March 17, 2025 • 16 mins
Is your podcast ranking on the charts? Does it matter?
In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast.
In this episode:
How podcast rankings work across different platforms like Apple Podcasts and Spotify.
Understanding the importance of choosing the right category for your podcast and how to decide.
Tracking your podcast's performance using free tools like Listen Notes and Refonic.
How to improve you podcast's visibility and find new listeners using podcast ranking strategies.
🗣️ Find out more about rankings on Listen Notes and Rephonic:
https://www.listennotes.com/
https://rephonic.com/
📌 Book Your 1:1 Podcast Strategy Call:
https://morganfranklin.media/contact-morgan-franklin
👩🏻💻 Shop My Podcast Template Store:
https://podcastsforprofit.com
📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:
https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting
👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.
🙋🏻♀️ Questions? Comments? Ideas? Message Me:
morgan@morganfranklin.media
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Morgan Franklin (00:01):
If you've listened to this podcast before,
you might know that my firstcorporate job was in the
magical, glamorous and aweinspiring world of search engine
optimization. That's right, SEO.I was worried about rankings
before. Worrying about rankingswas cool. And let me tell you,
in 2013 it was so much easierthan it is today. But not to
(00:22):
worry my friend, I have spentthe past decade clawing my way
up the charts on Google, acrosssocial media, Apple, podcasts
and Spotify, and I am here totell the tale. In this episode,
we'll be talking about whatrankings are, how they impact
your podcast growth, how tostrategize for your own show,
(00:43):
and, of course, how to actuallystart showing up on the charts
and ranking to find the audienceyou want to listen to your
podcast. Hello and welcome topodcast for profit. My name is
Morgan Franklin. I'm a PodcastProducer, strategist and
educator. This podcast will helpyou create and grow a podcast
(01:03):
that cuts through the noise ofsocial media and speaks directly
to your target audience. Ifyou're ready to create a podcast
that will align you with theexperts in your industry,
position yourself as a trustedleader and create another source
of revenue for your business,you're in the right place. So
what is a podcast chart? Let'sstart there, and this might be
(01:25):
old news to you, but let'sbuckle in for everybody else.
Apple podcast creator says ourpodcast charts reflect the most
popular shows and episodesavailable in a given market, and
are designed to help peoplediscover what to listen to next.
Okay, great. We love a vagueexplanation. Basically, the
chart is exactly as you'd thinkof any other chart. So let's say
(01:48):
Billboard top 100 we're allpretty familiar with that. Those
are the top 100 songs played orstreamed in any given period of
time. So a podcast chart isexactly like that, but as you're
gonna see throughout thisepisode, not as straightforward
when we're talking about podcastrankings, that can mean so many
different things, and I thinkthat's part of what makes it so
(02:11):
confusing for podcasters,because when I say ranking, that
can mean ranking in a category,it can mean ranking all shows
ever. It can mean ranking for aspecific platform, like, let's
say Apple podcasts or Spotify.It can mean ranking globally
using all different points ofdata from all different hosts
and platforms. It can mean somany different things. So when
(02:34):
you're trying to figure out whatyour own podcast rankings are,
or the goals that you want toachieve around your rankings,
it's important for you to knowwhat podcast ranking that you're
actually looking at, and so forthis reason, I'm going to be
specifically pointing out eachpart of this episode, what we're
talking about and how itactually works. Let's start with
(02:56):
Apple podcasts and Spotifycharts and how to rank on these
platforms. The first thing isgoing all the way back, way, way
back when you set up your RSSfeed and started this podcast
that you have, what did you putas the categories for your
podcast? And does that actuallyreflect what your podcast is
(03:16):
about? This always has to bestep one, and it's very
important, no matter what, youneed to do some serious
reflection on your podcast andwhat kind of content that you
are making, and did you pick thebest categories that will speak
to the content you're puttingout on your podcast? Here are
two of the biggest problems.First, you're like me, and your
(03:39):
podcast doesn't really have acategory. So for example, this
podcast that you're listening toright now about podcasting? Yes,
we know that, but that's not acategory. There is no category
about podcasting or contentcreation or anything like that.
