October 7, 2024 • 14 mins
In this week’s episode of Podcasting Badass, host Steve Bennet-Martin sits down with Drs. Ina and Glenn Nozek, holistic health professionals, to discuss how they’ve used their passion for wellness education to create engaging content like webinars, and how they can transform that content into a powerful podcast. 🎙️
The Nozeks share their journey of educating people about the "toxic truth" behind environmental toxins, with a special focus on water filtration and purification. 💧 From live seminars to virtual webinars, they’ve been spreading awareness about how everyday toxins affect our health and how we can protect ourselves. Now, Steve helps them envision how their webinars can be turned into podcast episodes that work as evergreen lead magnets for their business. 🌱
If you’re curious about turning your existing content into podcast gold, or just want to learn more about holistic wellness and reducing your toxic load, this episode is packed with inspiration and actionable insights. 🌟
Key Takeaways:
- Repurposing Webinars for Podcasts: Steve explains how you can turn existing business content, like webinars or seminars, into engaging podcast episodes that work for you 24/7 as lead generators.
- The Toxic Truth: Drs. Ina and Glenn talk about the importance of water filtration, especially in Florida, and how toxins in our water impact our health in ways most of us don’t even realize.
- Avoiding Podfade: Learn how to stay consistent and avoid “podfade”—when podcasters stop releasing content without notice—by planning ahead and staying committed to your content schedule.
Call to Action:
Want to dive deeper into the "toxic truth" about water and holistic health? Connect with Drs. Ina and Glenn via Facebook or text Ina directly at 732-300-1925 for more information about their webinars, seminars, and soon-to-launch podcast!
Follow Us:
Follow Steve on Instagram @PodcastingBadass for more tips, and make sure to subscribe to Podcasting Badass wherever you’re listening to get new episodes packed with tips, tricks, and expert advice on how to channel your inner podcasting badass! ⚡🎙️
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey there, it's SoberSteve, thepodcast guy, and welcome to
another episode of PodcastingBadass.
I have been loving the chance togive you a whole bunch of
amazing solo episodes recently,as I've been hard at work
preparing for my podcast launchprotocol miniseries.
But one of the recordings that Idid this past week for that
(00:22):
miniseries was such a greatconversation that I wanted to
share a piece of it with all ofyou right now, because it is a
great example of how you canturn something that you do for
your business on a weekly,monthly, quarterly basis, like a
webinar or project, and turn itinto a podcast that you can then
(00:43):
Navigate people towards as alead magnet, every day, seven
days a week, even while you'resleeping, people can find you
and experience this thing thatpreviously before the podcasting
was an option with something youhad to set up and organize and
do on a routine basis.
With that, enjoy my conversationwith doctors, Ina and Glenn
Nozick.
(01:04):
It's been a pleasure getting toknow them through marketing.
And I think you'll get to enjoyhearing a little bit about what
they do and how they can turnwhat they do into a podcast.
So enjoy the episode and staytuned next week for another
great solo episode with tips andtricks to help any podcaster
channel their inner badass.
Steve (01:24):
Hey there, it's SoberSteve here today with Drs.
Glenn and Ina Nozick.
Welcome to the show, guys!
Ina (01:30):
Thank you.
So nice to be here, Steve.
Steve (01:33):
Yes.
And why don't you introduceyourselves and a little bit
about what you do?
Ina (01:37):
Sure.
We have been holistic healthprofessionals for decades at
this point.
We're retired chiropractors.
I'm also a clinicalnutritionist, and we owned a
holistic health center for manyyears.
We sold that about 20 years ago,but we've continued on the
health and wellness journey inour profession currently we are
(02:00):
basically educating enlighteningpeople about the toxic world
that we're living in andOffering solutions to help
people reduce that load to keepthemselves healthy living a
longer and healthier life And
Glenn (02:15):
My background chiropractic Lee was a
specialist in allergyelimination type techniques and
the reason I even bring that upis because what I needed to do
in the office to work withpeople who were suffering from
those conditions was to have airpurification, water
purification, to take otherthings out of the environment so
(02:35):
that I could really focus in onwhat it was that they were
reacting to and then work onthat.
