November 11, 2024 • 17 mins
This isn't a political episode - it's an episode about politics.
In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭
In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, talk about what worked, what didn’t, and how we can use the lessons of both campaigns to grow our own podcasts and shape our brands through podcasting.
Please Note: I did my best to provide this information in as unbiased and fair a way possible, not only am I a volunteer election worker, but I’m someone that believes in the will of the American people, and the privilege of democracy. This episode was not an attempt to be political or make a political statement, just the observations of a podcaster trying their best to make sense of politics and the business of campaigning. 😀
📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin
https://morganfranklin.media/contact
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🙋🏻♀️ Questions? Comments? Ideas? Message Me:
morgan@morganfranklin.media
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Morgan Franklin (00:04):
I want to make you one promise in this episode,
and it is that this isn't apolitical episode. It is an
episode about politics. I knowthat there are a lot of raw
feelings right now, and you knowthat is rightfully so. I said
(00:26):
this before in previousepisodes, but discussing my own
political opinion is notrelevant in any way to this
podcast. However, in the wake ofthe results of the 2024
election, I think that it wouldbe foolish to discount the
significance that podcastingplayed in this election and in
politics. Moving forward in thisepisode, we're going to dissect
(00:49):
the use of podcasts by bothcandidates talk about what
worked, what didn't, and how wecan use the lessons of both
campaigns to grow our ownpodcasts and shape our brands
through podcasting. Hello andwelcome to podcast for profit.
My name is Morgan Franklin. I'ma Podcast Producer, strategist
(01:12):
and educator. This podcast willhelp you create and grow a
podcast that cuts through thenoise of social media and speaks
directly to your targetaudience. If you're ready to
create a podcast that will alignyou with the experts in your
industry, position yourself as atrusted leader and create
another source of revenue foryour business, you're in the
(01:34):
right place. I want to provideyou this information as unbiased
and fairly as possible, becausenot only am I a volunteer
election worker, but also I'msomeone that believes in the
will of the people through ourvote, we all have an equal
voice, and I respect that right,no matter what party is being
(01:56):
discussed, whether you'resatisfied or dissatisfied with
the results of this election, itis clear that one candidate was
using podcasts to share theirmessage and reach new audiences
in a way that we have never seenbefore in a political race, and
this was never clearer to methan on the actual election day.
On Tuesday, as I said, I work asa volunteer election worker, and
(02:20):
this is my fourth presidentialelection, working at the polls.
Like every year, people areexcited. Election day is such an
exciting day, and you would behard pressed to find anyone at
the polls on election day thatis not excited to be there. And
you know, I was having aconversation before the polls
opened, with a fellow volunteerthat was there, and we were just
(02:41):
talking. She asked me what Idid. I said that I was a Podcast
Producer, and before she couldeven take a breath to ask me
anything else, she just says, Ohmy gosh, my son just turned 18.
He's voting for the first time,and he's listened to every
single podcast episode withDonald Trump. He loves podcasts,
and I was intrigued to hearthis, because, you know, you're
(03:03):
thinking about first timevoters, the youth vote rallied
by podcasts with Donald Trump.Just really interesting. The
candidate that would technicallybe our oldest candidate ever
elected as president at the timeof his inauguration, was
reaching Gen Z voters throughpodcasting like How was that
(03:27):
possible? Right? Well, let'stake a look. So here's a list of
every podcast that Donald Trumpguested on during his campaign
for president during the 2024election, and I'm gonna go in
chronological order, becausethere are quite a few of them,
from June 2024 to october 2024with just a brief summary of
(03:47):
topics covered and the length ofthat episode. First is impulsive
with Logan Paul in June of 2024So Donald Trump made his
podcasting debut with LoganPaul, who is a social media
influencer and professionalwrestler, on the impulsive
podcast, and during thisepisode, he discussed topics
(04:09):
like AI and even how he uses AIin his own speech. Writing this
interview was 53 minutes long,fast forwarding two months
later, guesting on the this pastweekend with Theo von podcast in
August of 2024 they're kind oftalking about a little bit more
personal topics, like DonaldTrump's decision to abstain from
(04:33):
alcohol and smoking, and how hislife of sobriety has been
influenced by his brothers Fredstruggles, who died of substance
abuse at only 42 this episodewas about one hour long. Next in
September of 2024 Donald Trumpwas featured on the LEX Friedman
podcast where he discussed hisviews on things like medical
(04:56):
marijuana losing the 2020election. China, Joe Rogan and a
variety of other very currenttopics. This episode was one
hour and three minutes long inearly October 2024 Donald Trump
goes on the flagrant podcastwith Andrew Schultz, where he
talks about abortion andreiterating his stance the
(05:18):
decisions on abortion rightsshould be left to the states.
