In this episode of Podcasting Secrets with Nathan Gwilliam, meet Nathalie Niddam, who transformed her declining magazine advertising career into a thriving longevity podcast that attracts premium sponsors within months of launch. After her 34,000-member Facebook community landed in "Facebook jail," Nathalie discovered the hard truth about building on platforms you don't control and pivoted to creating paid membership communities that generate sustainable revenue. She shares her strategy for landing sponsors in just 6-8 months by targeting niche audiences willing to pay premium rates, and reveals the sales skills from her advertising background that helped her negotiate deals most podcasters never achieve. Nathalie explains her transition from managing an overwhelming free community to building two profitable membership tiers, the guest vetting AI tool that saves hours weekly, and the production systems that keep her podcast running smoothly. With her unique blend of scientific expertise and business acumen, Nathalie proves that starting with authentic passion and strategic thinking can create a podcast empire that serves both audience and bottom line.
Connect with Nathalie Niddam:
Website:
.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.