And yeah, so it's been a longjourney of looking at, this
issue with people.
Steve (02:47):
Yeah I definitely ignited when I heard about it, because I
think I shared with you, I knowthat my one of my college jobs,
I worked a whole bunch of randomcollege jobs, but one of them
was that sharper image where yougot the big commission if you
were selling the air purifiers.
And so I learned at age 18 and19 way more about air
purification systems at highlevel high budget levels than
(03:09):
the average job.
Teenager would because it waslike 50 bucks every time that I
sold when I got one and incollege.
That's a million dollars So Idefinitely have had to turn a
blind eye to some of like mycurrent habits with water
bottles and things like that Butwith what you're doing What
would you say is like your endgoal then like your product that
you really?
Encourage the people that arecaring about their toxicity to
(03:32):
use or what kind of products
Ina (03:35):
So we've really, especially lately been honing in more on
water filtration than anythingelse, especially living down
here in Florida.
But this is something that'sgoing on all over our country.
It's a very serious issue withwhat is actually in our water
that we're drinking, but alsobathing in and brushing our
(03:57):
teeth with and washing our handswith, and it's really poisoning
us.
And so although we still need toconsider, what's in our air and
what's in our food, of course,and even now the dirty
electricity from 5g and all ofthat, we've realized that the
water is primary.
So we actually have been reallyfocused in more so on that and
(04:21):
offering solutions to helppeople in their homes so that
they're living in a healthierenvironment there.
Steve (04:30):
I love that.
So currently your big talk isthe toxic truth.
I see, you talk about it andrefer people to go there from
when you meet them out atnetworking events.
I see you talking and postingabout it online.
So tell me more about what thatlooks like and how that's been
working for you.
Ina (04:47):
So the toxic truth is.
either done as a webinar or aseminar.
We've done it live locally.
So people can come and, belly tobelly, but we also offer it as a
webinar.
And lately we actually havehoned in on the toxic truth
about water.
So in our general toxic truthseminar webinar, we're really
(05:10):
educating people on Again, thetoxins that we're being
bombarded with everywhere,whereas the toxic truth about
water.
There's so much there.
There's so much that people needto know.
So we are honing in on that.
Yeah, it's really just a way forpeople to know.
And, once you can't unknow.
And although we say ignorance isbliss, it's something so
(05:33):
important.
That we feel it's our mission toeducate as many people as are
open to hearing about it.
Glenn (05:42):
Yeah.
I think too many people areblind to it, and that's the
issue.
And so we're just really hopingto enlighten and expose people,
cause when it comes to water,people mostly think of.
What they're drinking, but it'sreally about like we wash our
hands.
We bathe.
We do some of that more than weeven drink.
So plus we're cooking and thenwe cook with water.
(06:02):
We're having
Ina (06:03):
tea and we're making smoothies.
But people are really just not.
seeing the big picture with it.
And again, it's so critical.
It really is.
It's so much more than we caneven imagine.
So what you know, as we'rediving in and learning more and
more constantly, we just want tonot freak people out by any
means.
(06:23):
We don't want to create any doomand gloom.
But if there's a way to reducethe risk so that we're not As
poisoned then, that's reallywhat we feel is necessary.
Steve (06:35):
With your talk on the toxic truth about water, I can
imagine with the way that I loveto talk about the things that I
love dearly that one of yourconstraints is time that you
have to like that.
If I said, I'll sit here andlisten to you to talk about the
toxic truth about water for aslong as you possibly would like.
How long do you think you'd beable to talk about it if there
(06:56):
was no time limitation?
Ina (06:59):
Probably hours.
Yeah, probably a couple hours.
Easy.
Yeah, there's a lot.
Yeah, most people don't have thebandwidth, though.
Glenn (07:09):
They previously are aware of.
And so on.
Ina (07:12):
But people are so busy and so distracted.
So we get that concise isprobably best these days.
Steve (07:19):
Yeah.
And you're doing what the waythat you're doing the workshops
and seminars right now.
You definitely don't want tohave a four to five hour
seminar.