This episode was about an hourand 30 minutes long. On october
14, full send podcast hostDonald Trump for a discussion on
Elon Musk world war three. Hismessage to first time voters and
if he's going to be on the JoeRogan podcast or not, which I
(05:39):
thought was pretty interesting.This episode was 38 minutes
long. Next Bus him with the boysin mid October of 2024 Trump
appears on bus him with theboys, which is a podcast by the
media company Barstool Sports,where, during the interview, he
discussed his motivations forentering politics, including his
(05:59):
concerns about border securityand trade deals. This episode
was two hours and 15 minuteslong. On october 17, Donald
Trump joins PBD podcast withPatrick bet David On this
episode, he discusses domesticenemies and expresses his own
concerns for Kamala Harrispolitical stances. This episode
(06:23):
is one hour and 26 minutes long.On october 21 Donald Trump talks
pro wrestling an election withsix feet under with Mark
Calloway, aka the undertaker.He's famously the most tenured
wrestler in WWE history. Andlastly, I'm sorry, I know this
list is long, of course, the nowinfamous episode of The Joe
(06:44):
Rogan experience in late October2024 Donald Trump appeared on
Joe Rogan's podcast, engaging ina wide variety of discussions
that included topics like RobertE Lee's military strategy and
speculation about life on Mars.This episode was two minutes shy
of being three hours long. Andthe totally crazy thing to think
(07:05):
about is combined for all ofthese episodes, these podcasters
have delivered a watch total ofover 50 million views on YouTube
alone. So that's not evenpodcast downloads in the
traditional way that we think ofthem. That's not streams, that's
not anything else, that's justviews on YouTube. And that is
absolutely insane to me, andthis might be obvious from their
(07:27):
introductions, but all of thehosts are male and carry a
consistently male centeredaudience. And while I've
listened to clips from all thesepodcasters, I do not claim to be
fully equipped to speak on theiraudiences any more than just to
say, I do believe they aretargeted at young to middle aged
(07:47):
men, and they are doing anexcellent job like it is all
executed flawlessly. Also, Iwant to acknowledge that there
were many other live Twitchevents and streaming and radio
shows, and I did not includethem here. I was trying to keep
it strictly podcast oriented,but Donald Trump was staying
very busy on podcasts andstreaming circuits. No one can
(08:11):
say he was not putting in thetime there on podcasts, because
Absolutely he was. So let's takea look at Kamala Harris and how
the Harris campaign usepodcasting to help share their
message and draw in those votersthat might not have known the
vice president very well upuntil this point, on september
(08:33):
30, Kamala Harris joined AlexCooper on call her daddy, which
is Spotify, second most popularpodcast in the United States and
also has about 1 millionsubscribers on YouTube. During
this episode, Kamala Harrisspoke about the grit that it
takes for a woman to seek publicoffice, the toughness that her
(08:53):
mother instilled in her, and theimportance of reproductive
rights in this election. Thisepisode was roughly 40 minutes
long again, airing on september30, Kamala Harris joined all the
smoke with NBA champions StevenJackson and Matt Barnes to
discuss the Harris plan to boostthe economy and her perspective
(09:14):
on America's progress on socialjustice. Next on october 28
Kamala Harris joined Brene Brownon unlocking us with Brene Brown
for conversation on the strengthand fragility of democracy, the
power of strong coalitions, andhow to commit to justice and
fairness that can both ground usand drive action. That interview
(09:37):
was one hour long and a lot likeDonald Trump, Kamala Harris did
appear on a variety of radioshows and other media like The
Howard Stern Show, the SteveHarvey Morning Show and The
Breakfast Club. When we look atthe overall listener audience of
the Harris features, it shows amuch more diverse story than
Donald Trump and where he wasfeatured. But. But a far less
(10:01):
consistent one. And again, I'velistened to clips from the
podcasts, and I do not claim toknow the full analysis of their
audience, but when I'm lookingat these three podcasts
specifically, and we see theirtarget audiences are young
women, young to middle aged menand middle aged women, you're
casting a wide net, but notreally driving home the message
(10:25):
to any specific person. Here'smy perspective on why podcasting
really worked for Donald Trumpin this election cycle, and it
didn't for Kamala Harris. Whatdo I always say about
podcasting? Know your audience,know your audience. Both these
candidates do know theiraudience, but they are speaking
to them in totally differentways. And in all fairness,
(10:47):
Kamala Harris had a much broaderarea to cover, seeing as the
country was just getting to knowher in about 100 days, that's a
lot of work to do. That's a lotof people to speak to. However,
it does not mean that yourmessage is reaching the targeted
audience. In the upcoming weeksand months, you're going to hear
(11:08):
a lot about the significance ofpaid, owned and earned media,
and for the reasons that I'vediscussed in this episode, let's
take a look at each one of theseand talk about what they really
mean, let's start with paidmedia. You pay for it, so that
can be anything from a Facebookad to a billboard, anything you
(11:30):
pay for that is getting yourmessage out there. Next is owned
media. And owned media isanything that you create, for
example, a Tiktok video that youmade, or a blog post, you wrote
your own podcast, any content ormedia that you create and post
and own yourself is owned media.Lastly, is earned media. Earned
(11:55):
media is the trickiest, but Iwould argue the most important
media for gaining consumer orvoter trust in the digital age.
