September 30, 2024 • 16 mins
In today’s episode, Steve shares the unexpected ways podcasting can transform you into a total badass. He dives into the personal and professional growth he experienced through his podcasting journey, from speaking confidently to becoming a marketing wizard. Whether you’re an experienced podcaster or someone just considering starting, Steve's insights show how podcasting can help you improve in five key areas.
Key Takeaways:
- Speaking Confidently: Steve talks about going from hating the sound of his own voice to becoming a more confident speaker and interviewer. Learn how reducing filler words and improving storytelling makes you a better podcaster and communicator in everyday life.
- Graphic Design & Branding: Podcasting forced Steve to become skilled at creating graphics and branding content. He shares how he went from someone who thought he wasn’t creative to designing quick and effective graphics on the fly, all while learning to confidently promote his work.
- Sales & Marketing: With a decade of sales experience, Steve explains how podcasting took his skills to the next level. He offers tips on how to effectively grow your show through sales and marketing, and why this skill set is critical to podcasting success.
- Social Media Content: Podcasting solves the eternal "What do I post?" question for social media content creators. Steve shares strategies for repurposing podcast episodes into engaging social media content using tools like Opus Clip to easily create reels and graphics.
- Life Satisfaction: Beyond business, Steve reflects on how podcasting has improved his overall happiness. He shares how it has changed his confidence, mindset, and personal branding, and how his Wheel of Life scores have skyrocketed since podcasting full-time.
What's Next?
Visit www.sobersteve.com for more information on Steve’s Podcast Launch Program and his Branding and Business Bootcamp for Badasses suffering from PodPhobia.
I mentioned turning episodes into reels using Opus Clip, so here's a special link to get you started with free premium features!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Steve (00:01):
Hey there.
Podcasting bad-ass is it's yourhost sober Steve, the podcast
guy.
And today we are going to betalking about how podcasting can
turn you into a bad-ass in moreways than you would ever have
imagined when you start thispodcasting journey.
That was definitely myexperience.
And even my clients who I tellbefore I start working with
them, you'll be surprised andamazed by the trickle of what
(00:25):
podcasting can do for you andyour life and your business.
And they're still alwayssurprised.
So I figured well dedicate fullepisode to just five of the main
areas of my life.
In ways that things haveimproved since adding podcasting
to a part of my routine and apart of my life and a part of my
story of who I am as a personbeing a podcaster.
(00:45):
My inspiration for this hasbeen, I had been helping coach
people for almost a year now onhow to launch and grow and build
successful and monetizepodcasts.
But I do a lot of in-personnetworking as well as virtual
networking, where I run intopeople who aren't interested in
podcasting, whether they areshy, they're worried about fears
of perception, whether they'rejust not interested in, it's not
(01:07):
for them, whatever reason, noteveryone is meant to be a
podcast or not.
Everyone should.
Be a podcaster.
And so this is probably for thebest in the long run, but it has
always been hard for me assomeone who loves helping people
to not be able to help thesebusiness owners and
entrepreneurs who are coming tome saying.
Hey, I love your podcast and Ilove the way that you brand
yourself and the social mediacontent you post in the graphics
(01:29):
you can create.
Like how can you help me?
And I haven't really had anoption for them if they weren't
making a podcast.
And so I now am doing mybusiness and branding bootcamp
to be able to help peopleapplying all the tips and tricks
and tools that I learned overthe years of being a podcaster,
as well as a successful salesand marketer.
Before I was able to justtransition to doing this full
(01:51):
time into a two month program tohelp you double your results,
whether that is doubling yourresults for podcasting or for
sales and marketing or forbusiness development, whatever
your goals are.
I can help you with thisbootcamp.
And so these are kind of waysthat you can expect to grow.
Not only through starting apodcasting journey, but by going
through a bootcamp with me likethis.
(02:13):
The first is my ability to speakconfidently.
Even now I'll have my flubs andissues when I record where I'll
have to edit out in the turn ofphrase that wasn't in the right
spot.
But for the most part from thefirst time that I would have
recorded an episode and it wouldtake me hours to edited
afterwards because of the numberof.