It's not going to be somethingthat someone wants to fit
through, but that's the beautyof when you think of
transitioning and translatingyour content into podcasts, you
can have five hours of content,but have that split up into
stories of 10 to 20 minutes to30 minutes sections of, you
(07:41):
start off with almost likerather than committing and you
can always commit to doing itweek after week, forever and
ever, but even if you were justto do it.
Think out and map out what'severything that I want to say
today about the toxic truthabout water and turn that into a
story that you tell over 15, 20episodes that are 15, 20 minutes
each.
(08:02):
That could be like your wholeswan song towards everything
that you would ever want someoneto know so that when you do find
those people out and about thatare interested in The toxic
truth about water rather thanwaiting one, two, maybe even
three weeks until your nextseminar or webinar.
They can, you can say, take outyour phone, go here right now,
subscribe, follow, and you canlisten to all the episodes right
(08:24):
now because all 20 or howevermany you do are already out and
you can almost use that as your,lead generating like so people
can find it, but you can alsorefer people to it and will be a
two for one at that point I likethat idea.
Ina (08:39):
Okay, so I'm curious.
So how would that differ fromdoing that same kind of thing on
YouTube and having a playlist oflet's say 10 minute segments
because I did something similar,but I'm not putting it out
there, but I'm just like, okay,what would the big difference
be?
Steve (08:59):
Honestly, if you did something similar, and it was
well structured from A to Z andperfect, that would just be your
podcast is already recordedbecause we would just take your
audio.
And turn it into the podcastform, because it is really just
a matter of telling that storypot like YouTubing.
A lot of times people get withYouTube, so fixing and having to
(09:20):
make sure that's visual andengaging visually for the full
amount of time.
But at the end of the day, mostYouTubers don't even watch the
screen.
They're just listening to itwith their phone face down or on
their TV as they're doing thelaundry or.
Making food or whatever they'redoing.
But unless it's something thatis a visual medium, like you're
talking right now about and lookat the water drops as I drop the
(09:40):
chlorine into the water, unlessyou're calling them to look at
the screen.
If you're just talking about atopic, they don't look at the
screen.
So the content of the way thatyou would present it doesn't
need to shift too much fromdoing it.
Video and audio.
I would just say that becauseYouTube generally gets more
views, but less engagement whilepodcasts get a broader reach,
(10:02):
but they also get like moreengagement and the people are
more likely to follow along andwatch all of it and not get lost
in their playlists and setsbecause it's your show and its
own kind of homepage that havingit as a podcast would definitely
still be something to considerand focus and specialize in
addition to, or as a separatething to the YouTube channel.
Even if it is the same content.
Ina (10:23):
Okay, cool.
Great.
Thank you.
Steve (10:26):
If you were to do a limited series, so let's say you
did the toxic truth about waterand you did that with your X
number of episodes that youreleased, you can leave it then
say and make sure that you stillfollow the show because after
this series of telling the storywill give you monthly or
quarterly or whatever updates,the important thing there
twofold.
(10:47):
We'll be like to a communicatedat the end be like, this is the
end of the story where we'rereleasing it every day or every
week or however the frequencyis, but be also then follow
through with what you say you'regoing to do, which a lot of
that's when people pod fade,which is like the phrase for
when people just stop releasingcontent when they said that they
would.
Like people say, we're going tocut back just a little bit and
(11:08):
that's the last episode you'llever hear from them like ever
again, ever.
So if you say part of our planwith this podcast is to do this
limited series and then monthlyor quarterly updates, just make
sure that when you do that aswell, you have that format and
that formula so that two monthsfrom now, when it's done, time
to record your next quarterlyupdate.
You know what you're going to betalking about.
(11:29):
You're like, Oh, this is tooscary because I don't know what
I wanted to do.
And I forgot where I was goingbecause I lost my traction.
So I'm just going to give up.
So just again, have a plan and aformula and a format.
So if you're doing thoseupdates, before you even say
you're going to do them, youknow what they will be like
broad strokes.
Same thing with your newsletter.
You don't have to know what isgoing to be in each newsletter
(11:51):
specifically, but broad strokessaying these are what you can
expect.
And then giving your listeners,viewers leads what they expect.
They'll love it.
Ina (12:00):
Yeah, cool.
