December 30, 2024 • 17 mins
This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.
In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into every episode and why it matters.
Oh, and I have a treat for you once you get it all sorted out! I’ve made a tool for podcasters that uses your listener profile and information about your podcast (and a little magic from me) it’ll email you 5 ideas for brands you should reach out to partner with you or sponsor your podcast. Try it out for yourself here!
⭐️ Not sure where to find your next sponsor?
Tell me about your listeners and I'll email you 5 recommendations. Use my free tool:
https://form.jotform.com/Morgan_Franklin/5-Sponsor-Ideas
📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin
👩🏻💻 Shop My Podcast Template Store:
https://podcastsforprofit.com
👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.
🙋🏻♀️ Questions? Comments? Ideas? Message Me:
morgan@morganfranklin.media
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Morgan Franklin (00:00):
One of the most important lessons I've learned
in business and podcasting andprobably life, is if there is no
way to measure it, there is noway to manage it. And on the
surface, this seems like agrossly capitalistic cliche,
basically, if we can't measurethe growth of something, it
isn't worth doing, but I reallydon't see it that way. The way I
(00:24):
see it is, if we can't quantifywhat we're doing and try to find
ways to improve and grow and getbetter, we're always gonna be
stuck in that endless loop ofquestioning, and for me,
questioning is the most anxietyinducing activity that will
completely suck the excitementout of anything. So when I say
(00:47):
if there's no way to measure it,there's no way to manage it,
what I really mean is, ifthere's no way to measure it,
there's no way to stop theendless questioning and fear of
wondering if we're succeeding ordoing enough, or any of those
other anxiety fueled questionswe ask ourselves over and over
(01:07):
as podcasters, hello and welcometo podcast for profit. My name
is Morgan Franklin. I'm aPodcast Producer, strategist and
educator. This podcast will helpyou create and grow a podcast
that cuts through the noise ofsocial media and speaks directly
to your target audience. Ifyou're ready to create a podcast
(01:30):
that will align you with theexperts in your industry,
position yourself as a trustedleader and create another source
of revenue for your business,you're in the right place.
Measuring the success of apodcast is gonna look different
for all of us, and that'ssomething that I learned really
quickly as a Podcast Producer.Even success for a host and the
(01:50):
producer and the editor of asame podcast, those three people
working on the same team couldlook really different. So
imagine from podcast to podcast,how different success is going
to look for all of us. Over thepast year, I put a lot of work
and time into trying to figureout how to help podcasters
achieve their goals on a muchbroader scale. And as I said, I
(02:13):
realized very early on this wasnot going to be easy. We all
have such different goals andplans and ideas and
expectations, but one thingearly on that we all have to
focus on is knowing ourlisteners. Know who your
listener is. You have no ideahow often that I get on a
discovery call with a podcaster,and the first thing that I
(02:35):
usually ask on a consultationlike this is, who listens to
your podcast? Just a very easyquestion, right? But so often
that is just met with a blanksilence from both of us, where
we're both just looking at eachother and realizing neither of
us knows who is listening tothis podcast. In this episode,
I'm gonna walk you through notonly why you need a solid,
(02:58):
written out listener profile,but what it really looks like,
what you need to know going intoevery episode and why it
matters. Oh, and I have a littletreat for you, once you get it
all sorted out, I've made a toolfor podcasters that uses your
listener profile and informationabout your podcast and a little
(03:19):
bit of magic for me, and it willemail you five ideas for brands
you should reach out to, topartner or sponsor your podcast.
When I used it for myself, I wasso excited because it actually
recommended two brands I'mcurrently working with to set up
partnerships with. So make surethat you finish your listener
profile and then go check thatout. It will be linked in the
(03:40):
episode description. So why doyou need a listener profile?
Let's start there. If you'velistened to any of my previous
episodes, you know, I'm astickler for figuring out why we
are doing what we are doing. Ifyou don't know where you're
going, any road will get youthere. So what road are you on?