Ums and UHS and butts, I wouldsay, or the word stumbles I
(02:35):
would have or full conversationsthat weren't able to be edited
in a way that made sense,because it was just me giving
word vomit because I was nervousabout what I would say.
All those things are natural andhappen at first and they get
better over time.
And that's why it helps havingsomeone like a coach or a mentor
(02:55):
or peers, even that are.
Also going through what you'regoing through, that you can talk
through and work through itbecause that was mostly an
internal thing.
But it's also something that Iknow that everyone deals with.
I am not unique in my experiencethat I used to hate my voice.
I talk with people every dayabout podcasting and that's.
One of the big reasons theydon't want to podcast is they're
like, I hate my voice.
(03:16):
I couldn't listen to my voice.
I talked to even podcasters whosay they don't listen to their
show.
Because they hate their voiceand they never had to really
listen to their voice becausethey hired an editor to edit
their show.
And so they record, but theydon't listen to their show.
I always recommend any podcastor listen to their show so that
you can evaluate how you did andhow it turned out and how you
(03:38):
can grow.
But for people who don't likehearing their voice, that's a
very common experience for a lotof people in and out of
podcasting.
But the beauty of being apodcasting bad-ass and doing
this for a hundreds of episodesand listening to my content.
I've not only been moreconfident in the way that I
speak, but I've also been ableto feel really confident and
(03:58):
comfortable.
With interviewing people askingquestions when I'm in
conversations with people on aneveryday basis.
When I do get into storytellermode and I'm telling a story
it's more thorough and engaging,and I can tell it with a
beginning, middle and an end,rather than like amaze of
thoughts that you can hopefullyjumble all together.
It's helped my confidence.
(04:18):
As well as how I speak theactual, how I've become a better
public speaker.
And a better listener and abetter person to.
Talk to in general, thanks topodcasting.
And so a lot of that has comewith just the confidence and
clarity of my message.
Which is something that I alwaysreally work on with my clients,
(04:39):
because if you're able to reallyknow who it is that you're
specifically talking to, ratherthan everybody, but like to know
who your ideal listeners are,your ideal clients, your ideal
target audiences, knowing whoyou're talking to, what they
need to know, how they want thatinformation delivered, all that
type of information that I goover and learn and review with
(04:59):
my clients helps them so thatthey know very confidently when
they were behind the microphoneor up on.
Onstage or at that networkingmeeting, when they're talking
about their business or theirbrand, they're able to do it
with that level of confidence.
And so that is.
Huge and a gift of podcastingthat I can now help pay forward
to other people.
And it's beautiful.
(05:20):
Speaking of beautiful.
I've also become pretty danggood at making graphics.
I am by no means a graphicartists where I would put that
on my resume as one of my maincore skills, but I can whip out
a flyer or a graphic quickenough that people think that I
am a wizard or a witch becauseI'm very quick on Canva.
And that happens after you'remaking one or two graphics for
(05:42):
whether it's podcast cover artor social media content.
Or fliers or, all the differentprojects that I've had reasons
to create rather than going outand outsourcing every single
graphic that I make.
I learned how to do a goodenough job good enough job.
Day after day, year after yeargot better.
And as I've gotten better at it,also, the programs have gotten
(06:05):
better with what they can offer.
And it's created this greatability now where.
I am in B to B plus graphicartists.
Which for someone who wascolorblind and considered not
artistic as a child, because Iwasn't great at like traditional
arts and crafts at the time.
It's wild now to consider myselfa creative person who can think
(06:27):
of something and create itvisually using programs.
But it's a gift of podcastingthat I never would have pushed
myself for force myself to learnotherwise.
And it's something that myclients always love when they're
able to realize that it's notthat scary after all.
You just need to know a coupleof tips and tricks and have
someone walk you.
Through the process, a few timesof creating your own logos and
(06:47):
your own branding, and you're onsocial media content and you
realize it's not that scary andyou could do it yourself because
you're a bad-ass.
It's great.
And similarly as I'm buildingthese.
Posts and content.
And as I'm getting familiarwith.
Graphic design.
I also get really comfortablewith what my branding is.
Not only professionally.
Learning how to talk about mywork and what I do to who I'm
(07:09):
talking to.