Glenn (12:02):
Totally agree.
It worked the same in an officewhere when a patient walks into
an office, a smart officeliterally tells the patient what
to do.
They come in, they say theirname.
I say, Have a seat over thereand the doctor will be with,
because I'm serious.
If you don't do that, it'syou're not quite sure what
you're supposed to do.
So it's, it makes sense to, tohelp people and guide them,
Ina (12:24):
To be guided.
Steve (12:26):
Yeah.
What would you say are some ofyour biggest takeaways?
Ina (12:29):
I think my biggest takeaway is it just seems like there's so
much to this and there's so manydifferent directions that you
can go with.
And the creativity is reallywhat, brings every podcast to
have its own uniquecharacteristics and likeability.
And that's how you attract youraudience.
(12:51):
So it's fascinating.
It really is.
Glenn (12:55):
Yeah, for me, I'm reminded and I forgot about
this.
It feels like it was not long.
It really wasn't that long agoduring COVID.
I and I did our version.
You might say of a Facebookpodcast every day.
We did something called thedaily dose.
Daily dose with
Ina (13:11):
the
Glenn (13:11):
and the daily dose with the docs and it was just a
little bit of like inspirationand light in a dark time, and
that's all it was.
It was designed to just givepeople that moment and, and it
ended up being like, peoplereally enjoyed it.
We got a lot of feedback from itand we were just doing it
regardless.
Like we were half doing it forourselves, so
Ina (13:29):
another big takeaway is that we pod faded because I
remember we said, We were doingit every day, Monday through
Friday, and no one could cut itdown to three days a week, and
then You know, it was like,
Glenn (13:42):
Then things start lightening up and it's
Ina (13:44):
so that's a big takeaway.
Glenn (13:46):
question.
The takeaway is we need to notfade away.
We need to do the opposite.
Yeah.
The
Steve (13:52):
big takeaway is no more pod fading.
There we go.
Luckily, a podcast coach thatcan help you with that when
you're ready.
Ina (13:58):
We do.
Steve (13:59):
Yes.
Thank you so much.
If someone wanted to connectwith you both to find out more
information about the toxictruth about water, whether that
be one of your webinars or aboutyour podcast, how would they
find you?
Ina (14:10):
So really good question because we're in the midst now
of doing some changes withcreating at least the landing
page or something that we coulddrive people to that we're proud
of, because what we have now,we're just not too happy with.
So I would say for now can Igive my number?
Can they contact me?
Steve (14:26):
of works or email works, whatever works best.
Ina (14:29):
Yeah.
So I'm always open to texts,calls.
My cell number is 732 300 1925and yep, my phone's always open.
Always happy to connect withpeople and Facebook.
We're both on Facebook.
Absolutely.
Steve (14:44):
Yep.
Ina (14:45):
Yeah.
Steve (14:46):
All right.
I'll make sure to link over toyour Facebooks then in the show
notes.
Thank you so much.
Ina (14:50):
All right.
Thank you so much, Steve.
Great to be here.
Steve (14:54):
Thank you.
Hey there, it's SoberSteve, thepodcast guy, and welcome to
another episode of PodcastingBadass.
I have been loving the chance togive you a whole bunch of
amazing solo episodes recently,as I've been hard at work
preparing for my podcast launchprotocol miniseries.
But one of the recordings that Idid this past week for that
(00:22):
miniseries was such a greatconversation that I wanted to
share a piece of it with all ofyou right now, because it is a
great example of how you canturn something that you do for
your business on a weekly,monthly, quarterly basis, like a
webinar or project, and turn itinto a podcast that you can then
(00:43):
Navigate people towards as alead magnet, every day, seven
days a week, even while you'resleeping, people can find you
and experience this thing thatpreviously before the podcasting
was an option with something youhad to set up and organize and
do on a routine basis.
With that, enjoy my conversationwith doctors, Ina and Glenn
Nozick.
(01:04):
It's been a pleasure getting toknow them through marketing.
And I think you'll get to enjoyhearing a little bit about what
they do and how they can turnwhat they do into a podcast.
So enjoy the episode and staytuned next week for another
great solo episode with tips andtricks to help any podcaster
channel their inner badass.