Why are you making a podcast?Who are you making it for? Why
(04:03):
are they listening? This has somany moving parts to it, and I
think we want to completelygloss over all of them, because
it makes us question too muchabout ourselves and too much
about this process. Like I saidearlier, living in a state of
questioning is hell it is. Butwe don't have to feel that way
all the time. We don't have tobe constantly questioning. We
(04:25):
can know exactly who we'retalking to, why we're talking to
them, and what we want to talkabout. That gets me to my next
point. What is a listenerprofile and why should you take
the time to figure out who yourideal audience is a listener.
Profile is a detailed outline ofthe intended audience of any
(04:47):
podcast. So basically, whenyou're creating anything for
your podcast, you can consultthis profile to figure out,
Okay, do I think this wouldserve the person I'm making all
of this for, or am I just makingsomething. That I want to make,
or that I think is a cool trend,but is not actually going to
move me towards the outcomesthat I'm working towards. In my
(05:08):
opinion, this is why so manypodcasters stop podcasting and
are never able to make any moneywith their podcast. They start
the podcast trying to serve atopic, something they're
interested in and not alistener. And that never works.
We are all selfish consumers,and when we aren't getting what
(05:30):
we're looking for, what wesigned up for, we're gonna move
on and find someone else that isgiving us what we're looking
for. If you ever wanna makemoney podcasting, you need to
have a listener profile. And itdoesn't have to be perfect, but
it does have to be as specificas possible. If you want someone
to give you money seriously, ifyou want someone to give you
(05:51):
money to talk about theirproduct on your podcast, you
better have a crystal clear viewof who is listening to your
podcast, why they're showing upevery week and how this product
is gonna speak to them. Becauseimagine you're on the other side
of this. Imagine you are abusiness owner, and some little
podcast comes to you, pitchingtheir show to you to advertise
(06:13):
on, and they say, Okay, we have30,000 downloads every week. We
talk about all kinds of things.It's kind of about everything
and anything that we want totalk about. This is the standard
pitch that I get frompodcasters. Well, it's about
anything I want to talk about.Okay, okay, I just know, as a
business owner, I'd be like,This is a hard pass, because if
(06:34):
you can't tell me what thispodcast is about or who is
listening, why would I everthink that this would be a wise
marketing decision for me? Youneed to know exactly who is
listening and why they'relistening, and it can be a silly
reason. It doesn't have to belike I said. This doesn't have
(06:54):
to be perfect, but it does haveto be specific. You need to know
who is listening. If you can'tmeasure it, you can't manage it,
and if you can't measure it, youcan't make money off of it. That
being said, let's go ahead andstart phase one of your listener
profile. If you already have apodcast that is live, that has
(07:18):
episodes, go ahead and go ontoApple podcasts or Spotify
podcasts, or wherever you have aplatform login, log in, make
your login information and lookat who is listening to your
podcast. Write down what istheir age, what is their gender.
