Podcasting Strategy Simplified
Jason Cercone is a Podcasting Strategy & Mindset Coach for entrepreneurs, C-suite executives, coaches, and consultants seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals. This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. Podcasting Strategy Simplified is built for entrepreneurs, founders, C-suite executives, marketing leaders, coaches, and consultants. An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen! Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to: *How do I start a podcast for my business? *What is the best way to monetize my podcast? *How do I use podcasting to amplify my brand message? *If I want to start a podcast, what should I do first? *How can I grow my podcast and get more listeners? *When do download numbers really matter? *How do I use a podcast to find more customers? *Can a podcast grow my brand?
Episodes
In order for your podcast to support your business, it's imperative you build your show on the foundation of a solid strategy designed for your specific needs.
Just starting a podcast because it seems like the trendy thing to do and not factoring in your time, goals, and true business needs puts you on course for results to take longer and potential burnout to rear its ugly head.
But building goals designed to grow and scale yo...
Establishing trust with your audience is one of the most critical items in play when it comes to your podcasting strategy.
This allows you to keep audience members actively engaged with your content, gives them more reasons to share your content with others seeking similar information, and transform listeners into clients with your products and services.
In Episode 103 of Podcasting Strategy Simplified, I'm answering anot...
When it comes to success in podcasting, everything begins with strategy.
Inside your podcasting strategy, you'll find proper mindset, content pillars, short and long-term plans, well-defined expectations, a clear focus on what your ultimate goal is, and so much more.
Trying to leverage podcasting for your business without a strategy is like trying to build a skyscraper on quicksand. Focus gets lost quickly, lack of clarity lead...
All podcasters want audience growth and they want it yesterday.
But that's not how it works. There are several factors to consider when it comes to audience growth and stability.
Today, I'm answering the burning question: How long does it realistically take to grow a successful podcast audience?
Smash that play button and let's begin!
🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 2...
DID YOU KNOW: According to a quick Google search that produced a Reddit thread in the AI Overview, only 5-7% of podcasts actually make it to 100 episodes. Sad, but true.
Trying to swing this statistic in the right direction is one of my core missions at Bombtrack Media, and today I'm actively contributing to the cause.
Podcasting Strategy Simplified has officially hit 100 episodes. Most of those episodes came under the show's former ...
At Bombtrack Media, I lean heavily into podcasting strategy because without it, success on this medium is slim to none.
As I come to you with the final "double digit" episode of Podcasting Strategy Simplified, I felt it made sense to take some time and explain a little bit more about what I do on a day-to-day basis.
So let's dig in. After taking in Episode 99 today, you'll understand:
✅ The reason I reverse engineer the need for...
It's time to answer another one of your burning questions about podcasting strategy!
The question on the table today: Do small podcasts actually make money or is monetization overrated?
The key to this answering this question comes down to discovering what monetization means to you.
Press play and dig in.
🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket
⚠️ This is one of those episodes that needs to be shared with other podcasters. If this message hits home, please pass it along to other podcasters so they don't get scammed either ⚠️
We've reached a critical point in podcasting where AI episodes have infiltrated our landscape, leaving listeners to question what's real and creators to question what's next.
And on top of that, we have to deal with these GD spam bot scammers from vario...
It's time to answer another one of your burning questions about podcasting strategy!
The question on the table today: Why do some podcast episodes perform dramatically better than others?
The answer may not be what you expect.
Enjoy!
🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket
📆 Schedule a Free Strategy Call with Jason Cercone
📲 Or Contact Me Directly: ja...
If adding a newsletter to your podcasting workflow is high on your to-do list, this is the episode you've been looking for.
A newsletter can play a significant role in your practices. IF you use it correctly and implement a strategy that makes it equally as impactful as your podcast itself.
In Episode 95 of Podcasting Strategy Simplified, I'm joined by Arielle Nissenblatt, Podcast Hall of Famer, Producer, Host, Consultant, and pretty...
The 3rd Annual Empowered Podcasting Conference is set to unfold Friday, August 21st thru Sunday, August 23rd, 2026 at the Hyatt Centric hotel in beautiful Charlotte, North Carolina and YOU'RE INVITED to be part of the festivities!
So it's in that spirit the question on the table today is: Why should you buy a ticket to the Empowered Podcasting Conference?!
Smash that play button and get your answer!
Then, click to read our...
I thought it was a narrative that was fading away, but I was wrong. It was only on a brief hiatus.
No, the podcast world is not oversaturated with podcasts. But yes, there are still people out there saying it is...maybe because they actually feel that way, but probably more so because they know it'll level up engagement on social media.
Either way, it's a blight on our space that isn't helping anyone. So allow me to add my two cents ...
I'm back with another answer to a burning question! Today, the question is: Should my podcast be focused on education, entertainment, or authority building?
While it might seem like good business to focus on one, I believe there's a way to lean into all three.
Got a question you'd like featured (and answered) on a future episode? Send me a voice message via SpeakPipe and I'll make it happen!
Now hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?!
The dreaded download number is a polarizing metric that often times throws new podcasters off their game, inadvertently making them feel like their show isn't good enough. Or, even worse, THEY aren't good enough as a host.
The big problem with the download metric is that its presented by most podca...
Welcome to the first installment of a new series here on Podcasting Strategy Simplified!
Every Monday, I'm going to take five minutes to answer a frequently asked question in the podcast world. These questions will revolve around growth, monetization, skill development, and, of course, podcasting strategy.
I'll also be featuring questions sent in by you and other members of the Bomb Squad! Simply click on the SpeakPipe link bel...
A few months ago, I rebranded this podcast from its former name Let's Blow This Up to its present iteration: Podcasting Strategy Simplified. The original name, while a great extension of my brand Bombtrack Media, simply wasn't doing enough to make the podcast visible in podcast apps.
Think about it: if you're looking for guidance with YOUR podcast, are you searching the term "podcasting" or "podcasts about podcasting" or are you sea...
Getting ready to launch a new podcast? Click play on this episode before you do!
Despite a lot of hype, fanfare, and promotion, many new podcasts get launched with only one episode. This simply isn't enough to get listeners and viewers hooked on your content.
You want to set up a bingeable experience from jump...and you want to treat your podcast launch for what it is: a BIG deal.
In Episode 89 of Podcasting Strategy Simplified,...
Have you ever been pumped for a new podcast episode to go live...but when it does, your guest doesn't even acknowledge it (let alone share it on their networks)?
It's happened to all of us. But what if I told you it wasn't their fault...it's yours?
Now before you come at me with a flaming pitchfork, hear me out.
How you communicate with your guests AFTER their appearance takes place plays a significant role in how they share your cont...
If you're worried you won't have enough to talk about on your podcast (or you don't KNOW enough to START a podcast), believe me, you're not alone.
Too many people sell themselves short when it comes to how much they know about their area of expertise. And typically, a solid podcasting strategy, aligned with the act of actively creating podcast content itself, reveals a totally different story.
In Episode 87 of Podcasting Strategy Sim...
When it comes to ratings and reviews for podcasts, there are many misconceptions - one of the biggest being the more R&Rs you accumulate, the more your show will gain visibility in Apple Podcast's algorithm.
Apple themselves have stated this isn't the case, yet it doesn't stop many, many podcasters from asking you to drop a rating and review on each and every episode they produce.
In my opinion, there's a much better way to acqui...
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