December 2, 2024 • 29 mins
In today’s episode, Steve sits down with Gayle Goodfriend from Goodfriend Honey Co. to discuss the sweet journey from hobbyist beekeeper to entrepreneur. They delve into the importance of using the right keywords and buzzwords for SEO discoverability, especially for podcasters and small business owners. Gayle shares how she turned her passion for bees into a thriving business offering natural honey products and skincare solutions. Whether you're interested in beekeeping, natural skincare, or enhancing your online presence, this episode is packed with valuable insights.
Key Takeaways:
- From Hobby to Business:
- Gayle transitioned from a 40-year career as a mortgage broker to launching Goodfriend Honey Co.
- She started beekeeping as a hobby ten years ago and turned it into a business in January.
- The abundance of honey and beeswax led her to create natural skincare products.
- The Power of In-Person Networking:
- Local networking events have been instrumental in growing her business.
- Word-of-mouth referrals have connected her with spas and repeat customers.
- Embracing Social Media and Online Presence:
- Despite initial hesitations, Gayle recognizes the need to enhance her online marketing.
- Plans are underway to improve her website and social media engagement to reach a national audience.
- Understanding Keywords vs. Buzzwords:
- Steve explains how using specific keywords can improve SEO and help potential customers find you.
- Buzzwords are memorable phrases that resonate with your audience but may not impact SEO directly.
- Combining both can enhance online visibility and brand recognition.
- Tailoring Content to Your Ideal Customer:
- Gayle's products cater to individuals with skin issues like eczema and dermatitis.
- Focusing on natural, chemical-free skincare solutions appeals to her target audience.
- Using customer-focused keywords can attract those seeking natural remedies.
- Exploring the Potential of Podcasting:
- Gayle considers starting a podcast to educate others about beekeeping and natural skincare.
- Sharing her expertise could position her as an authority and expand her customer base.
What's Next?
Visit www.goodfriendhoney.com to explore Gayle's natural honey products and skincare solutions. Keep an eye out for updates on her enhanced online store and potential podcast launch!
Stay Tuned:
Continue listening to Podcasting Badass for more expert insights on podcasting, branding, and growing your business. Don't forget to subscribe and leave a review!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey there, it's sober.
Steve, the podcast guy, andwelcome to another episode of
podcasting bad-ass.
I am thrilled to share with youthis amazing conversation that I
had with my good friend, Gail,the other week.
She is a local beekeeper andmakes amazing honey products.
And I had a great time getting achance to talk with her about
(00:22):
the difference between keywords.
And buzzwords when talking aboutSEO discoverability.
So this is a hugely importantepisode for podcast, or is not
only so that you can make surethat you're including keywords
into your episode.
Titles and your show notes andyour podcasts, name, and title
extensions, but also that you'reusing these buzzwords
(00:43):
effectively as well.
It's really helped brand andmarket yourself as unique in
your own environment as well,and not getting the two
confused.
So this is a great episode thatI'm sure you'll find a lot of
value in.
So enjoy the episode and makesure you are following this
podcast wherever you listen.
So you can get new episodes whenthey come out every single
Monday.
Enjoy my conversation with Gale.
Steve (01:05):
Hey there, everyone.
It is Sober Steve, the podcastguy here now with my new good
friend, Gail Goodfriend.
Welcome to the show.
Gayle (01:13):
Thank you.
Wow.
I've never heard that onebefore.
Steve (01:17):
Really?
How is that even possible with alast name like that?
It builds itself.
Gayle (01:21):
It's not possible.
Steve (01:25):
Welcome very much.
Why don't you introduce what youdo to everyone listening?
Gayle (01:30):
Yes.
I am a beekeeper and the ownerof Good Friend Honey Company.
So I not only harvest honey frommy bees, but I also use their
beeswax in making solid lotionbars and other skin products
(01:51):
that are all natural and goodfor the skin.
Steve (01:55):
Yeah, I love that.
And one thing that I fell inlove with you right away with,
and I found it's like a kindredspirit is that I, as the podcast
guy, kind of market myself assomeone who does everything for
someone, because there areoftentimes people that will be
just one piece of the puzzle.
They'll help with just producingor just editing or just images
or just this.
But I help with everything and Ican imagine with beekeeping,
(02:17):
there's people who just do thebeekeeping, who just do the
product creation or just do theselling of the products.
But you do it all.
You're also, while I'm thepodcast guy you're the honey
girl or the bee girl becauseyou're going around doing it
all.
Would you agree?
Gayle (02:32):
I would.
There's a lot to it.
Bees are really an agriculturalproduct.
So it's just.
Like any farmer, I have to worryabout keeping them healthy,
keeping them alive, worryingabout what the weather's doing,
worrying about what's in bloombecause they'll forage for
(02:52):
nectar three to five miles away.
Yeah, so I'm always worriedabout everything.
Steve (03:00):
I can imagine that you've been learning about her and have
known and had an interest inbeast for some time, but how
long has this been aprofessional business and focus
of yours?
Gayle (03:09):
Oh gosh.
It's only been a professionalfocus since January.
So only about nine months now,before that it was a hobby for
10 years.
Steve (03:19):
Wow.
Congratulations on taking thatdive.
'cause I similarly startedaround January, a switching from
my hobby into a career.
What inspired you to make thatjump?
Because I'm sure that there werefears with that as well.
Gayle (03:31):
Oh yeah, for sure.
I have a 40 year career as amortgage broker.
So that's what I always did fora living.
The last couple of years that'sa very high stress business.
I took up beekeeping about 10years ago as a hobby when you
start out, you lose a lot ofbees.
You don't get much honey, but asyou get better at it, you make
(03:54):
way more honey and I used tojust give it away to friends for
holidays and whenever I gottogether with girlfriends, they
always would get honey ordifferent bee products from me,
but after a while you get morehoney than you can even give
away.
Okay.
And of course my freezer wasthen filled with beeswax as
(04:17):
well, because you harvestbeeswax along with the honey,
'cause you have to uncap thehoney, you have to take the wax
off of the frames to get thehoney out.
I just had a freezer full of waxand thought, what am I going to
do with this?
So I started researching thingsto make with beeswax and that's
how the whole thing started.
Steve (04:37):
Yeah, I love to see how it started to where it's grown
today where people at ournetworking events clamor for
your samples and your products.
How successful has the in personnetworking and marketing been at
growing your business?
Gayle (04:52):
It really has been surprising to me.
It's, I had no idea how to goabout this and, but I'm a
salesperson at heart as amortgage broker.
That's pure sales.
So I've been doing that for 40years, but not selling a
tangible product like honey or alotion bar, it really, the in
(05:17):
person selling has been themajority.
