January 6, 2025 • 16 mins
As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded.
Needless to say, 2025 will be the year of the podcast.
In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is going to change podcasting in the next year to help you succeed and make money with your podcast.
Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:
https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/
📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin
👩🏻💻 Shop My Podcast Template Store:
https://podcastsforprofit.com
👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.
🙋🏻♀️ Questions? Comments? Ideas? Message Me:
morgan@morganfranklin.media
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Morgan Franklin (00:01):
As of December 2024 in the past month, 47% of
Americans aged 12 and over havelistened to a podcast. Isn't
that crazy to think about almosthalf of Americans over the age
of 12 last month listened to apodcast. That's the highest
(00:21):
number of active podcastlisteners ever recorded. So
needless to say, 2025 will bethe year of the podcast. We are
set to surpass every financialprojection and listener Outlook
data. So what can you do as apodcaster to prepare for what's
coming and not get lost in theshuffle. Hello and welcome to
(00:43):
podcast for profit. My name isMorgan Franklin. I'm a Podcast
Producer, strategist andeducator. This podcast will help
you create and grow a podcastthat cuts through the noise of
social media and speaks directlyto your target audience. If
you're ready to create a podcastthat will align you with the
experts in your industry,position yourself as a trusted
(01:06):
leader and create another sourceof revenue for your business.
You're in the right place inthis episode, we're going to
talk about my 10 predictions forpodcasts in 2025 ranging on
everything from Episode length,to AI to YouTube, will cover
everything I think is going tochange in podcasting in the next
(01:28):
year to help you succeed andmake more money with your
podcast. First thing and justlet me say, while everyone else
was out having fun and enjoyingthe last of their holiday break
and wearing out their out ofoffice, auto responder. I have
been uploading and optimizingevery podcast episode that I've
ever published to put onYouTube, and figuring out how to
(01:52):
start doing a video componentfor this podcast is my first
projection is YouTube is goingto be the next major platform
for podcast listening. I mean,it's already here, but the total
takeover has been a long timecoming. I mean, after Google
podcasts finally bit the dust inApril of 2024 and consolidated
(02:14):
with YouTube podcasts, I knew itwas only a matter of time before
we were forced onto YouTube andwe had no other choices,
podcasters, I'll start with whyI think you should take the time
to make a YouTube channel foryour podcast, if you haven't
already, this is an investmentin your brand and the growth of
your podcast. Think about howoften you search for something
(02:36):
on YouTube. I jokingly call itYouTube university, but like you
know when you start watching avideo and you click onto another
and another and another, if youaren't where the listeners are,
you will never get thoselistens. You have to be where
the listeners are, and you haveto be where they are actually
searching for your podcast. I'dsay that there's just as good of
(02:59):
a chance that someone issearching for your podcast on
YouTube as they are on Spotify,and if you aren't actively
posting, or you aren't at all onYouTube, you are missing out on
the chance to reach thatlistener. Another thing, not
everyone is going to take thetime to do this, and this is
going to tie into my next pointabout making a video component
(03:20):
for your podcast, but there areso many lazy podcasters out
there, just because they make itpast that seventh episode, or
whatever that statistic isabout, when most podcasters quit
their show, that does not meanthat they are putting out high
quality content. It doesn't meanthat they're taking the time to
optimize episodes and to makesure that they're on all
(03:41):
platforms like YouTube, you haveto be the one that's putting in
the work that other peoplearen't, so you can get the
results that they don't have oneother thing on YouTube before we
move on. When I say video, Idon't mean that you have to have
a live recording of yourecording your podcast. You can
just do a graphic that youupload the audio onto. Now, will
(04:05):
that be as effective as having alive visual of you talking and
recording the episode? I don'tthink so, but it's better than
you not having anything. And ifit's all you can do, that is
okay. I always say this, butdoing what you can do
consistently is better thandoing what you don't have the
(04:25):
capacity to do once in a while.But either way, you should find
a way to upload your podcast onYouTube. My next prediction, as
I said, is the importance ofvideo components for your
podcast. This is one of the mostasked questions that I get as a
Podcast Producer, and I'm gonnastand by what I've always said
(04:46):
on this podcast, Master Audiofirst and then worry about
video. If you don't have thetime or money or knowledge to do
video, Don't pressure yourselfinto. Doing it. Take baby steps
as your podcast improves andgrows and makes money. Don't let
(05:07):
that hold you back from making apodcast. However, if you do have
that said, time and money and oraccess to equipment and
knowledge to edit the video, youshould be doing it. When I went
to the last virtual creatorevent for Spotify, I realized
just how big of a deal the videois about to be on Spotify, and
(05:29):
you know, that's probably gonnaleak onto other platforms like
Apple podcasts. And do I likeit? No, I do not. No, I don't
like it. I love podcasts becauseyou can listen to them and you
can do something else. You canbe multitasking while you're
listening to a podcast. Ipersonally have no interest in
watching someone talk, butthat's not what the platform
wants to see. And you know,really, that's all that matters.