Are they subscribed to yourpodcast? Get every bit of
(07:39):
information that you can fromthese websites. Go ahead and put
that aside. Now after that,whether you have a podcast or
not, I want you to write downwhat your ideal listeners, age,
gender, location, language,education, level and income
range is. This is so important,and it might feel strange. It
(08:02):
might feel very strange, but itis so important for you to know
who you want to be listening tothis podcast, and if you already
have a podcast live, who isalready listening to it. So if
you already have a podcastthat's live, I want you to go
through and compare what youwrote down. If you're making
(08:24):
content for women ages, let'ssay 25 to 35 but you see that
men ages 18 to 25 are listeningto it. You need to dig into it
and see what's going on. Shouldyou keep making content like
this and kind of shift towards adifferent demographic. Should
you rebrand yourself? Because ifyour target audience is women,
(08:46):
let's say ages 25 to 35 like wesaid earlier, you're trying to
get advertisers that would speakto that demographic. You're
trying to create content thatwould speak to that demographic,
but if it turns out that youngmen or who is listening to it
that is not going to serve youor your advertisers, so make
sure that not only do you knowwho your ideal listener is, you
know who is actually listeningto the podcast. Phase two of the
(09:11):
listener profile, whether youhave an active podcast or not,
is going to be digging a littlebit deeper into your listeners
preferences and theirobjectives. I want you to write
down these five questions, whatare my listeners interests and
hobbies? What is my listenerdoing on a daily basis, and how
will these activities align withmy podcast content? I think that
(09:34):
this is something that we kindof pass over because we're not
really thinking about theknowledge that our listener is
coming from. So let's say, forexample, I do have that podcast
that's geared towards women aged25 to 35 I'm going to be making
references to things and talkingabout different pop culture and
relevant like, you know,different things than I would be
(09:57):
talking about if I was talkingto even. A 65 plus woman, you
have to know what the interestof your listeners are, so that
you can speak to them in moreways than one, so that you can
speak to them at every level ofthe content that they're
consuming. Number two is whatproblems are my listeners trying
(10:19):
to solve that the my podcastaddresses. Now, this sounds very
professional, right? It soundslike, Okay, I have to know the
problem, and I have to solve theproblem, but the problem can be
as personal as loneliness. Maybeyou are someone that that person
listens to while they're goingon a walk, that maybe they're in
(10:40):
a new city and they don't have afriend to listen to. This can be
something that is very differentfor everyone. And by you just
addressing, okay, what couldsome of my listeners problems
be? Like I said, it doesn't haveto be. It doesn't have to be,
oh, they're looking for a newjob, or they're trying to figure
out how to improve their profitand loss or something like that.
(11:01):
It sounds very professional, butit doesn't professional, but it
doesn't have to be. Numberthree, when and how do they
listen? This is so important,and I very rarely hear podcast
producers talk about this.People listen to podcasts on a
schedule. So is this personlistening to this podcast while
they're commuting or whilethey're exercising. This
(11:21):
matters, because if someone islistening to your podcast when
they're exercising, let's saythey exercise for an hour. Well,
if your podcast is only 20minutes, then that doesn't
really fit into someone whonormally listens to your podcast
while they're exercising. So Ineed you to think about, okay,
what is the person doing that islistening to my podcast. Are
(11:43):
they on a short commute? Arethey on a long commute? Do they
listen to this when they'redoing the dishes? This is so
important because you know howsome podcasters make the three
hour long podcast? That's reallyfor when people just have it on
in the background and they'rekind of coming in and out and
watching it, versus a podcastmore like this, where it's
usually under 20 minutes, and itmight be a quick just commute
(12:03):
listen. You need to know whenyour listener is listening to
your podcast. Number four, whatother podcasts does my listener
enjoy? This might be the mostimportant question of all, even
though it might not seem likeit, you need to know what other
podcasts that your listener islistening to that way, not only
can you diversify, but you cangive them what they're looking
(12:26):
for. Most of the time, we aren'tlooking for something new. We're
looking for something like thethings we already like. I mean,
think about when you're findinga new podcast, are you looking
for something totally new thatyou've never listened to before?
Probably not. You're looking forsomething like the other
podcasts that you like. So youneed to find out, okay, what are
the other podcasts that someonewould be listening to, my
(12:48):
podcast be listening to, andthen number five, to follow up
on that, what sets my podcastapart from other podcasts in
this category or topic? Because,yes, while people want the same,
they also want different, right?You wouldn't listen to two
podcasts are giving you theexact same information. So know
what sets your podcast apart.This is going to be very
(13:09):
valuable for you. It's going tobe valuable for your
advertisers. It's going to bevaluable for your listeners. So
know what sets you apart. By theway, all of these questions will
be available in the blog postthat is associated with this
episode and that will be linkedin the episode description. So
don't worry about having towrite down every single one of
those. I will have them in theblog post and that will be
(13:29):
linked in the episodedescription. All of these
questions are going to help youbetter understand beyond the
superficial, age, gender,education, who is my listener?
