In episode thirty-two of Podcasts Suck, Sebastian Rusk discusses leveraging a podcast to grow your business. He shares personal experiences and strategies, highlighting the power of inviting potential business partners on the podcast.
Tune in for insights on utilizing podcasting to make an impact on your business and brand, and generate sales.
TIMESTAMPS
[00:01:33] Leveraging a Podcast for Business.
[00:04:47] Starting a Podcast Benefits.
[00:09:26] Podcast Guest Outreach Strategies.
[00:14:24] Podcasts as Lead Generation.
[00:18:14] Are There Too Many Podcasts?
[00:23:15] Why Podcasts are Important.
In this episode, Sebastian Rusk emphasizes the importance of inviting individuals who align with your target audience to be guests on your podcast. This approach allows you to learn more about the guest, their business, and their needs, laying the foundation for a potential business partnership.
Overall, the episode underscores the transformative potential of starting a podcast for a business. By leveraging the podcast as a tool for relationship-building, content creation, and lead generation, businesses can not only expand their reach but also drive tangible results in terms of new relationships, business growth, and increased sales.
QUOTES
- "You're trying to remain top of mind and top of mind means that you're showing up in the newsfeed every single day, seven days a week with a piece of content relevant to what you do, relevant to what you're passionate about, relevant to your expertise, relevant to things that you want to talk about and you want to share with the world."
- "I hear it more times than not,’ Sebastian, we don't care if the podcast ever generates a dollar for us.’ That's not what it's for. It's for us to provide value to our existing community. It exists for us to be able to create content and extend our content strategy further than where it is right now."
- "Either way, your podcast strategy should have some sort of contributing factor included in it that helps your business grow. Whether it's content, whether it's relationships, whether it's generating new business and sales, whether it's recruiting, whether it's D, all of the above. Starting a podcast will radically change your life and your business if you let it."
==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
PAYING RENT?
Earn airlines when you do with the Bilt Rewards Mastercard
APPLY HERE: https://bilt.page/r/2H93-5474
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com