But also personally, my brandingI've learned.
How to talk about who I am andwhat I do outside of work as
well in a way that I can adjustwho I'm talking to when I need
to.
But I know that if I'm talkingto.
A specific target audience, likemy gay, a sober podcast
listeners.
I'm going to be sharingdifferent parts of myself and my
life and my insights and myexpertise than I would talking
(07:32):
to you all about podcasting andbusiness and networking and
growing and branding.
It is two different targetaudiences, both of which are my
people.
I love both great, but because Iknow of my branding personally
and how it works with the twodifferent parts of myself, or
there's multiple different partsof myself, but being able to
know who I am and where I am andwho I'm talking to is really
(07:54):
helped me be able to work on.
Being able to help other peoplewith their branding as well,
because when you know it all, itmakes you feel more confident.
It leaves you feeling morecomfortable in your everyday
life and it's beautiful and it'sfrom the power of podcasting.
Also sales and marketing is ahuge benefit when you start
podcasting, because if you'renot comfortable with sales and
(08:17):
marketing, when you start, youhave to learn real quickly.
If you're going to be able togrow, because whether you call
it something else at the end ofthe day, if you are posting
regular content on social mediaand going to events and hitting
up contacts in your phone and onyour social media platforms,
telling people to check out yourpodcast.
And sharing your show andposting about it and local
(08:38):
groups, whatever you're doing totalk about your show.
Cause hopefully you're not justrecording an episode, heading,
published and hoping the worldfinds it magically because that
would be ridiculous.
You're going out there andyou're trying to get people to
listen to your show and thenthat's sales and marketing.
That's what it is your show isyour product and you are
(08:59):
marketing it, whether youbelieve that or not.
And sometimes that belief causesparalysis and people who aren't
comfortable with selling peoplehave all these rules about I
can't sell this or my productdoesn't have this value.
Whether that value is monetary.
When you're talking about thebusiness or the product you're
offering, or even sometimes thevalue of the time, I've had
people saying, that person's toobusy to listen.
To my show, but that's why Iwork with my clients.
(09:21):
I'm making sure that when you'retalking about your show and who
it's for, you also know when youmeet these people out there that
are your perfect podcastingpeople or your perfect business,
people that you're able to knowwhat it is that you want to say
to them and what they need tohear and make sure that all
jives and matches up that salesand marketing 1 0 1.
And I feel like that's a hugepart of why people fail so
(09:41):
quickly when they don't see theresults.
They want is because they don'thave the sales and marketing
background.
And that's something that I'vebeen able to help mitigate with
my clients is if they don't havethe training, give them the
training.
And if they do work on themindset, then to prepare them
for how podcasting is differentthan regular business in
branding.
But either way, the longer thatyou are podcasting, you become a
sales and marketing bad-ass andjust as much as you become a
(10:03):
podcasting bad-ass I can promiseyou that.
In addition to that, you can notforget one of the huge draws for
a lot of people about the powerof podcasting is that when you
do podcasting you are alsotaking care of your social media
content pretty much forever.
Sure you can post other stuff ifyou want to.
(10:24):
But when you are having yourcontent release cycle of knowing
that when your episodes comeout, timing your content on
social media, permanent theepisode, whether it's over.
72 hours or whether it's over aweek or seven days, or however
you break up your marketingcycle of posting social media
content.
Your podcast can be turned intoreels directly.
(10:47):
There are amazing programs likeOpus clip.
That I will post an affiliatelink for if you can get to check
it out, but they will turn yourpodcasting videos and your video
interviews and anything likethat into these amazing reels
that you can auto schedule andpost online.
And it is.
Beautiful.
And in addition to that, you canwhip up a couple of static
images to announce the episoderelease.
(11:08):
You throw together a couple ofcarousels about takeaways or
lessons learned.
There's a whole method tomadness that you're going to
find and make your own becauseyou are your own social media
bad-ass, but in terms of what doI post, how do I create it?
All of those answers areanswered for you, baby.
This moment you decide to becomea podcasting bad-ass you just
have to know.
(11:28):
And make what that plan is anddo it week after week and grow
week after week.
It's awesome.