(05:51):
We have to give them what theywant so that we can perform
better on their platform. Thetruth is, you are gonna have
more opportunities to make moneywith your podcast if you have a
video component. I mean, Spotifyhas already said that they are
going to prioritize the nativevideos, which is meaning videos
that you take the time to uploadin Spotify creator and podcasts
(06:14):
that are uploaded to theirplatform. So just keep that in
mind, they are not only going tobe recommending those podcasts
more, they're going to be payingout more, and when I say more, I
mean it all because they areonly paying out for content that
is natively uploaded to theirplatform. Specifically, you have
more material to chop up intomarketing content. If you have a
(06:37):
video component to your podcast,when you have a video, you can
cut it up into clips and uploadit onto social media and YouTube
and even Spotify, whereas if youaren't videoing, you don't have
that opportunity, you just don'thave that content. Now, while I
don't think that just choppingup stuff and putting it on
social media is a perfect way tomarket your podcast, some shows
(07:00):
do that, and they have a greatsuccess, but I personally think
that your listeners deserve morethan just chopped up clips of
your episode, so make sure thatyou're keeping that in mind too.
Is like if you are investing invideo for your podcast, will
that also leave you with thebudget and the time to be able
to do the other kind ofmarketing that you need to do to
(07:21):
drive new listeners to yourpodcast. My next prediction is
the rise of micro podcastepisodes. Now this is what I
like to listen to 30 minutes orshorter before ads. So listening
to a three hour long podcastepisode, to me and to many
others, is exhausting. You know,some people love it, or they
love it once in a while whenthere's a guest that they really
(07:43):
like, but I think that we'regonna see a really big uptick in
30 minute or less podcastepisodes, especially as we see
the rise of YouTube podcasts andother short form platforms,
especially if Tiktok getsbanned, there will still be a
place, of course, for thosemulti hour long episodes, but
retention and growth as apodcast, I think is going to be
(08:05):
those shorter episodes gettingeven more popular in 2025 next
interactive in person orimmersive experiences. And I
think that 2025 is the year ofbringing online offline, because
think about the online popculture that went offline in
2024 when I think about this, Ithink specifically about things
(08:27):
like the brat tour and just bratin general. People wanted to be
part of the culture offline andto go to these events and to
wear green and to be brat,whatever that meant for you.
Listeners want to interact withyour show in a mutual way. You
know, I'm thinking about apodcast I was listening to this
(08:48):
week that had a poll about whatthe next episode should be
about, and I thought that thiswas such a cool way to engage
with the audience in a way thatlike I don't normally see. And
this could be done a lot ofdifferent ways. You could just
link it back to your episode andhave a poll there where people
can vote. But I'm predictingthat listeners want more
interactions with hosts andpodcasts in 2025 I don't
(09:12):
necessarily mean live recording,because live recordings really
aren't interactions. What I'mmore talking about are listeners
having the opportunity to havein person community with other
listeners of the podcast, or toexperience something immersive
that is provided by the podcast.Next is niche and edutainment
(09:34):
content. You can never be tooniche. I feel like I say that in
every episode, but you can't betoo niche. I remember I did a
podcast recording. It wasprobably about two years ago.
