February 10, 2025 • 14 mins
What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁).
In this episode:
(2:50) Why 2025 is the year of taking podcast promotion and marketing offline.
(3:47) The easiest way to start promoting your podcast in person.
(4:38) Why you should talk about your podcast more.
(6:15) How to start building a community around your podcast.
👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds:
https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds/
📌 Work with Me 1:1 for Podcast Coaching and Development:
https://morganfranklin.media/contact-morgan-franklin
👩🏻💻 Shop My Podcast Template Store:
https://podcastsforprofit.com
📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:
https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/
👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.
🙋🏻♀️ Questions? Comments? Ideas? Message Me:
morgan@morganfranklin.media
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Morgan Franklin (00:01):
Before we get into the episode, I want to say
thank you for listening topodcast for profit. This is the
50th episode, and we're just shyof one year of the podcast. And
I know it's easy to letmilestone episodes and
accomplishments pass us bypodcasting, because we're always
focused on the next thing. We'rethinking about, the next episode
(00:24):
and the next season and bookingthe next guest, then we're
always looking to the future.But it is so important to
celebrate how far we've cometoday. So that being said, thank
you for listening. Thank you toall my friends and family and
the listeners who reach out,creating and sharing strategy on
(00:45):
how to make a podcast and makemoney. Podcasting is my dream,
and by listening to thispodcast, you have helped make it
come true I could never thankyou enough. Hello and welcome to
podcast for profit. My name isMorgan Franklin. I'm a Podcast
Producer, strategist andeducator. This podcast will help
(01:08):
you create and grow a podcastthat cuts through the noise of
social media and speaks directlyto your target audience. If
you're ready to create a podcastthat will align you with the
experts in your industry,position yourself as a trusted
leader and create another sourceof revenue for your business.
You're in the right place. Myfavorite show right now is
(01:30):
severance, and if you aren'twatching it, you need to. I
think this would be the mostwatched TV show in America right
now if it wasn't on Apple TV.That is a conversation for a
whole nother time. But I'msaying all this to say and to
start this episode off, becausethey did one of the most iconic
in person marketing campaignsthat I have seen in probably 10
(01:51):
years. Was at Grand CentralStation. They basically built
this big glass box and had theactors from the show come into
the box and pretend to bebasically in the office where
the show is set. Now, theydidn't tell anybody that they
were gonna do this. It wasn'tlike a marketed before as a pre
launch event for the show. It'sjust they showed up and then the
(02:12):
people that were going throughGrand Central Station would stop
and look at it. And eventually,you know, people were posting
about it online. 1000s and 1000sof people were coming to, you
know, see it, and it was areally cool experience for
everyone that was there and thepeople that came. It was
something that people could makecontent out of. And I really
think that that was the truegenius of this event. Not only
(02:34):
was it something that you couldexperience in real time, and
that, you know, was the truedefinition of a pop up, but also
people could make content of itand share it, and that was just
free promotion for them. In 2025if you want to grow your podcast
and you want to stand out, youneed to take your podcast
(02:56):
promotion offline. What is oldis new again, and we are so
oversaturated with stuff online.We are so tired of seeing the
same thing over and over andover again. And I'm gonna be
honest, whether I'm scrolling onTiktok or whatever social
platform I'm on, whenever I seesomeone on a podcast microphone,
(03:17):
and it's that generic podcaststudio setup, and someone's
trying to hook me in. It's anautomatic scroll. I think half
of those videos aren't even realpodcasts anyways, but most of
the time I don't want to seethis generic, chopped up footage
of a podcast. It used to beenough. It used to be enough to
(03:38):
stop me, but it's not anymore.Remember when I said what is old
is new again? I meant it. If youtake one thing away from this
episode, let it be this. Getbusiness cards made with your
podcast information, logo,podcast art, whatever on the
front and a QR code for thepodcast on the back. Get those
(04:03):
made and carry them aroundeverywhere. When someone asks
you about your podcast, becausethey will, because you're
talking about your podcast, getthat bad boy out and say, This
is my podcast. Scan the QR codeon the back. That's it. It's so
easy. Now, in order for this towork for you go spending $100 on
(04:24):
Vistaprint or Canva or whereveryou need to commit yourself to
talking about your podcast. Itnever ceases to amaze me the
number of people with a podcastthat don't want to talk about
their podcast. That's why Ithought that it would be good to
go through a few reasons why youshould talk about your podcast
to hopefully inspire you to talkabout your podcast if you feel
(04:46):
shy about talking about it, thefirst one being, if someone is
talking to you and they'reinterested in you, you have
things in common, they more thanlikely would love to listen to
your podcast. Podcast. Second,people want to support the
people they like. It's simple asthat. Thank you to all my
(05:07):
friends and family that listento this podcast. Even though you
have no intention of everstarting a podcast, we discredit
the fact that people want tosupport us, and this is such an
easy, free, fun way for peoplewho care about us to support us.
