In episode thirty-seven of Podcasts Suck, Sebastian Rusk interviews Matt Shields as they discuss the ins and outs of using ads to promote podcasts, the importance of consistency, and the key factors that contribute to podcast success.
Tune in to learn about the strategies, challenges, and opportunities in podcast marketing.
TIMESTAMPS
[00:02:31] Podcast marketing world.
[00:05:19] Video content for podcast promotion.
[00:07:43] Navigating social media advertising challenges.
[00:12:06] Audience Size and Data Analysis
[00:17:22] Podcast marketing strategies.
[00:19:05] Boosting posts and ad strategies.
[00:21:39] Start a podcast today.
QUOTES
- "I want to protect the integrity of what a podcast is, which is an audio piece of content uploaded to the Internet to be consumed auditorily." - Sebastian Rusk
- “So you know that if they interact with you one time, we can retarget them and show them more of your content, and get them to your download again, or at least get it in front of them again, and stay top and center of mind with these people. Retention rates on the platforms. Again, it's, it's completely, you're completely. you know, subjected to the data that Apple and Spotify or wherever you host your podcasts give you." - Matt Shields
- "Just stay consistent. Our biggest thing when people work with us is the education piece. We like to teach you or like to let you know what's going on. So that way, whether or not you work with us in the future or either that way, you won't get screwed over when inevitably you do go to hire an ad agency to get ads so you know what you're talking about." - Matt Shields
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SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Matt Shields
Instagram: https://www.instagram.com/chimehousemedia
LinkedIn: https://www.linkedin.com/in/chimehousemedia/
WEBSITE
Chime House Media: https://www.chimehousemedia.com/
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