In this episode of Podcasting Secrets with Nathan Gwilliam, meet Nathalie Niddam, who transformed her declining magazine advertising career into a thriving longevity podcast that attracts premium sponsors within months of launch. After her 34,000-member Facebook community landed in "Facebook jail," Nathalie discovered the hard truth about building on platforms you don't control and pivoted to creating paid membership communities that generate sustainable revenue. She shares her strategy for landing sponsors in just 6-8 months by targeting niche audiences willing to pay premium rates, and reveals the sales skills from her advertising background that helped her negotiate deals most podcasters never achieve. Nathalie explains her transition from managing an overwhelming free community to building two profitable membership tiers, the guest vetting AI tool that saves hours weekly, and the production systems that keep her podcast running smoothly. With her unique blend of scientific expertise and business acumen, Nathalie proves that starting with authentic passion and strategic thinking can create a podcast empire that serves both audience and bottom line.
Connect with Nathalie Niddam:
Website:
https://www.natniddam.com/
Podcast:
Longevity with Nathalie Niddam (available on all platforms)
LinkedIn:
https://www.linkedin.com/in/nathalie-niddam-78b5891/
Instagram:
https://www.instagram.com/nathalieniddam/
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