So right now you have beyond.
I do.
(06:56):
So the, when people aresearching for a podcast about
marriage, those are the threewords that they would want to
put in most to find your show.
And then if they were searchingfor other things though, like
there's the word marriage rightnow isn't in your title, but it
is in your show notes, which is,or like in your podcast
description, which is the secondthing that they look at before
(07:17):
they then start looking intoyour episodes and it goes down
from there.
But beyond I do is a great namefor a podcast.
I don't think you should changethe name at all, but what I
would consider is in theindustry, we call it a title
extension where it's like asubtitle, like you would for a
movie, but that title extensionis going to be words that you
know, your ideal listeners.
(07:39):
My podcast, badass.
The title extension is like,Mindset tips and podcasting
tricks for monetization,success, growth and downloads,
but by adding those words in thesearch bar, when people are
looking for podcast growth,podcast monetization, I'm going
to show up a lot sooner becauseI have it in the title rather
than having it in thedescription.
(08:01):
So I would definitely add atitle extension for you that you
can do quietly, but that shouldhelp increase.
Your downloads pretty much giveit like a week or two, but I
would bet that will make peopleeasier to find if you include
more words about what you'retalking about with these topics
regarding marriage and coupleshelp and assistance using your
guidance and support.
Margaret (08:21):
Okay.
All right.
Steve (08:23):
Sounds good.
How do those land?
Margaret (08:25):
They sound good.
That things that I would havenever I would have never thought
about.
Steve (08:31):
I'm glad I was able to help then.
And then in terms of, I heardyou both light up when you were
talking about the connectionsthat you're making across.
Doing the podcast with theseinterviews.
Have you been on other podcaststo talk about your podcasts?
Margaret (08:45):
Yes, we have.
We've been on probably abouteight or nine at this point.
Steve (08:52):
The more of those that you do, definitely the better as
you continue to grow.
How are you finding them?
Or are they finding you?
Margaret (09:00):
The, Facebook podcast groups, and then.
Connections made from that groupnetworks through the people that
we've connected with.
Byron (09:12):
And some of them some of the people who have talked to us
about becoming guests at theirpodcast.
We generally switch, dates orwhatever, and they'll be on our
show and then we'll be ontheirs, on a later date or
whatever.
Steve (09:27):
I love a good guest swap when things like that happen.
How do you promote each other?
Margaret (09:36):
Social media posts.
When we have guests, I'll do animage that whatever image we use
to post on hours, I share, we dowe record and video, so we have.
Video clips pulled from thevideo
Byron (09:53):
promo,
Margaret (09:54):
and then he creates a longer trailer promo for it.
Yeah, and then we've had theones that we've been on, they do
the same thing where they sharetheir reels and things like
that.
And we post them to our socialmedia.
Steve (10:10):
Very cool.
And what's your favorite socialmedia app to play on?
Margaret (10:15):
I wouldn't say favorite necessarily, but the
one that I've been, posting thisMore on is Facebook.
And I think that's just becauseof the common use to it and
Yeah.
But Facebook is where I postthings on all the platforms that
we have.
But that's where we get the mosttraction.
Steve (10:35):
Yes.
And.
It's funny how it's we don'trealize it's not a coincidence
until I sometimes when I tellpeople but that is the Facebook
also the app that when you'renot podcasting that you're most
likely to spend your personaltime on.
Yes.
And Facebook knows that youspend more time logged into That
app, then you do the other apps,which is why it's more friendly
(10:55):
showing your content
Byron (10:57):
to
Steve (10:57):
other people.
So I always tell people likeyou're doing it right that
you're focusing where you liketo play anyway, because you can
get 1000 views on a tick tock.
But if you're not on the app tobe liking and commenting,
they're not going to keepboosting you like that, that
will come and go wherever flowerlike it's like lightning, who
knows when it will strike again.
But when you are Logged into anapp consistently and you're
(11:21):
liking and commenting andengaging with not just your
podcast content, but just othercontent in general, the apps
definitely favor you as well.
So how are you happy with theengagement on social media?
