December 16, 2024 • 22 mins
In today’s episode, Steve chats with Jen from Pixie Health Insurance about leveraging podcasting to educate clients and grow her business. They explore the idea of creating a podcast mini-series focused on the upcoming changes in prescription drug plans for 2025. Jen shares her passion for helping clients navigate the complex world of health insurance and how a podcast could serve as a valuable resource. Whether you're in the insurance industry or considering a podcast to boost your business, this conversation offers insightful tips and strategies.
Key Takeaways:
- Podcasting as an Educational Tool:
- Jen and Steve discuss creating a limited series podcast to inform clients about the 2025 prescription drug plan changes.
- A focused podcast can serve as a lead magnet and a comprehensive guide for clients needing detailed information.
- Understanding Your Ideal Client:
- Identifying the specific needs and preferences of your target audience helps tailor your content effectively.
- Jen's ideal clients are tech-savvy, independent individuals who appreciate personalized assistance without needing in-person meetings.
- Overcoming Barriers to Starting a Podcast:
- Concerns about regulations and content timing can be managed with careful planning and a clear understanding of industry guidelines.
- Focusing on factual information without personal opinions ensures compliance and builds trust.
- Building Authentic Connections:
- Being genuine and offering real value strengthens client relationships.
- Jen emphasizes the importance of trust and open communication in her business approach.
- The Rising Popularity of Podcasts Among Seniors:
- Podcasts are increasingly popular with the over-65 demographic, making it a timely medium for reaching her audience.
- Leveraging this trend can enhance engagement and expand her client base.
What's Next?
Visit www.pixiehealthinsurance.com to learn more about Jen's services and how she can assist with your health insurance and prescription drug plan needs.
Stay Tuned:
Keep listening to Podcasting Badass for more expert insights on utilizing podcasting to grow your business and connect with your ideal audience. Don't forget to subscribe and leave a review!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey there it's Sober steve.
And welcome to another episodeof podcasting.
Bad-ass.
This week, I am joined by apixie, Jen.
She is a Jen from pixie healthinsurance, and I had an amazing
conversation with her about whatit would be like, turning those
conversations you're having withprofessionals and new clients
and leads on a regular basis.
(00:21):
Into a podcast, whether it be amini series or show.
As well as how to navigate that.
The idea of going frominspiration to lunch.
Jen was full of joy andexcitement.
So I know you will enjoy thisconversation.
Make sure you are following theshow wherever you're listening
so you can get new episodes whenthey come out every single
Monday.
Until then keep on podcasting.
Steve (00:44):
Hey there everyone, it's Sober Steve here today with Jen
from Pixie Health Insurance.
Welcome to the show, Jen.
Jen (00:51):
Thanks, Steve.
Great that you asked me to comeon.
Steve (00:54):
Yeah, I was very excited to meet you and to talk about
insurance is something that alot of times podcasters, as I'm
going out in like in theindustry, I see that podcasters
do it, but when I talk with alot of people locally, they're
always worried about laws,rules, regulations, things that
they can and can't say thatmight get them in trouble.
So I would love to talk moreabout what you might think of a
(01:15):
podcast and how it can apply toyour business.
Jen (01:19):
Actually.
Just recently, I was looking atsome statistics about,
especially people over 65, andthey're looking at current
podcasts more than they everhave before.
On average, they're watchingthem a few more minutes than
going on even to Facebook.
I think it's a great way to getout there.
Steve (01:39):
Yeah I def that age demographic attribute that to
only mu the show with S SteveMartin has tha to that
demographic and i And so as soonas that sh of seasons ago, all
of a This whole new demographicof people that were
traditionally, saying they weretoo old to listen to podcasts,
(02:01):
all of a sudden thought podcastswere the coolest thing.
So love that.
And tell me a little bit aboutwhat you do with Pixie Health
Insurance.
Jen (02:11):
I am the owner of Pixie Health Insurance.
She is a COVID baby.
She was developed and listedJanuary, 2021.
And everybody said I had lost mymind, but I took the interest of
a fellow person that I caretakefor, an older gentleman, he's
actually a World War II veteran,for him for serving, and I
(02:34):
didn't like the way that he wastreated by an agent, and I saw
what happened when he wentwithout Medicare insurance, so I
went ahead and said, nope, I'mgoing to devote myself to
helping people who either don'tknow how to get the help, don't
know how to ask, or are aware ofwhat's going on, especially in
today's 2025 changes, I amabsolutely 100 percent confident
(03:01):
in learning how to actually getthis message out and what the
changes mean and helping peoplejust like him.
It's what got me started tobegin with just the passion of
loving and helping people get toa better place.
And protecting all of thosepeople, including those that.
Steve (03:19):
Yeah, no, I love it.
And I don't know how much I'veshared with you about my past,
but not only was I in the seniorliving industry for so long, I
know every single year, all theMedicare reps were always
saying, It's getting morecomplicated.
Like not a single year has goneby where they said it's easier
this year.
It's always getting moredifficult and more confusing.