So I had to put it undermarketing and business. And even
though it does encompass thosethings, right? It's really just
(04:01):
the best that I can do, and thatmost of us are going to have to
figure that out along the way.What is the second best option
that I have for my category,since my category doesn't exist?
The second problem is, you'rethinking, Morgan, my podcast is
about everything. How could Ipossibly pick a category. So for
me, this is one of the biggestproblems across the board that
(04:25):
podcasters face. If you can'teven narrow down what your
podcast is, how can you put itinto a general category? How
will you ever be able to findyour target audience with that
strategy? So if you're thinkingeither of these two things, I
have one on one coaching whereyou can work with me that can
help you figure this out. Thisis exactly the kind of thing
(04:46):
that I work with podcasters onevery day, my information will
be in the episode description.Okay, so after you pick the most
relevant category to yourpodcast and the content that
you're putting out with yourpodcast, this is when the real
work is going. To happen becauserankings are determined by a few
different things, one of themost prominent being listener
(05:07):
engagement. Now what's listenerengagement? It's someone that is
coming to your podcast, maybefor the first time, listening to
80% of an episode, subscribing,leaving a review. When people
are consistently interactingwith your podcast, it is telling
the algorithm. This is a goodpodcast, this is a relevant
podcast. That's how they'redetermining the ranking of the
(05:30):
category that you picked. NowApple podcasts and Spotify are
never going to tell you what thesecret sauce is and how you can
rank number one. That's how theyget people to buy ads and spend
money and keep working on theirpodcast forever, but I will tell
you the two biggest factorsplaying into these rankings are
new subscribers or followers,however you want to define that,
and five star rankings. And Iknow that there's a lot more
(05:53):
that goes into it than that, butthat will make a huge impact on
where you're ranking currentlyand where you show up on the
chart. But that's not all. Imean, don't you wish that it was
that easy, that you could justkeep getting an influx of new
followers, and you would alwaysbe ranking and I mean, that is
part of it, but here's where SEOmanager Morgan is coming in to
(06:15):
talk about keywords. So what arekeywords? Keywords are words and
phrases that your futurelistener will type into a
platform search to find yourshow or episode. So stay with
me. So let's say, for example,this podcast that you're
listening to right now, podcastfor profit. Someone might be
(06:35):
searching for how to start apodcast, or generally something
about podcasting, or how do Irank on Apple podcasts, and if
my episode shows up first andthey click on it and listen to
it and then maybe hopefullysubscribe and rank it five
stars, that is perfect. That'samazing. That's what the ranking
(06:56):
algorithm wants to see. So howdo we make sure that this
happens for you, and that whenyour future listener is
searching for the words that youwere trying to rank for the you
are showing up. Personally, Ithink that you should focus on
these three things. First, theepisode title. If the episode
title isn't hooking people in,you are never gonna get past
(07:17):
that. You need relevant keyword,rich, interesting titles. That
last part, interesting titles,don't just ask chat GPT to do
this. I hear so many podcastinggurus telling their clients to
just, oh, just chat GPT. Tell itto SEO Optima, no, do not do
(07:37):
that. I always tell my clients,if there is one thing we are not
going to do it is use chat GPTfor our titles. And why is that?