Steve (01:24):
Hey there, it's SoberSteve here today with Drs.
Glenn and Ina Nozick.
Welcome to the show, guys!
Ina (01:30):
Thank you.
So nice to be here, Steve.
Steve (01:33):
Yes.
And why don't you introduceyourselves and a little bit
about what you do?
Ina (01:37):
Sure.
We have been holistic healthprofessionals for decades at
this point.
We're retired chiropractors.
I'm also a clinicalnutritionist, and we owned a
holistic health center for manyyears.
We sold that about 20 years ago,but we've continued on the
health and wellness journey inour profession currently we are
(02:00):
basically educating enlighteningpeople about the toxic world
that we're living in andOffering solutions to help
people reduce that load to keepthemselves healthy living a
longer and healthier life And
Glenn (02:15):
My background chiropractic Lee was a
specialist in allergyelimination type techniques and
the reason I even bring that upis because what I needed to do
in the office to work withpeople who were suffering from
those conditions was to have airpurification, water
purification, to take otherthings out of the environment so
(02:35):
that I could really focus in onwhat it was that they were
reacting to and then work onthat.
And yeah, so it's been a longjourney of looking at, this
issue with people.
Steve (02:47):
Yeah I definitely ignited when I heard about it, because I
think I shared with you, I knowthat my one of my college jobs,
I worked a whole bunch of randomcollege jobs, but one of them
was that sharper image where yougot the big commission if you
were selling the air purifiers.
And so I learned at age 18 and19 way more about air
purification systems at highlevel high budget levels than
(03:09):
the average job.
Teenager would because it waslike 50 bucks every time that I
sold when I got one and incollege.
That's a million dollars So Idefinitely have had to turn a
blind eye to some of like mycurrent habits with water
bottles and things like that Butwith what you're doing What
would you say is like your endgoal then like your product that
you really?
Encourage the people that arecaring about their toxicity to
(03:32):
use or what kind of products
Ina (03:35):
So we've really, especially lately been honing in more on
water filtration than anythingelse, especially living down
here in Florida.
But this is something that'sgoing on all over our country.
It's a very serious issue withwhat is actually in our water
that we're drinking, but alsobathing in and brushing our
(03:57):
teeth with and washing our handswith, and it's really poisoning
us.
And so although we still need toconsider, what's in our air and
what's in our food, of course,and even now the dirty
electricity from 5g and all ofthat, we've realized that the
water is primary.
So we actually have been reallyfocused in more so on that and
(04:21):
offering solutions to helppeople in their homes so that
they're living in a healthierenvironment there.
Steve (04:30):
I love that.
So currently your big talk isthe toxic truth.
I see, you talk about it andrefer people to go there from
when you meet them out atnetworking events.
I see you talking and postingabout it online.
So tell me more about what thatlooks like and how that's been
working for you.
Ina (04:47):
So the toxic truth is.
either done as a webinar or aseminar.
We've done it live locally.
So people can come and, belly tobelly, but we also offer it as a
webinar.
And lately we actually havehoned in on the toxic truth
about water.
So in our general toxic truthseminar webinar, we're really
(05:10):
educating people on Again, thetoxins that we're being
bombarded with everywhere,whereas the toxic truth about
water.
There's so much there.
There's so much that people needto know.
So we are honing in on that.
Yeah, it's really just a way forpeople to know.
And, once you can't unknow.
And although we say ignorance isbliss, it's something so
(05:33):
important.
That we feel it's our mission toeducate as many people as are
open to hearing about it.
Glenn (05:42):
Yeah.
I think too many people areblind to it, and that's the
issue.
And so we're just really hopingto enlighten and expose people,
cause when it comes to water,people mostly think of.
What they're drinking, but it'sreally about like we wash our
hands.
We bathe.
We do some of that more than weeven drink.
So plus we're cooking and thenwe cook with water.
(06:02):
We're having
Ina (06:03):
tea and we're making smoothies.
But people are really just not.
seeing the big picture with it.
And again, it's so critical.
It really is.
It's so much more than we caneven imagine.
So what you know, as we'rediving in and learning more and
more constantly, we just want tonot freak people out by any
means.
