All Episodes

April 15, 2025 32 mins

Podcasting can be frustrating. Whether you're a podcast host or guest, it can feel like a constant struggle that doesn't meet expectations. If this is you, you're probably closer than you think to reaching a higher level of success! In this episode, Julie Solomon explains that the solution can be found at the intersection of your messaging specialization and proper visibility positioning. Get ready to make small shifts so you start thriving as a podcaster on either side of the microphone!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/327

Chapters

00:00 Introduction to Messaging and Its Importance
05:34 Understanding Messaging vs. Content
10:00 The Power of Specialization in Messaging
17:01 The Role of Authority in Messaging
22:15 Visibility: Building Your Brand and Influence

Takeaways

Messaging is the foundation of successful content creation.
Many believe they have a content problem, but it's often a messaging issue.
Specialization helps you stand out in a crowded market.
Authority in your messaging builds trust with your audience.
Quality content is more impactful than quantity.
Your unique energy enhances your messaging effectiveness.
Positioning your message correctly attracts ideal clients.
Visibility should align with your business goals.
Creating high-quality episodes encourages sharing and engagement.
Consistency in messaging leads to growth and visibility.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/327

PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Law & Order: Criminal Justice System - Season 1 & Season 2

Law & Order: Criminal Justice System - Season 1 & Season 2

Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.