And there's always more optionsand more scams and more curve
(03:39):
balls and things that peopleneed to consider.
But also like I was a caremanager for a good year and a
half where that's what I had todo is help people navigate it
because people can't navigatethis process by themselves.
And, they need help.
They need an expert.
And so I'm glad that's where youcome in.
What would you say are some ofthe biggest issues or problems
that your new clients are facingwhen they meet you?
Jen (04:02):
Providers, openness to providers, finding good
providers and inside networks,which I worked really hard and
diligent to do that for anybodywho asks, not just clients, and
partnering with them.
Learning what the provider needsand what they're looking for and
learning more about what'scalled risk management Which is
(04:23):
really a better way of gettingclients more time with their
physicians and specialists keepeverybody better and more
healthy and the other biggestthing that I have to say is
Prescription drug plans A lot ofagents will run away from them.
I run towards them.
(04:45):
So i'm in the middle of learningand taking classes and figuring
out how they work so I can getthe message out Everybody who's
listening about the changeswithout opinion
Steve (04:59):
Just
Jen (05:00):
here's the information.
So this year 2025, I think allMedicare beneficiaries need an
agent to explain what's goingon.
Just don't do it alone.
Steve (05:11):
Yeah, I can agree.
And especially if that'ssomething that a lot of people
are shying away from or not likerunning away from with the
prescription drug plans.
I know from my assisted livingexperience that most of my
seniors, by the time they'reliving in these communities,
they're on anywhere from anaverage of 8 to 13.
medications and differentprescriptions and some are like
covered with differentpharmacies that the facilities
(05:33):
use and sometimes they're not.
And so when you're having thatmany prescriptions and you don't
know what gets covered and whatdoesn't, it gets confusing.
So I'm glad that they have you.
Jen (05:43):
a variety of carriers that have good ratings to select for
you.
So you know that you havesomething really good in your
back pocket when you take outthat card and you go use it at
the pharmacy or you go to use itat your medical doctor.
Steve (06:01):
Yeah, perfect.
And with all the different waysthat you can help customers or
your clients that you're workingwith, navigating this process,
what would you say is like thenumber one talk or topic or
thing that you end up talkingabout day after day that people
really need to hear and theycan't hear enough.
Jen (06:19):
I would say, why did the doctor be in the network at the
beginning of the year when youwrote that Marketplace health
insurance policy.
Steve (06:27):
What I go over
Jen (06:28):
On a regular thing and I really want people to know
that's not an agent's faultProvider skin change their
networks like they change theirsocks.
So It's not us But it seems tobe a big issue and it's
something that I definitely wantus to get with providers.
The providers to help.
Steve (06:50):
Excellent.
And so right now I met you outat a, in-person, real life
networking event.
You're building relationshipsand trying to get referrals that
way, but where would you say,are you getting most of your
business right now?
Jen (07:02):
Online.
Steve (07:03):
Online?
Jen (07:04):
Through my website.
Www health insurance com.
Steve (07:08):
Awesome.
And I do love your insurancenow, because I'm not an
insurance expert.
I wanted to confirm like whatyou're doing is something where
you can help people that are, isit more just in Florida or is it
a nationwide thing?
Where is your geographic area ofreach of people you can help?
Jen (07:23):
I'm a state, so I, my.
Steve (07:32):
Okay.
Awesome.
So there is even if you'refocusing on a podcast or anyone
can listen, if we're focusing onFlorida, if a couple other
States found you, that would beokay.
If they're one of those 16States, at least
Jen (07:45):
I would have to say I have a big following up in North
Carolina and New York where I'mfrom.
Steve (07:50):
Okay.
Awesome.
Jen (07:52):
We do a really good business up there.
Unfortunately, the products area little slim up in New York, so
I have a couple of stuff inFlorida.
Health insurance policies thatwork really good with somebody
who is like us, who is a topemployee and needs that health
insurance, but doesn't want thatmarketplace tax implication.
(08:13):
I have a solution.
Steve (08:15):
Perfect.
As you're talking aboutsomething like, let's say the
topic was because you're tryingto really focus on the
prescription drug plans rightnow.
Is that something where you cansee this being because
prescription drug plans andHealth insurance in general
shifts and changes so much, butyou see this becoming if you
were to podcast part of yourweekly routine where you're
(08:37):
building and growing a show inan audience and a group or do
you see it as more of a shortterm series that you can use as
a lead magnet where you can sayhere are the 10 things you need
to know that are 10 episodesthat you do and then you're
done.
And then you can send people tothat whenever you need.
Those are just the two main waysthat a lot of people look at
podcasting.
(08:57):
So I'm curious as to what kindof sparks your interest when I
explain that
Jen (09:03):
when you explain that, Steve, I think of the latter.
I think of the 10 main points,something easy and simple of a
step by step process of who doyou contact first because it's
been asked of me.
Already being an annual momentsabout to roll in and October
(09:23):
15th coming here soon.
I would definitely say 10 mainpoints of how to work through
the prescription drug 2025 mask.