It's because you are tellingyour future listener that you
can't even be bothered to writea five to 10 word title without
AI. And how are you expectingthem to trust you with their
(07:57):
most valuable resource of all,their time, their time to listen
to this podcast. So take alittle bit of effort and think
about what interesting titleswould actually bring someone in
to listen to your podcast, andwhat they would actually be
searching for. Put effort intoyour titles. Work backwards from
your titles, if you have to. Sobasically, if you need to write
(08:20):
all your titles and then recordthe episodes after that. That is
totally okay. That's what I doevery month. So I'll work
through what my four episodes ofthe month are gonna be based on
what people are asking me,what's trending, what keywords
are ranking, and then fromthere, I record the episode
based on the research of thetitles. Good content takes time
(08:42):
and effort, I think, in the eraof short form media, that that
can be lost on a lot ofcreators, but it really does
matter, and your audience cantell the difference. The next
thing is just focusing on yourgeneral search engine
optimization that is going to bemaking sure that your episode
descriptions and transcriptionsare aligned with this episode,
(09:03):
and again, what that person thatyou want to listen to your
podcast might be searching for.I see so many podcasters just
leaving everything on the tableby not doing their episode
description correctly, and Ipersonally think that this is
where you can use AI and chatGPT and any AI assistant like
(09:23):
that. I mean, think about howmany people are really going to
read an episode description,other than just to find a link
or something like that. Not verymany. I'd be doing everything
possible to get those keywordsin there and make sure that when
someone is searching forsomething, either my podcast is
ranking first and popping up, orit is that specific episode that
(09:44):
is ranking first. So why dopodcast rankings really matter?
I should have probably startedthe episode with this, but I
think it's important to talkabout why we're doing all of
this in the first place, and whyit matters if your podcast is
ranking on the charts the. Firstof all, it makes it much more
likely that new listeners willfind you. So anyone that's
(10:05):
looking for a new podcast tolisten to at any given genre,
this gives them the opportunityto find you, if they're just
scrolling through the chartsagain, like we talked about a
minute ago, when someone issearching for something specific
you want to be that podcastepisode or podcast that pops up
and is being the most compellingto the listener. New listeners
(10:28):
for podcasts usually come to usone of two ways, and that's
either a personal recommendationor from searching natively. So
that means in Spotify or Applepodcasts, or wherever you listen
to podcasts, looking forsomething to listen to, looking
for something specific. So ifyou are ignoring the rankings
and thinking, Oh, that's justvanity, that's just a vanity
(10:48):
accomplishment, you're notputting into perspective how
much showing up on theseplatforms actually matters to
finding new listeners. I mean,that's half of the listeners
that you would be getting. Thereis one vanity ranking that I
want you to know for your owninformation and being able to
keep track of the progress thatyour podcast is having. So
(11:09):
that's your global rank for allpodcasts. You can find this on
Listen notes.com I'll have thatin the episode description.
You'll go to that website andjust search for your podcast. It
should give you a listener scoreout of 100 and your global
ranking. So that'll be apercentage if you don't yet have
a ranking, is because you arenot yet in the top 10% of
(11:31):
podcasts globally. So I'd startby making that my first goal. If
you don't see your globalranking or what your listener
score is, start there. Start bysaying, Okay, I want to be in
the top 10% of podcasts, so Ican keep track of this, and so I
can work towards getting in thetop 1% or the top point 5%
whatever that might look likefor your goals in your podcast.
(11:53):
But make sure that you arekeeping track of that, so you
can see how many people arelistening to your podcast in
comparison to everyone else.Like I said earlier, I'll leave
the websites where you can lookat your different rankings in
the episode description. Thesecond website that I want you
to look at is called refonic.That is where you can look at
your rankings for Apple podcastsand Spotify for the categories.
(12:16):
So that is where you will justgo to the website you will type
in your podcast, and it willtell you all about where you are
ranking in these differentcategories and across the globe.
So you might, for example, beranking in China, but not in
America. So go ahead and go andcheck that out. And there are
several different podcastplatforms like, I'm thinking of
good pods specifically, wherethey have their own ranking
(12:38):
system, and you can just go onthere, make a profile and see
where you are ranking. I'dencourage you to do that and
make some kind of note where youare tracking this information,
especially if you ever plan tomonetize your podcast, which I
hope that you are planning todo, that you can have that
information and say, Okay, Irank in the top 200 for business
(12:59):
podcast on Apple podcast in theUnited States, I'm ranking in
the top for the word podcasting.So let's talk about that really
fast. You need to go into anincognito browser and search
these different terms that areassociated with your podcast and
see if your podcast is rankingfor any of those words. And if
they are, I probably do thisonce a month and just see where
(13:22):
you are. I've not found awebsite that will give you these
rankings or this information, soyou'll need to do it for
yourself. But have at leastthree keywords at any given time
that you are trying to rank for.Make sure that you're checking
to see where are you, and thenwrite that down and keep going
until you are the number oneperson ranking for that word or
(13:42):
phrase. If you've just launcheda podcast, or you're about to
launch a new podcast, make surethat you keep an eye on your
rankings, because you're gonnahave a big boost that first few
days or weeks because you justlaunched this podcast, you're
getting all these newsubscribers and ratings. So make
sure to keep an eye on that andstart making your notes from
there. I remember when KylieKelsey launched her podcast, and
(14:05):
everyone was in a total frenzybecause she was ranking above
Joe Rogan. And the whole time Iwas just thinking, well, this,
this isn't really, I mean, thisis not a good representation of
how she will be ranking. Andthen I think it was like, less
than two weeks later, she wasn'teven the top 50 podcast at all.
