How Jo Long Uses Podcasting for Sustainability and Responsible Marketing

You can knock… or you can podcast your way in.

When Jo Long realized business leaders weren’t responding to sustainability conversations, she didn’t double down on cold calls, she launched a podcast. In this episode, Jo breaks down how The Responsible Marketing Podcast became her tool for creating authentic content, educating her community, and driving real business conversations around responsible branding.

Whether you're leading a team, running a marketing department, or building your own brand, this episode is packed with insights on using podcast marketing and digital storytelling to amplify your sustainability efforts without sounding like a greenwashing cliché.

We explore how ethical marketing can build trust, why data transparency is your best defense against doubt, and how educational content can open more doors than traditional outreach. Jo also shares podcast launch tips, guest selection strategies, and the emotional rollercoaster of starting your own small business podcast including her “too-bright ring light” moment and how she learned to value authenticity over perfection.

You’ll walk away with fresh ideas for marketing with purpose, building community impact through podcasting for good, and crafting sustainable branding that doesn’t just tick boxes, it tells real stories. If you're curious about how transparency in marketing and brand storytelling can elevate your reputation, this episode delivers.

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