Steve (09:38):
Yeah.
So something like that isperfect because it doesn't
always need to be 10, 10 is justa number.
I pulled out a thin air, buthaving that limited series is a
great way to make sure that whenyou're trying to give a specific
set of information with a storyfrom A to Z, you're able to give
it and with the right name ofthe podcast of being very
specific of what it is nottrying to get fancy and creative
(09:59):
of calling it something cerebraland metaphorical, but like
literally calling it if this iswhat it is, it's prescription
drug plans of 2025 everythingyou need to know or something
like that, but have it be verybasic so that people can find it
on their own when they'researching for it.
Have a very clean, clear coverart that basically just has what
it is with maybe a picture of apill or a pill organizer or
(10:20):
something like that so that itdraws them visually and when
they see it and then having itbe just like you.
doing what you do best, which istelling them everything that
they need to know in a way thatthey'll be able to digest and
follow.
And at the end of each episode,they'll have your contact
information so they can callyou, go to your website, do
whatever you need them to do towork with you so you can walk
them through it.
So I definitely see that being agreat lead magnet for you, where
(10:43):
you can then also not only havepeople finding you and your show
through.
And your business through thatway.
But then also as you're out andabout networking, if you meet
someone and you don't have thetime to tell them everything
that they need to know rightthen and there, you can also
then send them to your podcastand they can then listen to it
on their drive or then get backto you.
Jen (11:02):
Fortunately, you're asking me at a time where they haven't
even released all of theinformation.
Steve (11:06):
That's how it goes.
I understand that waiting tillthe last minute and things like
that.
So there's always ways to dothat.
And as long as once you get it,if you have everything else
planned, other than the content,if you know what your logo and
your brand and what everything'sgoing to be, the moment you get
the content, it's very easy torecord, get it out there and be
the first podcast about this.
So that could be somethingexciting when the time comes,
(11:28):
when they do have all thatcontent out there.
So with this podcast that you'reimagining, what kind of barriers
or obstacles might you see otherthan the timing of not knowing
what the content would be yettoday?
What other kind of obstacles doyou see coming in your way from
thinking about it to doing it?
Jen (11:50):
Okay, so obstacles would simply be something like,
obviously, as we already said,not having enough information.
That's the first.
Second, how is the audiencegoing to feel about it?
the front facing news shows itin a great light, but they don't
(12:11):
know the backdrop of it.
And there's a huge backdropbehind it.
Steve (12:18):
Yeah.
Jen (12:20):
That's what I want to scream when I'm allowed.
So the obstacle is.
If I do this, what kind of voiceam I going to have, and how am I
going to come across, I will,because I don't believe in that,
and trust.
I think if you talk to me andyou know who I am, those are the
two things that I need.
You don't have to like me.
Steve (12:40):
Yeah.
No, and I understand that.
And I definitely get that.
And that concern is somethinglike a lot of my new clients and
people that I talk with havelike a lot of times it comes
easier as we get a clear idea ofspecifically, like as detailed
as possible, who it is thatyou're talking to.
Because oftentimes I find thatwhen we're able to really drill
that down as to who that is,you're less worried about what
(13:03):
the other people who aren't thatperson might think or feel
because you really know not onlyobviously it sounds like you're
looking for seniors that are,or, people that are of the age
where they're looking orenrolling in prescription drug
plans.
But if you were like, I thinkeven like a little bit deeper,
like of closing your eyes andwhich are the people that like,
what, because I'm sure thatthere are other people who do
(13:24):
what you do.
So who are the people that whenyou meet them, they light up and
say, Jen, Pixie, I love Pixies.
I love Jen.
That's my person.
What do those types of peoplehave that maybe not every single
senior who's looking for a drugplan might have.
Tell me more about that.
Jen (13:41):
More about my client.
Steve (13:42):
As
Jen (13:44):
well, they would be very they love the pics.
And for some reason they love meand they love the technology
because they don't want me tocome to their house and sit down
with them.
They want to be able to do itjust like you and I are talking
right now.
But that's how I do.
I'm a hundred percent digitalagent.
Make them feel comfortable.
Go over things and spend a lotof time with them.
(14:08):
And then at the end, cut up andbe real.
Is that hard to do?
I don't know.
So I was licensed to do Medicarein 2020.
I was licensed to do Medicare in2004.
So I can tell you how long I'vebeen doing, experience.
And again, the passion for notletting people get just
(14:31):
something called a call center.
Agent that just calls you andthen this.
Steve (14:38):
And there's definitely like a huge value for all of
that.
So what I would then challengeyou when you're thinking about
this message that you're goingto be delivering to people,
don't think about just thatyou're trying to talk to every
single person who might listento a podcast, but that you're
talking to People who listen topodcasts that are interested in
health insurance andprescription drug plans that
(15:00):
also love pixies that are she orthey, or part of the beautiful
rainbow of life that can, thatare interested in like the time
that you have.