Of how the word has spread aboutme.
Steve (05:23):
Yeah.
I love to hear that.
And I can imagine as well,because I, when I started off
felt like, because podcasting issuch a modern median and art
form that I would find all of myclients and all of my business
online.
But I as well, I'm finding thatI am also very successful, like
almost more successful in waysconnecting with people still in
person with those networkingevents.
(05:44):
So it just goes to show thatthere's nothing beats like in
person networking connecting,but how else do you.
Get new business, sir.
How else do people find you?
Gayle (05:54):
I've gotten quite a few referrals.
And again, this goes back to thepeople that I meet while I'm
networking, they refer me to,for instance, spas that now want
to use my products.
I have one spa in Palmetto.
I gave her a sample and shestarted using it when she was
(06:17):
doing dermaplaning on her spaclients.
And she said, Oh my gosh, thisis the most amazing thing.
Cause the blade.
You're basically scrapingsomebody's face with a scalpel.
She said the blade just glidesalong because of the beeswax and
the oils and butters in the bar.
People who are customers atother spas, are saying to them,
(06:40):
you really should talk to a goodfriend honey company and take a
look at their lotion bar.
So yeah.
So now I'm in a couple differentspas.
I just yesterday I got a newclient with the salt cave spa in
Lakewood ranch and she's goingto be carrying my products.
So I'm very excited about that.
(07:01):
And that comes from a network, afriend who I network with, who
went to the spa and said, youshould try it out.
Steve (07:11):
Yeah, I love that.
And so many people as I'mstarting to work with them as
clients with their podcast orwith their business and branding
are so hard on themselves fortheir lack of performance on
social media compared to whatthey feel like it should be.
But oftentimes, like I hear themtalking about how their business
is growing steadily through moretraditional ways like that.
(07:33):
How much has social media beenpart of your business plan
currently?
And what are your feelings aboutsocial media?
Gayle (07:39):
Yeah, my feeling about social media is that I'm very
envious of people who are verygood at it.
As I am not a pro at socialmedia and I'm trying really hard
to get
Steve (07:53):
The fact that you're trying is the number one thing
because you get practice.
I recently got like one of thoseFacebook memories that I got
Facebook 10 years ago.
I created an account and Iremember the time like I got it
because someone pressured meinto and I was like, look at the
monster that you've created nowbecause now I'm Mr.
Social Media, but I was late tothe Facebook page.
Because I didn't want to use it,but I've learned the power of
(08:13):
using it professionally forpeople as like especially with
my Podcasting because it reachesa wider audience But being that
you have a product that peoplecan buy people can also buy your
product from anywhere if theywere able to find you because
can you ship your product?
I'm guessing correct
Gayle (08:29):
That'll be coming online in about a month's time because
I also have someone working on amore professional website.
I do have a website right now.
Good friend honey.com.
It needs some tweaking for sure.
It needs more added to it.
Yeah the beauty one.
Steve (08:46):
Yeah I love that.
And the beauty of podcastingmagic is that even though we're
recording this in early October,the episode is going to go live
probably in November or likeearly to mid November.
So chances are it might be upand running by the time that
people listen to this.
Who knows?
Gayle (09:01):
Oh my gosh, that would be amazing.
Steve (09:04):
Yeah, but that's my hope for sure.
Yeah, it certainly will open upa whole new way of being able to
reach people beyond just throughyour local efforts.
When it comes to reaching anational audience, then that's
like the perfect time to startthinking about podcasting
because it reaches such a broadreach of people.
Have you ever, before you met meand I put this little pod worm
in your ear thought about doingsomething like this?
Gayle (09:28):
Steve, this is interesting.
My friend Christina Barrett andI actually do have it's on
YouTube.
We call it a podcast, but Isuppose it's not strictly a
podcast.
We have a little channel calledcrafty bees, Florida,
Steve (09:43):
where we
Gayle (09:44):
talk about knitting and crocheting, and then always
beekeeping at the end.
Steve (09:49):
Experience and you have the personality for it.
Yeah.
Gayle (09:53):
I don't know about that, but we do have a lot of fun with
it.
Steve (09:57):
That's very bad ass as I would say, using my branding
that it's great that you're ableto put yourself out there like
that, because even if you'redoing it to tell my kids about
that,
Gayle (10:07):
I'm going to tell my
Steve (10:08):
kids that you called me a bad ass and they will be very
impressed.
So many people have thoseinterests of wanting to do that
thing and they'll never do itbecause they're afraid of what
one or two people might thinkabout them if they put it out
there.
So the fact that you put it outthere because you know that
you're talking to the people wholove knitting and bees and honey
and you don't care about thepeople who are going to be
(10:28):
trolls or hater that it's notfor them, that's definitely a
badass.
So good on you for doing that.
And so if you were to find a wayto.
business by beekeeping or honeypodcasts.
What do you think that mightlook like for you if we were to
play protect?
Gayle (10:45):
Yeah, that's a good question.
They do say that you have to bereally careful when you start
talking to a beekeeper becauseonce they start talking about
honey bees and beekeeping, youwill never shut them up.
There's so much education and Ilove to educate people on honey
bees, on honey, on, the naturalskin care that I offer.
(11:12):
And I also would love tointerview other beekeepers,
other people who have a lot moreexperience than I do in the
field.
I'm in a program right now withthe University of Florida.
Florida that's been put togetherwith a grant from the USDA and
it's to help hobby beekeepersstart businesses.
(11:35):
So you probably don't know thisbut the University of Florida
has a world renowned entomologydepartment.
So they have one of the tophoneybee researchers in the
world, a Dr.
Jamie Ellis, who works there.
He's an endowed professor thereand he's involved with our
(11:56):
program.
So I'm really fortunate to besurrounded by a lot of very
knowledgeable beekeepers and beeresearchers.
Steve (12:06):
Yeah, and I see the possibilities are endless and
with a market and targetdemographic like that I love
when people know it is who thatis that they're talking to So
what I like to think about witha podcast now about who would
your ideal listener be though?
Would it be someone looking tolearn and educate about bees
themselves or the honey processor would it be a consumer
(12:27):
looking to buy?
Your products.
I know that oftentimes likepeople oftentimes think of
everyone or you know Is it myinterest?
But if you were to be talkinglike it's your ideal person who
will help you grow, who do youthink that would be or look
like?
Would it be a businessconnection or would it be a
potential customer?
Gayle (12:43):
I think it would be more a potential customer if we're
talking about me growing mybusiness.
So yeah, thank you for helpingme narrow that down.
But I think, yeah, probablyeducating people on natural skin
care and, Keeping a lot of thechemicals off their skin.
