Podcasting for Consultants
Learn how to launch a podcast that builds trust with ideal clients and generates revenue for your consulting practice. Whether you're an independent or running a larger consulting firm, this show covers everything you need to know - starting with episodes that guide you through the first steps you'll need to take to successfully launch a podcast that provides consistent leads and sales. Hosted by Spotlight Podcasting founder Jonathan Baillie Strong, you will also hear interviews with leading consultants who will be sharing how they have been growing their own businesses through podcasting and how you can do the same.
Episodes
Throughout this series, Jonathan has talked about everything that goes into making a podcast from understanding the goal for your podcast, your return on investment, pre-production, production, post-production, branding, equipment needed and how to distribute your podcast.
In this episode of Podcasting for Consultants, Jonathan wraps up the first season by answering some questions that came up relating to episode frequency...
The distribution structure of podcasting is an outgrowth of blogging. In particular, podcasting uses RSS, also known as “Really Simple Syndication.” For many people who are not familiar with podcasting tools and technology, this might be confusing and even intimidating. But that shouldn’t stop you from making your own podcast.
In this episode of Podcasting for Consultants, Jonathan will tell you exactly how a podcast is dis...
Show notes help reinforce an episode's message by complementing the audio content with a summary of the discussions, creating an in-depth look at a topic that can be consumed audibly and visually.
In this episode of Podcasting for Consultants, Jonathan will explain how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast.
Listen to this episode and learn about:
- What are ep...
The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started.
In this episode of Podcasting for Consultants, Jonathan will explore some of the best options for podcasters looking to create a professional-sounding podcast.
Listen to this episode and learn about:
- Tools to record your own voice
- Platforms for recording remote interviews
- Different audio...
If you're starting a podcast, you might be wondering what equipment is needed to create your show.
In this episode of Podcasting for Consultants, Jonathan will talk about the basic equipment that's required for recording podcasts in the comfort of your own home or even in a studio.
Listen to this episode and learn about:
- What microphone should you get?
- Audio accessories to consider
- Headphones or earphones?
- Audio interfaces ...
If you already have a name and concept for your show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound like? What about your outro? How do you get listeners hooked from the first episode?
In this episode of Podcasting for Consultants, Jonathan will be diving into the overall br...
Naming your podcast is an important part of your branding. Many people choose to listen to podcasts based on their names. People often get stuck with naming a podcast, but it doesn’t have to be so hard.
In this episode of Podcasting for Consultants, Jonathan will walk you through the steps of coming up with a name that will resonate with your listeners and ideal guests.
Listen to this episode and learn about:
- Do’s and do...
Do you want to know how to turn interview guests into clients or strategic partners for your business?
In this episode of Podcasting for Consultants, Jonathan will discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for long term relationship building.
Listen to this episode and learn about:
- Defining your ideal gue...
Producing a podcast is no easy task. There are many different responsibilities and moving parts required to have a show that runs smoothly.
In this episode of Podcasting for Consultants, Jonathan will go over the different options available and what you will need to consider.
Listen to this episode and learn about:
- How many people does it take to produce a successful podcast?
- Importance of keeping up to date with the podc...
Before launching a podcast for your consulting business, it's helpful to determine how this pays off financially in the long run.
In this episode of Podcasting for Consultants, Jonathan shares a simple formula that helps calculate the profit and return on investment from a B2B interview podcast. It is a continuation of the fundamentals previously mentioned in the past podcasts.
Listen to this episode and learn about:
- H...
With the growth of podcasting, many consultants wonder if starting a show is right for their business.
In this episode we talk about different possible show formats, which business goals a show can align with, resources considerations to take into account and what the exceptions are when it comes to starting a podcast.
In this introductory episode to Podcasting for Consultants we'll talk about how to define success in podcasting. You'll hear about Jonathan's background, how he ended up working with some of the most well known names and how this podcast will help consultants launch their own shows to help grow their businesses.
Find out more and book a discovery call with our team at https://podcastingforconsultants.net
In this introductory episode to Podcasting for Consultants, you’ll learn about three things: what makes podcasts successful, the purpose of this podcast, and future expectations for listeners.
You'll hear about Jonathan's background, business, how he ended up working with some of the most well known names, and how this podcast will help consultants launch their own shows to help grow their businesses.
Listen to this episode ...
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