So knowing that that you spend alot of time with your clients
when we're thinking aboutepisode length, know that if
you're torn between whether youmake 10 minute or 25 minute
(15:20):
episodes know that you're goingto do 25 minute episodes because
that's what you do as Jen whenyou're with your clients as you
spend more time with them.
So like knowing things likethat's going to help you as
you're building your contentbecause you're not going to
really be worried about likewhen I'm delivering this
episode, if I make this joke, orthat joke, is that going to be
right?
Because you're going to knowBecause you're not talking to
(15:40):
everyone who's listens, you'retalking to that perfect client
who's the fabulous she, theypixie princess who's just needs.
And it also sounds like yourperfect person is like
independent and like they wantto do as much as they can on
their own, but they're alsosmart enough to know that they
can't do it all on their own.
So they want you to be there aslike a coach or a resource to
walk them through the process,but they also don't need you to
(16:02):
hold their hand or do everythingfor them too.
So I think that as this much inthis clear picture of who.
They are when you're writing outwhat you want to say to them,
not only will, because you're anexpert in a badass.
So what you do at pixie healthinsurance.
You know what content you'resaying, but you're also then
going to know how you want todeliver it because you're
delivering it to your perfectpeople.
(16:22):
How does that land?
Jen (16:23):
lands perfect.
And you also said it.
So we'll also discuss the maleclient because he is a big part
of it.
And then I'm there to answerthose questions, even on a
Sunday, which is very rare.
So yeah, I am textable 24 seven.
Steve (16:43):
That's perfect.
I, that's a huge draw for meknowing that I'm your podcast
guy and you can similar liketext me with a question like
this cover or this guest or thatguest like, so yeah, with all of
that and thinking about yourpodcast, what kind of impact
would you see if you've createdit?
And it's this 10 part seriestalking to your perfect client
(17:03):
out there about the prescriptiondrug plans that they need to
know for 2025.
And it's released and it's nowout there and everyone's
downloading it.
What does that look like andfeel like to you when you
picture that?
Jen (17:16):
I picture little mature adults going into CVS to pick up
their drugs.
And CVS pharmacist talks to themabout these new prescriptions
and how much they're going tocost and the new plan and
they're wondering should they goon it and they're like, I talked
(17:38):
to my pixie about that.
I don't have to do that.
So just give me my prescriptionsand let me go.
And then she leaves with a bigsmile on her face because I
already gave her all thatinformation.
Steve (17:50):
Yeah, that's
Jen (17:52):
something that she didn't need.
Steve (17:58):
And then in terms of the one benefit, also a lot of busy
professionals like you also seelike having a 10 part or 12 part
or whatever part mini serieswhere you're, you do it and then
you're done, especially becauseonce you write it all out, you
12 episodes in one or two days.
It is very much like a quickcycle, but.
(18:21):
This is also like you said, abusy time of the year over the
next couple of months.
So in terms of timing andmanaging a podcast along with
your work routine, do you seeany obstacles with that?
Jen (18:34):
Other than it being almost anyone wanted Steve.
Okay,
Steve (18:39):
that's good.
Jen (18:40):
I don't see any obstacles with it.
I think as we started out in thebeginning of this discussion
about Looking at, Hey, are theyactually, are people actually
looking at podcasts?
The answer is yes.
More than ever before.
Yeah.
Sometimes more than even thetick tock of the world.
So yeah, when you look at thataverage money, spent to get out
(19:04):
there and take a look, teach thecommunity, something that you
have and then reach a biggeraudience all at once.
Steve (19:14):
Yeah, I love it because I made a business out of it
because I do feel like it is sogreat for businesses when it's
used and done well.
And I've also seen it be donenot well enough times to know
why people give up, why it's notalways successful.
But it sounds like with yourpersonality and your brand that
you have, which are already likevery clearly established, like
having the pixie gives you thatangle where we already know.
(19:35):
Ish what the name like will belike in the logo and the
branding and everything likethat and bring your personality
into the series that's comingout at a time as the information
is coming out.
So it's fresh and new and peoplewill find it.
But then it's also sounds likeeven though some of that will
change that.
It sounds like it's somethingthey can go back to for months
or Afterwards as well.
And you can maybe update nextyear with what's changed with
(19:55):
just an extra couple episodes.
So I definitely see it'ssomething that can be a great
way to not only build yourbusiness from people finding you
through podcasts, but also asyou're going out and about
being, Jen, the pixie podcasterwill certainly be like another
way that sets you apart in theart industry too.
Jen (20:12):
So through this conversation, what would you say
are one or
Steve (20:16):
two of your biggest takeaways?
Jen (20:20):
Podcasts are possibly a genius way for an agent such as
myself to get out my brand,which is number one most
important client.
And then obviously growanybody's career.
People are watching them
Steve (20:36):
more
Jen (20:37):
than they ever have before.
And they don't cost anything.
Steve (20:44):
Yeah, the fact that it's a free resource for people makes
it an ideal way to get to knowpeople in a new way.
Because there's, there's notthat pay to play aspect.