That's in everything we seem toput on our skin.
Steve (13:04):
Yeah.
I would love
Gayle (13:05):
to educate people on that.
Steve (13:07):
Yeah.
That it's a huge topic,skincare, health, and wellness,
and coming at it from the beeand the honey angle is just.
It's like the cherry on topbecause oftentimes people have
the insecurity that there's toomuch of an already type of
podcast or there's too much ofthis and I always argue it's not
like there's never going to beenough music or TV.
Why is there going to be toomany podcasts, but having a
(13:29):
special angle where you're notjust talking about anything skin
care related or health related.
Like related, but saying that'slike skincare products, health
products like that from bees,from honey, it just provides
like such that unique doubleniche, so to speak, that I think
would really create a powerfulmessage.
So these people who areinterested in your products, the
ideal people who will want tobuy every single one, tell me
(13:52):
about their interests andhabits, what they want to learn
about whenever they are talkingto you about your product and
coming back to buy more, whattypes of questions do they ask
you?
Gayle (14:03):
My ideal customer seems to be someone with issues with
their skin.
So the people who have come backto buy many different bars are
people with eczema.
Extremely dry, itchy skin,contact dermatitis.
(14:25):
I have one lady who has boughtso many bars.
She comes and buys three andfour bars at a time because she
cleans houses and something inthe chemicals that she uses
makes her hands just unbearablyitchy it's not eczema, it's some
kind of contact dermatitis, andas long as she has the bars on,
(14:46):
I think it's the beeswax that,protects her skin.
Yeah, so I'm finding that whilethey feel really nice they also
really help people with seriousskin issues.
And this is with nothingartificial, no medications.
I have one girl who I'mdeveloping something that is
(15:08):
more of a facial balm becauseshe's been putting the solid
lotion bar, which is meant forthe body, she has severe eczema
on her face and she's been usingthe bar on her face.
I'm trying to develop somethingthat will be a little better for
the face, yeah.
I love that.
And the other thing, yeah, theother I forgot to mention the
(15:29):
bug bar.
Okay.
I'm sure you've heard people inour groups talk about the bug
bar that I developed by accidentbecause somebody asked me, we
live in Florida and of courseright at dusk there are so many
mosquitoes, so many bugs, and Idon't think, that's not just in
Florida.
That's everywhere.
But I developed a bar that's gotall kinds of natural essential
(15:52):
oils in it that repel insects.
I just did research on whatessential oils repel insects.
And yeah, so people have beenbuying, now that we're in the
fall season, there's lots ofsporting events, lots of, kids
playing football and Yeah.
So parents have been buying alot of those for their kids and
(16:14):
for themselves as they'resitting out in the stands,
watching their kids play sports.
Steve (16:18):
Yeah, hearing all of that, it sounds obviously the
best customer is a repeatcustomer.
And so it sounds like that, atthis point, a lot of products
that you offer addressing islike a need to take care of your
skin, to keep your skin healthy.
I'm already seeing like imagesof a B instead of pollinating a
flower.
It's like pollinating a skinwith like healing.
Honey, like I'm already seeinglike the visuals and what you
(16:40):
can do with some of that.
But one thing I like, I thinkthat will be really helpful for
you, whether you end uppodcasting or not, while also
helping my listeners go overwhat I always differentiate
between when we're talking aboutour business and brand,
especially online.
Every post that we make on theinternet, every single word on
our website, every single thinglike that.
The words that we use matterbecause they play a role in
(17:03):
search engine optimization.
So it is always playing thisgame of making sure that using
keywords that are going to showup and help make you show up
higher in the search bar for theinternet when people are
searching those importantkeywords.
But also I'm sure that you'veread some content before where
it feels like they were justthrowing important words
together to make it.
(17:24):
You click on it, but you read itand you're like, this doesn't
really sound like a love orhuman either.
So I think it's helpful to notonly have that list of like
keywords of words that you wantto be using intentionally.
For your search engine, but alsohave intentional for your
business.
I would call them buzzwords ofwords that you use that people
won't necessarily search, butpeople will like them.
(17:45):
They'll hear them oftentimes,like with buzz, things like
buzzwords, like it can be punny.
I'm very big with my pod punswhenever I go out to events,
because those are the words orthe phrases that I use that
people remember me.
So I think that for you having alist of like keywords that
you'll use for the business ywords, skin care, skin issues,
(18:05):
eczema, dry skin, bees, honey,you using all the business
related words and then alsomixing them with some words that
are going to be more like earcandy for the humans that are
reading it.
That won't necessarily help withsearch engine, but the humans
will love hearing them andreading them.
I think that will be helpful asyou're doing any sort of writing
about what you do.
Gayle (18:27):
Great.
Thank you.
I'm going to write that down.
Steve (18:29):
Yeah.
We have some time.
Let's talk it out.
Cause I know that some of the,I'll give basic examples of
keywords and you'll have accessto this recording as well, Gail,
for you to write this down aswell or refer to later with the
video if you'd like.
Yeah.
So as we go into talking aboutkeywords, some of the more
popular ones across like allindustries that would relate to
(18:52):
yours would be things likehealth, Wellness.
Those are very broad keywordsthat you don't want to use them
on their own.
And it wouldn't be great to havethat be like the first word or
second word of a podcast or apost because they're so
overused, but they're usedbecause they also work.
So I wouldn't have those be yourfirst or second words.
(19:12):
Do you consider your primarywords to use for a search
engine?
But think about if someone wereto be searching in the search
bar for your products.
We talked about the idea or Ithink that the idea of someone
with search skin issues Possiblythe person has eczema.
So they're searching for eczemacures eczema relief other what
(19:35):
other things might they searchfor if they don't know you but
they're looking for what youoffer.
Gayle (19:39):
Natural skincare
Steve (19:41):
Natural skincare, okay
Gayle (19:44):
I might use some of the ingredients that are in my bars
cocoa butter skincare, sheabutter for skin.
I would say for
Steve (19:54):
sure, you should have like honey beeswax, yeah.
All the the major ingredientsand the also one or two of the,
not necessarily brand names ofyour popular products, but what
those popular products are like,what would you say is your
number one seller?
Gayle (20:10):
The bug bar.
Steve (20:11):
So putting something like solid lotion bar on there or,
insect repellent would be like akeyword that you can use,
natural insect repellent, odorfree or honey based or whatever.
But having like keywords thatpeople will be searching because
that's oftentimes what you wantto put your mind in is of the
(20:32):
potential customer who doesn'tknow that they need good friend
honey company, but they knowthat they need something for
their eczema, something fortheir dry skin, something for
their insect bites.
So trying to put yourself intheir mind of kind of figuring
out what they're going to typeinto a search bar.