Byron (11:35):
We feel that they could be more, but we also know that,
TikTok has their, not TikTok,I'm sorry, Facebook has their
algorithms and, for a while, ourpersonals, you tend to see the
same people.
And so it's like, how do we getbeyond, the same, feedback in
our, for your page and watch outbeyond that.
Steve (11:58):
Yeah, I definitely would recommend like any guest
connection that you make isimportant.
I've had some guests that havethousands of followers that give
me hardly any sort of bump in mynumbers.
And I've had people that have ahundred followers, but for some
reason, it feels like everysingle one of those people tuned
in that week when I had them on.
(12:19):
So it's not always a directcorrelation.
But with that, there are certainways that you can help if you're
willing to put in the work, likechase big fish.
In terms of guests to get onyour show, I would look in the
apple podcast top 200 for allthe different categories and see
what shows you might be a goodguest for.
(12:42):
Or get get people who podcastthat might be a good guest for
your show, but find people thatare in the top 200 because in
almost every podcastingcategory, whether you're looking
under health and wellness to gothat angle or whether you're
looking at I have to look at allthe different categories in
front of me, but I'm surethere's one but whatever, when
you decide will be closest torelationships where you're going
to see stuff, We're like societyand culture, whatever.
(13:06):
When you look through, find therelationship one, see what's
working, what's not with them,but also try and connect with
those people because thosepodcasts in the top 200
generally means that they have athousand downloads for each new
episode within 30 days of itcoming out.
That's a big deal.
Numbers for small podcasts.
That's just getting started.
But if you're able to offer themsomething of value from your
(13:27):
unique take, or if you seesomething about them that you
can connect with her, when youreach out to them, it's not just
like a saying, Hey, I want toget this from you.
Or like Hey, I know that you didthat recent episode on this.
And I have this really hot take.
So let me tell you my take that,we could talk on about our
marriage and give your like apitch, but when you pitch to
people like that, if you're ableto get them on the hook, that's
(13:49):
when you can get those thousandpeople who love podcasts to find
your shows when you go on them.
Byron (13:55):
Okay.
Okay.
Sounds good.
Steve (13:58):
I like that.
Yeah.
And, I think I can do one morefun bit.
Tell me a little bit.
What about when you went clearfocus.
Margaret (14:08):
That's probably more me.
Because I keep adding to, and westarted with the podcast and
then that led us to these otheropportunities.
And so I start to think like Isaid, the first year it was us
and we talked about ourselves,our relationship, the different
aspects, and then we started topull in content to discuss.
(14:30):
And then once we started withinterviewing people and.
Our focus just got spread and sothen it becomes, what are we
even talking about?
What are we going to talk?
And it became so difficult toeven think of topics.
And just, in fact, I think itwas a day or so ago.
I told him, I said, rememberwhen we started and we would
(14:53):
find an article and we woulddiscuss it.
Maybe we need to get back tothat.
And so I just feel like thedesire to grow and to do more
took over.
And it's you hear all thesedifferent things and you're
trying so much that then,nothing is working because you
can't put enough energy intoanything.
(15:15):
And so that was my thing, justclear focus as to what our
purpose is and how to fulfillthat
Byron (15:23):
purpose.
We literally once we sent outfor guest.
We literally have done guestright in the beginning of the
season of this year up until onerelease today was us.
From January, February on tonow, we haven't had us on there
(15:44):
by ourselves in quite some time.
So it's I missed this, but itwas just that great influx of.
Sometimes we would have threerecordings a day, yeah.
Steve (15:54):
And the hardest thing for a lot of new podcasters or for
eager podcasters who are lookingto grow and excited about their
podcast is, how do say no toguests?
Because there is, there are 23guests for every podcast.
Byron (16:07):
Yes.
Steve (16:07):
So there's always going to be people knocking down your
door
Byron (16:10):
with
Steve (16:10):
something awesome and amazing and life changing to
offer you.