And it's the power of podcastingthat your social media content
then takes care of itself.
And I can not after stressingfor so much of this episode, how
much it can help your businessin your brand grow.
The Le I want to wrap up bysaying that my overall life
(11:50):
satisfaction, since podcastinghas been the biggest benefit and
turned me into the biggestbad-ass.
In a way that I never thoughtthat I would be able to before.
I was one of those kids that,you know, and ADHD and I was
talkative and gregarious andlike a little feminine.
So I was always talking when Istood in and always told to be
quiet, but I was, when I heardpeople tell me to be quiet or as
(12:14):
I was becoming more feminine andpeople were telling me my
parents like tone it down inpublic.
I would hear these words likequiet down.
Don't be so loud.
Don't talk.
And I internalized it to reallybelieve into my mid thirties
that my voice.
And my message and my thoughtsand my opinions and my beliefs.
Didn't have value out in theworld.
(12:34):
That people wouldn't care what Ihad to say, because there are
other people who have moreimportant things to say that can
say it better and they're goingto do it better.
So like, why would I even,because I didn't believe.
In myself in that kind of way.
And even when I started thepodcast journey, like I had a
little spark of faith orinspiration or bad-ass newness
(12:55):
that said, I'm going to do thisand hit record and publish it.
But I certainly didn't even haveit from the get-go.
My first handful of episodes formost of my shows was me figuring
out like who I am and what thatmeans on the show and who it is
that I'm talking to.
It was a journey to get there.
But I've gotten there and it'sbeen awesome and it's changed
(13:17):
not only the way that I am ableto engage with my listeners and
this amazing, beautifulcommunity.
I built around my shows when youmake a show or when you're a
businessing and branding to aspecific audience that knows
that you were for them, theywill fall in love with you.
And not only will they.
Engage with you and yourbusiness and your product, but
they will talk about it like toyou directly to their friends,
(13:38):
to their family, having thatdirect connection, because you
were talking directly to whatthey need to hear and who they
are.
It creates this like amazing,beautiful community around you.
That is fabulous.
And then you end up having thisconfidence that you never knew
you had with the way that youtalk and not having to
constantly be stressing out yoursocial media and what I'm going
(13:58):
to post next.
And not like having all theselessons that I've learned about
mindset and how I can show up inthese conversations to people
has been life-changing and inlife coaching, we do the wheel
of life, which is.
Basically like a rating orjudgment of on a scale of eight
different areas, how great yourlife is.
And after starting podcasting,all of my spokes on my wheel
began slowly going up.
(14:20):
And I love my life right now.
They shot up like rockets when Iwas able to go from podcasting
part-time to podcastingfull-time now it's like tens
across the board.
I am living my best life becauseof podcasting.
And it's because it's given methe power to know that my voice
matters that your voice mattersthat all over voices matter.
That there's no such thing astoo many podcasts the same way.
(14:41):
There's never going to be somuch to them.
The thing is there's been toomany TV shows.
We should just stop making newTV shows because there's been
enough and we don't need moremovies.
They've had thousands, millionsof movies who knows how many
movies exist, period.
But I know it's a fuck ton.
And so you gotta make sure it'snot, like we're saying let's
stop making movies and stopmaking TV shows.
So why would you be tellingyourself because you have
(15:02):
insecurities about your voice,your message, your brand, your
business, your life, like, whywould you be telling yourself
that you can't do it when allthese other people can, you have
the power you are a bad-ass atis inside of you.
And that's why I love being ableto help pay a forward and help
unlock that bad-ass newness withpeople every day.
So if after listening to thisepisode, whether you are
(15:24):
interested and ready to.
Start or grow your show as apodcaster, or if you're
interested in my business andbranding bootcamp, make sure you
head on over to sober steve.com.
Or email me at Steve.
At sober, steve.com for somemore information.
And we can talk about how I canhelp you.
In the meantime, if you're notquite ready for one-on-one
(15:44):
working with me yet.
Also check out the website sothat you can sign up for free
brainstorming or tune-upsessions.
So if you have a business or abrand that you're interested in
turning into a podcast, you cancome onto my show and talk about
your business or brand to all ofmy listeners.