It's because that huge influx offollowers and listeners and
ratings and listener engagementthat then subsided and
(14:28):
everything kind of leveled out,and then she was no longer that
number one position. So makesure that you're keeping an eye
and keeping perspective on whatis happening with your podcast.
Oh, and by the way, I meant tomention this up front, but do
not pay for websites like listennote or refonic. Don't waste
your money on stuff like this.Podcasting is expensive enough.
(14:49):
Just check in and make sure thatyou have a Google spreadsheet or
something like that, where youare writing down the date you're
writing down what your rankingsare. And remember, this changes
every day. It's very. Volatile.One day you are going to be
ranking 10th in your category,and the next day you're not
going to be ranking at all. Sotake it one day at a time, keep
measuring where you are and makeyour goals from there. Remember,
(15:12):
knowledge is power. If you needhelp creating a strategy for how
your podcast will rank on thecharts, I would love to help you
out the information for my oneon one coaching is in the
episode description. If you havea question, please feel free to
send me a message. My email isMorgan at Morgan Franklin dot
media that will also be in theepisode description. I'd love to
(15:33):
help you. If I can, pleasesubscribe to this podcast if you
haven't already, and as always,I can't wait to listen to your
podcast. Hey, thank you so muchfor joining me on this episode.
If you enjoyed the podcast andyou'd like to hear more episodes
like this one, go ahead andsubscribe to the show. New
episodes air every Mondaymorning. And if you found this
(15:54):
episode valuable and you want tohelp other business owners and
podcasters, will you leave me afive star review. It helps the
show rank higher in the chartsand brings more entrepreneurs
the information they need tostart making money on their
podcast.
If you've listened to this podcast before,
you might know that my firstcorporate job was in the
magical, glamorous and aweinspiring world of search engine
optimization. That's right, SEO.I was worried about rankings
before. Worrying about rankingswas cool. And let me tell you,
in 2013 it was so much easierthan it is today. But not to
(00:22):
worry my friend, I have spentthe past decade clawing my way
up the charts on Google, acrosssocial media, Apple, podcasts
and Spotify, and I am here totell the tale. In this episode,
we'll be talking about whatrankings are, how they impact
your podcast growth, how tostrategize for your own show,
(00:43):
and, of course, how to actuallystart showing up on the charts
and ranking to find the audienceyou want to listen to your
podcast. Hello and welcome topodcast for profit. My name is
Morgan Franklin. I'm a PodcastProducer, strategist and
educator. This podcast will helpyou create and grow a podcast
(01:03):
that cuts through the noise ofsocial media and speaks directly
to your target audience. Ifyou're ready to create a podcast
that will align you with theexperts in your industry,
position yourself as a trustedleader and create another source
of revenue for your business,you're in the right place. So
what is a podcast chart? Let'sstart there, and this might be
(01:25):
old news to you, but let'sbuckle in for everybody else.
Apple podcast creator says ourpodcast charts reflect the most
popular shows and episodesavailable in a given market, and
are designed to help peoplediscover what to listen to next.