(06:23):
We don't want to create any doomand gloom.
But if there's a way to reducethe risk so that we're not As
poisoned then, that's reallywhat we feel is necessary.
Steve (06:35):
With your talk on the toxic truth about water, I can
imagine with the way that I loveto talk about the things that I
love dearly that one of yourconstraints is time that you
have to like that.
If I said, I'll sit here andlisten to you to talk about the
toxic truth about water for aslong as you possibly would like.
How long do you think you'd beable to talk about it if there
(06:56):
was no time limitation?
Ina (06:59):
Probably hours.
Yeah, probably a couple hours.
Easy.
Yeah, there's a lot.
Yeah, most people don't have thebandwidth, though.
Glenn (07:09):
They previously are aware of.
And so on.
Ina (07:12):
But people are so busy and so distracted.
So we get that concise isprobably best these days.
Steve (07:19):
Yeah.
And you're doing what the waythat you're doing the workshops
and seminars right now.
You definitely don't want tohave a four to five hour
seminar.
It's not going to be somethingthat someone wants to fit
through, but that's the beautyof when you think of
transitioning and translatingyour content into podcasts, you
can have five hours of content,but have that split up into
stories of 10 to 20 minutes to30 minutes sections of, you
(07:41):
start off with almost likerather than committing and you
can always commit to doing itweek after week, forever and
ever, but even if you were justto do it.
Think out and map out what'severything that I want to say
today about the toxic truthabout water and turn that into a
story that you tell over 15, 20episodes that are 15, 20 minutes
each.
(08:02):
That could be like your wholeswan song towards everything
that you would ever want someoneto know so that when you do find
those people out and about thatare interested in The toxic
truth about water rather thanwaiting one, two, maybe even
three weeks until your nextseminar or webinar.
They can, you can say, take outyour phone, go here right now,
subscribe, follow, and you canlisten to all the episodes right
(08:24):
now because all 20 or howevermany you do are already out and
you can almost use that as your,lead generating like so people
can find it, but you can alsorefer people to it and will be a
two for one at that point I likethat idea.
Ina (08:39):
Okay, so I'm curious.
So how would that differ fromdoing that same kind of thing on
YouTube and having a playlist oflet's say 10 minute segments
because I did something similar,but I'm not putting it out
there, but I'm just like, okay,what would the big difference
be?
Steve (08:59):
Honestly, if you did something similar, and it was
well structured from A to Z andperfect, that would just be your
podcast is already recordedbecause we would just take your
audio.
And turn it into the podcastform, because it is really just
a matter of telling that storypot like YouTubing.
A lot of times people get withYouTube, so fixing and having to
(09:20):
make sure that's visual andengaging visually for the full
amount of time.
But at the end of the day, mostYouTubers don't even watch the
screen.
They're just listening to itwith their phone face down or on
their TV as they're doing thelaundry or.
Making food or whatever they'redoing.
But unless it's something thatis a visual medium, like you're
talking right now about and lookat the water drops as I drop the
(09:40):
chlorine into the water, unlessyou're calling them to look at
the screen.
If you're just talking about atopic, they don't look at the
screen.
So the content of the way thatyou would present it doesn't
need to shift too much fromdoing it.
Video and audio.
I would just say that becauseYouTube generally gets more
views, but less engagement whilepodcasts get a broader reach,
(10:02):
but they also get like moreengagement and the people are
more likely to follow along andwatch all of it and not get lost
in their playlists and setsbecause it's your show and its
own kind of homepage that havingit as a podcast would definitely
still be something to considerand focus and specialize in
addition to, or as a separatething to the YouTube channel.
Even if it is the same content.
Ina (10:23):
Okay, cool.
Great.
Thank you.
Steve (10:26):
If you were to do a limited series, so let's say you
did the toxic truth about waterand you did that with your X
number of episodes that youreleased, you can leave it then
say and make sure that you stillfollow the show because after
this series of telling the storywill give you monthly or
quarterly or whatever updates,the important thing there
twofold.