Those are the words that Iconsider keywords that you'll
really want to make sure you'reusing very regularly and very
(20:53):
strategically in your posts.
Because if you can narrow itdown to maybe 10, eight to 10
keywords that you use, wherethose are the words that are
going to be on your website inyour mission statement.
And if this was a podcast inyour episode title, in your
episode descriptions, in yourshow notes, but even on your
website, when you do socialmedia posts, if you're doing a
(21:15):
post, make sure you're includingwords like skincare, dermatitis,
turn them into hashtags so thatyou're using those hashtags.
If you're posting content onsocial media so that these are
just more ways that people canfind you without you having to
find them.
Because having those keywordsand knowing these relate to 10
to 12 words that I use, thatpeople I know will be searching
(21:35):
for is really important.
And then I love also, as Imentioned earlier, having about
three to five words that arewords that only like Gail, good
friend and honey co are going tobe using, or that rarer that are
more like your personal lovewords that you'll include in
your branding as well.
Gayle (21:52):
Great.
That's really helpful.
Thank you.
Steve (21:54):
Yeah.
Cause like when you have a mixof that transition to a podcast
title, if I was to try and thinkof turning a podcast about
skincare and eczema thatfeatures what you do with your
products, I can imagine ithaving something along the lines
of be beautiful, healthyskincare from bees and, or honey
(22:18):
products, or use something alongthe lines where you're including
at the point where it's likeyou're using the words.
skincare, bees, beeswax, honey,using the names of like the
keywords that you're using, butinclude something where it's Be
beautiful or be you tiful,something like that, I can
imagine, but includingsomething.
The first word is alwaysimportant.
So many people want to say theblock, blah, blah, blah,
(22:39):
podcast.
And you can talk about itsaying, this, the, blah,
podcast, but when you write itout, I always say just have it
be like, the first word shouldbe a keyword, something people
will search.
Having the first word of yourpodcast be something about
either something, Skincare orhaving a bee about honey or bee
or beeswax.
I think will be really importantwhen we're taking all those
keywords along with the one ortwo love words that you love to
(23:00):
use and like putting them alltogether for branding, I think
would be like a way to reallymake a strong one that feels
good for you.
Gayle (23:07):
Great.
Yeah.
I haven't thought of it in thoseterms.
So yeah, I have a lot oflearning to do on social media
and I
Steve (23:23):
mean, I completely even forgot about including your name
in the pun, which also it canalso help then, but it can also
be just to give us somethingjust like honey and healthy skin
tips on overcoming eczema andanother keyword like eczema and
dermatitis from your goodfriend.
(23:44):
Gail, good friend or somethinglike that.
But there's ways that you caninclude that into it as well to
take advantage of it becauseit's just gold.
So doing something like thatwould I think be great as well.
Great.
So going into this, what wouldyou say are your biggest
thoughts or takeaways on thekeywords and branding?
Gayle (24:03):
That I still have a lot to learn, it's exciting because
I don't know, it feels like thesky's the limit here.
I'm very excited about that.
Steve (24:12):
Yeah, I know there's always going to be more to learn
no matter what, because if we'renot learning we're going
backwards and who wants to dothat?
But anything I say stick withyou in a way that you're going
to keep it and hold on to it.
Gayle (24:25):
Yeah, just all the talk about the key words.
And the love words, that that'sreally important for me to know
because I haven't been payingattention to that at all.
I feel like my kids and youngerpeople are so good at social
media because they've grown upwith it.
So they know, I tend to be toowordy in my social
Steve (24:48):
media.
That is mine as well.
Let me tell you though, age hasnothing to do with it.
And I live in Florida, so I'mconsidered young, depending on
where you are, a middle aged,but like in Florida, I'm
considered young enough wherepeople assume that I know my
social media inside out and thatI was a prodigy and a natural
from the moment that I firstpicked up my phone or my app,
but my podcast for the firstyear and a half.
about my sobriety thateventually ended up becoming my
(25:10):
big break was called Gay Abecause I thought that it was
funny punny because of the 12step program AA.
It was a pun on words.
I couldn't understand why no onewas finding my show unless I
told them about the show orunless I posted about the show,
but I was always having to findpeople.
I had to pay someone a lot ofmoney for them to point out and
teach me about search engineoptimization and keywords and
(25:32):
branding who pointed out thatwhen you search gay a in your
search bar for my show, it's thesame thing as searching the
words a gay because it doesn'tdo it in an order and any
podcast that has the word a inthe search bar.
In any of their title, which islike every podcast or any
podcast that mentions the wordgay, which is also a lot of
(25:53):
podcasts, they couldn't find me.
And even if you search for gay,I'm not the first one to show up
because all these other podcastshave more downloads and numbers
that have those two words.
Cause I picked two very commonwords that didn't explain what
my podcast was.
Gayle (26:07):
Oh, interesting.
Steve (26:08):
At that time, I had already had over a hundred
episodes.
And so what I had done wasinstead of changing the name,
because I also still think it'sclever and I'm really cute for
it.
But what I added was the colonand I like call it title
extension where I called it thengay A.
The queer sober hero show andhaving the words queer and sober
(26:29):
as two separate words that nowthat people search the words
queer or sober, it shows upright away, right?
Top thing, because now talkabout in all my posts and all my
content, I always use the wordsqueer and sober together.
And I use that consistentlyacross all my branding.
Because now those are two wordsthat I can say.
(26:50):
You search that and I show upright away.
So even if podcasts might have alot of keywords that are very
easy to find, but also hard tocompete against like health or
even bees, I'm sure there's alot of podcasts with bees
because you can go in so manydirections with that, but when
you think about it.
of having bees, skincare, bees,dermatitis, or whenever you
(27:12):
figure out what two words are inyour title that you want to keep
on using that are like yourmagic ones together that makes
you so much more easy to findfor people when they're using
those words to find you that mydownloads when I added queer and
sober to my show doubled likewithin a week.
Oh my goodness.
You just need to make sure thatI didn't realize before, even
with knowing how to make a post,I didn't know how to make a good
(27:35):
post.
It took me a lot of postingbefore I learned the difference
between a good post and a badpost.
And it really is just knowinghow you're going to talk about
yourself because you have a veryfirm idea of who you are and who
you can help and what yourproducts can do and how your
products work.
So if you're able to tailor thatinto a message.
Not only will you add like thepeople that you're already
wowing in person, but that willmake it so that the people on
(27:56):
the internet who don't know youyet can find you because you're
using the words that they needto hear.
Gayle (28:01):
Yeah, that's what I really need to work on.
Steve (28:05):
Everyone always loves getting business in their sleep.