Now, feels like yesterday, butit was probably about two years
ago, someone that was opening aplant store. She said that she
listened to a podcast about howto open a plant store while she
was trying to figure out how toopen her business. And I
(09:55):
thought, wow, that is reallyspecific. And yes, it is, but.
That was what she was lookingfor. That's what I want to see
from you. I want people to comeup to you and say, oh my gosh,
your podcast is literally theexact podcast I was looking for.
Let me give you an example.Let's say that you have a
(10:16):
podcast for women on dating inthe digital age. I mean, that
seems pretty specific, right?But if I was working with you,
I'd say you need to get it somuch more specific than that. I
want you to tell me that it's apodcast for women in their 40s
in the digital age, looking forMr. Right instead of Mr. Right.
Now, divorcees, widows, singlemoms are all welcome see how
(10:41):
much more niche and specificthat is. If you tell me it's
just about dating and women, Imean, that's like 10% of the
American population, right? Howwould I know if this podcast is
for me, you need to getspecific, and this is exactly
what I created my one hourcoaching session for if you need
someone to help you. Getspecific like this, all of the
(11:03):
information for my exploratorycall will be in the episode
description, so make sure thatyou check that out next. I think
that we're going to have a lotmore opportunities for
programming sponsorship in 2025and now, what do I mean by that
atrocious word? You know howdynamic ads are inserted into
your podcast at the beginning,middle and end, and they aren't
read by the host. They're just ait's kind of like on YouTube
(11:25):
when you click on a video and itplays whatever ad it is for a
demographic, but it just kind ofplays an ad. That's what I'm
talking about when I meanprogrammic sponsorship. So
there's already options for thison Apple podcast and Spotify for
people with a large enoughaudience, and I think that
everyone is going to startgetting a slice of this. Slice
of this pie in 2025 you canthink of it like kind of a
(11:46):
creator reward program fromTiktok or Instagram, but instead
it's for podcasters. So startworking on your number of
subscribers and your retentionrate. Basically, pay attention
to any numbers that you canfigure out about your podcast,
and start trying to improvethose so when those
opportunities come available,you can be qualified for them.
(12:08):
Next, there's going to be a lotmore competition between
podcasting platforms. So thinkApple podcasts, Spotify,
YouTube, etc. They're going towant you to host your podcast
with them, and they're going towant listeners to want to listen
on their platform. And I thinkthat this is going to make it a
lot easier to have exclusivecontent on different platforms,
(12:30):
and they're going to be offeringcreators different things for
hosting with them. So it's kindof like social media, if you
have enough attention, they'regoing to pay you to prioritize
their platform. So you need topay attention to this and make
sure that you know where themajority of your listeners are
and what platform they're using,and that is going to lead me to
(12:50):
my next prediction. My nextprediction is data driven
content for Far, far too long,US podcasters have been in the
prison of our own making,relying on downloads to tell us
somehow everything that we aresupposed to know about the
success of our podcast this yearis going to be the data
revolution for podcasters,especially now that so many
(13:13):
platforms are trying to get ourattention and our listeners,
there is going to be listenerdata like you have never seen
before on all of these hostingsites. I predict that this is
going to be the mostconsequential year for podcast
data and listener analytics thatwe've ever seen. And thank you
to Apple podcast and Spotify forgetting that ball rolling next
(13:34):
and I know that this has beenrelevant for a while, but it's
going to get moved up to thenext level, with platforms all
trying to get in front oflisteners like we talked about,
there's going to be so much moresubscriber and exclusive content
in 2025 and so whether it'sprovided through a podcasting
platform like Apple podcast, forexample, where you have a
(13:54):
subscriber subscription, ormaybe even a third party, like
Patreon, I predict many morepodcasters are going to be using
exclusive content to make moneyand to build community with
their audience, and I don'tthink that it's all about making
money. It's about being able toprovide more content and a
better experience to listeners.So whether that's through ad
(14:14):
free listening or exclusiveepisodes or early access to
episodes, paid subscriptions aregonna be everywhere. Last but
not least, my final predictionfor podcasting in 2025 is the
use of AI and whether it'shelping you to write show notes
or optimize episode titles orjust transcribe an episode, AI
(14:37):
is here to stay for podcastersand even podcast listeners, my
best advice to you as apodcaster is try to find small
ways to incorporate AI into yourpodcast workflow. Is like I
always say, AI will not replaceyou, but people who use AI will,
so make sure that you're takingadvantage of all the things AI.