Okay, great. We love a vagueexplanation. Basically, the
chart is exactly as you'd thinkof any other chart. So let's say
(01:48):
Billboard top 100 we're allpretty familiar with that. Those
are the top 100 songs played orstreamed in any given period of
time. So a podcast chart isexactly like that, but as you're
gonna see throughout thisepisode, not as straightforward
when we're talking about podcastrankings, that can mean so many
different things, and I thinkthat's part of what makes it so
(02:11):
confusing for podcasters,because when I say ranking, that
can mean ranking in a category,it can mean ranking all shows
ever. It can mean ranking for aspecific platform, like, let's
say Apple podcasts or Spotify.It can mean ranking globally
using all different points ofdata from all different hosts
and platforms. It can mean somany different things. So when
(02:34):
you're trying to figure out whatyour own podcast rankings are,
or the goals that you want toachieve around your rankings,
it's important for you to knowwhat podcast ranking that you're
actually looking at, and so forthis reason, I'm going to be
specifically pointing out eachpart of this episode, what we're
talking about and how itactually works. Let's start with
(02:56):
Apple podcasts and Spotifycharts and how to rank on these
platforms. The first thing isgoing all the way back, way, way
back when you set up your RSSfeed and started this podcast
that you have, what did you putas the categories for your
podcast? And does that actuallyreflect what your podcast is
(03:16):
about? This always has to bestep one, and it's very
important, no matter what, youneed to do some serious
reflection on your podcast andwhat kind of content that you
are making, and did you pick thebest categories that will speak
to the content you're puttingout on your podcast? Here are
two of the biggest problems.First, you're like me, and your
(03:39):
podcast doesn't really have acategory. So for example, this
podcast that you're listening toright now about podcasting? Yes,
we know that, but that's not acategory. There is no category
about podcasting or contentcreation or anything like that.
So I had to put it undermarketing and business. And even
though it does encompass thosethings, right? It's really just
(04:01):
the best that I can do, and thatmost of us are going to have to
figure that out along the way.What is the second best option
that I have for my category,since my category doesn't exist?
The second problem is, you'rethinking, Morgan, my podcast is
about everything. How could Ipossibly pick a category. So for
me, this is one of the biggestproblems across the board that
(04:25):
podcasters face. If you can'teven narrow down what your
podcast is, how can you put itinto a general category? How
will you ever be able to findyour target audience with that
strategy? So if you're thinkingeither of these two things, I
have one on one coaching whereyou can work with me that can
help you figure this out. Thisis exactly the kind of thing
(04:46):
that I work with podcasters onevery day, my information will
be in the episode description.Okay, so after you pick the most
relevant category to yourpodcast and the content that
you're putting out with yourpodcast, this is when the real
work is going. To happen becauserankings are determined by a few
different things, one of themost prominent being listener
(05:07):
engagement. Now what's listenerengagement? It's someone that is
coming to your podcast, maybefor the first time, listening to
80% of an episode, subscribing,leaving a review. When people
are consistently interactingwith your podcast, it is telling
the algorithm. This is a goodpodcast, this is a relevant
podcast. That's how they'redetermining the ranking of the
(05:30):
category that you picked. NowApple podcasts and Spotify are
never going to tell you what thesecret sauce is and how you can
rank number one. That's how theyget people to buy ads and spend
money and keep working on theirpodcast forever, but I will tell
you the two biggest factorsplaying into these rankings are
new subscribers or followers,however you want to define that,
and five star rankings. And Iknow that there's a lot more
(05:53):
that goes into it than that, butthat will make a huge impact on
where you're ranking currentlyand where you show up on the
chart. But that's not all. Imean, don't you wish that it was
that easy, that you could justkeep getting an influx of new
followers, and you would alwaysbe ranking and I mean, that is
part of it, but here's where SEOmanager Morgan is coming in to
(06:15):
talk about keywords. So what arekeywords? Keywords are words and
phrases that your futurelistener will type into a
platform search to find yourshow or episode. So stay with
me. So let's say, for example,this podcast that you're
listening to right now, podcastfor profit. Someone might be
(06:35):
searching for how to start apodcast, or generally something
about podcasting, or how do Irank on Apple podcasts, and if
my episode shows up first andthey click on it and listen to
it and then maybe hopefullysubscribe and rank it five
stars, that is perfect. That'samazing. That's what the ranking
(06:56):
algorithm wants to see. So howdo we make sure that this
happens for you, and that whenyour future listener is
searching for the words that youwere trying to rank for the you
are showing up. Personally, Ithink that you should focus on
these three things. First, theepisode title. If the episode
title isn't hooking people in,you are never gonna get past
(07:17):
that. You need relevant keyword,rich, interesting titles. That
last part, interesting titles,don't just ask chat GPT to do
this. I hear so many podcastinggurus telling their clients to
just, oh, just chat GPT. Tell itto SEO Optima, no, do not do
(07:37):
that. I always tell my clients,if there is one thing we are not
going to do it is use chat GPTfor our titles. And why is that?