Don't discount that there's beencountless times, even in the
(05:32):
past year of this podcast, wheresomeone has told me, Hey, I told
this person to listen to yourpodcast because they want to
start a podcast. And thattouches my heart and I love it,
but it wouldn't be possible if Iwasn't already personally trying
to market my podcast to peoplein real life that I know
already. All right, so I thinkthat that's a good, actionable
(05:53):
start, not too expensive, nottoo time consuming. Get business
cards made and start talkingabout your podcast, we can all
do that, and you better startdoing it next. And if you listen
to this podcast, you know howimportant this is. You need to
be in the right place with theright people. There is nothing
(06:16):
more powerful for a business ora podcast or a brand than
finding like minded people andcommunity. Usually, when you
start a podcast about something,it's because you know a lot
about that topic or maybe aboutthat industry or that
demographic of listeners. We allhave opportunities to find
(06:37):
community through our podcast,and we should be pursuing those
maybe you're going to aconference. That's a great place
to start for most of us. Maybeit's going to be a big event
where people who have the samepassion as you are going. It
could be national. It could belocal. I was hosting a guest on
(06:58):
another podcast I produce abouta woman who is starting a garden
Learning Center in ourcommunity, she said that she
joined the Master GardenersAssociation, and she was working
with the Agricultural Departmentof our local university. Now, to
me, that's just as good, if notbetter, than her going to some
big national conference forgardeners, because it's in her
(07:21):
own community, she's gonna seethese people every month, or
even every time they go to thisgroup meeting along the same
line as this is speaking atevents and giving your time as
an educator. This, again, willlook different for everyone, but
I think about when I waspromoting the first podcast that
I ever produced. We were atevery local event, and I mean
(07:44):
everything. We would go tobusiness workshops, we would go
to rotary club luncheons,community colleges, any
gathering of more than threepeople. I was trying to get us
booked. Is this the mosttargeted and direct way to grow
your podcast? No, no, it is not,but it is community building.
It's memorable. There are peoplethat we met through those talks
(08:07):
five years ago that are stillsome of the biggest supporters
of that podcast to this day. Butlet's say that there is nothing
like that in your community, orthere aren't any events that
really make sense with yourpodcast. Make your own workshop.
I truly believe, if there isn'tthe thing that you're looking
for, make the opportunity foryourself and make that community
(08:30):
around you. Host a workshop,host a retreat, host a luncheon,
talk with people that you knowthat might be interested and
don't do it alone, but build acommunity around the thing that
you're interested in and yourpodcast. I think that this could
also be a great opportunity toadvertise for your podcast. If
(08:50):
there's an event that you wantto sponsor, or that you want to
have a booth at, useopportunities like that to
sponsor your local communitywhile sharing about your
podcast, or you could even be asponsor for a bigger industry
event or conference, if itdoesn't make sense for your
local community, but start wherethe people that you know would
(09:11):
be interested in this will beone thing that you will need to
know, and luckily, I've made anentire episode on this, but It
will be the make or break foryour success at self promoting
your podcast in person. It'sbeing able to tell people
quickly and concisely what yourpodcast is about. Make sure in
(09:35):
10 to 30 seconds, you have asolid pitch that you can make to
someone about why they shouldlisten to your podcast, because
you can do all the things right.You can have a business card
with a QR code on the back. Youcan go to every industry event.