Because data is just data. Atthe end of the day, data is just
data. We need to put meaningbehind our research, and that is
where phase three, creating alistener persona comes in. I
(13:53):
want you to create a listenerpersona, name them, talk about
them. Maybe it's someone thatyou know that listens to the
podcast already. Maybe it's aninfluencer that you follow that
you think, wow, they would lovethis podcast if they listen to
it. Maybe it's a fictionalcharacter. Maybe it's somebody
that you just make up. Take thetime to name this person. Write
(14:16):
down what city they live in,what their age is, what their
occupation is how much moneythey make, what their education
level is, what they do onSaturdays, what they do on
Sundays, what they believe in,what they want out of life. You
cannot go too far with this,because this is the person you
(14:37):
want listening to your podcast.It is so meaningful and it is
going to be so powerful to you,because now, every time you have
a question about, Oh, should Ihost this guest, or should I
make an episode about this? Orwhat should I do next? You're
going to look at your listenerprofile and you're going to
think, would they listen to it?Would they want it? What do they
(14:59):
want? What do they need? Now,when you're thinking, who is
going to be the first sponsorfor my podcast, now you aren't
just thinking, well, we talkabout everything. I don't really
know who listens to the podcast.You're approaching advertisers
and sponsors and you're saying,This is who listens to my
podcast. This is why theylisten, and this is who they
(15:22):
are. Every podcaster needs alistener profile for multiple
reasons, as we talked about inthis episode, but a big one is
your own sanity. Like I said,podcasting can be overwhelming,
and when you have these tools totell yourself, okay, this is who
my listener is. This is who I'mdoing all of this for. Then from
(15:43):
there, it will make everythingso much easier. If you need help
putting together a listenerprofile, please book a discovery
call with me. I have a one hourconsultation that would be
absolutely perfect for this. Thelink is in the episode
description, and don't forget touse my new tool. Like I said, it
is absolutely perfect for afteryou figure out your listener
(16:05):
profile, it takes all theinformation about your ideal
listener and your podcast andsome magic from me, and
instantly emails you five brandsthat could be perfect to partner
with your show. And as always, Ican't wait to listen to your
podcast. Hey, thank you so muchfor joining me on this episode.
If you enjoyed the podcast andyou'd like to hear more episodes
(16:26):
like this one, go ahead andsubscribe to the show. New
episodes air every Mondaymorning. And if you found this
episode valuable and you want tohelp other business owners and
podcasters, will you leave me afive star review. It helps the
show rank higher in the chartsand brings more entrepreneurs
the information they need tostart making money on their
podcast.
One of the most important lessons I've learned
in business and podcasting andprobably life, is if there is no
way to measure it, there is noway to manage it. And on the
surface, this seems like agrossly capitalistic cliche,
basically, if we can't measurethe growth of something, it
isn't worth doing, but I reallydon't see it that way. The way I
(00:24):
see it is, if we can't quantifywhat we're doing and try to find
ways to improve and grow and getbetter, we're always gonna be
stuck in that endless loop ofquestioning, and for me,
questioning is the most anxietyinducing activity that will
completely suck the excitementout of anything. So when I say
(00:47):
if there's no way to measure it,there's no way to manage it,
what I really mean is, ifthere's no way to measure it,
there's no way to stop theendless questioning and fear of
wondering if we're succeeding ordoing enough, or any of those
other anxiety fueled questionswe ask ourselves over and over
(01:07):
as podcasters, hello and welcometo podcast for profit. My name
is Morgan Franklin. I'm aPodcast Producer, strategist and
educator. This podcast will helpyou create and grow a podcast
that cuts through the noise ofsocial media and speaks directly
to your target audience. Ifyou're ready to create a podcast
(01:30):
that will align you with theexperts in your industry,
position yourself as a trustedleader and create another source
of revenue for your business,you're in the right place.
