Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

If you’ve been podcasting for a little while and are feeling that it’s time to make a change, you might find yourself considering a podcast rebrand. But depending on the evolution of your content and your audience, you may also consider if a simple refresh could do the trick or if it’s time to restart with a completely new podcast. So, how do you know which is the right option for you? This week, episode 13 of Successful Podcasting...

Are you creating amazing podcast content but feeling like you're not reaching enough people? Today, we’re covering the essential world of podcast repurposing, revealing how to strategically transform your long-form and short-form content to expand your reach and grow your business. Join us as Felly Day shares actionable insights on maximizing your podcast's impact, from leveraging guest episodes and optimizing for SEO to ...

If you’ve been creating content for any amount of time, you’ve likely heard the phrase, “content is king,” and further, “if content is king, consistency is queen.” I would like to take that a step further and say that your capacity is the key to how consistently you’re producing content. This week, episode 12 of Successful Podcasting Unlocked answers the question: Should my podcast be weekly, bi-weekly, or monthly?

In this epis...

Tired of the social media hamster wheel for your podcast? Discover how Pinterest can revolutionize your podcast growth! In this episode, we dive deep into transforming your podcast marketing with Ruby Ringo. She talks about Pinterest SEO, evergreen content strategies, smart optimization tips, and more. This week, episode 212 of Podcasting Unlocked is about Mastering Pinterest SEO for More Downloads! 

Ruby Ringo is a Pinterest Strate...

One of the #1 ways to quickly and efficiently grow your show is to be a guest on other people’s podcasts. But pitching yourself as a guest takes more effort than sending out a copy-and-paste e-mail template and hoping for the best. To successfully pitch yourself, you need to avoid 4 major mistakes that make podcasters skip over your pitch. This week, episode 11 of Successful Podcasting Unlocked answers the question: What are common...

Does it feel like your podcast episodes vanish into the digital void after they're published? It might be because hitting 'upload' doesn’t mean the work is done. In this episode of Podcasting Unlocked, we’re joined by Deirdre Tshien, CEO and co-founder of Capsho, an AI-powered content writer that helps podcasters and entrepreneurs draft all elements of their marketing, from show notes to social media and more. We exp...

We have found that people usually have 1 out of 4 main podcasting goals. One of these goals tends to be audience engagement which means that your listeners are actively connecting to and interacting with the content you put out. This week, episode 10 of Successful Podcasting Unlocked answers the question: How do I know if my podcast is engaging?

In this episode, I share:

• Engaging content varies depending on the target audien...

Is AI the tool that can take everything from your podcasting workflow, from idea generation to marketing strategy, up a notch? On this episode of Podcasting Unlocked, Erich Archer, an Emmy-winning AI video specialist, sits down to talk about the practical applications of AI for podcasters while busting some common myths. From generative videos to AI-powered research and workflow automation, we dive deep into how AI tools like ChatG...

Are you drowning in the details of podcast production, constantly feeling like you're one step behind? In this episode of Podcasting Unlocked, we’re diving deep into the world of podcast workflow automations. I’m sharing actionable strategies to streamline your process, save time, and finally achieve that elusive feeling of podcasting efficiency. From guest scheduling to social media promotion, discover the tools and technique...

Can a simple microphone and a heartfelt conversation truly change the world? Absolutely. In this episode, we’re diving into the powerful intersection of advocacy and podcasting with Hollis Peirce, the driving force behind "21st Century Disability." Hollis shares his inspiring journey of using his podcast as a platform to redefine disability, challenge societal norms, and give voice to often-unheard stories. Discover how a...

If you’ve ever had a guest on your podcast that you were so excited to share with your audience as well as tap into their audience and the guest didn’t share their episode, you know how frustrating that can be. The solution is as simple as providing your guests with a few key elements that make it quick and easy for them to promote their episode. This week, episode 9 of Successful Podcasting Unlocked answers the question: How do I ...

Ever wondered what truly separates a respected voice in your field from someone who's the go-to authority?  In this episode of Podcasting Unlocked, we're cracking the code on that very question. We dive deep into the critical distinction between authoritative positioning and thought leadership with Dennis Meador of the Legal Podcast Network. Dennis brings his extensive experience working with professionals, particularly i...

Have you ever found yourself staring at your podcast dashboard or blank word document, wondering what on earth you're going to talk about next? You're definitely not alone! That feeling of creative block can hit even the most experienced podcasters, sometimes leading to the dreaded pod fade. Today on Podcasting Unlocked, we're diving headfirst into actionable strategies to spark those creative juices and generate a b...

Are you ready to stop holding back and truly connect with your audience? In this episode, we dive deep with Jodi Peterman, owner of Elizabeth Erin Designs and host of "Designing in 5D," as she unveils the power of authenticity in growing both your podcast and your business. Jodi shares her inspiring journey of overcoming fear, embracing her unique "crazy creative side," and using her podcast as a tool for spirit...

You’ve already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. Show notes can feel like such an afterthought and yet, they’re more important than you think. This week, episode 8 of Successful Podcasting Unlocked answers the question: Are show notes actually important?

In this episode, I share:

• Podcast show notes should be optimized for SEO (Se...

Ever wondered what it really takes to build a successful podcast that stands the test of time? Today, guest Lorraine Ball shares her extensive journey in podcasting, starting from her initial curiosity in 2009 to the evolution of her show, 'More Than a Few Words.' She discusses the challenges and changes in podcasting formats, the importance of technology, and the dynamics of co-hosting. Lorraine emphasizes the significan...

Whether you’re posting weekly, bi-weekly, or on a different cadence, there are so many ways to create consistent, bingeable episodes for your audience. But have you also considered a season? Having a group of podcast episodes that have a predetermined start and end before moving onto the next group is just another way you can organize and release your podcast episodes. This week, episode 7 of Successful Podcasting Unlocked answers ...

Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I’m sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. G...

As a podcaster, it can be difficult to consistently come up with new content ideas. This is a huge reason the majority of podcasters never make it past 20 episodes. This week, episode 6 of Successful Podcasting Unlocked answers the question: How do I brainstorm my podcast content?

In this episode, I share:

• Market research is essential for understanding the needs and interests of your target audience.
• Search engines like Googl...