It's because you are tellingyour future listener that you
can't even be bothered to writea five to 10 word title without
AI. And how are you expectingthem to trust you with their
(07:57):
most valuable resource of all,their time, their time to listen
to this podcast. So take alittle bit of effort and think
about what interesting titleswould actually bring someone in
to listen to your podcast, andwhat they would actually be
searching for. Put effort intoyour titles. Work backwards from
your titles, if you have to. Sobasically, if you need to write
(08:20):
all your titles and then recordthe episodes after that. That is
totally okay. That's what I doevery month. So I'll work
through what my four episodes ofthe month are gonna be based on
what people are asking me,what's trending, what keywords
are ranking, and then fromthere, I record the episode
based on the research of thetitles. Good content takes time
(08:42):
and effort, I think, in the eraof short form media, that that
can be lost on a lot ofcreators, but it really does
matter, and your audience cantell the difference. The next
thing is just focusing on yourgeneral search engine
optimization that is going to bemaking sure that your episode
descriptions and transcriptionsare aligned with this episode,
(09:03):
and again, what that person thatyou want to listen to your
podcast might be searching for.I see so many podcasters just
leaving everything on the tableby not doing their episode
description correctly, and Ipersonally think that this is
where you can use AI and chatGPT and any AI assistant like
(09:23):
that. I mean, think about howmany people are really going to
read an episode description,other than just to find a link
or something like that. Not verymany. I'd be doing everything
possible to get those keywordsin there and make sure that when
someone is searching forsomething, either my podcast is
ranking first and popping up, orit is that specific episode that
(09:44):
is ranking first. So why dopodcast rankings really matter?
I should have probably startedthe episode with this, but I
think it's important to talkabout why we're doing all of
this in the first place, and whyit matters if your podcast is
ranking on the charts the. Firstof all, it makes it much more
likely that new listeners willfind you. So anyone that's
(10:05):
looking for a new podcast tolisten to at any given genre,
this gives them the opportunityto find you, if they're just
scrolling through the chartsagain, like we talked about a
minute ago, when someone issearching for something specific
you want to be that podcastepisode or podcast that pops up
and is being the most compellingto the listener. New listeners
(10:28):
for podcasts usually come to usone of two ways, and that's
either a personal recommendationor from searching natively. So
that means in Spotify or Applepodcasts, or wherever you listen
to podcasts, looking forsomething to listen to, looking
for something specific. So ifyou are ignoring the rankings
and thinking, Oh, that's justvanity, that's just a vanity
(10:48):
accomplishment, you're notputting into perspective how
much showing up on theseplatforms actually matters to
finding new listeners. I mean,that's half of the listeners
that you would be getting. Thereis one vanity ranking that I
want you to know for your owninformation and being able to
keep track of the progress thatyour podcast is having. So
(11:09):
that's your global rank for allpodcasts. You can find this on
Listen notes.com I'll have thatin the episode description.
You'll go to that website andjust search for your podcast. It
should give you a listener scoreout of 100 and your global
ranking. So that'll be apercentage if you don't yet have
a ranking, is because you arenot yet in the top 10% of
(11:31):
podcasts globally. So I'd startby making that my first goal. If
you don't see your globalranking or what your listener
score is, start there. Start bysaying, Okay, I want to be in
the top 10% of podcasts, so Ican keep track of this, and so I
can work towards getting in thetop 1% or the top point 5%
whatever that might look likefor your goals in your podcast.