Measuring the success of apodcast is gonna look different
for all of us, and that'ssomething that I learned really
quickly as a Podcast Producer.Even success for a host and the
(01:50):
producer and the editor of asame podcast, those three people
working on the same team couldlook really different. So
imagine from podcast to podcast,how different success is going
to look for all of us. Over thepast year, I put a lot of work
and time into trying to figureout how to help podcasters
achieve their goals on a muchbroader scale. And as I said, I
(02:13):
realized very early on this wasnot going to be easy. We all
have such different goals andplans and ideas and
expectations, but one thingearly on that we all have to
focus on is knowing ourlisteners. Know who your
listener is. You have no ideahow often that I get on a
discovery call with a podcaster,and the first thing that I
(02:35):
usually ask on a consultationlike this is, who listens to
your podcast? Just a very easyquestion, right? But so often
that is just met with a blanksilence from both of us, where
we're both just looking at eachother and realizing neither of
us knows who is listening tothis podcast. In this episode,
I'm gonna walk you through notonly why you need a solid,
(02:58):
written out listener profile,but what it really looks like,
what you need to know going intoevery episode and why it
matters. Oh, and I have a littletreat for you, once you get it
all sorted out, I've made a toolfor podcasters that uses your
listener profile and informationabout your podcast and a little
(03:19):
bit of magic for me, and it willemail you five ideas for brands
you should reach out to, topartner or sponsor your podcast.
When I used it for myself, I wasso excited because it actually
recommended two brands I'mcurrently working with to set up
partnerships with. So make surethat you finish your listener
profile and then go check thatout. It will be linked in the
(03:40):
episode description. So why doyou need a listener profile?
Let's start there. If you'velistened to any of my previous
episodes, you know, I'm astickler for figuring out why we
are doing what we are doing. Ifyou don't know where you're
going, any road will get youthere. So what road are you on?
Why are you making a podcast?Who are you making it for? Why
(04:03):
are they listening? This has somany moving parts to it, and I
think we want to completelygloss over all of them, because
it makes us question too muchabout ourselves and too much
about this process. Like I saidearlier, living in a state of
questioning is hell it is. Butwe don't have to feel that way
all the time. We don't have tobe constantly questioning. We
(04:25):
can know exactly who we'retalking to, why we're talking to
them, and what we want to talkabout. That gets me to my next
point. What is a listenerprofile and why should you take
the time to figure out who yourideal audience is a listener.
Profile is a detailed outline ofthe intended audience of any
(04:47):
podcast. So basically, whenyou're creating anything for
your podcast, you can consultthis profile to figure out,
Okay, do I think this wouldserve the person I'm making all
of this for, or am I just makingsomething. That I want to make,
or that I think is a cool trend,but is not actually going to
move me towards the outcomesthat I'm working towards. In my
(05:08):
opinion, this is why so manypodcasters stop podcasting and
are never able to make any moneywith their podcast. They start
the podcast trying to serve atopic, something they're
interested in and not alistener. And that never works.
We are all selfish consumers,and when we aren't getting what
(05:30):
we're looking for, what wesigned up for, we're gonna move
on and find someone else that isgiving us what we're looking
for. If you ever wanna makemoney podcasting, you need to
have a listener profile. And itdoesn't have to be perfect, but
it does have to be as specificas possible. If you want someone
to give you money seriously, ifyou want someone to give you
(05:51):
money to talk about theirproduct on your podcast, you
better have a crystal clear viewof who is listening to your
podcast, why they're showing upevery week and how this product
is gonna speak to them. Becauseimagine you're on the other side
of this. Imagine you are abusiness owner, and some little
podcast comes to you, pitchingtheir show to you to advertise
(06:13):
on, and they say, Okay, we have30,000 downloads every week. We
talk about all kinds of things.It's kind of about everything
and anything that we want totalk about. This is the standard
pitch that I get frompodcasters. Well, it's about
anything I want to talk about.Okay, okay, I just know, as a
business owner, I'd be like,This is a hard pass, because if
(06:34):
you can't tell me what thispodcast is about or who is
listening, why would I everthink that this would be a wise
marketing decision for me? Youneed to know exactly who is
listening and why they'relistening, and it can be a silly
reason. It doesn't have to belike I said. This doesn't have
(06:54):
to be perfect, but it does haveto be specific. You need to know
who is listening. If you can'tmeasure it, you can't manage it,
and if you can't measure it, youcan't make money off of it. That
being said, let's go ahead andstart phase one of your listener
profile. If you already have apodcast that is live, that has
(07:18):
episodes, go ahead and go ontoApple podcasts or Spotify
podcasts, or wherever you have aplatform login, log in, make
your login information and lookat who is listening to your
podcast. Write down what istheir age, what is their gender.