And then, because, I think partof it is like when people are
listening, it's like in theirears, it's almost like a more
intimate, Experience dependingon where you're listening to
your podcast, but it also showshigher favorability ratings and
(21:06):
conversion ratings than anyother form of advertising right
now as well over print ads, TVads, radio ads.
People will hear those andthey'll listen to and enjoy and
buy something from a podcastmore than any of those by a good
10 to 12 percent as of this pastJanuary's research that I had
read.
So it was really cool seeingthat or March.
Jen (21:29):
Yeah, you and I are on the same page.
Steve (21:31):
Excellent.
Hopefully so are my listenerstoo.
So thank you listeners fortuning into Jen and I talk out
the future pixie healthcarepodcast.
How would people find you rightnow to connect with you for
information, whether it be aboutprescription drug plans or any
other health insurance needs?
Jen (21:50):
They can go to my website, www.
pixiehealthinsurance.
com.
Steve (21:56):
Perfect.
Excellent.
Thank you so much, Jen.
It's been a pleasure.
Hey there it's Sober steve.
And welcome to another episodeof podcasting.
Bad-ass.
This week, I am joined by apixie, Jen.
She is a Jen from pixie healthinsurance, and I had an amazing
conversation with her about whatit would be like, turning those
conversations you're having withprofessionals and new clients
and leads on a regular basis.
(00:21):
Into a podcast, whether it be amini series or show.
As well as how to navigate that.
The idea of going frominspiration to lunch.
Jen was full of joy andexcitement.
So I know you will enjoy thisconversation.
Make sure you are following theshow wherever you're listening
so you can get new episodes whenthey come out every single
Monday.
Until then keep on podcasting.
Steve (00:44):
Hey there everyone, it's Sober Steve here today with Jen
from Pixie Health Insurance.
Welcome to the show, Jen.
Jen (00:51):
Thanks, Steve.
Great that you asked me to comeon.
Steve (00:54):
Yeah, I was very excited to meet you and to talk about
insurance is something that alot of times podcasters, as I'm
going out in like in theindustry, I see that podcasters
do it, but when I talk with alot of people locally, they're
always worried about laws,rules, regulations, things that
they can and can't say thatmight get them in trouble.
So I would love to talk moreabout what you might think of a
(01:15):
podcast and how it can apply toyour business.
Jen (01:19):
Actually.
Just recently, I was looking atsome statistics about,
especially people over 65, andthey're looking at current
podcasts more than they everhave before.
On average, they're watchingthem a few more minutes than
going on even to Facebook.
I think it's a great way to getout there.
Steve (01:39):
Yeah I def that age demographic attribute that to
only mu the show with S SteveMartin has tha to that
demographic and i And so as soonas that sh of seasons ago, all
of a This whole new demographicof people that were
traditionally, saying they weretoo old to listen to podcasts,
(02:01):
all of a sudden thought podcastswere the coolest thing.
So love that.
And tell me a little bit aboutwhat you do with Pixie Health
Insurance.
Jen (02:11):
I am the owner of Pixie Health Insurance.
She is a COVID baby.
She was developed and listedJanuary, 2021.
And everybody said I had lost mymind, but I took the interest of
a fellow person that I caretakefor, an older gentleman, he's
actually a World War II veteran,for him for serving, and I
(02:34):
didn't like the way that he wastreated by an agent, and I saw
what happened when he wentwithout Medicare insurance, so I
went ahead and said, nope, I'mgoing to devote myself to
helping people who either don'tknow how to get the help, don't
know how to ask, or are aware ofwhat's going on, especially in
today's 2025 changes, I amabsolutely 100 percent confident
(03:01):
in learning how to actually getthis message out and what the
changes mean and helping peoplejust like him.
It's what got me started tobegin with just the passion of
loving and helping people get toa better place.
And protecting all of thosepeople, including those that.
Steve (03:19):
Yeah, no, I love it.
And I don't know how much I'veshared with you about my past,
but not only was I in the seniorliving industry for so long, I
know every single year, all theMedicare reps were always
saying, It's getting morecomplicated.
Like not a single year has goneby where they said it's easier
this year.
It's always getting moredifficult and more confusing.
And there's always more optionsand more scams and more curve
(03:39):
balls and things that peopleneed to consider.
But also like I was a caremanager for a good year and a
half where that's what I had todo is help people navigate it
because people can't navigatethis process by themselves.
And, they need help.
They need an expert.
And so I'm glad that's where youcome in.
What would you say are some ofthe biggest issues or problems
that your new clients are facingwhen they meet you?
Jen (04:02):
Providers, openness to providers, finding good
providers and inside networks,which I worked really hard and
diligent to do that for anybodywho asks, not just clients, and
partnering with them.
Learning what the provider needsand what they're looking for and
learning more about what'scalled risk management Which is
(04:23):
really a better way of gettingclients more time with their
physicians and specialists keepeverybody better and more
healthy and the other biggestthing that I have to say is
Prescription drug plans A lot ofagents will run away from them.
I run towards them.