(14:59):
Can do. I actually have a freedownload with four prompts that
you can use on chatgpt. They'rethe prompts that I use every
week on my podcast. Oh, and Ihave a whole episode that is
teaching you about them andtelling you how to use them.
I'll link that in the episodedescription. But look at your
podcast workflow and see what AIcan help you with. Because while
(15:20):
you're spending hours and hoursand hours doing this work,
someone else is using AI, andthey are about to outperform
your podcast in every singlearea. If you want to know more
about how AI can be implementedinto your podcast workflow, my
contact information for acomplimentary exploratory call
will be in the episodedescription. I have a one hour
(15:42):
coaching package that will beabsolutely perfect to show you
how to use AI in your podcast.That's one hour that will
literally save you hundreds ofhours in the future. If you have
any other questions about whatto expect for podcasting in 2025
please send me an email. It'sMorgan at Morgan Franklin dot
media that will also be in theepisode description. Happy New
(16:05):
Year, and as always, I can'twait to listen to your podcast.
Hey. Thank you so much forjoining me on this episode. If
you enjoyed the podcast andyou'd like to hear more episodes
like this one, go ahead andsubscribe to the show. New
Episodes air every Mondaymorning. And if you found this
episode valuable and you want tohelp other business owners and
podcasters, will you leave me afive star review. It helps the
(16:27):
show rank higher in the chartsand brings more entrepreneurs
the information they need tostart making money on their
podcast.
As of December 2024 in the past month, 47% of
Americans aged 12 and over havelistened to a podcast. Isn't
that crazy to think about almosthalf of Americans over the age
of 12 last month listened to apodcast. That's the highest
(00:21):
number of active podcastlisteners ever recorded. So
needless to say, 2025 will bethe year of the podcast. We are
set to surpass every financialprojection and listener Outlook
data. So what can you do as apodcaster to prepare for what's
coming and not get lost in theshuffle. Hello and welcome to
(00:43):
podcast for profit. My name isMorgan Franklin. I'm a Podcast
Producer, strategist andeducator. This podcast will help
you create and grow a podcastthat cuts through the noise of
social media and speaks directlyto your target audience. If
you're ready to create a podcastthat will align you with the
experts in your industry,position yourself as a trusted
(01:06):
leader and create another sourceof revenue for your business.
