March 4, 2025 • 22 mins
In episode fifty-one of Podcasts Suck, Sebastian Rusk shares insights on the importance of engaging with the audience through live formats, emphasizing the benefits of capturing live recordings for future content repurposing.
Tune in for a dose of motivation to take your podcast to the next level!
TIMESTAMPS
[00:02:47] Turning leads into conversations.
[00:03:54] Selling without being salesy.
[00:08:24] Starting a podcast now.
[00:14:26] Turning cold leads into sales.
[00:16:48] Networking through podcasting.
[00:20:26] Leveraging podcasts for cold leads.
QUOTES
- “Your excuses are always going to be there. There is always going to be something else to do. What separates winners from losers are the winners make a decision regardless of what's already on their plate.”
- "Nobody cares about what you're going to do. And nobody cares about what you used to do. They care about what you're doing right now."
- “You need to meet your customers and prospects exactly where they are. And you need to be able to adhere to exactly what their needs are and know going into it that they only care about getting their problem solved.”
==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
Take the quiz now!
==========================
PAYING RENT?
Earn airlines when you do with the Bilt Rewards Mastercard
APPLY HERE: https://bilt.page/r/2H93-5474
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Podcast Suck, a podcast about starting.
A podcast where we diveheadfirst into the wild, wacky
and sometimes frustrating worldof podcasting.
If you've ever sat down with amicrophone hit record and
thought what on earth am I doing?
Or if you're just curious aboutthe magic behind your favorite
shows, then you're in the rightplace.
(00:22):
Get ready for laughs, insightsand a whole lot of what not to
do advice as we embark on thispodcasting journey together.
Let's dive in what's happening,everybody.
Happy Thursday to you.
Thanks for joining me, thanksfor taking some time out of your
(00:43):
day to hang out with me for afew minutes to better understand
what you don't know, that youdon't know about the world of
podcasting.
I do such a cold start on theselive streams here and if you're
listening to the podcast, werecord this podcast episode live
over on Facebook, youtube andon LinkedIn.
(01:03):
So if you're watching the livebroadcast, what's happening,
everybody?
And if you're listening to thepodcast, hey, thanks for tuning
in and subscribing to the show.
But I do this for a couple ofreasons.
Number one I want to engagewith my audience on a live
format.
Number two I want to capturethe archived live video of the
podcast recording, not a videopodcast, the video recording of
(01:25):
the podcast, so we can chop thatup and repurpose it into micro
content and I want to engagewith you live.
So I'm going to continue toevolve that.
This year it's been a bigpriority.
I've been doing this now forabout a year and a half, on and
off, more off than on.
That's all going to changebecause, frankly, my engagement
(01:46):
on going live is prettysignificant, both on YouTube,
linkedin and on Facebook.
So I've got my team working onsome form of animated intro that
makes it feel like more of ashow and in a perfect world I
would go live every single day,but I want to keep things
realistic, so we'll probably golive a couple of times a week,
(02:09):
but I'm really enjoying this.
My brother from another mother,owen Video, has been going live
forever in a day chatting aboutwhat he does in the world of
YouTube, and he's seen atremendous amount of success
because of the live stream.
His audience and community havestarted to depend on him going
live, even though he's beenslacking, as of late, I haven't
(02:30):
seen him go live in like acouple of months.
So razz him about it.
If you're connected with thegood old Owen video, I get a
chance to see him and hisincredible family tomorrow here
in Miami when they get off acruise ship.
I'm really excited for thatfirst time for them to visit
Miami.
So let's get into it.
Today I want to talk to youabout how you can take ice cold
(02:51):
leads and turn them into warmconversations, sebastian.
What do you mean?
Well, do allow me to explain.
So let's say that you have apipeline of leads in your
company right now, an activepipeline of leads that you've
been working for the past six to12 months.
Some of them you have reallybeen working and following up
(03:13):
with and emailing and textingand calling and D all of the
above.
Some of them have probablyfallen by the wayside a little
bit.
What does it look like to reachout to these leads and invite
them to be on your podcast?
That's a completely differentconversation than you want to
(03:34):
buy, want to buy, want to buy,want to buy, want to buy, want
to buy, want to buy.
Hey, we'd love to get you onthe podcast and tell your story
completely and I mean completelydifferent conversation than you
want to buy.
You want to buy, you want tobuy, you want to buy, you want
to buy which, by the way,unintended.
No one wants to be sold.
(03:56):
Everyone wants to have theirproblems solved.
So you can follow up to thecows come home to have their
problem solved.
So you can follow up to thecows come home.
But until that person realizesthat you do in fact have what
they need in order to solvetheir problem and they are sold
on the fact that what's in itfor me is going to benefit them,
(04:19):
because of you, the salehappens.
