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December 22, 2025 42 mins

Thinking about niching down your podcast or business—but feeling overwhelmed by the idea? You're not alone. In this episode, we talk with Adrienne Wilkerson, co-founder of Beacon Media + Marketing, who demonstrates how niching down transformed her business and powered effective brand building with podcasting. 

Discover how Adrienne took a bold step by focusing on mental health marketing and how this niche approach fueled sustainable growth. We explore why niching down is essential for podcast lead generation and overall business success, especially when viewed through the lens of podcast marketing.

Adrienne shares actionable strategies on marketing a podcast like a brand, the importance of defining your target audience, and the difference between client-attraction podcasting versus simply producing content. We also dive into the long-term benefits of consistent podcast content repurposing services, highlighting evergreen strategies that continue generating leads years later.

Perfect for small business owners, marketing managers, and podcasters eager to enhance their remote video podcast production and overall podcast strategy, this episode offers valuable lessons in balancing short-term ROI with long-term brand growth. Tune in for insights that will help you create a podcast that truly builds your brand and attracts the right clients.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford

Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast

Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM

Want to read about this? Check the blog!
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