There's nothing like waking upto a checkout of a person you
never even had to talk to.
Gayle (28:10):
Oh my gosh, for sure.
Steve (28:12):
So I'm sure that starts happening.
I'm confident if you work on astrong keyword bank, plus a
couple love words or buzzwordsor whatever, you end up wanting
to call them for you.
Like when you start using thoseall together on a regular basis
on the internet, the going tolearn who you are and what
you're doing.
And it's going to be really easyfor them to introduce you to
other people.
Gayle (28:33):
Great.
Thank you so much.
Steve (28:35):
Thank
Gayle (28:35):
you.
Steve (28:36):
Thank you so much.
And if people wanted to find youknowing that by now ish,
whenever people are listening,they can probably get your
products on your website.
What was that website?
One more time.
It's
Gayle (28:46):
good friend, honey.
com.
Steve (28:49):
Excellent.
And I'll include that into theshow notes so people can find
you.
Thank you so much, Gail, forcoming on.
It was a pleasure talking beesand podcasting with you.
Gayle (28:57):
Thank you so much, Steve.
I've enjoyed it.
Hey there, it's sober.
Steve, the podcast guy, andwelcome to another episode of
podcasting bad-ass.
I am thrilled to share with youthis amazing conversation that I
had with my good friend, Gail,the other week.
She is a local beekeeper andmakes amazing honey products.
And I had a great time getting achance to talk with her about
(00:22):
the difference between keywords.
And buzzwords when talking aboutSEO discoverability.
So this is a hugely importantepisode for podcast, or is not
only so that you can make surethat you're including keywords
into your episode.
Titles and your show notes andyour podcasts, name, and title
extensions, but also that you'reusing these buzzwords
(00:43):
effectively as well.
It's really helped brand andmarket yourself as unique in
your own environment as well,and not getting the two
confused.
So this is a great episode thatI'm sure you'll find a lot of
value in.
So enjoy the episode and makesure you are following this
podcast wherever you listen.
So you can get new episodes whenthey come out every single
Monday.
Enjoy my conversation with Gale.
Steve (01:05):
Hey there, everyone.
It is Sober Steve, the podcastguy here now with my new good
friend, Gail Goodfriend.
Welcome to the show.
Gayle (01:13):
Thank you.
Wow.
I've never heard that onebefore.
Steve (01:17):
Really?
How is that even possible with alast name like that?
It builds itself.
Gayle (01:21):
It's not possible.
Steve (01:25):
Welcome very much.
Why don't you introduce what youdo to everyone listening?
Gayle (01:30):
Yes.
I am a beekeeper and the ownerof Good Friend Honey Company.
So I not only harvest honey frommy bees, but I also use their
beeswax in making solid lotionbars and other skin products
(01:51):
that are all natural and goodfor the skin.
Steve (01:55):
Yeah, I love that.
And one thing that I fell inlove with you right away with,
and I found it's like a kindredspirit is that I, as the podcast
guy, kind of market myself assomeone who does everything for
someone, because there areoftentimes people that will be
just one piece of the puzzle.
They'll help with just producingor just editing or just images
or just this.
But I help with everything and Ican imagine with beekeeping,
(02:17):
there's people who just do thebeekeeping, who just do the
product creation or just do theselling of the products.
But you do it all.
You're also, while I'm thepodcast guy you're the honey
girl or the bee girl becauseyou're going around doing it
all.
Would you agree?
Gayle (02:32):
I would.
There's a lot to it.
Bees are really an agriculturalproduct.
So it's just.
Like any farmer, I have to worryabout keeping them healthy,
keeping them alive, worryingabout what the weather's doing,
worrying about what's in bloombecause they'll forage for
(02:52):
nectar three to five miles away.
Yeah, so I'm always worriedabout everything.
Steve (03:00):
I can imagine that you've been learning about her and have
known and had an interest inbeast for some time, but how
long has this been aprofessional business and focus
of yours?
Gayle (03:09):
Oh gosh.
It's only been a professionalfocus since January.
So only about nine months now,before that it was a hobby for
10 years.
Steve (03:19):
Wow.
Congratulations on taking thatdive.
'cause I similarly startedaround January, a switching from
my hobby into a career.
What inspired you to make thatjump?
Because I'm sure that there werefears with that as well.
Gayle (03:31):
Oh yeah, for sure.
I have a 40 year career as amortgage broker.
So that's what I always did fora living.
The last couple of years that'sa very high stress business.
I took up beekeeping about 10years ago as a hobby when you
start out, you lose a lot ofbees.
You don't get much honey, but asyou get better at it, you make
(03:54):
way more honey and I used tojust give it away to friends for
holidays and whenever I gottogether with girlfriends, they
always would get honey ordifferent bee products from me,
but after a while you get morehoney than you can even give
away.
Okay.
And of course my freezer wasthen filled with beeswax as
(04:17):
well, because you harvestbeeswax along with the honey,
'cause you have to uncap thehoney, you have to take the wax
off of the frames to get thehoney out.
I just had a freezer full of waxand thought, what am I going to
do with this?
So I started researching thingsto make with beeswax and that's
how the whole thing started.
Steve (04:37):
Yeah, I love to see how it started to where it's grown
today where people at ournetworking events clamor for
your samples and your products.
How successful has the in personnetworking and marketing been at
growing your business?
Gayle (04:52):
It really has been surprising to me.
It's, I had no idea how to goabout this and, but I'm a
salesperson at heart as amortgage broker.
That's pure sales.
So I've been doing that for 40years, but not selling a
tangible product like honey or alotion bar, it really, the in
(05:17):
person selling has been themajority.
Of how the word has spread aboutme.
Steve (05:23):
Yeah.
I love to hear that.
And I can imagine as well,because I, when I started off
felt like, because podcasting issuch a modern median and art
form that I would find all of myclients and all of my business
online.
But I as well, I'm finding thatI am also very successful, like
almost more successful in waysconnecting with people still in
person with those networkingevents.
(05:44):
So it just goes to show thatthere's nothing beats like in
person networking connecting,but how else do you.
Get new business, sir.
How else do people find you?
Gayle (05:54):
I've gotten quite a few referrals.
And again, this goes back to thepeople that I meet while I'm
networking, they refer me to,for instance, spas that now want
to use my products.
I have one spa in Palmetto.
I gave her a sample and shestarted using it when she was
(06:17):
doing dermaplaning on her spaclients.
And she said, Oh my gosh, thisis the most amazing thing.
Cause the blade.
You're basically scrapingsomebody's face with a scalpel.
She said the blade just glidesalong because of the beeswax and
the oils and butters in the bar.