You're in the right place inthis episode, we're going to
talk about my 10 predictions forpodcasts in 2025 ranging on
everything from Episode length,to AI to YouTube, will cover
everything I think is going tochange in podcasting in the next
(01:28):
year to help you succeed andmake more money with your
podcast. First thing and justlet me say, while everyone else
was out having fun and enjoyingthe last of their holiday break
and wearing out their out ofoffice, auto responder. I have
been uploading and optimizingevery podcast episode that I've
ever published to put onYouTube, and figuring out how to
(01:52):
start doing a video componentfor this podcast is my first
projection is YouTube is goingto be the next major platform
for podcast listening. I mean,it's already here, but the total
takeover has been a long timecoming. I mean, after Google
podcasts finally bit the dust inApril of 2024 and consolidated
(02:14):
with YouTube podcasts, I knew itwas only a matter of time before
we were forced onto YouTube andwe had no other choices,
podcasters, I'll start with whyI think you should take the time
to make a YouTube channel foryour podcast, if you haven't
already, this is an investmentin your brand and the growth of
your podcast. Think about howoften you search for something
(02:36):
on YouTube. I jokingly call itYouTube university, but like you
know when you start watching avideo and you click onto another
and another and another, if youaren't where the listeners are,
you will never get thoselistens. You have to be where
the listeners are, and you haveto be where they are actually
searching for your podcast. I'dsay that there's just as good of
(02:59):
a chance that someone issearching for your podcast on
YouTube as they are on Spotify,and if you aren't actively
posting, or you aren't at all onYouTube, you are missing out on
the chance to reach thatlistener. Another thing, not
everyone is going to take thetime to do this, and this is
going to tie into my next pointabout making a video component
(03:20):
for your podcast, but there areso many lazy podcasters out
there, just because they make itpast that seventh episode, or
whatever that statistic isabout, when most podcasters quit
their show, that does not meanthat they are putting out high
quality content. It doesn't meanthat they're taking the time to
optimize episodes and to makesure that they're on all
(03:41):
platforms like YouTube, you haveto be the one that's putting in
the work that other peoplearen't, so you can get the
results that they don't have oneother thing on YouTube before we
move on. When I say video, Idon't mean that you have to have
a live recording of yourecording your podcast. You can
just do a graphic that youupload the audio onto. Now, will
(04:05):
that be as effective as having alive visual of you talking and
recording the episode? I don'tthink so, but it's better than
you not having anything. And ifit's all you can do, that is
okay. I always say this, butdoing what you can do
consistently is better thandoing what you don't have the
(04:25):
capacity to do once in a while.But either way, you should find
a way to upload your podcast onYouTube. My next prediction, as
I said, is the importance ofvideo components for your
podcast. This is one of the mostasked questions that I get as a
Podcast Producer, and I'm gonnastand by what I've always said
(04:46):
on this podcast, Master Audiofirst and then worry about
video. If you don't have thetime or money or knowledge to do
video, Don't pressure yourselfinto. Doing it. Take baby steps
as your podcast improves andgrows and makes money. Don't let
(05:07):
that hold you back from making apodcast. However, if you do have
that said, time and money and oraccess to equipment and
knowledge to edit the video, youshould be doing it. When I went
to the last virtual creatorevent for Spotify, I realized
just how big of a deal the videois about to be on Spotify, and
(05:29):
you know, that's probably gonnaleak onto other platforms like
Apple podcasts. And do I likeit? No, I do not. No, I don't
like it. I love podcasts becauseyou can listen to them and you
can do something else. You canbe multitasking while you're
listening to a podcast. Ipersonally have no interest in
watching someone talk, butthat's not what the platform
wants to see. And you know,really, that's all that matters.
(05:51):
We have to give them what theywant so that we can perform
better on their platform. Thetruth is, you are gonna have
more opportunities to make moneywith your podcast if you have a
video component. I mean, Spotifyhas already said that they are
going to prioritize the nativevideos, which is meaning videos
that you take the time to uploadin Spotify creator and podcasts
(06:14):
that are uploaded to theirplatform. So just keep that in
mind, they are not only going tobe recommending those podcasts
more, they're going to be payingout more, and when I say more, I
mean it all because they areonly paying out for content that
is natively uploaded to theirplatform. Specifically, you have
more material to chop up intomarketing content. If you have a
(06:37):
video component to your podcast,when you have a video, you can
cut it up into clips and uploadit onto social media and YouTube
and even Spotify, whereas if youaren't videoing, you don't have
that opportunity, you just don'thave that content. Now, while I
don't think that just choppingup stuff and putting it on
social media is a perfect way tomarket your podcast, some shows
(07:00):
do that, and they have a greatsuccess, but I personally think
that your listeners deserve morethan just chopped up clips of
your episode, so make sure thatyou're keeping that in mind too.