People are smart. They don'ttrust ads. Yeah, they don't
trust ads anywhere, and theydon't trust you. Audiences are
very wary, and do you blamethem? This is why earned media
(12:17):
is so important, and whether youlike it or not, Donald Trump did
a spectacular job ofcapitalizing on earned media.
I've heard some speculationaround that his youngest son,
Barron Trump, is a big fan ofpodcasting, and some of the
podcasts that he went on, butregardless, he knew who his
audience was, and he was able touse that earned media that he
(12:38):
got to speak directly to thisaudience. Donald Trump is
amazing at this and he has beenfor most of his life, and
whether it's magazines or TV orany kind of media that he can
shape and mold to his narrative,he is very hands on with the
media. Does he hate them? Yeah,most of the time, but also it is
(13:00):
his secret weapon, because hecan use that earned media to
accomplish the things that he istrying to do. Looking at the
Harris campaign and how KamalaHarris used podcasting, I'm not
100% sure it was used in thebest way, even for the small
amount that she utilized theplatform. If I could give some
constructive criticism and myown thoughts, it would be this,
(13:25):
get in character, get in theenvironment. When I watched the
caller daddy interview, it wasunlike any of the other episodes
of that podcast that I had everwatched, but not necessarily in
a good way. It felt verybuttoned up, which I'm not
saying is a bad thing. I'm notsaying that if your podcast is
buttoned up, that that's bad.I'm saying that it wasn't the
(13:45):
call her daddy brand. It feltvery disingenuous to the
experience of listening orwatching that particular
podcast. And I know that theywere hosting the Vice President
of the United States, right? Yougot to be a little bit more
professional, but maybe it waseither that that was the wrong
show for Kamala Harris, or herteam should have worked with the
(14:09):
podcast to create a little bitmore laid back environment for
everyone. It felt forced, in away, and especially for this to
be one of the only long formpieces of media that the Kamala
Harris campaign put out thatwasn't a prime time interview, I
think it could have beenoptimized to yield better
(14:31):
results. All right, so we'vecovered the good and the bad. I
am grateful to these campaignsfor using podcasting as part of
their election strategy. I thinkthat was incredibly smart. I
made this joke on Tiktok lastweek that sometimes, as a
podcaster, that podcasting canfeel like the coolest and lamest
(14:53):
thing about you. And I thinkthat is really true. What I want
you to take away from thisepisode. Code an election is
that podcasting is legitimate.As cliche as it might be for me
to say people don't trust media.People trust people. People
trust connections. And no matterhow many millions or billions a
(15:19):
campaign spends on ads, it can'tcreate the same connection as
sitting down with another personand talking about how you really
feel, what's really going on.How do we as a country actually
get through this? Whether youhave a podcast that you want to
(15:39):
make more attractive to highprofile guests, or you're a
podcaster that wants to befeatured on other podcasts as a
guest, I'd be happy to help youcreate the strategy and help you
win in whatever you are doing.I'll have a link for my hourly
consulting in the episodedescriptions. You can also reach
out to me at Morgan, atmorganfranklin dot media. So
(16:02):
that's Morgan at morganfranklindot media. I also have my
digital product shop. Those aretemplates that I have created
that I use every day as apodcaster, that I use for my
podcasting clients that will belinked below, or you can go to
podcastforprofit.com and asalways, I can't wait to listen
(16:23):
to your podcast. Hey, thank youso much for joining me on this
episode. If you enjoyed thepodcast and you'd like to hear
more episodes like this one, goahead and subscribe to the show.