People who are customers atother spas, are saying to them,
(06:40):
you really should talk to a goodfriend honey company and take a
look at their lotion bar.
So yeah.
So now I'm in a couple differentspas.
I just yesterday I got a newclient with the salt cave spa in
Lakewood ranch and she's goingto be carrying my products.
So I'm very excited about that.
(07:01):
And that comes from a network, afriend who I network with, who
went to the spa and said, youshould try it out.
Steve (07:11):
Yeah, I love that.
And so many people as I'mstarting to work with them as
clients with their podcast orwith their business and branding
are so hard on themselves fortheir lack of performance on
social media compared to whatthey feel like it should be.
But oftentimes, like I hear themtalking about how their business
is growing steadily through moretraditional ways like that.
(07:33):
How much has social media beenpart of your business plan
currently?
And what are your feelings aboutsocial media?
Gayle (07:39):
Yeah, my feeling about social media is that I'm very
envious of people who are verygood at it.
As I am not a pro at socialmedia and I'm trying really hard
to get
Steve (07:53):
The fact that you're trying is the number one thing
because you get practice.
I recently got like one of thoseFacebook memories that I got
Facebook 10 years ago.
I created an account and Iremember the time like I got it
because someone pressured meinto and I was like, look at the
monster that you've created nowbecause now I'm Mr.
Social Media, but I was late tothe Facebook page.
Because I didn't want to use it,but I've learned the power of
(08:13):
using it professionally forpeople as like especially with
my Podcasting because it reachesa wider audience But being that
you have a product that peoplecan buy people can also buy your
product from anywhere if theywere able to find you because
can you ship your product?
I'm guessing correct
Gayle (08:29):
That'll be coming online in about a month's time because
I also have someone working on amore professional website.
I do have a website right now.
Good friend honey.com.
It needs some tweaking for sure.
It needs more added to it.
Yeah the beauty one.
Steve (08:46):
Yeah I love that.
And the beauty of podcastingmagic is that even though we're
recording this in early October,the episode is going to go live
probably in November or likeearly to mid November.
So chances are it might be upand running by the time that
people listen to this.
Who knows?
Gayle (09:01):
Oh my gosh, that would be amazing.
Steve (09:04):
Yeah, but that's my hope for sure.
Yeah, it certainly will open upa whole new way of being able to
reach people beyond just throughyour local efforts.
When it comes to reaching anational audience, then that's
like the perfect time to startthinking about podcasting
because it reaches such a broadreach of people.
Have you ever, before you met meand I put this little pod worm
in your ear thought about doingsomething like this?
Gayle (09:28):
Steve, this is interesting.
My friend Christina Barrett andI actually do have it's on
YouTube.
We call it a podcast, but Isuppose it's not strictly a
podcast.
We have a little channel calledcrafty bees, Florida,
Steve (09:43):
where we
Gayle (09:44):
talk about knitting and crocheting, and then always
beekeeping at the end.
Steve (09:49):
Experience and you have the personality for it.
Yeah.
Gayle (09:53):
I don't know about that, but we do have a lot of fun with
it.
Steve (09:57):
That's very bad ass as I would say, using my branding
that it's great that you're ableto put yourself out there like
that, because even if you'redoing it to tell my kids about
that,
Gayle (10:07):
I'm going to tell my
Steve (10:08):
kids that you called me a bad ass and they will be very
impressed.
So many people have thoseinterests of wanting to do that
thing and they'll never do itbecause they're afraid of what
one or two people might thinkabout them if they put it out
there.
So the fact that you put it outthere because you know that
you're talking to the people wholove knitting and bees and honey
and you don't care about thepeople who are going to be
(10:28):
trolls or hater that it's notfor them, that's definitely a
badass.
So good on you for doing that.
And so if you were to find a wayto.
business by beekeeping or honeypodcasts.
What do you think that mightlook like for you if we were to
play protect?
Gayle (10:45):
Yeah, that's a good question.
They do say that you have to bereally careful when you start
talking to a beekeeper becauseonce they start talking about
honey bees and beekeeping, youwill never shut them up.
There's so much education and Ilove to educate people on honey
bees, on honey, on, the naturalskin care that I offer.
(11:12):
And I also would love tointerview other beekeepers,
other people who have a lot moreexperience than I do in the
field.
I'm in a program right now withthe University of Florida.
Florida that's been put togetherwith a grant from the USDA and
it's to help hobby beekeepersstart businesses.
(11:35):
So you probably don't know thisbut the University of Florida
has a world renowned entomologydepartment.
So they have one of the tophoneybee researchers in the
world, a Dr.
Jamie Ellis, who works there.
He's an endowed professor thereand he's involved with our
(11:56):
program.
So I'm really fortunate to besurrounded by a lot of very
knowledgeable beekeepers and beeresearchers.
Steve (12:06):
Yeah, and I see the possibilities are endless and
with a market and targetdemographic like that I love
when people know it is who thatis that they're talking to So
what I like to think about witha podcast now about who would
your ideal listener be though?
Would it be someone looking tolearn and educate about bees
themselves or the honey processor would it be a consumer
(12:27):
looking to buy?
Your products.
I know that oftentimes likepeople oftentimes think of
everyone or you know Is it myinterest?
But if you were to be talkinglike it's your ideal person who
will help you grow, who do youthink that would be or look
like?
Would it be a businessconnection or would it be a
potential customer?
Gayle (12:43):
I think it would be more a potential customer if we're
talking about me growing mybusiness.
So yeah, thank you for helpingme narrow that down.
But I think, yeah, probablyeducating people on natural skin
care and, Keeping a lot of thechemicals off their skin.
That's in everything we seem toput on our skin.
Steve (13:04):
Yeah.
I would love
Gayle (13:05):
to educate people on that.
Steve (13:07):
Yeah.
That it's a huge topic,skincare, health, and wellness,
and coming at it from the beeand the honey angle is just.
It's like the cherry on topbecause oftentimes people have
the insecurity that there's toomuch of an already type of
podcast or there's too much ofthis and I always argue it's not
like there's never going to beenough music or TV.
Why is there going to be toomany podcasts, but having a
(13:29):
special angle where you're notjust talking about anything skin
care related or health related.
Like related, but saying that'slike skincare products, health
products like that from bees,from honey, it just provides
like such that unique doubleniche, so to speak, that I think
would really create a powerfulmessage.
So these people who areinterested in your products, the
ideal people who will want tobuy every single one, tell me
(13:52):
about their interests andhabits, what they want to learn
about whenever they are talkingto you about your product and
coming back to buy more, whattypes of questions do they ask
you?
Gayle (14:03):
My ideal customer seems to be someone with issues with
their skin.
So the people who have come backto buy many different bars are
people with eczema.