You can speak at every industryevent, but if you can't clearly
(09:57):
and quickly explain to someonewhat. What your podcast is
about. It's all for nothing. Ihave an episode for you to
listen to on this podcast that'sall about this. I'll link it in
the show notes. It's episodeeight. How to pitch your podcast
to anyone in 30 seconds or less.Make sure you listen to that
(10:18):
episode if you need help on howto perfect your podcast pitch,
or how to tell people exactlywhat your podcast is about in a
way that they would actuallywant to listen to it. I have a
one hour coaching session madefor you. The link for the
strategy call is in the episodedescription. The next thing I
(10:39):
want you to think about. And ofcourse, this will be on a
podcast by podcast basis. Butwho can you partner with? Is
there a business? Is there aninfluencer? Is there someone
that you can work with to createa partnership between your
podcast and another brand ofsome kind? And I know you might
be thinking, Well, how wouldthat work? For example, let's
(11:02):
say that you have a podcastabout how to do your own
bookkeeping for your smallbusiness. You could take this in
a specialized direction, or youcould take it in a localized
direction. If I was going totake it in a local direction,
I'd put together a seminar forlocal business owners with
accountants and taxprofessionals and other
(11:22):
bookkeepers that's sponsored byyour podcast for the small
business owners in yourcommunity. If I wanted to go for
a more specialized approach inmy industry, I'd work with a big
name, CRM like Salesforce tohelp promote an industry wide
event, working with brandsoutside of brand partnerships.
(11:43):
So outside of ads, it's going tobe revolutionary for your
podcast, create the communityaround your podcast. Because
think about this, if you'relistening to this. In the United
States, we just had the mostexpensive election in history,
almost $16 billion inadvertising. You know what
(12:04):
campaigns see as their mostimportant advertising that is
make or break for a campaign.It's not TV ad slots. It's not
digital paid ads. It is their onthe ground campaigning. So
that's door knocking, it's inperson, events, meeting people
in real life. We are soinundated with digital media,
(12:29):
and it just doesn't workanymore. People don't even see
it. People want to talk topeople. Your listener wants the
experience of getting to knowyou and creating a community
around your podcast. And that'snot to say that they will ever
meet you, but you know what isso powerful? It is a personal
(12:51):
recommendation. It is a friendsaying, Hey, you should listen
to this podcast. That is thebest advertising you could ever
have, and that's why you need tohave a clear message. You need
to let people know you you needto be concise. You need to have
(13:11):
direct content that speaks toyour listener so that they know
what to expect. You needconsistency, if you need help
figuring out how to promote yourpodcast offline or online, you
can find the information to workwith me in the episode
description. Thank you again forlistening to this podcast for
(13:33):
the past 50 episodes. I'm solucky to have you here, and as
always, I can't wait to listento your podcast. Hey, thank you
so much for joining me on thisepisode. If you enjoyed the
podcast and you'd like to hearmore episodes like this one, go
ahead and subscribe to the show.New episodes air every Monday
morning. And if you found thisepisode valuable and you want to
(13:56):
help other business owners andpodcasters, will you leave me a
five star review. It helps theshow rank higher in the charts
and brings more entrepreneursthe information they need to
start making money on theirpodcast.
Before we get into the episode, I want to say
thank you for listening topodcast for profit. This is the
50th episode, and we're just shyof one year of the podcast. And
I know it's easy to letmilestone episodes and
accomplishments pass us bypodcasting, because we're always
focused on the next thing. We'rethinking about, the next episode
(00:24):
and the next season and bookingthe next guest, then we're
always looking to the future.But it is so important to
celebrate how far we've cometoday. So that being said, thank
you for listening. Thank you toall my friends and family and
the listeners who reach out,creating and sharing strategy on
(00:45):
how to make a podcast and makemoney. Podcasting is my dream,
and by listening to thispodcast, you have helped make it
come true I could never thankyou enough. Hello and welcome to
podcast for profit. My name isMorgan Franklin. I'm a Podcast
Producer, strategist andeducator. This podcast will help
(01:08):
you create and grow a podcastthat cuts through the noise of
social media and speaks directlyto your target audience. If
you're ready to create a podcastthat will align you with the
experts in your industry,position yourself as a trusted
leader and create another sourceof revenue for your business.