And we can brainstorm how itcould possibly turn into a
podcast.
If it does, I can help you alongthe way.
(16:06):
If you'd like, if not, you'vebeen able to introduce yourself
to many listeners while alsobrainstorming what your future
show could look like.
It's a win-win situation for usboth.
And because it gives me amazingcontent that shows my listeners.
What it is like working with me.
So if that's something thatyou're interested in, whether
it's brainstorming, how to starta podcast or grow your business,
(16:27):
or whether it is a tune-up abouthow to fix a podcast that you've
been doing for a while, butyou're not seeing the results
you want.
You can sign up for both ofthose@sobersteve.com.
They're absolutely free.
And they're a great way to dipthat toe in if your pod curious,
but you're not quite surewhether you're a podcasting
bad-ass we can figure that outtogether.
And until then keep onpodcasting or marketing or
(16:48):
growing your
Hey there.
Podcasting bad-ass is it's yourhost sober Steve, the podcast
guy.
And today we are going to betalking about how podcasting can
turn you into a bad-ass in moreways than you would ever have
imagined when you start thispodcasting journey.
That was definitely myexperience.
And even my clients who I tellbefore I start working with
them, you'll be surprised andamazed by the trickle of what
(00:25):
podcasting can do for you andyour life and your business.
And they're still alwayssurprised.
So I figured well dedicate fullepisode to just five of the main
areas of my life.
In ways that things haveimproved since adding podcasting
to a part of my routine and apart of my life and a part of my
story of who I am as a personbeing a podcaster.
(00:45):
My inspiration for this hasbeen, I had been helping coach
people for almost a year now onhow to launch and grow and build
successful and monetizepodcasts.
But I do a lot of in-personnetworking as well as virtual
networking, where I run intopeople who aren't interested in
podcasting, whether they areshy, they're worried about fears
of perception, whether they'rejust not interested in, it's not
(01:07):
for them, whatever reason, noteveryone is meant to be a
podcast or not.
Everyone should.
Be a podcaster.
And so this is probably for thebest in the long run, but it has
always been hard for me assomeone who loves helping people
to not be able to help thesebusiness owners and
entrepreneurs who are coming tome saying.
Hey, I love your podcast and Ilove the way that you brand
yourself and the social mediacontent you post in the graphics
(01:29):
you can create.
Like how can you help me?
And I haven't really had anoption for them if they weren't
making a podcast.
And so I now am doing mybusiness and branding bootcamp
to be able to help peopleapplying all the tips and tricks
and tools that I learned overthe years of being a podcaster,
as well as a successful salesand marketer.
Before I was able to justtransition to doing this full
(01:51):
time into a two month program tohelp you double your results,
whether that is doubling yourresults for podcasting or for
sales and marketing or forbusiness development, whatever
your goals are.
I can help you with thisbootcamp.
And so these are kind of waysthat you can expect to grow.
Not only through starting apodcasting journey, but by going
through a bootcamp with me likethis.
(02:13):
The first is my ability to speakconfidently.
Even now I'll have my flubs andissues when I record where I'll
have to edit out in the turn ofphrase that wasn't in the right
spot.
But for the most part from thefirst time that I would have
recorded an episode and it wouldtake me hours to edited
afterwards because of the numberof.
Ums and UHS and butts, I wouldsay, or the word stumbles I
(02:35):
would have or full conversationsthat weren't able to be edited
in a way that made sense,because it was just me giving
word vomit because I was nervousabout what I would say.
All those things are natural andhappen at first and they get
better over time.
And that's why it helps havingsomeone like a coach or a mentor
(02:55):
or peers, even that are.
Also going through what you'regoing through, that you can talk
through and work through itbecause that was mostly an
internal thing.
But it's also something that Iknow that everyone deals with.
I am not unique in my experiencethat I used to hate my voice.
I talk with people every dayabout podcasting and that's.
One of the big reasons theydon't want to podcast is they're
like, I hate my voice.
(03:16):
I couldn't listen to my voice.
I talked to even podcasters whosay they don't listen to their
show.
Because they hate their voiceand they never had to really
listen to their voice becausethey hired an editor to edit
their show.