In my experience, reaching outand doing something for someone
first and then potentiallyasking for something, I don't
really like to ask people do youwant to start a podcast?
I simply ask them a questionwhen do you start a podcast?
(04:41):
You know, bob, starting apodcast is a game changer when
it comes to business.
You can actually warm up coldleads because of your podcast,
bob.
You know, I never even thoughtabout that.
You see how organic thatapproach is versus trying to
pitch somebody.
Again, nobody wants to bepitched, nobody wants to be sold
(05:03):
, everyone wants their problemsolved.
The only question is are youthe person that's going to solve
that problem?
And a podcast gets you there alittle bit easier, with a little
less resistance.
Now, of course, if you don'thave a podcast, this is null and
void to you right now.
So this is my show.
(05:23):
So allow me to present you withthe opportunity of starting a
podcast.
Let me be the one to invite youto consider what's possible,
with you starting a podcast.
You've been thinking about it.
You've been talking about it.
You see, a lot of you arewaiting for this perfect time.
That was very Gary Vee of me,those of you listening to the
podcast.
(05:44):
I did some air quotes.
You guys are waiting for theperfect time.
You're waiting for someday,you're waiting for one day, and
I'm here to tell you today.
Friends, there is no perfecttime.
One day does does not exist.
The time is now.
(06:05):
Listen, your excuses are alwaysgoing to be there.
There is always going to besomething else to do.
What separates winners fromlosers are the winners make a
decision regardless of what'salready on their plate.
They figure it out, they maketime, they find time.
(06:27):
They remove things that are notas productive as they could be
and replace them with thingsthat can be productive.
You cold calling all day long.
I would rather wake up in themorning, punch myself in the
face and eat my pillow, thenmake a cold call, especially in
(06:49):
2025, who answers the phone?
No one.
People do respond to DMs, textmessages and emails, especially
when it benefits them.
So when you get a text messagethat says hey, hope, all is well
, just launched my brand newpodcast and I thought about you,
(07:10):
would love to have you on as aguest to tell your story.
Let me know if that's somethingof interest to you, let me know
if it sparks your interest.
Whatever your verbiage is forfollowing up, but it's not sales
jargon, sales approach, modernday sales approach, but it's not
(07:34):
.
Oh my gosh, sebastian'sfollowing up with me again.
I've been helping people launchpodcasts for the past nine
years.
People launch podcasts for thepast nine years.
Not one time and I know peopleargue this is very unpopular
opinion and I guess it dependson the product service industry,
et cetera but not one time haveI done a strategy call with
(07:57):
somebody, aka sales call andthey've said this sounds great,
I'm not ready yet, but I'll callyou back when I am and we'll
get started.
Not one time has someone calledme back and said remember when
we talked last June, I'm readyto go.
(08:17):
So I've come to the conclusionand some would say maybe I'm
jumping to conclusions that ifwe do in fact have a podcast
strategy, call and I tell youand walk you through the park on
exactly what's possible withyou starting a podcast and
radically changing your life andyour business, and you don't
sign up within 48 hours, no deal.
(08:42):
In fact, I'm not eveninterested in talking to you
again if you're not starting in48 hours, because the odds of
you starting a podcast after 48hours of us speaking two months
later, a month later, the end ofQ3, the end of a summer and
(09:02):
vacation and blah, blah, blahListen you're only lying to
yourself with your stupidexcuses.
That's it.
Once you get out of the way ofyour own excuses, everything
starts to change.
My coach, dan Martell, says itall the time If you're lying
about this, that or the other,you're only lying to yourself.
(09:24):
And when you give peopleexcuses that you know are
absolute, total BS, you're lyingto yourself.
So I'll end the rant on.
The time is now for you tostart a podcast, or just don't
do it, but stop talking about it.
Nobody cares about what you'regoing to do and nobody cares
(09:47):
about what you used to do.
They care about what you'redoing right now and they care
about what you can do to helpthem.
What's in it for me, everysingle buyer on the planet?
That is their mindset,including us.
(10:09):
When we're buying, you're notwalking into wherever you're
going to buy something.
I bought a couch about threeweeks ago.
Great scenario here.
Walked into rooms to go here inMiami, been looking for a couch
for a minute, bought a couchthat I didn't sit on about a
year and a half ago.
Terrible idea.
Don't ever buy a couch online.
Horrible idea.
Anyway, bought the couch, costme a bunch of money, sold it for
(10:31):
half the price a year later andnow I'm couchless.
So, thankfully, I had furniturein the old studio and now we're
in the new studio and using theold furniture temporarily
because the couch won't be hereuntil next month.