You're in the right place. Myfavorite show right now is
(01:30):
severance, and if you aren'twatching it, you need to. I
think this would be the mostwatched TV show in America right
now if it wasn't on Apple TV.That is a conversation for a
whole nother time. But I'msaying all this to say and to
start this episode off, becausethey did one of the most iconic
in person marketing campaignsthat I have seen in probably 10
(01:51):
years. Was at Grand CentralStation. They basically built
this big glass box and had theactors from the show come into
the box and pretend to bebasically in the office where
the show is set. Now, theydidn't tell anybody that they
were gonna do this. It wasn'tlike a marketed before as a pre
launch event for the show. It'sjust they showed up and then the
(02:12):
people that were going throughGrand Central Station would stop
and look at it. And eventually,you know, people were posting
about it online. 1000s and 1000sof people were coming to, you
know, see it, and it was areally cool experience for
everyone that was there and thepeople that came. It was
something that people could makecontent out of. And I really
think that that was the truegenius of this event. Not only
(02:34):
was it something that you couldexperience in real time, and
that, you know, was the truedefinition of a pop up, but also
people could make content of itand share it, and that was just
free promotion for them. In 2025if you want to grow your podcast
and you want to stand out, youneed to take your podcast
(02:56):
promotion offline. What is oldis new again, and we are so
oversaturated with stuff online.We are so tired of seeing the
same thing over and over andover again. And I'm gonna be
honest, whether I'm scrolling onTiktok or whatever social
platform I'm on, whenever I seesomeone on a podcast microphone,
(03:17):
and it's that generic podcaststudio setup, and someone's
trying to hook me in. It's anautomatic scroll. I think half
of those videos aren't even realpodcasts anyways, but most of
the time I don't want to seethis generic, chopped up footage
of a podcast. It used to beenough. It used to be enough to
(03:38):
stop me, but it's not anymore.Remember when I said what is old
is new again? I meant it. If youtake one thing away from this
episode, let it be this. Getbusiness cards made with your
podcast information, logo,podcast art, whatever on the
front and a QR code for thepodcast on the back. Get those
(04:03):
made and carry them aroundeverywhere. When someone asks
you about your podcast, becausethey will, because you're
talking about your podcast, getthat bad boy out and say, This
is my podcast. Scan the QR codeon the back. That's it. It's so
easy. Now, in order for this towork for you go spending $100 on
(04:24):
Vistaprint or Canva or whereveryou need to commit yourself to
talking about your podcast. Itnever ceases to amaze me the
number of people with a podcastthat don't want to talk about
their podcast. That's why Ithought that it would be good to
go through a few reasons why youshould talk about your podcast
to hopefully inspire you to talkabout your podcast if you feel
(04:46):
shy about talking about it, thefirst one being, if someone is
talking to you and they'reinterested in you, you have
things in common, they more thanlikely would love to listen to
your podcast. Podcast. Second,people want to support the
people they like. It's simple asthat. Thank you to all my
(05:07):
friends and family that listento this podcast. Even though you
have no intention of everstarting a podcast, we discredit
the fact that people want tosupport us, and this is such an
easy, free, fun way for peoplewho care about us to support us.
Don't discount that there's beencountless times, even in the
(05:32):
past year of this podcast, wheresomeone has told me, Hey, I told
this person to listen to yourpodcast because they want to
start a podcast. And thattouches my heart and I love it,
but it wouldn't be possible if Iwasn't already personally trying
to market my podcast to peoplein real life that I know
already. All right, so I thinkthat that's a good, actionable
(05:53):
start, not too expensive, nottoo time consuming. Get business
cards made and start talkingabout your podcast, we can all
do that, and you better startdoing it next. And if you listen
to this podcast, you know howimportant this is. You need to
be in the right place with theright people. There is nothing
(06:16):
more powerful for a business ora podcast or a brand than
finding like minded people andcommunity. Usually, when you
start a podcast about something,it's because you know a lot
about that topic or maybe aboutthat industry or that
demographic of listeners. We allhave opportunities to find
(06:37):
community through our podcast,and we should be pursuing those
maybe you're going to aconference. That's a great place
to start for most of us. Maybeit's going to be a big event
where people who have the samepassion as you are going. It
could be national. It could belocal. I was hosting a guest on
(06:58):
another podcast I produce abouta woman who is starting a garden
Learning Center in ourcommunity, she said that she
joined the Master GardenersAssociation, and she was working
with the Agricultural Departmentof our local university. Now, to
me, that's just as good, if notbetter, than her going to some
big national conference forgardeners, because it's in her
(07:21):
own community, she's gonna seethese people every month, or
even every time they go to thisgroup meeting along the same
line as this is speaking atevents and giving your time as
an educator. This, again, willlook different for everyone, but
I think about when I waspromoting the first podcast that
I ever produced. We were atevery local event, and I mean
(07:44):
everything. We would go tobusiness workshops, we would go
to rotary club luncheons,community colleges, any
gathering of more than threepeople. I was trying to get us
booked. Is this the mosttargeted and direct way to grow
your podcast? No, no, it is not,but it is community building.
It's memorable. There are peoplethat we met through those talks
(08:07):
five years ago that are stillsome of the biggest supporters
of that podcast to this day. Butlet's say that there is nothing
like that in your community, orthere aren't any events that
really make sense with yourpodcast. Make your own workshop.