And so they record, but theydon't listen to their show.
I always recommend any podcastor listen to their show so that
you can evaluate how you did andhow it turned out and how you
(03:38):
can grow.
But for people who don't likehearing their voice, that's a
very common experience for a lotof people in and out of
podcasting.
But the beauty of being apodcasting bad-ass and doing
this for a hundreds of episodesand listening to my content.
I've not only been moreconfident in the way that I
speak, but I've also been ableto feel really confident and
(03:58):
comfortable.
With interviewing people askingquestions when I'm in
conversations with people on aneveryday basis.
When I do get into storytellermode and I'm telling a story
it's more thorough and engaging,and I can tell it with a
beginning, middle and an end,rather than like amaze of
thoughts that you can hopefullyjumble all together.
It's helped my confidence.
(04:18):
As well as how I speak theactual, how I've become a better
public speaker.
And a better listener and abetter person to.
Talk to in general, thanks topodcasting.
And so a lot of that has comewith just the confidence and
clarity of my message.
Which is something that I alwaysreally work on with my clients,
(04:39):
because if you're able to reallyknow who it is that you're
specifically talking to, ratherthan everybody, but like to know
who your ideal listeners are,your ideal clients, your ideal
target audiences, knowing whoyou're talking to, what they
need to know, how they want thatinformation delivered, all that
type of information that I goover and learn and review with
(04:59):
my clients helps them so thatthey know very confidently when
they were behind the microphoneor up on.
Onstage or at that networkingmeeting, when they're talking
about their business or theirbrand, they're able to do it
with that level of confidence.
And so that is.
Huge and a gift of podcastingthat I can now help pay forward
to other people.
And it's beautiful.
(05:20):
Speaking of beautiful.
I've also become pretty danggood at making graphics.
I am by no means a graphicartists where I would put that
on my resume as one of my maincore skills, but I can whip out
a flyer or a graphic quickenough that people think that I
am a wizard or a witch becauseI'm very quick on Canva.
And that happens after you'remaking one or two graphics for
(05:42):
whether it's podcast cover artor social media content.
Or fliers or, all the differentprojects that I've had reasons
to create rather than going outand outsourcing every single
graphic that I make.
I learned how to do a goodenough job good enough job.
Day after day, year after yeargot better.
And as I've gotten better at it,also, the programs have gotten
(06:05):
better with what they can offer.
And it's created this greatability now where.
I am in B to B plus graphicartists.
Which for someone who wascolorblind and considered not
artistic as a child, because Iwasn't great at like traditional
arts and crafts at the time.
It's wild now to consider myselfa creative person who can think
(06:27):
of something and create itvisually using programs.
But it's a gift of podcastingthat I never would have pushed
myself for force myself to learnotherwise.
And it's something that myclients always love when they're
able to realize that it's notthat scary after all.
You just need to know a coupleof tips and tricks and have
someone walk you.
Through the process, a few timesof creating your own logos and
(06:47):
your own branding, and you're onsocial media content and you
realize it's not that scary andyou could do it yourself because
you're a bad-ass.
It's great.
And similarly as I'm buildingthese.
Posts and content.
And as I'm getting familiarwith.
Graphic design.
I also get really comfortablewith what my branding is.
Not only professionally.
Learning how to talk about mywork and what I do to who I'm
(07:09):
talking to.
But also personally, my brandingI've learned.
How to talk about who I am andwhat I do outside of work as
well in a way that I can adjustwho I'm talking to when I need
to.
But I know that if I'm talkingto.
A specific target audience, likemy gay, a sober podcast
listeners.
I'm going to be sharingdifferent parts of myself and my
life and my insights and myexpertise than I would talking
(07:32):
to you all about podcasting andbusiness and networking and
growing and branding.
It is two different targetaudiences, both of which are my
people.
I love both great, but because Iknow of my branding personally
and how it works with the twodifferent parts of myself, or
there's multiple different partsof myself, but being able to
know who I am and where I am andwho I'm talking to is really
(07:54):
helped me be able to work on.
Being able to help other peoplewith their branding as well,
because when you know it all, itmakes you feel more confident.