But I walk into rooms to goabout three weeks ago and I type
(10:51):
of person where you just kindof like cool, you can't explain
it, you just know when you seeit.
That's how I am with couches,but I want to sit on them, so I
walked in.
It was like being in thecosmetic and perfume area of
Macy's.
You just get bombarded andswarmed by every sales
(11:11):
individual in the place thislady, immediately, just I.
But the trick is you gotta, yougotta pretend like you're on
the phone or actually be on thephone when you walk in and then
they kind of leave you alone.
So she was like hello, I'm likeI'm on the phone, cool, I'll
let you know.
So I'm on the phone and I'm kindof just walking around a little
bit and the first couch that Isee is a leather couch.
(11:35):
It's not all soft and you sinkinto it.
It's like a firm leather.
It's a light teal, goes with mywhole decor.
And I go, you know what?
This may be the winner righthere.
So I sit down on the couch andnow I want to know information.
Okay, how much is it?
How long does it take to getdelivered?
Is there a delivery fee?
(11:55):
I have a bunch of questions now.
Now.
Now I'm interested in talkingto the sales rep that cornered
me the second that I walked intothe store.
Now I'm interested, so I goflag her down.
She comes over, she gives meall the skinny on it and she
said the only problem with thisis you won't get the couch for
about a month and a half.
I'm like, okay, cool, it's areally cool couch, really good
(12:18):
deal, and I think I'm going totake it.
I like to sleep on things, noton the couch, but like sleep on
the idea of whether or not Ireally want to make the purchase
.
So let me have 24 hours and ifyou'll be here tomorrow, on a
Sunday, I'll come back.
We'll get everything allbuttoned up.
She said not a problem, here'smy card.
I said cool, I'm also lookingfor a bedroom set.
Takes me around, shows me a fewbedroom sets.
(12:41):
I was not done looking.
I wanted to know about arecliner, wanted to know about
maybe even buying a new mattress.
She showed me a couple of thosethings, but after a while, when
she realized that I wasn'tgoing to buy right then, right
there, and I wasn't going to buyhalf the store and she wasn't
going to hit her goal, she waslike okay, well, you got my card
, let me know.
I never once told her that Iwas done looking.
(13:03):
I never once told her that wasall my.
She never said is that all thequestions you have?
You want to take a look atanything else?
Is there anything I can do foryou?
She never did any of that.
I was just there to get myquestions answered and, of
course, if she met all of theneeds and answered all my
questions that I needed as acustomer.
I was going to give her thesale I just needed 24 hours.
She wanted it right then, rightthere.
(13:26):
So you know what I did.
I came home, downloaded therooms to go app, pulled up the
couch, bought it on the app.
Same delivery date.
I don't have to drive back tothe store and I don't have to
deal with a sales rep that justdoesn't care.
The moral of the story is youneed to meet your customers and
(13:47):
prospects exactly where they areand you need to be able to
adhere to exactly what theirneeds are and know, going into
it, that they only care aboutgetting their problems solved
and the only reason they'retalking to you or entertaining a
conversation with you isbecause you have something that
they need.
You understand that.
So this episode is all abouthow to turn cold leads that's a
(14:12):
brand new lead, that's an oldlead, that's a prehistoric lead
into a warm and hot lead slashconversation, and there is not a
better way to do that, in myopinion, than by inviting
somebody to be on a podcast.
Now, I don't know that afurniture store rep inviting a
(14:34):
consumer to be on a podcastwould get them to sell them a
couch.
But if you're doing B2B sales,which is really what I'm
referencing here, this is awinning strategy.
It has been for quite some timenow.
I've been using it for 15 years.
It's how I built a relationshipwith Gary Vaynerchuk back in
2010.
(14:54):
It's how I was able to connectwith Damon John from Shark Tank.
Met him before Shark Tank, butconnected with him right before
Shark Tank, reconnected with himagain, interviewed him twice on
two book tours and at an eventthat I was at All, because I had
originally asked him if he'dlike to be on my podcast.
(15:17):
Building relationships, growingyour business, closing sales,
becoming a better communicator,getting your content game in
check, because you know it sucks.
Right now your content game isterrible.
Why?
Because it's not happening.
You're just not posting contentat all, and when you do, it's
just kind of well, meh.
Let me get in your head for asecond and ask you a question
(15:42):
what's possible if you decidedto really hunker down and get
focused on this whole contentgame and realizing and truly
believing and understanding thatthe eyeballs are in fact, in
the newsfeed?
They're not in newspapers andmagazines?
Sure, people still consumethose things, but not like
(16:05):
pre-internet.
We live in a doom scrollsociety Scroll, scroll, scroll,
scroll, scroll, scroll, scroll,scroll.