Extremely dry, itchy skin,contact dermatitis.
(14:25):
I have one lady who has boughtso many bars.
She comes and buys three andfour bars at a time because she
cleans houses and something inthe chemicals that she uses
makes her hands just unbearablyitchy it's not eczema, it's some
kind of contact dermatitis, andas long as she has the bars on,
(14:46):
I think it's the beeswax that,protects her skin.
Yeah, so I'm finding that whilethey feel really nice they also
really help people with seriousskin issues.
And this is with nothingartificial, no medications.
I have one girl who I'mdeveloping something that is
(15:08):
more of a facial balm becauseshe's been putting the solid
lotion bar, which is meant forthe body, she has severe eczema
on her face and she's been usingthe bar on her face.
I'm trying to develop somethingthat will be a little better for
the face, yeah.
I love that.
And the other thing, yeah, theother I forgot to mention the
(15:29):
bug bar.
Okay.
I'm sure you've heard people inour groups talk about the bug
bar that I developed by accidentbecause somebody asked me, we
live in Florida and of courseright at dusk there are so many
mosquitoes, so many bugs, and Idon't think, that's not just in
Florida.
That's everywhere.
But I developed a bar that's gotall kinds of natural essential
(15:52):
oils in it that repel insects.
I just did research on whatessential oils repel insects.
And yeah, so people have beenbuying, now that we're in the
fall season, there's lots ofsporting events, lots of, kids
playing football and Yeah.
So parents have been buying alot of those for their kids and
(16:14):
for themselves as they'resitting out in the stands,
watching their kids play sports.
Steve (16:18):
Yeah, hearing all of that, it sounds obviously the
best customer is a repeatcustomer.
And so it sounds like that, atthis point, a lot of products
that you offer addressing islike a need to take care of your
skin, to keep your skin healthy.
I'm already seeing like imagesof a B instead of pollinating a
flower.
It's like pollinating a skinwith like healing.
Honey, like I'm already seeinglike the visuals and what you
(16:40):
can do with some of that.
But one thing I like, I thinkthat will be really helpful for
you, whether you end uppodcasting or not, while also
helping my listeners go overwhat I always differentiate
between when we're talking aboutour business and brand,
especially online.
Every post that we make on theinternet, every single word on
our website, every single thinglike that.
The words that we use matterbecause they play a role in
(17:03):
search engine optimization.
So it is always playing thisgame of making sure that using
keywords that are going to showup and help make you show up
higher in the search bar for theinternet when people are
searching those importantkeywords.
But also I'm sure that you'veread some content before where
it feels like they were justthrowing important words
together to make it.
(17:24):
You click on it, but you read itand you're like, this doesn't
really sound like a love orhuman either.
So I think it's helpful to notonly have that list of like
keywords of words that you wantto be using intentionally.
For your search engine, but alsohave intentional for your
business.
I would call them buzzwords ofwords that you use that people
won't necessarily search, butpeople will like them.
(17:45):
They'll hear them oftentimes,like with buzz, things like
buzzwords, like it can be punny.
I'm very big with my pod punswhenever I go out to events,
because those are the words orthe phrases that I use that
people remember me.
So I think that for you having alist of like keywords that
you'll use for the business ywords, skin care, skin issues,
(18:05):
eczema, dry skin, bees, honey,you using all the business
related words and then alsomixing them with some words that
are going to be more like earcandy for the humans that are
reading it.
That won't necessarily help withsearch engine, but the humans
will love hearing them andreading them.
I think that will be helpful asyou're doing any sort of writing
about what you do.
Gayle (18:27):
Great.
Thank you.
I'm going to write that down.
Steve (18:29):
Yeah.
We have some time.
Let's talk it out.
Cause I know that some of the,I'll give basic examples of
keywords and you'll have accessto this recording as well, Gail,
for you to write this down aswell or refer to later with the
video if you'd like.
Yeah.
So as we go into talking aboutkeywords, some of the more
popular ones across like allindustries that would relate to
(18:52):
yours would be things likehealth, Wellness.
Those are very broad keywordsthat you don't want to use them
on their own.
And it wouldn't be great to havethat be like the first word or
second word of a podcast or apost because they're so
overused, but they're usedbecause they also work.
So I wouldn't have those be yourfirst or second words.
(19:12):
Do you consider your primarywords to use for a search
engine?
But think about if someone wereto be searching in the search
bar for your products.
We talked about the idea or Ithink that the idea of someone
with search skin issues Possiblythe person has eczema.
So they're searching for eczemacures eczema relief other what
(19:35):
other things might they searchfor if they don't know you but
they're looking for what youoffer.
Gayle (19:39):
Natural skincare
Steve (19:41):
Natural skincare, okay
Gayle (19:44):
I might use some of the ingredients that are in my bars
cocoa butter skincare, sheabutter for skin.
I would say for
Steve (19:54):
sure, you should have like honey beeswax, yeah.
All the the major ingredientsand the also one or two of the,
not necessarily brand names ofyour popular products, but what
those popular products are like,what would you say is your
number one seller?
Gayle (20:10):
The bug bar.
Steve (20:11):
So putting something like solid lotion bar on there or,
insect repellent would be like akeyword that you can use,
natural insect repellent, odorfree or honey based or whatever.
But having like keywords thatpeople will be searching because
that's oftentimes what you wantto put your mind in is of the
(20:32):
potential customer who doesn'tknow that they need good friend
honey company, but they knowthat they need something for
their eczema, something fortheir dry skin, something for
their insect bites.
So trying to put yourself intheir mind of kind of figuring
out what they're going to typeinto a search bar.
Those are the words that Iconsider keywords that you'll
really want to make sure you'reusing very regularly and very
(20:53):
strategically in your posts.
Because if you can narrow itdown to maybe 10, eight to 10
keywords that you use, wherethose are the words that are
going to be on your website inyour mission statement.
And if this was a podcast inyour episode title, in your
episode descriptions, in yourshow notes, but even on your
website, when you do socialmedia posts, if you're doing a
(21:15):
post, make sure you're includingwords like skincare, dermatitis,
turn them into hashtags so thatyou're using those hashtags.
If you're posting content onsocial media so that these are
just more ways that people canfind you without you having to
find them.
Because having those keywordsand knowing these relate to 10
to 12 words that I use, thatpeople I know will be searching
(21:35):
for is really important.
And then I love also, as Imentioned earlier, having about
three to five words that arewords that only like Gail, good
friend and honey co are going tobe using, or that rarer that are
more like your personal lovewords that you'll include in
your branding as well.
Gayle (21:52):
Great.
That's really helpful.
Thank you.
Steve (21:54):
Yeah.
