13. The Struggle to Be Heard: Why Audio-Only Podcasters Shouldn't Ignore Video

In Podcasting Power Hour, Jeff Townsend and his panel of experts tackle your questions on podcasting each week.

"I just knocked over a Barbie metal lunch box filled with bracelets, and I've been cursing loudly up until this point."

I'm the host of Podcasting Power Hour, and every week we tackle questions from listeners about podcasting. This week, we're talking about video. I've started posting short videos on YouTube and TikTok, and I'm curious to see how they perform. Our panel of experts is divided on the issue – some think video is a great way to reach new audiences, while others think it's not worth the effort. Personally, I'm still on the fence. I think it depends on the platform and the type of content you're creating. In any case, it's important to remember that it takes time to build an audience on any platform, so don't expect overnight success.

In this episode, you will learn the following:
1. The pros and cons of repurposing audio content for video platforms
2. The best ways to create video content for specific video platforms
3. The impact of video on discoverability and SEO


Resources:
Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter.

If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin

If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/

Here's a breakdown of what is covered:
[00:00:04] - Intro and welcome.

[00:00:45] - Hello and welcomes.

[00:02:10] - The master of the brand.

[00:03:56] - True crime tiktok instagram.

[00:05:58] - Repurposing your audio.

[00:21:26] - What doesn't size matter.

[00:24:54] - Video or podcasting.

[00:25:58] - Repurposes content from celebrities.

[00:27:20] - James was in a taxi.

[00:31:49] - Using the video feature.

[00:35:17] - Are we in the same place.

[00:36:32] - Remote recording with switcher studio.

[00:39:29] - Research underserved podcast niches.

[00:48:41] - Repurpose your show for video.

[00:50:15] - Examples of popular videos getting views.

[00:54:08] - Pivoting to video.

[00:56:53] - The point of social media.

[01:02:22] - Podcasters who want to make money.

[01:04:24] - Social media strategy.

[01:05:38] - Successful rebrands.

[01:08:11] - How ed successfully changed his podcast name.

[01:09:51] - Celebrating my 20th birthday.

[01:20:52] - Wrapping up the discussion.

[01:26:40] - Breakfast taco deal.

[01:29:48] - Buy me a taco.

[01:31:17] - Do you do branded content.

[01:38:05] - The engagement rate.

[01:42:16] - Your face vs an audiogram.

[01:44:54] - On the successful season of indie podcaster.

[01:45:53] - Gym show we havent put out yet.

[01:46:31] - Bye until next week.

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