New episodes air every Mondaymorning. And if you found this
episode valuable and you want tohelp other business owners and
podcasters, will you leave me afive star review? It helps the
(16:43):
show rank higher in the chartsand brings more entrepreneurs
the information they need tostart making money on their
podcast.
I want to make you one promise in this episode,
and it is that this isn't apolitical episode. It is an
episode about politics. I knowthat there are a lot of raw
feelings right now, and you knowthat is rightfully so. I said
(00:26):
this before in previousepisodes, but discussing my own
political opinion is notrelevant in any way to this
podcast. However, in the wake ofthe results of the 2024
election, I think that it wouldbe foolish to discount the
significance that podcastingplayed in this election and in
politics. Moving forward in thisepisode, we're going to dissect
(00:49):
the use of podcasts by bothcandidates talk about what
worked, what didn't, and how wecan use the lessons of both
campaigns to grow our ownpodcasts and shape our brands
through podcasting. Hello andwelcome to podcast for profit.
My name is Morgan Franklin. I'ma Podcast Producer, strategist
(01:12):
and educator. This podcast willhelp you create and grow a
podcast that cuts through thenoise of social media and speaks
directly to your targetaudience. If you're ready to
create a podcast that will alignyou with the experts in your
industry, position yourself as atrusted leader and create
another source of revenue foryour business, you're in the
(01:34):
right place. I want to provideyou this information as unbiased
and fairly as possible, becausenot only am I a volunteer
election worker, but also I'msomeone that believes in the
will of the people through ourvote, we all have an equal
voice, and I respect that right,no matter what party is being
(01:56):
discussed, whether you'resatisfied or dissatisfied with
the results of this election, itis clear that one candidate was
using podcasts to share theirmessage and reach new audiences
in a way that we have never seenbefore in a political race, and
this was never clearer to methan on the actual election day.
On Tuesday, as I said, I work asa volunteer election worker, and
(02:20):
this is my fourth presidentialelection, working at the polls.
Like every year, people areexcited. Election day is such an
exciting day, and you would behard pressed to find anyone at
the polls on election day thatis not excited to be there. And
you know, I was having aconversation before the polls
opened, with a fellow volunteerthat was there, and we were just
(02:41):
talking. She asked me what Idid. I said that I was a Podcast
Producer, and before she couldeven take a breath to ask me
anything else, she just says, Ohmy gosh, my son just turned 18.
He's voting for the first time,and he's listened to every
single podcast episode withDonald Trump. He loves podcasts,
and I was intrigued to hearthis, because, you know, you're
(03:03):
thinking about first timevoters, the youth vote rallied
by podcasts with Donald Trump.Just really interesting. The
candidate that would technicallybe our oldest candidate ever
elected as president at the timeof his inauguration, was
reaching Gen Z voters throughpodcasting like How was that
(03:27):
possible? Right? Well, let'stake a look. So here's a list of
every podcast that Donald Trumpguested on during his campaign
for president during the 2024election, and I'm gonna go in
chronological order, becausethere are quite a few of them,
from June 2024 to october 2024with just a brief summary of
(03:47):
topics covered and the length ofthat episode. First is impulsive
with Logan Paul in June of 2024So Donald Trump made his
podcasting debut with LoganPaul, who is a social media
influencer and professionalwrestler, on the impulsive
podcast, and during thisepisode, he discussed topics
(04:09):
like AI and even how he uses AIin his own speech. Writing this
interview was 53 minutes long,fast forwarding two months
later, guesting on the this pastweekend with Theo von podcast in
August of 2024 they're kind oftalking about a little bit more
personal topics, like DonaldTrump's decision to abstain from
(04:33):
alcohol and smoking, and how hislife of sobriety has been
influenced by his brothers Fredstruggles, who died of substance
abuse at only 42 this episodewas about one hour long. Next in
September of 2024 Donald Trumpwas featured on the LEX Friedman
podcast where he discussed hisviews on things like medical
(04:56):
marijuana losing the 2020election. China, Joe Rogan and a
variety of other very currenttopics. This episode was one
hour and three minutes long inearly October 2024 Donald Trump
goes on the flagrant podcastwith Andrew Schultz, where he
talks about abortion andreiterating his stance the
(05:18):
decisions on abortion rightsshould be left to the states.