So it really is just a matterof, I feel like if you don't
already have one, then maybesetting some time together, have
a dinner date with a notepadnearby where you're talking
about what your keyword bank isof pick about 20 words that
those words are phrases or itcould be like two words
(16:31):
together, but have those 20keywords be your identity of
what your show is and have thatmake sure that not only is that
in your verbiage for yourbranding, but that if that's
part of your identity, whenthese new ideas, you can look at
your bank of this is, Who I amand what I talk about and what
my goal is.
And if it fits into that keywordbank, great.
But if it doesn't, maybe it'ssomething that just shelf.
(16:53):
If you have enough with yourkeyword bank to keep it going
Byron (16:57):
or put
Steve (16:57):
it on a little limbo part where you have to really love it
for 90 days before you can moveit into your keyword bank, try
and make sure that you'resticking to that primary purpose
of who your podcast is about.
Okay.
Should be like in there.
So like that keyword bank shouldnot just be like hashtags
necessarily, but it should belike, where it's like who it's
about.
It's like married couplesstruggling, or, whatever kind of
(17:18):
verbiage it should also be like,what, like the topics that
you'll be talking about, liketopics that you'll know once a
month or every couple of months,you're going to revisit this
thing because everyone loves totalk about it or everyone always
struggles with it.
But figure out what youridentity is in those kind of
keywords and phrases and havingthat will help so that the more
you use those words over andover again in your show notes,
(17:39):
in your descriptions, in yoursocial media posts, the more the
apps are going to make it easierfor you to find using those
words when people are searchingfor them.
So it helps with your SEO, butthen it also helps keep you on
track with what your brand isand what you're standing for.
So everyone wins in thatsituation.
Byron (17:56):
Okay.
Sounds great.
Margaret (17:58):
I like that.
That
Steve (17:59):
helps.
Byron (18:00):
Excellent.
Steve (18:01):
So overall, the entire conversation today, what would
you say is your biggertakeaways?
Byron (18:09):
Putting ourselves out there using those keywords to
increase our search and justdoing the work.
And that's the main thing,we're, we are trying to.
You are new ventures at the sametime, maintain our current
lives, which both of us are fulltime employees.
(18:30):
So it's like finding the timeto.
Everything in editing, then oncewe hear great ideas like yours.
Okay.
How are we going to sit down andimplement those?
But I don't think it's going tobe a problem
Margaret (18:44):
and it's going to help for me.
It, more targeted and that'sdefinitely helpful and it
provides a level of direction.
And so I don't feel like I'vejust got to reach and grab
things now.
I feel like I have specificsteps and they all align to to
(19:06):
what we're trying to do.
Byron (19:08):
I would say, for example, if you took the arms and
stretched them out, I'm big, youtook the arms and stretched them
out wide and you've done this,you close and gave us a little
narrower direction to go.
Steve (19:24):
Excellent.
I'm glad I was able to help withit.
I appreciate that compliment.
So thank you.
And thank you listeners fortuning into another episode of
podcasting badass.
I hope you found some helpfultips and tricks to help you
podcast like a badass.
Make sure you follow whereveryou're listening so you can get
these new episodes every Monday.
And also make sure you check outthe show notes where I'm going
(19:45):
to link over to the beyond I dopodcast so you can check out all
of their great content.
Thank you again, Byron andMargaret.
Thank you.
Thank you
Margaret (19:54):
for having us.
Thank you so much.
Hey there.
Podcasting bad-ass is it's yourhost.
So received the podcast guy andI am so excited for today's
episode.
Get ready for a chat aboutspreading the love while
increasing your search engineoptimization and interviewee
expectations.
As I welcome Margaret and Byronfrom the beyond, I do podcast.
Together, we're working on.
(00:21):
Taking their clever name andadding a really strong title
extension on it.
And improving the showdescription to really help
increase their visibility.
And then we're going to focus onsocial media efforts and how to
use guest excitement to helpgrow your show in podcasting
apps and on social media.
Before we get on into theinterview, please remember to
hit follow on your screen rightnow, wherever you're listening.
(00:43):
So you can get these newepisodes each and every Monday.
And if you have a podcast you'dlike to start, grow or monetize,
reach out to me at www dotsober, steve.com for free
one-on-one and the chance to beon podcasting.
Bad-ass.
