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October 22, 2025 8 mins

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In episode 69 of Podcasts Suck, Sebastian Rusk dives into the struggle of cold outreach—those awkward DMs and ignored emails we all dread. They reveal why traditional outreach no longer works and introduce the Podcast Invite Strategy, a smarter way to build real connections and attract your audience naturally.


Tune in for insights on how to shift your approach to outreach and build meaningful connections in the podcasting space.


TIMESTAMPS

[00:01:09] Cold outreach is broken.

[00:05:23] Trust marketing and podcasting.


QUOTES

  • "Cold outreach is broken. It's outdated. It's pushy. It's a bad first impression with a side of desperation."
  • "When trust comes first, the sale becomes a conversation, not a chase."

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Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

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