Why in the world would you notwant to be there?
A podcast allows you to do thattoo.
So it's a sales tool, it's acontent tool, it's a
communication tool, it's anetworking tool.
(16:29):
You can network with anybody inthe world because of your
podcast and you're reaching outto them and saying, hey, I want
to do something for you, I'llget you on my podcast, I'll make
it all about you.
I think Gary's third book wasJab Jab, jab, right Hook.
It's a boxing analogy.
All the jabs are everythingyou're giving five gives and
(16:58):
then the right hook is when youcome in for an ask.
He would always say and hestill talks about it to this day
.
I guilt people into doingbusiness with me because I've
given them so much, I've done somuch for them that if I come in
with the tiniest ask, it's anastounding yes, an overwhelming
yes.
I want you to think about this.
(17:19):
As you're thinking about, we allhave a pipeline.
We all have a pipeline ofbusiness, pipeline of referrals,
things we should be doing butwe're not doing.
A podcast solves a lot of thoseproblems.
How do I know?
I'm living proof.
There's not a day that goes bythat I don't identify somebody
that I know or that I know orjust met, that I know does not
(17:46):
have a podcast, does not have aconsistent content strategy, is
out hunting for business,depends on referrals and is a
perfect candidate to start apodcast.
There's not a day that goes bythat I don't identify at least
one person and say, hey, man,I'd love to get you on the
podcast.
Or hey, lady, I'd love to getyou on the podcast.
(18:10):
People rarely say no to that,and if they do say no, I don't
want to do business with themanyway.
What's wrong with you?
Who doesn't want to be on apodcast?
Who doesn't want their storytold?
Who doesn't want their businessmagnified?
Who doesn't want somebody elsetalking about them?
Hit the bricks, pal, thinkabout it.
I've said it before, I'll sayit again.
(18:31):
Who's missing out Becauseyou're not showing up?
I'm telling you right now A lotof people, more than you're
giving credit to.
What do you mean?
Well, you've been on thesidelines and on the fence about
starting a podcast because youwant to get it started at the
(18:52):
end of Q3.
And now, because you're notpodcasting, sharing a message,
putting content out, talkingabout your solution, how you
solve problems, what you can dofor consumers.
Someone is stuck, someone isnot able to get the help that
they need because you're sittingon the sidelines thinking about
what you want to do.
(19:12):
Yeah, we're gonna do that.
Q4, I think, maybe q, maybe q5.
Yeah, we got the podcastscheduled for q6.
Yeah, you guys are planning andputting off and planning and
putting off the time is rightnow imperfect action.
Putting off the time is rightnow Imperfect action.
(19:35):
Imperfect action solves 90% oflife's problems.
If you're willing to just getin the game, get in the race.
You can't win the race unlessyou're in the race, can't win
the game unless you're in thegame.
Someone's missing out.
I hope that resonates with you.
I hope it does.
I hope it gets in your head,hope it kind of get that little
funny feeling in your gut.
Good, that's the purpose.
I'm just here to help.
I'm here to reveal blind spots.
(19:57):
Or, like my good friend RichBarber said, I'm just here to
call balls and strikes.
We all need to have our blindspots revealed.
We all need to hear what wedon't know, that we don't know.
That's how we grow.
Or maybe you don't want to grow.
That's cool.
I don't want to mess with you,but most of us do.
(20:18):
Most of us want a better lifefor ourselves, for our family,
for our team, for those we loveand care about, but it requires
getting in the game we love andcare about, but it requires
getting in the game.
So this podcast episode hasbeen all about leveraging a
podcast to resuscitate some coldleads into warm conversations,
(20:40):
but also, hopefully, somevaluable lessons that you can
take from it as well, to go, wow, maybe I can start doing things
a little different and maybe Ishouldn't put this podcast off
any longer because someone ismissing out.
Maybe I can't double my salesand get my content game in check
because of the podcast.
What does that look like?
Hey, listen, I'm rooting foryou.
(21:03):
I believe in you, but you gotto believe in yourself.
That's the winning recipeKnowing you can do it.
Imperfect action.
I appreciate everybody tuning inboth on the podcast and the
live recording of this over onFacebook, linkedin and YouTube.
Questions, thoughts, ideas,concerns about this episode or
any other episodes.
Please shoot me a DM over onInstagram at podcasts suck.
(21:26):
At podcasts that's pluralpodcasts.
Two S's suck on Instagram.
Facebook, sebastian Rusk.
Linkedin.
Sebastian Rusk.
Youtube is a podcast launch lab.
Shoot me a DM, send me amessage.
Comment on this post.