For a tune up or a brainstormepisode.
Would that being said, enjoy mydiscussion with Byron and
Margaret.
(01:04):
Hey there, podcasting badasses.
It's Steve here with Byron andMargaret from the Beyond I Do
podcast.
Welcome to the show.
Margaret (01:13):
for having us.
Yes.
Steve (01:14):
Excellent.
And I know I've done a littlebit of homework, but right from
the get go, I saw yourpodcasting and I said, I really
hope this is about marriedcouples.
And so I was, Very glad that atleast at the Beyond I Do, people
can tell from the title whatyour show is about.
But tell me a little bit moreabout what that means to you
about Beyond I Do.
Byron (01:35):
The foundation started when I was watching the episode
of Steve Harvey's TV show.
It actually started before that.
I was wanting to do something onsocial media and I wanted it to
be meaningful.
So while I was trying to sitthere and figure out what that
was going to be, I was watchingthe episode of Steve Harvey's TV
show.
(01:55):
And they had married couples onpeople had been married, 20 plus
years.
When I saw that, they asked acouple that had been married
over 50 years, how did you guysstay married so long?
They said communication.
In my mind, I was like, what iscommunication?
That got me thinking.
I said we've been married atthat time over 24 years.
And, I was like maybe we couldget on and share our story and
(02:17):
try to help some people, becomesuccessful in relationships
because, we love and we like tosee people succeed in love.
And, so that was the.
Idea I approached her about it.
She's an introvert.
So I was like, she's not goingto go for it.
She surprised me and it took usa year and a half to actually
(02:41):
launch everything, do an episodeand launch it.
And, the rest is history.
So we're here now.
Steve (02:48):
Excellent.
And I did see that you've beenreleasing content consistently
since January, correct?
Margaret (02:54):
Yes, we, that first year it was just the two of us
and then coming up on the secondyear we started to invite
guests.
And the thought behind that isin order to be the best
individual or the best partner,you have to be the best
individual.
And so we brought in experts whospeak to self improvement
basically, and we've alsoinvited some couples to come and
(03:18):
share their love story as well.
Steve (03:21):
I love that.
And I definitely give you kudosfor releasing that content
regularly because you arealready in the top, 10, 15
percent of podcasters in termsof your longevity of sticking it
out when, half of them give upafter eight episodes, you're
keeping at it.
So I definitely admire you forthat.
What's been your favorite partof your journey so far?
Byron (03:43):
I would have to say, in the beginning of this year, at
the end of, 23, we're trying todecide where we're going to go
this season.
She was like I'm going to reachout to people about being
guests.
I was very hesitant about itbecause I wanted to keep things
the way it was.
But, since then, meeting allthese fantastic people like
yourself, that has opened oureyes up to a life that we didn't
(04:06):
know that existed beyond, justpodcasting.
So I can say that meeting peoplelike yourself, being encouraged
to hang in there and do thethings that we never thought we
could do.
And that has been the mostexhilarating thing that I've
gotten that person.
Steve (04:26):
That's excellent.
And Margaret, did you haveanything to add with that?
Margaret (04:28):
The, just the creation of something together, outside
of the kids, for us to work on,have something to work on
together.
And I think that we've been ableto see each other in a different
light because.
We're using gifts and talentsthat I think we knew were there,
but we're seeing the usedifferent.
That's been a neat thing to worktogether in that capacity.
Steve (04:52):
That's exciting.
I love the idea of talking aboutmarriage, especially coming from
your experience of having over20, years now together.
You said 26 years.
Wow.
Having that time together andbeing that you have a book
about.
relationships and that you'regoing to be coaching couples
through relationships.
(05:13):
This is definitely like a greatpodcast to have now in terms of
the name and branding andeverything like that.
Do you have, when you thinkabout it, do you have what?
I call it my group or with myclients, a keyword bank of words
that you always use, whether itbe like hashtags or phrases or
words, but a set of these are mywords and phrases that my people
(05:36):
use when they're looking for meor talk about me.
Margaret (05:39):
Yes, and no, I think we have things there's.
There are certain thingsconsistently.