(11:53):
But make sure that you arekeeping track of that, so you
can see how many people arelistening to your podcast in
comparison to everyone else.Like I said earlier, I'll leave
the websites where you can lookat your different rankings in
the episode description. Thesecond website that I want you
to look at is called refonic.That is where you can look at
your rankings for Apple podcastsand Spotify for the categories.
(12:16):
So that is where you will justgo to the website you will type
in your podcast, and it willtell you all about where you are
ranking in these differentcategories and across the globe.
So you might, for example, beranking in China, but not in
America. So go ahead and go andcheck that out. And there are
several different podcastplatforms like, I'm thinking of
good pods specifically, wherethey have their own ranking
(12:38):
system, and you can just go onthere, make a profile and see
where you are ranking. I'dencourage you to do that and
make some kind of note where youare tracking this information,
especially if you ever plan tomonetize your podcast, which I
hope that you are planning todo, that you can have that
information and say, Okay, Irank in the top 200 for business
(12:59):
podcast on Apple podcast in theUnited States, I'm ranking in
the top for the word podcasting.So let's talk about that really
fast. You need to go into anincognito browser and search
these different terms that areassociated with your podcast and
see if your podcast is rankingfor any of those words. And if
they are, I probably do thisonce a month and just see where
(13:22):
you are. I've not found awebsite that will give you these
rankings or this information, soyou'll need to do it for
yourself. But have at leastthree keywords at any given time
that you are trying to rank for.Make sure that you're checking
to see where are you, and thenwrite that down and keep going
until you are the number oneperson ranking for that word or
(13:42):
phrase. If you've just launcheda podcast, or you're about to
launch a new podcast, make surethat you keep an eye on your
rankings, because you're gonnahave a big boost that first few
days or weeks because you justlaunched this podcast, you're
getting all these newsubscribers and ratings. So make
sure to keep an eye on that andstart making your notes from
there. I remember when KylieKelsey launched her podcast, and
(14:05):
everyone was in a total frenzybecause she was ranking above
Joe Rogan. And the whole time Iwas just thinking, well, this,
this isn't really, I mean, thisis not a good representation of
how she will be ranking. Andthen I think it was like, less
than two weeks later, she wasn'teven the top 50 podcast at all.
It's because that huge influx offollowers and listeners and
ratings and listener engagementthat then subsided and
(14:28):
everything kind of leveled out,and then she was no longer that
number one position. So makesure that you're keeping an eye
and keeping perspective on whatis happening with your podcast.
Oh, and by the way, I meant tomention this up front, but do
not pay for websites like listennote or refonic. Don't waste
your money on stuff like this.Podcasting is expensive enough.
(14:49):
Just check in and make sure thatyou have a Google spreadsheet or
something like that, where youare writing down the date you're
writing down what your rankingsare. And remember, this changes
every day. It's very. Volatile.One day you are going to be
ranking 10th in your category,and the next day you're not
going to be ranking at all. Sotake it one day at a time, keep
measuring where you are and makeyour goals from there. Remember,
(15:12):
knowledge is power. If you needhelp creating a strategy for how
your podcast will rank on thecharts, I would love to help you
out the information for my oneon one coaching is in the
episode description. If you havea question, please feel free to
send me a message. My email isMorgan at Morgan Franklin dot
media that will also be in theepisode description. I'd love to
(15:33):
help you. If I can, pleasesubscribe to this podcast if you
haven't already, and as always,I can't wait to listen to your
podcast. Hey, thank you so muchfor joining me on this episode.
If you enjoyed the podcast andyou'd like to hear more episodes
like this one, go ahead andsubscribe to the show. New
episodes air every Mondaymorning. And if you found this
(15:54):
episode valuable and you want tohelp other business owners and
podcasters, will you leave me afive star review. It helps the
show rank higher in the chartsand brings more entrepreneurs
the information they need tostart making money on their
podcast.
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