(04:45):
So i'm in the middle of learningand taking classes and figuring
out how they work so I can getthe message out Everybody who's
listening about the changeswithout opinion
Steve (04:59):
Just
Jen (05:00):
here's the information.
So this year 2025, I think allMedicare beneficiaries need an
agent to explain what's goingon.
Just don't do it alone.
Steve (05:11):
Yeah, I can agree.
And especially if that'ssomething that a lot of people
are shying away from or not likerunning away from with the
prescription drug plans.
I know from my assisted livingexperience that most of my
seniors, by the time they'reliving in these communities,
they're on anywhere from anaverage of 8 to 13.
medications and differentprescriptions and some are like
covered with differentpharmacies that the facilities
(05:33):
use and sometimes they're not.
And so when you're having thatmany prescriptions and you don't
know what gets covered and whatdoesn't, it gets confusing.
So I'm glad that they have you.
Jen (05:43):
a variety of carriers that have good ratings to select for
you.
So you know that you havesomething really good in your
back pocket when you take outthat card and you go use it at
the pharmacy or you go to use itat your medical doctor.
Steve (06:01):
Yeah, perfect.
And with all the different waysthat you can help customers or
your clients that you're workingwith, navigating this process,
what would you say is like thenumber one talk or topic or
thing that you end up talkingabout day after day that people
really need to hear and theycan't hear enough.
Jen (06:19):
I would say, why did the doctor be in the network at the
beginning of the year when youwrote that Marketplace health
insurance policy.
Steve (06:27):
What I go over
Jen (06:28):
On a regular thing and I really want people to know
that's not an agent's faultProvider skin change their
networks like they change theirsocks.
So It's not us But it seems tobe a big issue and it's
something that I definitely wantus to get with providers.
The providers to help.
Steve (06:50):
Excellent.
And so right now I met you outat a, in-person, real life
networking event.
You're building relationshipsand trying to get referrals that
way, but where would you say,are you getting most of your
business right now?
Jen (07:02):
Online.
Steve (07:03):
Online?
Jen (07:04):
Through my website.
Www health insurance com.
Steve (07:08):
Awesome.
And I do love your insurancenow, because I'm not an
insurance expert.
I wanted to confirm like whatyou're doing is something where
you can help people that are, isit more just in Florida or is it
a nationwide thing?
Where is your geographic area ofreach of people you can help?
Jen (07:23):
I'm a state, so I, my.
Steve (07:32):
Okay.
Awesome.
So there is even if you'refocusing on a podcast or anyone
can listen, if we're focusing onFlorida, if a couple other
States found you, that would beokay.
If they're one of those 16States, at least
Jen (07:45):
I would have to say I have a big following up in North
Carolina and New York where I'mfrom.
Steve (07:50):
Okay.
Awesome.
Jen (07:52):
We do a really good business up there.
Unfortunately, the products area little slim up in New York, so
I have a couple of stuff inFlorida.
Health insurance policies thatwork really good with somebody
who is like us, who is a topemployee and needs that health
insurance, but doesn't want thatmarketplace tax implication.
(08:13):
I have a solution.
Steve (08:15):
Perfect.
As you're talking aboutsomething like, let's say the
topic was because you're tryingto really focus on the
prescription drug plans rightnow.
Is that something where you cansee this being because
prescription drug plans andHealth insurance in general
shifts and changes so much, butyou see this becoming if you
were to podcast part of yourweekly routine where you're
(08:37):
building and growing a show inan audience and a group or do
you see it as more of a shortterm series that you can use as
a lead magnet where you can sayhere are the 10 things you need
to know that are 10 episodesthat you do and then you're
done.
And then you can send people tothat whenever you need.
Those are just the two main waysthat a lot of people look at
podcasting.
(08:57):
So I'm curious as to what kindof sparks your interest when I
explain that
Jen (09:03):
when you explain that, Steve, I think of the latter.
I think of the 10 main points,something easy and simple of a
step by step process of who doyou contact first because it's
been asked of me.
Already being an annual momentsabout to roll in and October
(09:23):
15th coming here soon.
I would definitely say 10 mainpoints of how to work through
the prescription drug 2025 mask.
Steve (09:38):
Yeah.
So something like that isperfect because it doesn't
always need to be 10, 10 is justa number.
I pulled out a thin air, buthaving that limited series is a
great way to make sure that whenyou're trying to give a specific
set of information with a storyfrom A to Z, you're able to give
it and with the right name ofthe podcast of being very
specific of what it is nottrying to get fancy and creative
(09:59):
of calling it something cerebraland metaphorical, but like
literally calling it if this iswhat it is, it's prescription
drug plans of 2025 everythingyou need to know or something
like that, but have it be verybasic so that people can find it
on their own when they'researching for it.
Have a very clean, clear coverart that basically just has what
it is with maybe a picture of apill or a pill organizer or
(10:20):
something like that so that itdraws them visually and when
they see it and then having itbe just like you.
doing what you do best, which istelling them everything that
they need to know in a way thatthey'll be able to digest and
follow.