It leaves you feeling morecomfortable in your everyday
life and it's beautiful and it'sfrom the power of podcasting.
Also sales and marketing is ahuge benefit when you start
podcasting, because if you'renot comfortable with sales and
(08:17):
marketing, when you start, youhave to learn real quickly.
If you're going to be able togrow, because whether you call
it something else at the end ofthe day, if you are posting
regular content on social mediaand going to events and hitting
up contacts in your phone and onyour social media platforms,
telling people to check out yourpodcast.
And sharing your show andposting about it and local
(08:38):
groups, whatever you're doing totalk about your show.
Cause hopefully you're not justrecording an episode, heading,
published and hoping the worldfinds it magically because that
would be ridiculous.
You're going out there andyou're trying to get people to
listen to your show and thenthat's sales and marketing.
That's what it is your show isyour product and you are
(08:59):
marketing it, whether youbelieve that or not.
And sometimes that belief causesparalysis and people who aren't
comfortable with selling peoplehave all these rules about I
can't sell this or my productdoesn't have this value.
Whether that value is monetary.
When you're talking about thebusiness or the product you're
offering, or even sometimes thevalue of the time, I've had
people saying, that person's toobusy to listen.
To my show, but that's why Iwork with my clients.
(09:21):
I'm making sure that when you'retalking about your show and who
it's for, you also know when youmeet these people out there that
are your perfect podcastingpeople or your perfect business,
people that you're able to knowwhat it is that you want to say
to them and what they need tohear and make sure that all
jives and matches up that salesand marketing 1 0 1.
And I feel like that's a hugepart of why people fail so
(09:41):
quickly when they don't see theresults.
They want is because they don'thave the sales and marketing
background.
And that's something that I'vebeen able to help mitigate with
my clients is if they don't havethe training, give them the
training.
And if they do work on themindset, then to prepare them
for how podcasting is differentthan regular business in
branding.
But either way, the longer thatyou are podcasting, you become a
sales and marketing bad-ass andjust as much as you become a
(10:03):
podcasting bad-ass I can promiseyou that.
In addition to that, you can notforget one of the huge draws for
a lot of people about the powerof podcasting is that when you
do podcasting you are alsotaking care of your social media
content pretty much forever.
Sure you can post other stuff ifyou want to.
(10:24):
But when you are having yourcontent release cycle of knowing
that when your episodes comeout, timing your content on
social media, permanent theepisode, whether it's over.
72 hours or whether it's over aweek or seven days, or however
you break up your marketingcycle of posting social media
content.
Your podcast can be turned intoreels directly.
(10:47):
There are amazing programs likeOpus clip.
That I will post an affiliatelink for if you can get to check
it out, but they will turn yourpodcasting videos and your video
interviews and anything likethat into these amazing reels
that you can auto schedule andpost online.
And it is.
Beautiful.
And in addition to that, you canwhip up a couple of static
images to announce the episoderelease.
(11:08):
You throw together a couple ofcarousels about takeaways or
lessons learned.
There's a whole method tomadness that you're going to
find and make your own becauseyou are your own social media
bad-ass, but in terms of what doI post, how do I create it?
All of those answers areanswered for you, baby.
This moment you decide to becomea podcasting bad-ass you just
have to know.
(11:28):
And make what that plan is anddo it week after week and grow
week after week.
It's awesome.
And it's the power of podcastingthat your social media content
then takes care of itself.
And I can not after stressingfor so much of this episode, how
much it can help your businessin your brand grow.
The Le I want to wrap up bysaying that my overall life
(11:50):
satisfaction, since podcastinghas been the biggest benefit and
turned me into the biggestbad-ass.
In a way that I never thoughtthat I would be able to before.
I was one of those kids that,you know, and ADHD and I was
talkative and gregarious andlike a little feminine.
So I was always talking when Istood in and always told to be
quiet, but I was, when I heardpeople tell me to be quiet or as
(12:14):
I was becoming more feminine andpeople were telling me my
parents like tone it down inpublic.
I would hear these words likequiet down.
Don't be so loud.
Don't talk.
And I internalized it to reallybelieve into my mid thirties
that my voice.
And my message and my thoughtsand my opinions and my beliefs.