I'm here to help, happy toschedule a time to chat about
what's possible, happy to answerany questions that you might
(21:49):
have and really help youunderstand what's possible, with
you radically changing yourlife and your business because
you decided to start a podcast.
Until next time, friends.
Thanks so much for tuning intothis episode.
We sure do appreciate it.
If you haven't done so already,make sure you're subscribed to
the show wherever you consumepodcasts this way, with good
(22:10):
updates as new episodes becomeavailable.
If you feel so inclined, pleaseleave us a review and share the
show with someone you knowshould start a podcast or may
already have one.
And remember podcasts suck ifyou don't have one.
Until next time, friends.
Welcome to Podcast Suck, a podcast about starting.
A podcast where we diveheadfirst into the wild, wacky
and sometimes frustrating worldof podcasting.
If you've ever sat down with amicrophone hit record and
thought what on earth am I doing?
Or if you're just curious aboutthe magic behind your favorite
shows, then you're in the rightplace.
(00:22):
Get ready for laughs, insightsand a whole lot of what not to
do advice as we embark on thispodcasting journey together.
Let's dive in what's happening,everybody.
Happy Thursday to you.
Thanks for joining me, thanksfor taking some time out of your
(00:43):
day to hang out with me for afew minutes to better understand
what you don't know, that youdon't know about the world of
podcasting.
I do such a cold start on theselive streams here and if you're
listening to the podcast, werecord this podcast episode live
over on Facebook, youtube andon LinkedIn.
(01:03):
So if you're watching the livebroadcast, what's happening,
everybody?
And if you're listening to thepodcast, hey, thanks for tuning
in and subscribing to the show.
But I do this for a couple ofreasons.
Number one I want to engagewith my audience on a live
format.
Number two I want to capturethe archived live video of the
podcast recording, not a videopodcast, the video recording of
(01:25):
the podcast, so we can chop thatup and repurpose it into micro
content and I want to engagewith you live.
So I'm going to continue toevolve that.
This year it's been a bigpriority.
I've been doing this now forabout a year and a half, on and
off, more off than on.
That's all going to changebecause, frankly, my engagement
(01:46):
on going live is prettysignificant, both on YouTube,
linkedin and on Facebook.
So I've got my team working onsome form of animated intro that
makes it feel like more of ashow and in a perfect world I
would go live every single day,but I want to keep things
realistic, so we'll probably golive a couple of times a week,
(02:09):
but I'm really enjoying this.
My brother from another mother,owen Video, has been going live
forever in a day chatting aboutwhat he does in the world of
YouTube, and he's seen atremendous amount of success
because of the live stream.
His audience and community havestarted to depend on him going
live, even though he's beenslacking, as of late, I haven't
(02:30):
seen him go live in like acouple of months.
So razz him about it.
If you're connected with thegood old Owen video, I get a
chance to see him and hisincredible family tomorrow here
in Miami when they get off acruise ship.
I'm really excited for thatfirst time for them to visit
Miami.
So let's get into it.
Today I want to talk to youabout how you can take ice cold
(02:51):
leads and turn them into warmconversations, sebastian.
What do you mean?
Well, do allow me to explain.
So let's say that you have apipeline of leads in your
company right now, an activepipeline of leads that you've
been working for the past six to12 months.
Some of them you have reallybeen working and following up
(03:13):
with and emailing and textingand calling and D all of the
above.
Some of them have probablyfallen by the wayside a little
bit.
What does it look like to reachout to these leads and invite
them to be on your podcast?
That's a completely differentconversation than you want to
(03:34):
buy, want to buy, want to buy,want to buy, want to buy, want
to buy, want to buy.
Hey, we'd love to get you onthe podcast and tell your story
completely and I mean completelydifferent conversation than you
want to buy.
You want to buy, you want tobuy, you want to buy, you want
to buy which, by the way,unintended.
No one wants to be sold.
(03:56):
Everyone wants to have theirproblems solved.
So you can follow up to thecows come home to have their
problem solved.
So you can follow up to thecows come home.
But until that person realizesthat you do in fact have what
they need in order to solvetheir problem and they are sold
on the fact that what's in itfor me is going to benefit them,
(04:19):
because of you, the salehappens.
In my experience, reaching outand doing something for someone
first and then potentiallyasking for something, I don't
really like to ask people do youwant to start a podcast?
I simply ask them a questionwhen do you start a podcast?
(04:41):
You know, bob, starting apodcast is a game changer when
it comes to business.
You can actually warm up coldleads because of your podcast,
bob.
You know, I never even thoughtabout that.
You see how organic thatapproach is versus trying to
pitch somebody.
Again, nobody wants to bepitched, nobody wants to be sold
(05:03):
, everyone wants their problemsolved.