And at the end of each episode,they'll have your contact
information so they can callyou, go to your website, do
whatever you need them to do towork with you so you can walk
them through it.
So I definitely see that being agreat lead magnet for you, where
(10:43):
you can then also not only havepeople finding you and your show
through.
And your business through thatway.
But then also as you're out andabout networking, if you meet
someone and you don't have thetime to tell them everything
that they need to know rightthen and there, you can also
then send them to your podcastand they can then listen to it
on their drive or then get backto you.
Jen (11:02):
Fortunately, you're asking me at a time where they haven't
even released all of theinformation.
Steve (11:06):
That's how it goes.
I understand that waiting tillthe last minute and things like
that.
So there's always ways to dothat.
And as long as once you get it,if you have everything else
planned, other than the content,if you know what your logo and
your brand and what everything'sgoing to be, the moment you get
the content, it's very easy torecord, get it out there and be
the first podcast about this.
So that could be somethingexciting when the time comes,
(11:28):
when they do have all thatcontent out there.
So with this podcast that you'reimagining, what kind of barriers
or obstacles might you see otherthan the timing of not knowing
what the content would be yettoday?
What other kind of obstacles doyou see coming in your way from
thinking about it to doing it?
Jen (11:50):
Okay, so obstacles would simply be something like,
obviously, as we already said,not having enough information.
That's the first.
Second, how is the audiencegoing to feel about it?
the front facing news shows itin a great light, but they don't
(12:11):
know the backdrop of it.
And there's a huge backdropbehind it.
Steve (12:18):
Yeah.
Jen (12:20):
That's what I want to scream when I'm allowed.
So the obstacle is.
If I do this, what kind of voiceam I going to have, and how am I
going to come across, I will,because I don't believe in that,
and trust.
I think if you talk to me andyou know who I am, those are the
two things that I need.
You don't have to like me.
Steve (12:40):
Yeah.
No, and I understand that.
And I definitely get that.
And that concern is somethinglike a lot of my new clients and
people that I talk with havelike a lot of times it comes
easier as we get a clear idea ofspecifically, like as detailed
as possible, who it is thatyou're talking to.
Because oftentimes I find thatwhen we're able to really drill
that down as to who that is,you're less worried about what
(13:03):
the other people who aren't thatperson might think or feel
because you really know not onlyobviously it sounds like you're
looking for seniors that are,or, people that are of the age
where they're looking orenrolling in prescription drug
plans.
But if you were like, I thinkeven like a little bit deeper,
like of closing your eyes andwhich are the people that like,
what, because I'm sure thatthere are other people who do
(13:24):
what you do.
So who are the people that whenyou meet them, they light up and
say, Jen, Pixie, I love Pixies.
I love Jen.
That's my person.
What do those types of peoplehave that maybe not every single
senior who's looking for a drugplan might have.
Tell me more about that.
Jen (13:41):
More about my client.
Steve (13:42):
As
Jen (13:44):
well, they would be very they love the pics.
And for some reason they love meand they love the technology
because they don't want me tocome to their house and sit down
with them.
They want to be able to do itjust like you and I are talking
right now.
But that's how I do.
I'm a hundred percent digitalagent.
Make them feel comfortable.
Go over things and spend a lotof time with them.
(14:08):
And then at the end, cut up andbe real.
Is that hard to do?
I don't know.
So I was licensed to do Medicarein 2020.
I was licensed to do Medicare in2004.
So I can tell you how long I'vebeen doing, experience.
And again, the passion for notletting people get just
(14:31):
something called a call center.
Agent that just calls you andthen this.
Steve (14:38):
And there's definitely like a huge value for all of
that.
So what I would then challengeyou when you're thinking about
this message that you're goingto be delivering to people,
don't think about just thatyou're trying to talk to every
single person who might listento a podcast, but that you're
talking to People who listen topodcasts that are interested in
health insurance andprescription drug plans that
(15:00):
also love pixies that are she orthey, or part of the beautiful
rainbow of life that can, thatare interested in like the time
that you have.
So knowing that that you spend alot of time with your clients
when we're thinking aboutepisode length, know that if
you're torn between whether youmake 10 minute or 25 minute
(15:20):
episodes know that you're goingto do 25 minute episodes because
that's what you do as Jen whenyou're with your clients as you
spend more time with them.
So like knowing things likethat's going to help you as
you're building your contentbecause you're not going to
really be worried about likewhen I'm delivering this
episode, if I make this joke, orthat joke, is that going to be
right?
Because you're going to knowBecause you're not talking to
(15:40):
everyone who's listens, you'retalking to that perfect client
who's the fabulous she, theypixie princess who's just needs.
And it also sounds like yourperfect person is like
independent and like they wantto do as much as they can on
their own, but they're alsosmart enough to know that they
can't do it all on their own.
So they want you to be there aslike a coach or a resource to
walk them through the process,but they also don't need you to
(16:02):
hold their hand or do everythingfor them too.
So I think that as this much inthis clear picture of who.
They are when you're writing outwhat you want to say to them,
not only will, because you're anexpert in a badass.