Didn't have value out in theworld.
(12:34):
That people wouldn't care what Ihad to say, because there are
other people who have moreimportant things to say that can
say it better and they're goingto do it better.
So like, why would I even,because I didn't believe.
In myself in that kind of way.
And even when I started thepodcast journey, like I had a
little spark of faith orinspiration or bad-ass newness
(12:55):
that said, I'm going to do thisand hit record and publish it.
But I certainly didn't even haveit from the get-go.
My first handful of episodes formost of my shows was me figuring
out like who I am and what thatmeans on the show and who it is
that I'm talking to.
It was a journey to get there.
But I've gotten there and it'sbeen awesome and it's changed
(13:17):
not only the way that I am ableto engage with my listeners and
this amazing, beautifulcommunity.
I built around my shows when youmake a show or when you're a
businessing and branding to aspecific audience that knows
that you were for them, theywill fall in love with you.
And not only will they.
Engage with you and yourbusiness and your product, but
they will talk about it like toyou directly to their friends,
(13:38):
to their family, having thatdirect connection, because you
were talking directly to whatthey need to hear and who they
are.
It creates this like amazing,beautiful community around you.
That is fabulous.
And then you end up having thisconfidence that you never knew
you had with the way that youtalk and not having to
constantly be stressing out yoursocial media and what I'm going
(13:58):
to post next.
And not like having all theselessons that I've learned about
mindset and how I can show up inthese conversations to people
has been life-changing and inlife coaching, we do the wheel
of life, which is.
Basically like a rating orjudgment of on a scale of eight
different areas, how great yourlife is.
And after starting podcasting,all of my spokes on my wheel
began slowly going up.
(14:20):
And I love my life right now.
They shot up like rockets when Iwas able to go from podcasting
part-time to podcastingfull-time now it's like tens
across the board.
I am living my best life becauseof podcasting.
And it's because it's given methe power to know that my voice
matters that your voice mattersthat all over voices matter.
That there's no such thing astoo many podcasts the same way.
(14:41):
There's never going to be somuch to them.
The thing is there's been toomany TV shows.
We should just stop making newTV shows because there's been
enough and we don't need moremovies.
They've had thousands, millionsof movies who knows how many
movies exist, period.
But I know it's a fuck ton.
And so you gotta make sure it'snot, like we're saying let's
stop making movies and stopmaking TV shows.
So why would you be tellingyourself because you have
(15:02):
insecurities about your voice,your message, your brand, your
business, your life, like, whywould you be telling yourself
that you can't do it when allthese other people can, you have
the power you are a bad-ass atis inside of you.
And that's why I love being ableto help pay a forward and help
unlock that bad-ass newness withpeople every day.
So if after listening to thisepisode, whether you are
(15:24):
interested and ready to.
Start or grow your show as apodcaster, or if you're
interested in my business andbranding bootcamp, make sure you
head on over to sober steve.com.
Or email me at Steve.
At sober, steve.com for somemore information.
And we can talk about how I canhelp you.
In the meantime, if you're notquite ready for one-on-one
(15:44):
working with me yet.
Also check out the website sothat you can sign up for free
brainstorming or tune-upsessions.
So if you have a business or abrand that you're interested in
turning into a podcast, you cancome onto my show and talk about
your business or brand to all ofmy listeners.
And we can brainstorm how itcould possibly turn into a
podcast.
If it does, I can help you alongthe way.
(16:06):
If you'd like, if not, you'vebeen able to introduce yourself
to many listeners while alsobrainstorming what your future
show could look like.
It's a win-win situation for usboth.
And because it gives me amazingcontent that shows my listeners.
What it is like working with me.
So if that's something thatyou're interested in, whether
it's brainstorming, how to starta podcast or grow your business,
(16:27):
or whether it is a tune-up abouthow to fix a podcast that you've
been doing for a while, butyou're not seeing the results
you want.
You can sign up for both ofthose@sobersteve.com.
They're absolutely free.
And they're a great way to dipthat toe in if your pod curious,
but you're not quite surewhether you're a podcasting
bad-ass we can figure that outtogether.
And until then keep onpodcasting or marketing or
(16:48):
growing your
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