Is like if you are investing invideo for your podcast, will
that also leave you with thebudget and the time to be able
to do the other kind ofmarketing that you need to do to
(07:21):
drive new listeners to yourpodcast. My next prediction is
the rise of micro podcastepisodes. Now this is what I
like to listen to 30 minutes orshorter before ads. So listening
to a three hour long podcastepisode, to me and to many
others, is exhausting. You know,some people love it, or they
love it once in a while whenthere's a guest that they really
(07:43):
like, but I think that we'regonna see a really big uptick in
30 minute or less podcastepisodes, especially as we see
the rise of YouTube podcasts andother short form platforms,
especially if Tiktok getsbanned, there will still be a
place, of course, for thosemulti hour long episodes, but
retention and growth as apodcast, I think is going to be
(08:05):
those shorter episodes gettingeven more popular in 2025 next
interactive in person orimmersive experiences. And I
think that 2025 is the year ofbringing online offline, because
think about the online popculture that went offline in
2024 when I think about this, Ithink specifically about things
(08:27):
like the brat tour and just bratin general. People wanted to be
part of the culture offline andto go to these events and to
wear green and to be brat,whatever that meant for you.
Listeners want to interact withyour show in a mutual way. You
know, I'm thinking about apodcast I was listening to this
(08:48):
week that had a poll about whatthe next episode should be
about, and I thought that thiswas such a cool way to engage
with the audience in a way thatlike I don't normally see. And
this could be done a lot ofdifferent ways. You could just
link it back to your episode andhave a poll there where people
can vote. But I'm predictingthat listeners want more
interactions with hosts andpodcasts in 2025 I don't
(09:12):
necessarily mean live recording,because live recordings really
aren't interactions. What I'mmore talking about are listeners
having the opportunity to havein person community with other
listeners of the podcast, or toexperience something immersive
that is provided by the podcast.Next is niche and edutainment
(09:34):
content. You can never be tooniche. I feel like I say that in
every episode, but you can't betoo niche. I remember I did a
podcast recording. It wasprobably about two years ago.
Now, feels like yesterday, butit was probably about two years
ago, someone that was opening aplant store. She said that she
listened to a podcast about howto open a plant store while she
was trying to figure out how toopen her business. And I
(09:55):
thought, wow, that is reallyspecific. And yes, it is, but.
That was what she was lookingfor. That's what I want to see
from you. I want people to comeup to you and say, oh my gosh,
your podcast is literally theexact podcast I was looking for.
Let me give you an example.Let's say that you have a
(10:16):
podcast for women on dating inthe digital age. I mean, that
seems pretty specific, right?But if I was working with you,
I'd say you need to get it somuch more specific than that. I
want you to tell me that it's apodcast for women in their 40s
in the digital age, looking forMr. Right instead of Mr. Right.
Now, divorcees, widows, singlemoms are all welcome see how
(10:41):
much more niche and specificthat is. If you tell me it's
just about dating and women, Imean, that's like 10% of the
American population, right? Howwould I know if this podcast is
for me, you need to getspecific, and this is exactly
what I created my one hourcoaching session for if you need
someone to help you. Getspecific like this, all of the
(11:03):
information for my exploratorycall will be in the episode
description, so make sure thatyou check that out next. I think
that we're going to have a lotmore opportunities for
programming sponsorship in 2025and now, what do I mean by that
atrocious word? You know howdynamic ads are inserted into
your podcast at the beginning,middle and end, and they aren't
read by the host. They're just ait's kind of like on YouTube
(11:25):
when you click on a video and itplays whatever ad it is for a
demographic, but it just kind ofplays an ad. That's what I'm
talking about when I meanprogrammic sponsorship. So
there's already options for thison Apple podcast and Spotify for
people with a large enoughaudience, and I think that
everyone is going to startgetting a slice of this. Slice
of this pie in 2025 you canthink of it like kind of a
(11:46):
creator reward program fromTiktok or Instagram, but instead
it's for podcasters. So startworking on your number of
subscribers and your retentionrate. Basically, pay attention
to any numbers that you canfigure out about your podcast,
and start trying to improvethose so when those
opportunities come available,you can be qualified for them.