This episode was about an hourand 30 minutes long. On october
14, full send podcast hostDonald Trump for a discussion on
Elon Musk world war three. Hismessage to first time voters and
if he's going to be on the JoeRogan podcast or not, which I
(05:39):
thought was pretty interesting.This episode was 38 minutes
long. Next Bus him with the boysin mid October of 2024 Trump
appears on bus him with theboys, which is a podcast by the
media company Barstool Sports,where, during the interview, he
discussed his motivations forentering politics, including his
(05:59):
concerns about border securityand trade deals. This episode
was two hours and 15 minuteslong. On october 17, Donald
Trump joins PBD podcast withPatrick bet David On this
episode, he discusses domesticenemies and expresses his own
concerns for Kamala Harrispolitical stances. This episode
(06:23):
is one hour and 26 minutes long.On october 21 Donald Trump talks
pro wrestling an election withsix feet under with Mark
Calloway, aka the undertaker.He's famously the most tenured
wrestler in WWE history. Andlastly, I'm sorry, I know this
list is long, of course, the nowinfamous episode of The Joe
(06:44):
Rogan experience in late October2024 Donald Trump appeared on
Joe Rogan's podcast, engaging ina wide variety of discussions
that included topics like RobertE Lee's military strategy and
speculation about life on Mars.This episode was two minutes shy
of being three hours long. Andthe totally crazy thing to think
(07:05):
about is combined for all ofthese episodes, these podcasters
have delivered a watch total ofover 50 million views on YouTube
alone. So that's not evenpodcast downloads in the
traditional way that we think ofthem. That's not streams, that's
not anything else, that's justviews on YouTube. And that is
absolutely insane to me, andthis might be obvious from their
(07:27):
introductions, but all of thehosts are male and carry a
consistently male centeredaudience. And while I've
listened to clips from all thesepodcasters, I do not claim to be
fully equipped to speak on theiraudiences any more than just to
say, I do believe they aretargeted at young to middle aged
(07:47):
men, and they are doing anexcellent job like it is all
executed flawlessly. Also, Iwant to acknowledge that there
were many other live Twitchevents and streaming and radio
shows, and I did not includethem here. I was trying to keep
it strictly podcast oriented,but Donald Trump was staying
very busy on podcasts andstreaming circuits. No one can
(08:11):
say he was not putting in thetime there on podcasts, because
Absolutely he was. So let's takea look at Kamala Harris and how
the Harris campaign usepodcasting to help share their
message and draw in those votersthat might not have known the
vice president very well upuntil this point, on september
(08:33):
30, Kamala Harris joined AlexCooper on call her daddy, which
is Spotify, second most popularpodcast in the United States and
also has about 1 millionsubscribers on YouTube. During
this episode, Kamala Harrisspoke about the grit that it
takes for a woman to seek publicoffice, the toughness that her
(08:53):
mother instilled in her, and theimportance of reproductive
rights in this election. Thisepisode was roughly 40 minutes
long again, airing on september30, Kamala Harris joined all the
smoke with NBA champions StevenJackson and Matt Barnes to
discuss the Harris plan to boostthe economy and her perspective
(09:14):
on America's progress on socialjustice. Next on october 28
Kamala Harris joined Brene Brownon unlocking us with Brene Brown
for conversation on the strengthand fragility of democracy, the
power of strong coalitions, andhow to commit to justice and
fairness that can both ground usand drive action. That interview
(09:37):
was one hour long and a lot likeDonald Trump, Kamala Harris did
appear on a variety of radioshows and other media like The
Howard Stern Show, the SteveHarvey Morning Show and The
Breakfast Club. When we look atthe overall listener audience of
the Harris features, it shows amuch more diverse story than
Donald Trump and where he wasfeatured. But. But a far less
(10:01):
consistent one. And again, I'velistened to clips from the
podcasts, and I do not claim toknow the full analysis of their
audience, but when I'm lookingat these three podcasts
specifically, and we see theirtarget audiences are young
women, young to middle aged menand middle aged women, you're
casting a wide net, but notreally driving home the message
(10:25):
to any specific person. Here'smy perspective on why podcasting
really worked for Donald Trumpin this election cycle, and it
didn't for Kamala Harris. Whatdo I always say about
podcasting? Know your audience,know your audience. Both these
candidates do know theiraudience, but they are speaking
to them in totally differentways. And in all fairness,
(10:47):
Kamala Harris had a much broaderarea to cover, seeing as the
country was just getting to knowher in about 100 days, that's a
lot of work to do. That's a lotof people to speak to. However,
it does not mean that yourmessage is reaching the targeted
audience. In the upcoming weeksand months, you're going to hear
(11:08):
a lot about the significance ofpaid, owned and earned media,
and for the reasons that I'vediscussed in this episode, let's
take a look at each one of theseand talk about what they really
mean, let's start with paidmedia. You pay for it, so that
can be anything from a Facebookad to a billboard, anything you
(11:30):
pay for that is getting yourmessage out there. Next is owned
media. And owned media isanything that you create, for
example, a Tiktok video that youmade, or a blog post, you wrote
your own podcast, any content ormedia that you create and post
and own yourself is owned media.Lastly, is earned media. Earned
(11:55):
media is the trickiest, but Iwould argue the most important
media for gaining consumer orvoter trust in the digital age.