Are they subscribed to yourpodcast? Get every bit of
(07:39):
information that you can fromthese websites. Go ahead and put
that aside. Now after that,whether you have a podcast or
not, I want you to write downwhat your ideal listeners, age,
gender, location, language,education, level and income
range is. This is so important,and it might feel strange. It
(08:02):
might feel very strange, but itis so important for you to know
who you want to be listening tothis podcast, and if you already
have a podcast live, who isalready listening to it. So if
you already have a podcastthat's live, I want you to go
through and compare what youwrote down. If you're making
(08:24):
content for women ages, let'ssay 25 to 35 but you see that
men ages 18 to 25 are listeningto it. You need to dig into it
and see what's going on. Shouldyou keep making content like
this and kind of shift towards adifferent demographic. Should
you rebrand yourself? Because ifyour target audience is women,
(08:46):
let's say ages 25 to 35 like wesaid earlier, you're trying to
get advertisers that would speakto that demographic. You're
trying to create content thatwould speak to that demographic,
but if it turns out that youngmen or who is listening to it
that is not going to serve youor your advertisers, so make
sure that not only do you knowwho your ideal listener is, you
know who is actually listeningto the podcast. Phase two of the
(09:11):
listener profile, whether youhave an active podcast or not,
is going to be digging a littlebit deeper into your listeners
preferences and theirobjectives. I want you to write
down these five questions, whatare my listeners interests and
hobbies? What is my listenerdoing on a daily basis, and how
will these activities align withmy podcast content? I think that
(09:34):
this is something that we kindof pass over because we're not
really thinking about theknowledge that our listener is
coming from. So let's say, forexample, I do have that podcast
that's geared towards women aged25 to 35 I'm going to be making
references to things and talkingabout different pop culture and
relevant like, you know,different things than I would be
(09:57):
talking about if I was talkingto even. A 65 plus woman, you
have to know what the interestof your listeners are, so that
you can speak to them in moreways than one, so that you can
speak to them at every level ofthe content that they're
consuming. Number two is whatproblems are my listeners trying
(10:19):
to solve that the my podcastaddresses. Now, this sounds very
professional, right? It soundslike, Okay, I have to know the
problem, and I have to solve theproblem, but the problem can be
as personal as loneliness. Maybeyou are someone that that person
listens to while they're goingon a walk, that maybe they're in
(10:40):
a new city and they don't have afriend to listen to. This can be
something that is very differentfor everyone. And by you just
addressing, okay, what couldsome of my listeners problems
be? Like I said, it doesn't haveto be. It doesn't have to be,
oh, they're looking for a newjob, or they're trying to figure
out how to improve their profitand loss or something like that.
(11:01):
It sounds very professional, butit doesn't professional, but it
doesn't have to be. Numberthree, when and how do they
listen? This is so important,and I very rarely hear podcast
producers talk about this.People listen to podcasts on a
schedule. So is this personlistening to this podcast while
they're commuting or whilethey're exercising. This
(11:21):
matters, because if someone islistening to your podcast when
they're exercising, let's saythey exercise for an hour. Well,
if your podcast is only 20minutes, then that doesn't
really fit into someone whonormally listens to your podcast
while they're exercising. So Ineed you to think about, okay,
what is the person doing that islistening to my podcast. Are
(11:43):
they on a short commute? Arethey on a long commute? Do they
listen to this when they'redoing the dishes? This is so
important because you know howsome podcasters make the three
hour long podcast? That's reallyfor when people just have it on
in the background and they'rekind of coming in and out and
watching it, versus a podcastmore like this, where it's
usually under 20 minutes, and itmight be a quick just commute
(12:03):
listen. You need to know whenyour listener is listening to
your podcast. Number four, whatother podcasts does my listener
enjoy? This might be the mostimportant question of all, even
though it might not seem likeit, you need to know what other
podcasts that your listener islistening to that way, not only
can you diversify, but you cangive them what they're looking
(12:26):
for. Most of the time, we aren'tlooking for something new. We're
looking for something like thethings we already like. I mean,
think about when you're findinga new podcast, are you looking
for something totally new thatyou've never listened to before?
