Getting more podcast downloads is on every show host's mind. Many of us look to social media and paid options to grow our listenership, which can be frustrating, expensive, and lacking results. Thankfully, there's a free alternative to these tactics that actually works! In this episode, Megan Smolen shares how to build a thriving community around your podcast that drives listenership growth and interaction. Get ready to see your podcast growth take off through the power of community!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/321
Chapters
00:00 Understanding Podcast Communities
02:55 The Importance of Community Value
05:49 Building a Community: The Acquisition Funnel
09:14 Engagement and Retention Strategies
Takeaways
A community is more than just an audience; it's a supportive space.
Email subscribers and social media followers do not equal community members.
Asking your audience about their community needs is crucial.
Value can manifest in various forms, including membership signups and customer retention.
Focus on one business challenge when building your community.
The acquisition funnel includes acquisition, conversion, onboarding, engagement, and retention.
Onboarding is essential for helping new members understand their role.
Engagement strategies can include live events and forums.
Retention is key to maintaining a thriving community.
Understanding the 'why' behind your community is vital for its success.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/321
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