The only question is are youthe person that's going to solve
that problem?
And a podcast gets you there alittle bit easier, with a little
less resistance.
Now, of course, if you don'thave a podcast, this is null and
void to you right now.
So this is my show.
(05:23):
So allow me to present you withthe opportunity of starting a
podcast.
Let me be the one to invite youto consider what's possible,
with you starting a podcast.
You've been thinking about it.
You've been talking about it.
You see, a lot of you arewaiting for this perfect time.
That was very Gary Vee of me,those of you listening to the
podcast.
(05:44):
I did some air quotes.
You guys are waiting for theperfect time.
You're waiting for someday,you're waiting for one day, and
I'm here to tell you today.
Friends, there is no perfecttime.
One day does does not exist.
The time is now.
(06:05):
Listen, your excuses are alwaysgoing to be there.
There is always going to besomething else to do.
What separates winners fromlosers are the winners make a
decision regardless of what'salready on their plate.
They figure it out, they maketime, they find time.
(06:27):
They remove things that are notas productive as they could be
and replace them with thingsthat can be productive.
You cold calling all day long.
I would rather wake up in themorning, punch myself in the
face and eat my pillow, thenmake a cold call, especially in
(06:49):
2025, who answers the phone?
No one.
People do respond to DMs, textmessages and emails, especially
when it benefits them.
So when you get a text messagethat says hey, hope, all is well
, just launched my brand newpodcast and I thought about you,
(07:10):
would love to have you on as aguest to tell your story.
Let me know if that's somethingof interest to you, let me know
if it sparks your interest.
Whatever your verbiage is forfollowing up, but it's not sales
jargon, sales approach, modernday sales approach, but it's not
(07:34):
.
Oh my gosh, sebastian'sfollowing up with me again.
I've been helping people launchpodcasts for the past nine
years.
People launch podcasts for thepast nine years.
Not one time and I know peopleargue this is very unpopular
opinion and I guess it dependson the product service industry,
et cetera but not one time haveI done a strategy call with
(07:57):
somebody, aka sales call andthey've said this sounds great,
I'm not ready yet, but I'll callyou back when I am and we'll
get started.
Not one time has someone calledme back and said remember when
we talked last June, I'm readyto go.
(08:17):
So I've come to the conclusionand some would say maybe I'm
jumping to conclusions that ifwe do in fact have a podcast
strategy, call and I tell youand walk you through the park on
exactly what's possible withyou starting a podcast and
radically changing your life andyour business, and you don't
sign up within 48 hours, no deal.
(08:42):
In fact, I'm not eveninterested in talking to you
again if you're not starting in48 hours, because the odds of
you starting a podcast after 48hours of us speaking two months
later, a month later, the end ofQ3, the end of a summer and
(09:02):
vacation and blah, blah, blahListen you're only lying to
yourself with your stupidexcuses.
That's it.
Once you get out of the way ofyour own excuses, everything
starts to change.
My coach, dan Martell, says itall the time If you're lying
about this, that or the other,you're only lying to yourself.
(09:24):
And when you give peopleexcuses that you know are
absolute, total BS, you're lyingto yourself.
So I'll end the rant on.
The time is now for you tostart a podcast, or just don't
do it, but stop talking about it.
Nobody cares about what you'regoing to do and nobody cares
(09:47):
about what you used to do.
They care about what you'redoing right now and they care
about what you can do to helpthem.
What's in it for me, everysingle buyer on the planet?
That is their mindset,including us.
(10:09):
When we're buying, you're notwalking into wherever you're
going to buy something.
I bought a couch about threeweeks ago.
Great scenario here.
Walked into rooms to go here inMiami, been looking for a couch
for a minute, bought a couchthat I didn't sit on about a
year and a half ago.
Terrible idea.
Don't ever buy a couch online.
Horrible idea.
Anyway, bought the couch, costme a bunch of money, sold it for
(10:31):
half the price a year later andnow I'm couchless.
So, thankfully, I had furniturein the old studio and now we're
in the new studio and using theold furniture temporarily
because the couch won't be hereuntil next month.
But I walk into rooms to goabout three weeks ago and I type
(10:51):
of person where you just kindof like cool, you can't explain
it, you just know when you seeit.
That's how I am with couches,but I want to sit on them, so I
walked in.
It was like being in thecosmetic and perfume area of
Macy's.
You just get bombarded andswarmed by every sales
(11:11):
individual in the place thislady, immediately, just I.
But the trick is you gotta, yougotta pretend like you're on
the phone or actually be on thephone when you walk in and then
they kind of leave you alone.
So she was like hello, I'm likeI'm on the phone, cool, I'll
let you know.