(10:47):
We'll be like to a communicatedat the end be like, this is the
end of the story where we'rereleasing it every day or every
week or however the frequencyis, but be also then follow
through with what you say you'regoing to do, which a lot of
that's when people pod fade,which is like the phrase for
when people just stop releasingcontent when they said that they
would.
Like people say, we're going tocut back just a little bit and
(11:08):
that's the last episode you'llever hear from them like ever
again, ever.
So if you say part of our planwith this podcast is to do this
limited series and then monthlyor quarterly updates, just make
sure that when you do that aswell, you have that format and
that formula so that two monthsfrom now, when it's done, time
to record your next quarterlyupdate.
You know what you're going to betalking about.
(11:29):
You're like, Oh, this is tooscary because I don't know what
I wanted to do.
And I forgot where I was goingbecause I lost my traction.
So I'm just going to give up.
So just again, have a plan and aformula and a format.
So if you're doing thoseupdates, before you even say
you're going to do them, youknow what they will be like
broad strokes.
Same thing with your newsletter.
You don't have to know what isgoing to be in each newsletter
(11:51):
specifically, but broad strokessaying these are what you can
expect.
And then giving your listeners,viewers leads what they expect.
They'll love it.
Ina (12:00):
Yeah, cool.
Glenn (12:02):
Totally agree.
It worked the same in an officewhere when a patient walks into
an office, a smart officeliterally tells the patient what
to do.
They come in, they say theirname.
I say, Have a seat over thereand the doctor will be with,
because I'm serious.
If you don't do that, it'syou're not quite sure what
you're supposed to do.
So it's, it makes sense to, tohelp people and guide them,
Ina (12:24):
To be guided.
Steve (12:26):
Yeah.
What would you say are some ofyour biggest takeaways?
Ina (12:29):
I think my biggest takeaway is it just seems like there's so
much to this and there's so manydifferent directions that you
can go with.
And the creativity is reallywhat, brings every podcast to
have its own uniquecharacteristics and likeability.
And that's how you attract youraudience.
(12:51):
So it's fascinating.
It really is.
Glenn (12:55):
Yeah, for me, I'm reminded and I forgot about
this.
It feels like it was not long.
It really wasn't that long agoduring COVID.
I and I did our version.
You might say of a Facebookpodcast every day.
We did something called thedaily dose.
Daily dose with
Ina (13:11):
the
Glenn (13:11):
and the daily dose with the docs and it was just a
little bit of like inspirationand light in a dark time, and
that's all it was.
It was designed to just givepeople that moment and, and it
ended up being like, peoplereally enjoyed it.
We got a lot of feedback from itand we were just doing it
regardless.
Like we were half doing it forourselves, so
Ina (13:29):
another big takeaway is that we pod faded because I
remember we said, We were doingit every day, Monday through
Friday, and no one could cut itdown to three days a week, and
then You know, it was like,
Glenn (13:42):
Then things start lightening up and it's
Ina (13:44):
so that's a big takeaway.
Glenn (13:46):
question.
The takeaway is we need to notfade away.
We need to do the opposite.
Yeah.
The
Steve (13:52):
big takeaway is no more pod fading.
There we go.
Luckily, a podcast coach thatcan help you with that when
you're ready.
Ina (13:58):
We do.
Steve (13:59):
Yes.
Thank you so much.
If someone wanted to connectwith you both to find out more
information about the toxictruth about water, whether that
be one of your webinars or aboutyour podcast, how would they
find you?
Ina (14:10):
So really good question because we're in the midst now
of doing some changes withcreating at least the landing
page or something that we coulddrive people to that we're proud
of, because what we have now,we're just not too happy with.
So I would say for now can Igive my number?
Can they contact me?
Steve (14:26):
of works or email works, whatever works best.
Ina (14:29):
Yeah.
So I'm always open to texts,calls.
My cell number is 732 300 1925and yep, my phone's always open.
Always happy to connect withpeople and Facebook.
We're both on Facebook.
Absolutely.
Steve (14:44):
Yep.
Ina (14:45):
Yeah.
Steve (14:46):
All right.
I'll make sure to link over toyour Facebooks then in the show
notes.
Thank you so much.
Ina (14:50):
All right.
Thank you so much, Steve.
Great to be here.
Steve (14:54):
Thank you.
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