So what you do at pixie healthinsurance.
You know what content you'resaying, but you're also then
going to know how you want todeliver it because you're
delivering it to your perfectpeople.
(16:22):
How does that land?
Jen (16:23):
lands perfect.
And you also said it.
So we'll also discuss the maleclient because he is a big part
of it.
And then I'm there to answerthose questions, even on a
Sunday, which is very rare.
So yeah, I am textable 24 seven.
Steve (16:43):
That's perfect.
I, that's a huge draw for meknowing that I'm your podcast
guy and you can similar liketext me with a question like
this cover or this guest or thatguest like, so yeah, with all of
that and thinking about yourpodcast, what kind of impact
would you see if you've createdit?
And it's this 10 part seriestalking to your perfect client
(17:03):
out there about the prescriptiondrug plans that they need to
know for 2025.
And it's released and it's nowout there and everyone's
downloading it.
What does that look like andfeel like to you when you
picture that?
Jen (17:16):
I picture little mature adults going into CVS to pick up
their drugs.
And CVS pharmacist talks to themabout these new prescriptions
and how much they're going tocost and the new plan and
they're wondering should they goon it and they're like, I talked
(17:38):
to my pixie about that.
I don't have to do that.
So just give me my prescriptionsand let me go.
And then she leaves with a bigsmile on her face because I
already gave her all thatinformation.
Steve (17:50):
Yeah, that's
Jen (17:52):
something that she didn't need.
Steve (17:58):
And then in terms of the one benefit, also a lot of busy
professionals like you also seelike having a 10 part or 12 part
or whatever part mini serieswhere you're, you do it and then
you're done, especially becauseonce you write it all out, you
12 episodes in one or two days.
It is very much like a quickcycle, but.
(18:21):
This is also like you said, abusy time of the year over the
next couple of months.
So in terms of timing andmanaging a podcast along with
your work routine, do you seeany obstacles with that?
Jen (18:34):
Other than it being almost anyone wanted Steve.
Okay,
Steve (18:39):
that's good.
Jen (18:40):
I don't see any obstacles with it.
I think as we started out in thebeginning of this discussion
about Looking at, Hey, are theyactually, are people actually
looking at podcasts?
The answer is yes.
More than ever before.
Yeah.
Sometimes more than even thetick tock of the world.
So yeah, when you look at thataverage money, spent to get out
(19:04):
there and take a look, teach thecommunity, something that you
have and then reach a biggeraudience all at once.
Steve (19:14):
Yeah, I love it because I made a business out of it
because I do feel like it is sogreat for businesses when it's
used and done well.
And I've also seen it be donenot well enough times to know
why people give up, why it's notalways successful.
But it sounds like with yourpersonality and your brand that
you have, which are already likevery clearly established, like
having the pixie gives you thatangle where we already know.
(19:35):
Ish what the name like will belike in the logo and the
branding and everything likethat and bring your personality
into the series that's comingout at a time as the information
is coming out.
So it's fresh and new and peoplewill find it.
But then it's also sounds likeeven though some of that will
change that.
It sounds like it's somethingthey can go back to for months
or Afterwards as well.
And you can maybe update nextyear with what's changed with
(19:55):
just an extra couple episodes.
So I definitely see it'ssomething that can be a great
way to not only build yourbusiness from people finding you
through podcasts, but also asyou're going out and about
being, Jen, the pixie podcasterwill certainly be like another
way that sets you apart in theart industry too.
Jen (20:12):
So through this conversation, what would you say
are one or
Steve (20:16):
two of your biggest takeaways?
Jen (20:20):
Podcasts are possibly a genius way for an agent such as
myself to get out my brand,which is number one most
important client.
And then obviously growanybody's career.
People are watching them
Steve (20:36):
more
Jen (20:37):
than they ever have before.
And they don't cost anything.
Steve (20:44):
Yeah, the fact that it's a free resource for people makes
it an ideal way to get to knowpeople in a new way.
Because there's, there's notthat pay to play aspect.
And then, because, I think partof it is like when people are
listening, it's like in theirears, it's almost like a more
intimate, Experience dependingon where you're listening to
your podcast, but it also showshigher favorability ratings and
(21:06):
conversion ratings than anyother form of advertising right
now as well over print ads, TVads, radio ads.
People will hear those andthey'll listen to and enjoy and
buy something from a podcastmore than any of those by a good
10 to 12 percent as of this pastJanuary's research that I had
read.
So it was really cool seeingthat or March.
Jen (21:29):
Yeah, you and I are on the same page.
Steve (21:31):
Excellent.
Hopefully so are my listenerstoo.
So thank you listeners fortuning into Jen and I talk out
the future pixie healthcarepodcast.
How would people find you rightnow to connect with you for
information, whether it be aboutprescription drug plans or any
other health insurance needs?
Jen (21:50):
They can go to my website, www.
pixiehealthinsurance.
com.
Steve (21:56):
Perfect.
Excellent.
Thank you so much, Jen.
It's been a pleasure.
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