We always talk about theimportance of love in a
relationship and cultivating afriendship in your relationship.
So there are certain concepts.
But I think that's one of thethings is that we're reaching
(05:59):
and grabbing for differentthings to get the message out.
When you're close to it and init, it's hard to see what that
looks like for people who arelooking for that type of
content.
Steve (06:14):
Excellent.
In terms of making sure thatwe're using the most of our time
and what kind of strategiesyou'd like to talk about going
forward.
I do really like yourdescription of the show.
I feel he does a really good jobof telling you what the show is
going to be about, which is whatit's supposed to be, how on each
episode they'll discuss the upsand downs of marriage, what
really happens behind beyondsaying, I do.
(06:35):
It gives your 25 years, there isroom to grow in the about.
Oh, because the three thingsthat search engines look for,
most of the time is the title ofyour podcast.
So what words do you have in thetitle?
So right now you have beyond.
I do.
(06:56):
So the, when people aresearching for a podcast about
marriage, those are the threewords that they would want to
put in most to find your show.
And then if they were searchingfor other things though, like
there's the word marriage rightnow isn't in your title, but it
is in your show notes, which is,or like in your podcast
description, which is the secondthing that they look at before
(07:17):
they then start looking intoyour episodes and it goes down
from there.
But beyond I do is a great namefor a podcast.
I don't think you should changethe name at all, but what I
would consider is in theindustry, we call it a title
extension where it's like asubtitle, like you would for a
movie, but that title extensionis going to be words that you
know, your ideal listeners.
(07:39):
My podcast, badass.
The title extension is like,Mindset tips and podcasting
tricks for monetization,success, growth and downloads,
but by adding those words in thesearch bar, when people are
looking for podcast growth,podcast monetization, I'm going
to show up a lot sooner becauseI have it in the title rather
than having it in thedescription.
(08:01):
So I would definitely add atitle extension for you that you
can do quietly, but that shouldhelp increase.
Your downloads pretty much giveit like a week or two, but I
would bet that will make peopleeasier to find if you include
more words about what you'retalking about with these topics
regarding marriage and coupleshelp and assistance using your
guidance and support.
Margaret (08:21):
Okay.
All right.
Steve (08:23):
Sounds good.
How do those land?
Margaret (08:25):
They sound good.
That things that I would havenever I would have never thought
about.
Steve (08:31):
I'm glad I was able to help then.
And then in terms of, I heardyou both light up when you were
talking about the connectionsthat you're making across.
Doing the podcast with theseinterviews.
Have you been on other podcaststo talk about your podcasts?
Margaret (08:45):
Yes, we have.
We've been on probably abouteight or nine at this point.
Steve (08:52):
The more of those that you do, definitely the better as
you continue to grow.
How are you finding them?
Or are they finding you?
Margaret (09:00):
The, Facebook podcast groups, and then.
Connections made from that groupnetworks through the people that
we've connected with.
Byron (09:12):
And some of them some of the people who have talked to us
about becoming guests at theirpodcast.
We generally switch, dates orwhatever, and they'll be on our
show and then we'll be ontheirs, on a later date or
whatever.
Steve (09:27):
I love a good guest swap when things like that happen.
How do you promote each other?
Margaret (09:36):
Social media posts.
When we have guests, I'll do animage that whatever image we use
to post on hours, I share, we dowe record and video, so we have.
Video clips pulled from thevideo
Byron (09:53):
promo,
Margaret (09:54):
and then he creates a longer trailer promo for it.
Yeah, and then we've had theones that we've been on, they do
the same thing where they sharetheir reels and things like
that.
And we post them to our socialmedia.
Steve (10:10):
Very cool.
And what's your favorite socialmedia app to play on?
Margaret (10:15):
I wouldn't say favorite necessarily, but the
one that I've been, posting thisMore on is Facebook.
And I think that's just becauseof the common use to it and
Yeah.
But Facebook is where I postthings on all the platforms that
we have.
But that's where we get the mosttraction.
Steve (10:35):
Yes.
And.