I truly believe, if there isn'tthe thing that you're looking
for, make the opportunity foryourself and make that community
(08:30):
around you. Host a workshop,host a retreat, host a luncheon,
talk with people that you knowthat might be interested and
don't do it alone, but build acommunity around the thing that
you're interested in and yourpodcast. I think that this could
also be a great opportunity toadvertise for your podcast. If
(08:50):
there's an event that you wantto sponsor, or that you want to
have a booth at, useopportunities like that to
sponsor your local communitywhile sharing about your
podcast, or you could even be asponsor for a bigger industry
event or conference, if itdoesn't make sense for your
local community, but start wherethe people that you know would
(09:11):
be interested in this will beone thing that you will need to
know, and luckily, I've made anentire episode on this, but It
will be the make or break foryour success at self promoting
your podcast in person. It'sbeing able to tell people
quickly and concisely what yourpodcast is about. Make sure in
(09:35):
10 to 30 seconds, you have asolid pitch that you can make to
someone about why they shouldlisten to your podcast, because
you can do all the things right.You can have a business card
with a QR code on the back. Youcan go to every industry event.
You can speak at every industryevent, but if you can't clearly
(09:57):
and quickly explain to someonewhat. What your podcast is
about. It's all for nothing. Ihave an episode for you to
listen to on this podcast that'sall about this. I'll link it in
the show notes. It's episodeeight. How to pitch your podcast
to anyone in 30 seconds or less.Make sure you listen to that
(10:18):
episode if you need help on howto perfect your podcast pitch,
or how to tell people exactlywhat your podcast is about in a
way that they would actuallywant to listen to it. I have a
one hour coaching session madefor you. The link for the
strategy call is in the episodedescription. The next thing I
(10:39):
want you to think about. And ofcourse, this will be on a
podcast by podcast basis. Butwho can you partner with? Is
there a business? Is there aninfluencer? Is there someone
that you can work with to createa partnership between your
podcast and another brand ofsome kind? And I know you might
be thinking, Well, how wouldthat work? For example, let's
(11:02):
say that you have a podcastabout how to do your own
bookkeeping for your smallbusiness. You could take this in
a specialized direction, or youcould take it in a localized
direction. If I was going totake it in a local direction,
I'd put together a seminar forlocal business owners with
accountants and taxprofessionals and other
(11:22):
bookkeepers that's sponsored byyour podcast for the small
business owners in yourcommunity. If I wanted to go for
a more specialized approach inmy industry, I'd work with a big
name, CRM like Salesforce tohelp promote an industry wide
event, working with brandsoutside of brand partnerships.
(11:43):
So outside of ads, it's going tobe revolutionary for your
podcast, create the communityaround your podcast. Because
think about this, if you'relistening to this. In the United
States, we just had the mostexpensive election in history,
almost $16 billion inadvertising. You know what
(12:04):
campaigns see as their mostimportant advertising that is
make or break for a campaign.It's not TV ad slots. It's not
digital paid ads. It is their onthe ground campaigning. So
that's door knocking, it's inperson, events, meeting people
in real life. We are soinundated with digital media,
(12:29):
and it just doesn't workanymore. People don't even see
it. People want to talk topeople. Your listener wants the
experience of getting to knowyou and creating a community
around your podcast. And that'snot to say that they will ever
meet you, but you know what isso powerful? It is a personal
(12:51):
recommendation. It is a friendsaying, Hey, you should listen
to this podcast. That is thebest advertising you could ever
have, and that's why you need tohave a clear message. You need
to let people know you you needto be concise. You need to have
(13:11):
direct content that speaks toyour listener so that they know
what to expect. You needconsistency, if you need help
figuring out how to promote yourpodcast offline or online, you
can find the information to workwith me in the episode
description. Thank you again forlistening to this podcast for
(13:33):
the past 50 episodes. I'm solucky to have you here, and as
always, I can't wait to listento your podcast. Hey, thank you
so much for joining me on thisepisode. If you enjoyed the
podcast and you'd like to hearmore episodes like this one, go
ahead and subscribe to the show.New episodes air every Monday
morning. And if you found thisepisode valuable and you want to
(13:56):
help other business owners andpodcasters, will you leave me a
five star review. It helps theshow rank higher in the charts
and brings more entrepreneursthe information they need to
start making money on theirpodcast.
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