People are smart. They don'ttrust ads. Yeah, they don't
trust ads anywhere, and theydon't trust you. Audiences are
very wary, and do you blamethem? This is why earned media
(12:17):
is so important, and whether youlike it or not, Donald Trump did
a spectacular job ofcapitalizing on earned media.
I've heard some speculationaround that his youngest son,
Barron Trump, is a big fan ofpodcasting, and some of the
podcasts that he went on, butregardless, he knew who his
audience was, and he was able touse that earned media that he
(12:38):
got to speak directly to thisaudience. Donald Trump is
amazing at this and he has beenfor most of his life, and
whether it's magazines or TV orany kind of media that he can
shape and mold to his narrative,he is very hands on with the
media. Does he hate them? Yeah,most of the time, but also it is
(13:00):
his secret weapon, because hecan use that earned media to
accomplish the things that he istrying to do. Looking at the
Harris campaign and how KamalaHarris used podcasting, I'm not
100% sure it was used in thebest way, even for the small
amount that she utilized theplatform. If I could give some
constructive criticism and myown thoughts, it would be this,
(13:25):
get in character, get in theenvironment. When I watched the
caller daddy interview, it wasunlike any of the other episodes
of that podcast that I had everwatched, but not necessarily in
a good way. It felt verybuttoned up, which I'm not
saying is a bad thing. I'm notsaying that if your podcast is
buttoned up, that that's bad.I'm saying that it wasn't the
(13:45):
call her daddy brand. It feltvery disingenuous to the
experience of listening orwatching that particular
podcast. And I know that theywere hosting the Vice President
of the United States, right? Yougot to be a little bit more
professional, but maybe it waseither that that was the wrong
show for Kamala Harris, or herteam should have worked with the
(14:09):
podcast to create a little bitmore laid back environment for
everyone. It felt forced, in away, and especially for this to
be one of the only long formpieces of media that the Kamala
Harris campaign put out thatwasn't a prime time interview, I
think it could have beenoptimized to yield better
(14:31):
results. All right, so we'vecovered the good and the bad. I
am grateful to these campaignsfor using podcasting as part of
their election strategy. I thinkthat was incredibly smart. I
made this joke on Tiktok lastweek that sometimes, as a
podcaster, that podcasting canfeel like the coolest and lamest
(14:53):
thing about you. And I thinkthat is really true. What I want
you to take away from thisepisode. Code an election is
that podcasting is legitimate.As cliche as it might be for me
to say people don't trust media.People trust people. People
trust connections. And no matterhow many millions or billions a
(15:19):
campaign spends on ads, it can'tcreate the same connection as
sitting down with another personand talking about how you really
feel, what's really going on.How do we as a country actually
get through this? Whether youhave a podcast that you want to
(15:39):
make more attractive to highprofile guests, or you're a
podcaster that wants to befeatured on other podcasts as a
guest, I'd be happy to help youcreate the strategy and help you
win in whatever you are doing.I'll have a link for my hourly
consulting in the episodedescriptions. You can also reach
out to me at Morgan, atmorganfranklin dot media. So
(16:02):
that's Morgan at morganfranklindot media. I also have my
digital product shop. Those aretemplates that I have created
that I use every day as apodcaster, that I use for my
podcasting clients that will belinked below, or you can go to
podcastforprofit.com and asalways, I can't wait to listen
(16:23):
to your podcast. Hey, thank youso much for joining me on this
episode. If you enjoyed thepodcast and you'd like to hear
more episodes like this one, goahead and subscribe to the show.
New episodes air every Mondaymorning. And if you found this
episode valuable and you want tohelp other business owners and
podcasters, will you leave me afive star review? It helps the
(16:43):
show rank higher in the chartsand brings more entrepreneurs
the information they need tostart making money on their
podcast.
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