(12:08):
Next, there's going to be a lotmore competition between
podcasting platforms. So thinkApple podcasts, Spotify,
YouTube, etc. They're going towant you to host your podcast
with them, and they're going towant listeners to want to listen
on their platform. And I thinkthat this is going to make it a
lot easier to have exclusivecontent on different platforms,
(12:30):
and they're going to be offeringcreators different things for
hosting with them. So it's kindof like social media, if you
have enough attention, they'regoing to pay you to prioritize
their platform. So you need topay attention to this and make
sure that you know where themajority of your listeners are
and what platform they're using,and that is going to lead me to
(12:50):
my next prediction. My nextprediction is data driven
content for Far, far too long,US podcasters have been in the
prison of our own making,relying on downloads to tell us
somehow everything that we aresupposed to know about the
success of our podcast this yearis going to be the data
revolution for podcasters,especially now that so many
(13:13):
platforms are trying to get ourattention and our listeners,
there is going to be listenerdata like you have never seen
before on all of these hostingsites. I predict that this is
going to be the mostconsequential year for podcast
data and listener analytics thatwe've ever seen. And thank you
to Apple podcast and Spotify forgetting that ball rolling next
(13:34):
and I know that this has beenrelevant for a while, but it's
going to get moved up to thenext level, with platforms all
trying to get in front oflisteners like we talked about,
there's going to be so much moresubscriber and exclusive content
in 2025 and so whether it'sprovided through a podcasting
platform like Apple podcast, forexample, where you have a
(13:54):
subscriber subscription, ormaybe even a third party, like
Patreon, I predict many morepodcasters are going to be using
exclusive content to make moneyand to build community with
their audience, and I don'tthink that it's all about making
money. It's about being able toprovide more content and a
better experience to listeners.So whether that's through ad
(14:14):
free listening or exclusiveepisodes or early access to
episodes, paid subscriptions aregonna be everywhere. Last but
not least, my final predictionfor podcasting in 2025 is the
use of AI and whether it'shelping you to write show notes
or optimize episode titles orjust transcribe an episode, AI
(14:37):
is here to stay for podcastersand even podcast listeners, my
best advice to you as apodcaster is try to find small
ways to incorporate AI into yourpodcast workflow. Is like I
always say, AI will not replaceyou, but people who use AI will,
so make sure that you're takingadvantage of all the things AI.
(14:59):
Can do. I actually have a freedownload with four prompts that
you can use on chatgpt. They'rethe prompts that I use every
week on my podcast. Oh, and Ihave a whole episode that is
teaching you about them andtelling you how to use them.
I'll link that in the episodedescription. But look at your
podcast workflow and see what AIcan help you with. Because while
(15:20):
you're spending hours and hoursand hours doing this work,
someone else is using AI, andthey are about to outperform
your podcast in every singlearea. If you want to know more
about how AI can be implementedinto your podcast workflow, my
contact information for acomplimentary exploratory call
will be in the episodedescription. I have a one hour
(15:42):
coaching package that will beabsolutely perfect to show you
how to use AI in your podcast.That's one hour that will
literally save you hundreds ofhours in the future. If you have
any other questions about whatto expect for podcasting in 2025
please send me an email. It'sMorgan at Morgan Franklin dot
media that will also be in theepisode description. Happy New
(16:05):
Year, and as always, I can'twait to listen to your podcast.
Hey. Thank you so much forjoining me on this episode. If
you enjoyed the podcast andyou'd like to hear more episodes
like this one, go ahead andsubscribe to the show. New
Episodes air every Mondaymorning. And if you found this
episode valuable and you want tohelp other business owners and
podcasters, will you leave me afive star review. It helps the
(16:27):
show rank higher in the chartsand brings more entrepreneurs
the information they need tostart making money on their
podcast.
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