So I'm on the phone and I'm kindof just walking around a little
bit and the first couch that Isee is a leather couch.
(11:35):
It's not all soft and you sinkinto it.
It's like a firm leather.
It's a light teal, goes with mywhole decor.
And I go, you know what?
This may be the winner righthere.
So I sit down on the couch andnow I want to know information.
Okay, how much is it?
How long does it take to getdelivered?
Is there a delivery fee?
(11:55):
I have a bunch of questions now.
Now.
Now I'm interested in talkingto the sales rep that cornered
me the second that I walked intothe store.
Now I'm interested, so I goflag her down.
She comes over, she gives meall the skinny on it and she
said the only problem with thisis you won't get the couch for
about a month and a half.
I'm like, okay, cool, it's areally cool couch, really good
(12:18):
deal, and I think I'm going totake it.
I like to sleep on things, noton the couch, but like sleep on
the idea of whether or not Ireally want to make the purchase
.
So let me have 24 hours and ifyou'll be here tomorrow, on a
Sunday, I'll come back.
We'll get everything allbuttoned up.
She said not a problem, here'smy card.
I said cool, I'm also lookingfor a bedroom set.
Takes me around, shows me a fewbedroom sets.
(12:41):
I was not done looking.
I wanted to know about arecliner, wanted to know about
maybe even buying a new mattress.
She showed me a couple of thosethings, but after a while, when
she realized that I wasn'tgoing to buy right then, right
there, and I wasn't going to buyhalf the store and she wasn't
going to hit her goal, she waslike okay, well, you got my card
, let me know.
I never once told her that Iwas done looking.
(13:03):
I never once told her that wasall my.
She never said is that all thequestions you have?
You want to take a look atanything else?
Is there anything I can do foryou?
She never did any of that.
I was just there to get myquestions answered and, of
course, if she met all of theneeds and answered all my
questions that I needed as acustomer.
I was going to give her thesale I just needed 24 hours.
She wanted it right then, rightthere.
(13:26):
So you know what I did.
I came home, downloaded therooms to go app, pulled up the
couch, bought it on the app.
Same delivery date.
I don't have to drive back tothe store and I don't have to
deal with a sales rep that justdoesn't care.
The moral of the story is youneed to meet your customers and
(13:47):
prospects exactly where they areand you need to be able to
adhere to exactly what theirneeds are and know, going into
it, that they only care aboutgetting their problems solved
and the only reason they'retalking to you or entertaining a
conversation with you isbecause you have something that
they need.
You understand that.
So this episode is all abouthow to turn cold leads that's a
(14:12):
brand new lead, that's an oldlead, that's a prehistoric lead
into a warm and hot lead slashconversation, and there is not a
better way to do that, in myopinion, than by inviting
somebody to be on a podcast.
Now, I don't know that afurniture store rep inviting a
(14:34):
consumer to be on a podcastwould get them to sell them a
couch.
But if you're doing B2B sales,which is really what I'm
referencing here, this is awinning strategy.
It has been for quite some timenow.
I've been using it for 15 years.
It's how I built a relationshipwith Gary Vaynerchuk back in
2010.
(14:54):
It's how I was able to connectwith Damon John from Shark Tank.
Met him before Shark Tank, butconnected with him right before
Shark Tank, reconnected with himagain, interviewed him twice on
two book tours and at an eventthat I was at All, because I had
originally asked him if he'dlike to be on my podcast.
(15:17):
Building relationships, growingyour business, closing sales,
becoming a better communicator,getting your content game in
check, because you know it sucks.
Right now your content game isterrible.
Why?
Because it's not happening.
You're just not posting contentat all, and when you do, it's
just kind of well, meh.
Let me get in your head for asecond and ask you a question
(15:42):
what's possible if you decidedto really hunker down and get
focused on this whole contentgame and realizing and truly
believing and understanding thatthe eyeballs are in fact, in
the newsfeed?
They're not in newspapers andmagazines?
Sure, people still consumethose things, but not like
(16:05):
pre-internet.
We live in a doom scrollsociety Scroll, scroll, scroll,
scroll, scroll, scroll, scroll,scroll.
Why in the world would you notwant to be there?
A podcast allows you to do thattoo.
So it's a sales tool, it's acontent tool, it's a
communication tool, it's anetworking tool.
(16:29):
You can network with anybody inthe world because of your
podcast and you're reaching outto them and saying, hey, I want
to do something for you, I'llget you on my podcast, I'll make
it all about you.
I think Gary's third book wasJab Jab, jab, right Hook.
It's a boxing analogy.
All the jabs are everythingyou're giving five gives and
(16:58):
then the right hook is when youcome in for an ask.
