Podcasting Strategy Simplified | The Business Owner's Guide to Podcast Success
Jason Cercone is a Business Podcasting Consultant for business owners who want to leverage the podcast medium to drive revenue, generate leads, build lucrative relationships, and accelerate growth.. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals. This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. Podcasting Strategy Simplified is built for entrepreneurs, business owners, coaches, and consultants who want to use podcasting to elevate critical aspects of their operations. An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen. Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to: *How do I start a podcast for my business? *What is the best way to monetize my podcast? *How do I use podcasting to amplify my brand message? *If I want to start a podcast, what should I do first? *How can I grow my podcast and get more listeners? *When do download numbers really matter? *How do I use a podcast to find more customers? *Can a podcast grow my brand? *Why isn't my podcast growing?
Episodes
There may be a number of podcasts in your space that cover the same content as you.
But your show is unique because it features something no other podcast has: You.
Now, it's time to make your podcast stand out. How do you do that? That's the question I'm answering today on Episode 125 of Podcasting Strategy Simplified.
No purchase necessary, details inside!
Also...
Check out Episode 90 of Podcasting Strategy Simplifie...
The content you create for your podcast has a ton of value baked into it. And that value doesn't expire when the next episode releases.
It continues to play an active role in your catalog's performance in perpetuity, so utilizing it more than once is not a bad thing at all.
If we've proven anything as a society of people, it's that we enjoy binging and re-binging content we love, and today in Episode 124 of Podcasting Str...
THE ISSUE: Business owners start a podcast with no clear vision of what it's for, what it can become, and how it can serve their business.
THE REALITY: If you want your podcast to serve as a true asset for your business, you need to treat it with the respect it deserves and utilize it in a way that serves your initiatives.
That requires a solid top-to-bottom strategy that becomes your GPS and guides you as you build trust and r...
THE ISSUE: Business owners only evaluate download numbers when gauging the success of their podcast
THE REALITY: There are so many more success metrics to dig into (and many of them aren't related to numbers at all).
You've discovered Episode 122 of Podcasting Strategy Simplified and today, it's Part 11 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting. In today's opus, I'm sharing my thoughts o...
THE ISSUE: Business owners believe their audience should automatically become clients just by listening to their podcast
THE REALITY: Your podcast is top of funnel - a conduit that introduces people to your brand, your solution, and to you as the resource that can solve their problem.
And while some listeners may choose to buy from you quickly, others may take more time to arrive at that buying decision.
That's why it's cr...
THE ISSUE: Business owners feel audience growth is automatic and should happen before they've proven themselves as a trusted commodity
THE REALITY: Growing an audience takes time, but there are plenty of things you can do while you're growing that audience to make all your efforts worth your while.
Whenever you bring podcasting into your business and marketing practices, growing an audience is always going to be part of it.
But ...
THE ISSUE: Business owners overwhelm themselves by trying to market their podcast content on every platform and network available
THE REALITY: Marketing your podcast doesn't need to be as complicated as you think. In fact, there are a number of ways to simplify your efforts and still expose your podcast content to the right people.
In Episode 119 of Podcasting Strategy Simplified, it's Part 8 in our 12-part series entitled 12 T...
THE ISSUE: Business owners thinking "big things" should happen whenever they publish a podcast episode
THE REALITY: Building a podcast isn't just about the episode you release this week. It's about building a valuable, results-driven catalog that serves as an asset to those who enter into your pipeline.
Once someone consumes your content, there are a number of things they can do next...and often times, that's totally up to you....
THE ISSUE: Business owners believe having a podcast will instantly produce new leads for their business.
THE REALITY: Your business podcast is a powerful content engine that can bring high-quality leads inside your ecosystem.
But to make this happen effectively and efficiently, you need to ensure your podcast is optimized properly.
In Episode 117 of Podcasting Strategy Simplified, it's Part 6 in our 12-part series 12 Thing...
THE ISSUE: Business owners believe publishing new content on a consistent basis is the only thing that matters.
THE REALITY: Consistency is a key element of podcasting, but if you're consistently putting the wrong message in front of your audience, gaining traction and getting optimal results from your podcast becomes increasingly difficult.
In Episode 116 of Podcasting Strategy Simplified, it's Part 5 in the 12 Things Business...
THE ISSUE: Business owners believe their podcast needs to generate a large number of downloads in order to produce results.
THE REALITY: Your business podcast doesn't need millions of downloads to be successful. Nor does it need thousands.
If you do things right, your podcast will attract engaged listeners that will help you achieve your business goals.
Welcome to Episode 115 of Podcasting Strategy Simplified. It's Part 4 in our...
THE ISSUE: Business owners are sharing clips from their podcast expecting each of them to generate high-quality leads.
THE REALITY: If you want your podcast clips to generate leads for your business, you have to ensure you're optimizing them for exactly that.
You can't just share clips and expect people to take the next step if you don't provide them with the next step to take.
In Episode 114 of Podcasting Strategy S...
THE ISSUE: Business owners leveraging podcasting to grow their business believe all guests will share their episode once it goes live.
THE REALITY: If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault.
In most cases, business owners who bring guests on their podcast don't take the proper steps towards networking ...
THE ISSUE: Business owners think "VIP" guests will automatically build their audience.
THE REALITY: If you're leaning into guest-driven content and it's not building your audience, one of two things may be happening:
- Your audience simply isn't jiving with your guests
- You're featuring the wrong type of content for your podcast
Episode 112 kicks off a special 12-Part miniseries here on Podcasting Strategy Simplified, entitled 12...
The best podcasts are rooted in great conversation and, for the most part, don't sound like interviews at all.
That said, it's important to go beneath the surface to get the absolute best answers from your guest.
In this episode of Podcasting Strategy Simplified, I'm answering the question "What questions lead to the best podcast interviews?"
Smash the play button and let's dig in!
Great podcast content is a key component to your overall growth and success.
But it's only one piece of the machine.
It's important to understand there are several moving pieces that make your podcast hum.
In this episode of Podcasting Strategy SImplified, I'm sharing why great podcast content, while necessary, isn't the only piece of the puzzle.
After consuming this episode, you'll understand:
✅ Why your podcast...
In order to ensure your podcast is in the mix with other shows in your niche (or, even better, is leading the charge as your industry's favorite podcast), a few key items need to be in place.
In this episode of Podcasting Strategy Simplified, Jason Cercone answers the question "what makes a listener choose one podcast over another in the same niche."
No purchase necessary, details inside!
When you lean into podcasting strategies for your business, a key element you'll naturally want to capitalize on is growth. Growth means your message reaches more eyes and ears, thus giving you more opportunities to establish trust, facilitate sales, and accomplish goals.
Unfortunately, many creators put inadvertent roadblocks in front of their efforts and cost themselves years of growth.
Today, I'm going to identify four of those ro...
Going into sales mode on your podcast (or when you're guesting on someone else's podcast) is the worst thing you can do.
It makes things awkward, it makes people look at your differently, and it makes it damn near impossible for anyone to establish trust in you.
In this episode, I'm providing a solution to the question "How can I use a podcast to generate leads without sounding salesy?"
Do you have a question you'd like an...
Launching a podcast is easy. If you reeeeally wanted to, you could launch a show today. It wouldn't be very good, but the physical act of getting a podcast onto the Internet could be done rather quickly.
But what REALLY matters in this game is building and growing a podcast to the point that it consistently helps you reach goals, make connections, and serve your current and potential audience with trust-building expertise.
In this ep...
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