Probably not. You're looking forsomething like the other
podcasts that you like. So youneed to find out, okay, what are
the other podcasts that someonewould be listening to, my
(12:48):
podcast be listening to, andthen number five, to follow up
on that, what sets my podcastapart from other podcasts in
this category or topic? Because,yes, while people want the same,
they also want different, right?You wouldn't listen to two
podcasts are giving you theexact same information. So know
what sets your podcast apart.This is going to be very
(13:09):
valuable for you. It's going tobe valuable for your
advertisers. It's going to bevaluable for your listeners. So
know what sets you apart. By theway, all of these questions will
be available in the blog postthat is associated with this
episode and that will be linkedin the episode description. So
don't worry about having towrite down every single one of
those. I will have them in theblog post and that will be
(13:29):
linked in the episodedescription. All of these
questions are going to help youbetter understand beyond the
superficial, age, gender,education, who is my listener?
Because data is just data. Atthe end of the day, data is just
data. We need to put meaningbehind our research, and that is
where phase three, creating alistener persona comes in. I
(13:53):
want you to create a listenerpersona, name them, talk about
them. Maybe it's someone thatyou know that listens to the
podcast already. Maybe it's aninfluencer that you follow that
you think, wow, they would lovethis podcast if they listen to
it. Maybe it's a fictionalcharacter. Maybe it's somebody
that you just make up. Take thetime to name this person. Write
(14:16):
down what city they live in,what their age is, what their
occupation is how much moneythey make, what their education
level is, what they do onSaturdays, what they do on
Sundays, what they believe in,what they want out of life. You
cannot go too far with this,because this is the person you
(14:37):
want listening to your podcast.It is so meaningful and it is
going to be so powerful to you,because now, every time you have
a question about, Oh, should Ihost this guest, or should I
make an episode about this? Orwhat should I do next? You're
going to look at your listenerprofile and you're going to
think, would they listen to it?Would they want it? What do they
(14:59):
want? What do they need? Now,when you're thinking, who is
going to be the first sponsorfor my podcast, now you aren't
just thinking, well, we talkabout everything. I don't really
know who listens to the podcast.You're approaching advertisers
and sponsors and you're saying,This is who listens to my
podcast. This is why theylisten, and this is who they
(15:22):
are. Every podcaster needs alistener profile for multiple
reasons, as we talked about inthis episode, but a big one is
your own sanity. Like I said,podcasting can be overwhelming,
and when you have these tools totell yourself, okay, this is who
my listener is. This is who I'mdoing all of this for. Then from
(15:43):
there, it will make everythingso much easier. If you need help
putting together a listenerprofile, please book a discovery
call with me. I have a one hourconsultation that would be
absolutely perfect for this. Thelink is in the episode
description, and don't forget touse my new tool. Like I said, it
is absolutely perfect for afteryou figure out your listener
(16:05):
profile, it takes all theinformation about your ideal
listener and your podcast andsome magic from me, and
instantly emails you five brandsthat could be perfect to partner
with your show. And as always, Ican't wait to listen to your
podcast. Hey, thank you so muchfor joining me on this episode.
If you enjoyed the podcast andyou'd like to hear more episodes
(16:26):
like this one, go ahead andsubscribe to the show. New
episodes air every Mondaymorning. And if you found this
episode valuable and you want tohelp other business owners and
podcasters, will you leave me afive star review. It helps the
show rank higher in the chartsand brings more entrepreneurs
the information they need tostart making money on their
podcast.
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