He would always say and hestill talks about it to this day
.
I guilt people into doingbusiness with me because I've
given them so much, I've done somuch for them that if I come in
with the tiniest ask, it's anastounding yes, an overwhelming
yes.
I want you to think about this.
(17:19):
As you're thinking about, we allhave a pipeline.
We all have a pipeline ofbusiness, pipeline of referrals,
things we should be doing butwe're not doing.
A podcast solves a lot of thoseproblems.
How do I know?
I'm living proof.
There's not a day that goes bythat I don't identify somebody
that I know or that I know orjust met, that I know does not
(17:46):
have a podcast, does not have aconsistent content strategy, is
out hunting for business,depends on referrals and is a
perfect candidate to start apodcast.
There's not a day that goes bythat I don't identify at least
one person and say, hey, man,I'd love to get you on the
podcast.
Or hey, lady, I'd love to getyou on the podcast.
(18:10):
People rarely say no to that,and if they do say no, I don't
want to do business with themanyway.
What's wrong with you?
Who doesn't want to be on apodcast?
Who doesn't want their storytold?
Who doesn't want their businessmagnified?
Who doesn't want somebody elsetalking about them?
Hit the bricks, pal, thinkabout it.
I've said it before, I'll sayit again.
(18:31):
Who's missing out Becauseyou're not showing up?
I'm telling you right now A lotof people, more than you're
giving credit to.
What do you mean?
Well, you've been on thesidelines and on the fence about
starting a podcast because youwant to get it started at the
(18:52):
end of Q3.
And now, because you're notpodcasting, sharing a message,
putting content out, talkingabout your solution, how you
solve problems, what you can dofor consumers.
Someone is stuck, someone isnot able to get the help that
they need because you're sittingon the sidelines thinking about
what you want to do.
(19:12):
Yeah, we're gonna do that.
Q4, I think, maybe q, maybe q5.
Yeah, we got the podcastscheduled for q6.
Yeah, you guys are planning andputting off and planning and
putting off the time is rightnow imperfect action.
Putting off the time is rightnow Imperfect action.
(19:35):
Imperfect action solves 90% oflife's problems.
If you're willing to just getin the game, get in the race.
You can't win the race unlessyou're in the race, can't win
the game unless you're in thegame.
Someone's missing out.
I hope that resonates with you.
I hope it does.
I hope it gets in your head,hope it kind of get that little
funny feeling in your gut.
Good, that's the purpose.
I'm just here to help.
I'm here to reveal blind spots.
(19:57):
Or, like my good friend RichBarber said, I'm just here to
call balls and strikes.
We all need to have our blindspots revealed.
We all need to hear what wedon't know, that we don't know.
That's how we grow.
Or maybe you don't want to grow.
That's cool.
I don't want to mess with you,but most of us do.
(20:18):
Most of us want a better lifefor ourselves, for our family,
for our team, for those we loveand care about, but it requires
getting in the game we love andcare about, but it requires
getting in the game.
So this podcast episode hasbeen all about leveraging a
podcast to resuscitate some coldleads into warm conversations,
(20:40):
but also, hopefully, somevaluable lessons that you can
take from it as well, to go, wow, maybe I can start doing things
a little different and maybe Ishouldn't put this podcast off
any longer because someone ismissing out.
Maybe I can't double my salesand get my content game in check
because of the podcast.
What does that look like?
Hey, listen, I'm rooting foryou.
(21:03):
I believe in you, but you gotto believe in yourself.
That's the winning recipeKnowing you can do it.
Imperfect action.
I appreciate everybody tuning inboth on the podcast and the
live recording of this over onFacebook, linkedin and YouTube.
Questions, thoughts, ideas,concerns about this episode or
any other episodes.
Please shoot me a DM over onInstagram at podcasts suck.
(21:26):
At podcasts that's pluralpodcasts.
Two S's suck on Instagram.
Facebook, sebastian Rusk.
Linkedin.
Sebastian Rusk.
Youtube is a podcast launch lab.
Shoot me a DM, send me amessage.
Comment on this post.
I'm here to help, happy toschedule a time to chat about
what's possible, happy to answerany questions that you might
(21:49):
have and really help youunderstand what's possible, with
you radically changing yourlife and your business because
you decided to start a podcast.
Until next time, friends.
Thanks so much for tuning intothis episode.
We sure do appreciate it.
If you haven't done so already,make sure you're subscribed to
the show wherever you consumepodcasts this way, with good
(22:10):
updates as new episodes becomeavailable.
If you feel so inclined, pleaseleave us a review and share the
show with someone you knowshould start a podcast or may
already have one.
And remember podcasts suck ifyou don't have one.
Until next time, friends.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!