It's funny how it's we don'trealize it's not a coincidence
until I sometimes when I tellpeople but that is the Facebook
also the app that when you'renot podcasting that you're most
likely to spend your personaltime on.
Yes.
And Facebook knows that youspend more time logged into That
app, then you do the other apps,which is why it's more friendly
(10:55):
showing your content
Byron (10:57):
to
Steve (10:57):
other people.
So I always tell people likeyou're doing it right that
you're focusing where you liketo play anyway, because you can
get 1000 views on a tick tock.
But if you're not on the app tobe liking and commenting,
they're not going to keepboosting you like that, that
will come and go wherever flowerlike it's like lightning, who
knows when it will strike again.
But when you are Logged into anapp consistently and you're
(11:21):
liking and commenting andengaging with not just your
podcast content, but just othercontent in general, the apps
definitely favor you as well.
So how are you happy with theengagement on social media?
Byron (11:35):
We feel that they could be more, but we also know that,
TikTok has their, not TikTok,I'm sorry, Facebook has their
algorithms and, for a while, ourpersonals, you tend to see the
same people.
And so it's like, how do we getbeyond, the same, feedback in
our, for your page and watch outbeyond that.
Steve (11:58):
Yeah, I definitely would recommend like any guest
connection that you make isimportant.
I've had some guests that havethousands of followers that give
me hardly any sort of bump in mynumbers.
And I've had people that have ahundred followers, but for some
reason, it feels like everysingle one of those people tuned
in that week when I had them on.
(12:19):
So it's not always a directcorrelation.
But with that, there are certainways that you can help if you're
willing to put in the work, likechase big fish.
In terms of guests to get onyour show, I would look in the
apple podcast top 200 for allthe different categories and see
what shows you might be a goodguest for.
(12:42):
Or get get people who podcastthat might be a good guest for
your show, but find people thatare in the top 200 because in
almost every podcastingcategory, whether you're looking
under health and wellness to gothat angle or whether you're
looking at I have to look at allthe different categories in
front of me, but I'm surethere's one but whatever, when
you decide will be closest torelationships where you're going
to see stuff, We're like societyand culture, whatever.
(13:06):
When you look through, find therelationship one, see what's
working, what's not with them,but also try and connect with
those people because thosepodcasts in the top 200
generally means that they have athousand downloads for each new
episode within 30 days of itcoming out.
That's a big deal.
Numbers for small podcasts.
That's just getting started.
But if you're able to offer themsomething of value from your
(13:27):
unique take, or if you seesomething about them that you
can connect with her, when youreach out to them, it's not just
like a saying, Hey, I want toget this from you.
Or like Hey, I know that you didthat recent episode on this.
And I have this really hot take.
So let me tell you my take that,we could talk on about our
marriage and give your like apitch, but when you pitch to
people like that, if you're ableto get them on the hook, that's
(13:49):
when you can get those thousandpeople who love podcasts to find
your shows when you go on them.
Byron (13:55):
Okay.
Okay.
Sounds good.
Steve (13:58):
I like that.
Yeah.
And, I think I can do one morefun bit.
Tell me a little bit.
What about when you went clearfocus.
Margaret (14:08):
That's probably more me.
Because I keep adding to, and westarted with the podcast and
then that led us to these otheropportunities.
And so I start to think like Isaid, the first year it was us
and we talked about ourselves,our relationship, the different
aspects, and then we started topull in content to discuss.
(14:30):
And then once we started withinterviewing people and.
Our focus just got spread and sothen it becomes, what are we
even talking about?
What are we going to talk?
And it became so difficult toeven think of topics.
And just, in fact, I think itwas a day or so ago.
I told him, I said, rememberwhen we started and we would
(14:53):
find an article and we woulddiscuss it.
Maybe we need to get back tothat.
And so I just feel like thedesire to grow and to do more
took over.
And it's you hear all thesedifferent things and you're
trying so much that then,nothing is working because you
can't put enough energy intoanything.
(15:15):
And so that was my thing, justclear focus as to what our
purpose is and how to fulfillthat
Byron (15:23):
purpose.
We literally once we sent outfor guest.