Cause like when you have a mixof that transition to a podcast
title, if I was to try and thinkof turning a podcast about
skincare and eczema thatfeatures what you do with your
products, I can imagine ithaving something along the lines
of be beautiful, healthyskincare from bees and, or honey
(22:18):
products, or use something alongthe lines where you're including
at the point where it's likeyou're using the words.
skincare, bees, beeswax, honey,using the names of like the
keywords that you're using, butinclude something where it's Be
beautiful or be you tiful,something like that, I can
imagine, but includingsomething.
The first word is alwaysimportant.
So many people want to say theblock, blah, blah, blah,
(22:39):
podcast.
And you can talk about itsaying, this, the, blah,
podcast, but when you write itout, I always say just have it
be like, the first word shouldbe a keyword, something people
will search.
Having the first word of yourpodcast be something about
either something, Skincare orhaving a bee about honey or bee
or beeswax.
I think will be really importantwhen we're taking all those
keywords along with the one ortwo love words that you love to
(23:00):
use and like putting them alltogether for branding, I think
would be like a way to reallymake a strong one that feels
good for you.
Gayle (23:07):
Great.
Yeah.
I haven't thought of it in thoseterms.
So yeah, I have a lot oflearning to do on social media
and I
Steve (23:23):
mean, I completely even forgot about including your name
in the pun, which also it canalso help then, but it can also
be just to give us somethingjust like honey and healthy skin
tips on overcoming eczema andanother keyword like eczema and
dermatitis from your goodfriend.
(23:44):
Gail, good friend or somethinglike that.
But there's ways that you caninclude that into it as well to
take advantage of it becauseit's just gold.
So doing something like thatwould I think be great as well.
Great.
So going into this, what wouldyou say are your biggest
thoughts or takeaways on thekeywords and branding?
Gayle (24:03):
That I still have a lot to learn, it's exciting because
I don't know, it feels like thesky's the limit here.
I'm very excited about that.
Steve (24:12):
Yeah, I know there's always going to be more to learn
no matter what, because if we'renot learning we're going
backwards and who wants to dothat?
But anything I say stick withyou in a way that you're going
to keep it and hold on to it.
Gayle (24:25):
Yeah, just all the talk about the key words.
And the love words, that that'sreally important for me to know
because I haven't been payingattention to that at all.
I feel like my kids and youngerpeople are so good at social
media because they've grown upwith it.
So they know, I tend to be toowordy in my social
Steve (24:48):
media.
That is mine as well.
Let me tell you though, age hasnothing to do with it.
And I live in Florida, so I'mconsidered young, depending on
where you are, a middle aged,but like in Florida, I'm
considered young enough wherepeople assume that I know my
social media inside out and thatI was a prodigy and a natural
from the moment that I firstpicked up my phone or my app,
but my podcast for the firstyear and a half.
about my sobriety thateventually ended up becoming my
(25:10):
big break was called Gay Abecause I thought that it was
funny punny because of the 12step program AA.
It was a pun on words.
I couldn't understand why no onewas finding my show unless I
told them about the show orunless I posted about the show,
but I was always having to findpeople.
I had to pay someone a lot ofmoney for them to point out and
teach me about search engineoptimization and keywords and
(25:32):
branding who pointed out thatwhen you search gay a in your
search bar for my show, it's thesame thing as searching the
words a gay because it doesn'tdo it in an order and any
podcast that has the word a inthe search bar.
In any of their title, which islike every podcast or any
podcast that mentions the wordgay, which is also a lot of
(25:53):
podcasts, they couldn't find me.
And even if you search for gay,I'm not the first one to show up
because all these other podcastshave more downloads and numbers
that have those two words.
Cause I picked two very commonwords that didn't explain what
my podcast was.
Gayle (26:07):
Oh, interesting.
Steve (26:08):
At that time, I had already had over a hundred
episodes.
And so what I had done wasinstead of changing the name,
because I also still think it'sclever and I'm really cute for
it.
But what I added was the colonand I like call it title
extension where I called it thengay A.
The queer sober hero show andhaving the words queer and sober
(26:29):
as two separate words that nowthat people search the words
queer or sober, it shows upright away, right?
Top thing, because now talkabout in all my posts and all my
content, I always use the wordsqueer and sober together.
And I use that consistentlyacross all my branding.
Because now those are two wordsthat I can say.
(26:50):
You search that and I show upright away.
So even if podcasts might have alot of keywords that are very
easy to find, but also hard tocompete against like health or
even bees, I'm sure there's alot of podcasts with bees
because you can go in so manydirections with that, but when
you think about it.
of having bees, skincare, bees,dermatitis, or whenever you
(27:12):
figure out what two words are inyour title that you want to keep
on using that are like yourmagic ones together that makes
you so much more easy to findfor people when they're using
those words to find you that mydownloads when I added queer and
sober to my show doubled likewithin a week.
Oh my goodness.
You just need to make sure thatI didn't realize before, even
with knowing how to make a post,I didn't know how to make a good
(27:35):
post.
It took me a lot of postingbefore I learned the difference
between a good post and a badpost.
And it really is just knowinghow you're going to talk about
yourself because you have a veryfirm idea of who you are and who
you can help and what yourproducts can do and how your
products work.
So if you're able to tailor thatinto a message.
Not only will you add like thepeople that you're already
wowing in person, but that willmake it so that the people on
(27:56):
the internet who don't know youyet can find you because you're
using the words that they needto hear.
Gayle (28:01):
Yeah, that's what I really need to work on.
Steve (28:05):
Everyone always loves getting business in their sleep.
There's nothing like waking upto a checkout of a person you
never even had to talk to.
Gayle (28:10):
Oh my gosh, for sure.
Steve (28:12):
So I'm sure that starts happening.
I'm confident if you work on astrong keyword bank, plus a
couple love words or buzzwordsor whatever, you end up wanting
to call them for you.
Like when you start using thoseall together on a regular basis
on the internet, the going tolearn who you are and what
you're doing.
And it's going to be really easyfor them to introduce you to
other people.
Gayle (28:33):
Great.
Thank you so much.
Steve (28:35):
Thank
Gayle (28:35):
you.
Steve (28:36):
Thank you so much.
And if people wanted to find youknowing that by now ish,
whenever people are listening,they can probably get your
products on your website.
What was that website?
One more time.
It's
Gayle (28:46):
good friend, honey.
com.
Steve (28:49):
Excellent.
And I'll include that into theshow notes so people can find
you.
Thank you so much, Gail, forcoming on.
It was a pleasure talking beesand podcasting with you.
Gayle (28:57):
Thank you so much, Steve.
I've enjoyed it.
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