Podcasting Secrets
The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more. Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!
Episodes
In this week’s episode, Katie Brinkley tells us why focusing on one platform might be the key to your success. Learn how to leverage Instagram's diverse features to connect with your ideal audience. Katie shares insider tips on optimizing your profile, mastering the Instagram algorithm, and how to use hashtags effectively. Plus, get the scoop on emerging trends like Threads. This episode is packed with insights to help yo...
Discover what it takes to turn a passion project into a profitable venture with Kira Dineen, host of DNA Today and producer of 10 genetics-focused podcasts. In this episode, Kira shares how she managed to secure over 70 sponsors. Learn invaluable insights on crafting compelling sponsorship packages, avoiding common pricing pitfalls, and the power of collaboration in the podcasting world. Kira reveals her strategies for creating a 3...
Unlock the secrets to turning your podcast passion into a lucrative speaking career! In this week’s episode, bestselling author and two-time TEDx speaker Jonathan Jones reveals how podcasters can leverage their expertise to land paid speaking gigs. Discover why event organizers are hungry for podcast talent and learn the step-by-step process to position yourself as a sought-after speaker in your niche. From negotiating fees t...
Uncover the secrets to improving your podcast's visibility on podcasting platforms with PodUp's Marketing Specialist, Hayley Foster. In this week's episode, Hayley reveals strategies to boost your show's rankings and attract more listeners. From crafting SEO-optimized titles to utilizing long-tail keywords, Hayley shares insider tips that could transform your podcast's success. Join us for advice to help you cli...
Unlock the secrets to monetizing your podcast beyond traditional advertising with Mathew Passy, founder of The Podcast Consultant. Discover why building a revenue stream is important for long-term success and learn simple strategies to start making money from day one. Passy gives us insider tips that could transform your podcast into profit. This episode is packed with valuable insights that can help you make the most of your passi...
In this episode, Virginia Elder, founder of Podcast Abundance, reveals the secrets to leveraging podcasting as a powerful, sustainable marketing strategy for your business. Discover why podcasting outperforms traditional advertising and learn about realistic listener numbers and conversion rates you can expect. Virginia shares her insights on driving podcast listeners toward becoming paying customers and offers a game-changing pers...
In this episode, I sit down with Parker Kane as he shares his journey from struggling college student to internet phenomenon, revealing how a moment of desperation led to unexpected stardom. Listen in for some valuable insights on content creation, including the art of repurposing, crafting attention-grabbing hooks, and staying ahead of podcasting trends. Parker brings with him strategies for networking and monetization that can he...
In this episode of Podcasting Secrets, award-winning podcast producer Keith Reynolds pulls back the curtain on what it takes to sell a podcast concept to a major network. As the founder of Spoke Media, Keith shares his experiences and insider knowledge, guiding you through the process of crafting a compelling pitch that will help you get into the world of networks. Discover the key elements of a pitch, from refining your concept an...
Unlock the secrets to creating irresistible podcast cover art that grabs attention and increases subscribers! In this game-changing episode of Podcasting Secrets, marketing Specialist Hayley Foster reveals the surprising results of her research on the cover art of Spotify's top 100 podcasts. Discover the perfect color palettes, font choices, and eye-catching design tricks used by the most successful shows to make your cover art...
This week I was joined by Stu Heinecke, growth strategist and author of "How to Grow Your Business Like a Weed," as he shared his groundbreaking strategies for keeping your business thriving in any environment. Stu reveals how to apply resilient and adaptable qualities to your podcasting approach, allowing you to be successful in even the most competitive markets. In this episode, Stu gives valuable insights ...
In this episode, Chloe Thomas, a seasoned podcaster and e-commerce marketing expert, shares her invaluable insights on the world of podcasting. From securing sponsorships to effectively managing guest relationships, Chloe shares with us the strategies that have allowed her to become successful in the industry. Discover the three most important things you need to know to succeed with podcast sponsorships, and learn how to avoid comm...
In this week’s episode, podcast innovator and AI expert Audrey Bell-Kearney joins host Nathan Gwilliam to reveal how AI tools can improve your show's success. Discover the secrets to effortlessly crafting captivating content, cloning voices, and building entire podcast networks. Audrey also takes a thoughtful look at the ethical considerations surrounding AI use and offers practical advice for maintaining authenticity and...
Unlock the secrets of podcasting success with industry veteran James Cridland, the world's first "radio futurologist"! In this week’s episode, James shares his pioneering journey in podcasting, dating back to 2005 when he launched one of the UK's earliest podcasts. Discover his unique insights on the future of podcasting, innovative monetization strategies beyond advertising, and the power of workflow optimi...
In this episode, Michelle Kuei, the founder of Elevate Life Coaching and host of the Make It Visible podcast, shares her journey of overcoming physical disability and embracing a life of purpose and empowerment. Discover how empathy and relatability has helped Michelle build a thriving business and with a loyal podcast audience. Learn invaluable tips for creating engaging content, making content for you and your listeners, and util...
In this episode, Carey Green, the founder of Podcast Fast Track and host of the highly successful daily show The Morning Mindset, shares his secrets to creating and growing a thriving daily podcast. Discover the power of consistency, quality content, and fostering genuine relationships with your audience as Carey reveals his strategies for success. From building a reliable foundation that can help you succeed to daily recording, Ca...
Discover the secrets to crafting engaging podcast content with Rob Kirkpatrick, Executive Producer of the Focus on the Family podcast. This week, Rob shares his experiences and reveals the key objectives every podcast episode should accomplish to captivate listeners and keep them coming back for more. Learn how to create an emotional connection with your audience, provide tangible takeaways, and offer meaningful follow-ups that sol...
In this week’s episode, podcast consultant and editor Britany Felix joins host Nathan Gwilliam to share valuable insights from her in-depth podcasting experience. Britany shares lessons learned from creating over 400 episodes across four shows and emphasizes the three key elements to focus on when building a strong foundation for your podcast. Covering the most common mistakes, podcasters make that hinder growth and emphasizi...
Unlock the secrets of successfully pitching guests for your show with cold email and pitch expert Laura Lopuch. In this week’s episode, you’ll discover how to take control of your podcast's destiny by proactively reaching out to potential guests and crafting irresistible pitches that get a resounding "yes!" Laura shares her proven framework to overcome the fear of rejection and writing compelling cold emai...
Unlock the secrets to successful podcast advertising with Heather Osgood, CEO of True Native Media and podcast advertising expert. In this insightful episode, Heather shares her journey from traditional advertising to pioneering podcast ad monetization, revealing this rapidly evolving medium's unique advantages and challenges. Discover the power of host-read endorsement ads, the importance of knowing your audience, and the key ...
Unlock the secrets to leveraging thought leadership to boost your business growth in this insightful interview with Josh Steimle. Josh is a marketing expert, best-selling author, and host of the Published Author Podcast. In this episode, Josh reveals the strategies he used to generate over $10 million in revenue for his business and explains how leveraging thought leadership can grow your business and help you build a ...
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