We literally have done guestright in the beginning of the
season of this year up until onerelease today was us.
From January, February on tonow, we haven't had us on there
(15:44):
by ourselves in quite some time.
So it's I missed this, but itwas just that great influx of.
Sometimes we would have threerecordings a day, yeah.
Steve (15:54):
And the hardest thing for a lot of new podcasters or for
eager podcasters who are lookingto grow and excited about their
podcast is, how do say no toguests?
Because there is, there are 23guests for every podcast.
Byron (16:07):
Yes.
Steve (16:07):
So there's always going to be people knocking down your
door
Byron (16:10):
with
Steve (16:10):
something awesome and amazing and life changing to
offer you.
So it really is just a matterof, I feel like if you don't
already have one, then maybesetting some time together, have
a dinner date with a notepadnearby where you're talking
about what your keyword bank isof pick about 20 words that
those words are phrases or itcould be like two words
(16:31):
together, but have those 20keywords be your identity of
what your show is and have thatmake sure that not only is that
in your verbiage for yourbranding, but that if that's
part of your identity, whenthese new ideas, you can look at
your bank of this is, Who I amand what I talk about and what
my goal is.
And if it fits into that keywordbank, great.
But if it doesn't, maybe it'ssomething that just shelf.
(16:53):
If you have enough with yourkeyword bank to keep it going
Byron (16:57):
or put
Steve (16:57):
it on a little limbo part where you have to really love it
for 90 days before you can moveit into your keyword bank, try
and make sure that you'resticking to that primary purpose
of who your podcast is about.
Okay.
Should be like in there.
So like that keyword bank shouldnot just be like hashtags
necessarily, but it should belike, where it's like who it's
about.
It's like married couplesstruggling, or, whatever kind of
(17:18):
verbiage it should also be like,what, like the topics that
you'll be talking about, liketopics that you'll know once a
month or every couple of months,you're going to revisit this
thing because everyone loves totalk about it or everyone always
struggles with it.
But figure out what youridentity is in those kind of
keywords and phrases and havingthat will help so that the more
you use those words over andover again in your show notes,
(17:39):
in your descriptions, in yoursocial media posts, the more the
apps are going to make it easierfor you to find using those
words when people are searchingfor them.
So it helps with your SEO, butthen it also helps keep you on
track with what your brand isand what you're standing for.
So everyone wins in thatsituation.
Byron (17:56):
Okay.
Sounds great.
Margaret (17:58):
I like that.
That
Steve (17:59):
helps.
Byron (18:00):
Excellent.
Steve (18:01):
So overall, the entire conversation today, what would
you say is your biggertakeaways?
Byron (18:09):
Putting ourselves out there using those keywords to
increase our search and justdoing the work.
And that's the main thing,we're, we are trying to.
You are new ventures at the sametime, maintain our current
lives, which both of us are fulltime employees.
(18:30):
So it's like finding the timeto.
Everything in editing, then oncewe hear great ideas like yours.
Okay.
How are we going to sit down andimplement those?
But I don't think it's going tobe a problem
Margaret (18:44):
and it's going to help for me.
It, more targeted and that'sdefinitely helpful and it
provides a level of direction.
And so I don't feel like I'vejust got to reach and grab
things now.
I feel like I have specificsteps and they all align to to
(19:06):
what we're trying to do.
Byron (19:08):
I would say, for example, if you took the arms and
stretched them out, I'm big, youtook the arms and stretched them
out wide and you've done this,you close and gave us a little
narrower direction to go.
Steve (19:24):
Excellent.
I'm glad I was able to help withit.
I appreciate that compliment.
So thank you.
And thank you listeners fortuning into another episode of
podcasting badass.
I hope you found some helpfultips and tricks to help you
podcast like a badass.
Make sure you follow whereveryou're listening so you can get
these new episodes every Monday.
And also make sure you check outthe show notes where I'm going
(19:45):
to link over to the beyond I dopodcast so you can check out all
of their great content.
Thank you again, Byron andMargaret.
Thank you.
Thank you
Margaret (19:54):
for having us.
Thank you so much.
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