Launch The Podcast Now - Why Speed Wins - Podcasts SUCK! (a podcast about how to start a podcast)

Episode Transcript
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Speaker 1 (00:02):
Welcome to Podcast Suck.
A podcast about starting apodcast where we dive headfirst
into the wild, wacky andsometimes frustrating world of
podcasting.
If you've ever sat down with amicrophone, hit record and
thought what on earth am I doing?
Or if you're just curious aboutthe magic behind your favorite
shows, then you're in the rightplace.

(00:22):
You're ready for laughs,insights and a whole lot of what
not to do advice as we embarkon this podcasting journey
together.
Let's dive in what's happening.
Everybody.
Welcome back to another episode.
Hey, maybe it's your firstepisode.
Either way, I'm grateful thatyou took a few minutes out of

(00:45):
your day to hang out with me soyou can better understand what
you don't know, that you don'tknow about the world of
podcasting.
Today I want to get right downto it.
I want to talk to you aboutsomething that you may already
be feeling, and that is if youdon't move now, someone else

(01:08):
will, because in business, increation, in launching anything,
speed isn't optional, it'severything.
Think about it Every day thatyou wait to launch, someone else
is out there building trust,influence and sales in your

(01:31):
place.
Every single moment ofhesitation gives them more
ground.
This episode, right here, isyour sign.
A few years back, I worked witha client.
Let's call her Maria.
Maria had a brilliant ideadigital product that could help

(01:52):
people solve a pressing problem.
She worked on it for months,polishing it, optimizing it,
worrying about every single lastdetail.
Meanwhile, every single lastdetail.
Meanwhile, her competitor,someone with a less than perfect
product but who launchedquickly, got into the market

(02:12):
first Beat her to it.
Maria saw that this competitorwas building an audience, was
getting feedback, was earningsales.
When Maria finally launched,she actually had to fight for
attention.
She had to fight for trust.
She had to fight forcredibility Things the other

(02:33):
person already had.
The gains Maria finally madewere smaller, and many of her
potential customers well, theyhad already been chosen by her
competition.
Then look at someone theopposite way.
Let's call him Tom.
He launched a product a littlerough around the edges, if you

(02:57):
will, but it was fast Done isbetter than perfect.
Imperfect action will solve amajority of your problems on a
daily basis.
Tom listened to feedback.
He put it into play.
He got into the market, hebuilt trust.
He made his first sales and hisinfluence grew.
His growth curve steepened, buteach customer, each piece of

(03:22):
feedback, each testimonialcompounded His momentum, became
a force.
So why does speed matter so much?
Well, I'm going to give youthree reasons on actually three
really big reasons on why speedmatters.
Number one trust andcredibility.

(03:44):
Grow early.
People tend to trust those whoare in front of them.
If you launch sooner you showup in people's lives, you become
the familiar face.
If you delay, you're invisible,you don't exist.
Number two feedback anditeration are powerful.

(04:05):
Launching early lets you getreal feedback from real
customers.
You find out what works, whatdoesn't, and then you adjust.
Waiting for perfection meansyou might miss the market and
what they actually want.
And lastly, number three firstmover advantage in influence and

(04:31):
sales.
First mover advantage has beenaround since the inception of
business.
If you are the first one to themarket, your odds of succeeding
are significantly higher thananybody who obviously is not in
the market yet or may come afteryou, even if the first version
is not perfect.
Being first gives you aheadstart.

(04:55):
You capture mind share, stories, testimonials, buzz D all of
the above and all of thatcompounds.
And later you don't have toovercome so much skepticism or

(05:16):
apprehension for buyer behavior.
All of those things are oftenavoided because you were the
first to market.
Now let's not ignore the costof delay.
Okay, cost of delay.
Here's some examples Ready,missed opportunities, resources
spent refining instead ofearning, growing and learning

(05:39):
Things are all valuable to theprocess of actually creating
something meaningful and gettingit to the market.
Now I know what you might bethinking, but I'm not ready.
Okay, you may not be ready, butare we ever?
But at what level of readiness?
Is enough Enough to test,enough to get feedback?

(06:02):
Don't wait for perfect.
What you need to do instead isaim for good enough and iterate
that and refine it as you go.
Here's another cute one what ifI fail?
Failure is part of launching,but there's a difference.

(06:23):
Failing early, with smallerresources or expectations, gives
you clarity.
It allows you to learn.
It gives you the chance topivot.
Waiting might lead to a biggerfall when you eventually try.
Here's one more but what willpeople think?

(06:43):
That's often one of our loudestfears, but here's the truth.
People respect action.
Even imperfect work shows thatyou've got courage.
Even imperfect work shows thatyou've got courage.
And those who criticize oftenaren't your ideal audience
anyway, and they're probably notdoing anything meaningful.

(07:04):
Meanwhile, those who need yourproduct or service are waiting
for it, whether you are ready orwhether you've launched it.
Whatever the case is, if theyneed it, they are waiting for it
.
So what do you do now?
I'm going to tell you exactlywhat you need to do.

(07:24):
I want you to pick one thing.
You've been hesitating on Aproduct, a podcast, wink wink, a
project, a service, and I wantyou to set a deadline One week,
two weeks, whatever it takes.
Then launch a minimal version,put it out into the world,

(07:48):
collect feedback from people whotell you the truth, learn from
it, grow from it.
Here's what I do.
Know.
The market rewards speed, notendless planning, not hesitation
.
The longer you wait, the longersomeone else builds the
foundation.

(08:08):
The foundation is trust,audience sales and you well, you
risk being left playing catchup Again.
This is your sign Launch it now.

(08:34):
I really appreciate youlistening to this episode today,
again, taking time out of yourday.
I hope you came and were ableto get exactly what you showed
up for and pressed play forQuestions, thoughts, ideas,
concerns, feedback about thisepisode or any of the episodes
on the show.
I want you to send me a DM overon Instagram at Podcast Suck,

(08:56):
same as the show name Say.
I listened to this episode.
Here's where I'm stuck.
Here's what I want to do.
That episode pushed me over theedge and I finally want to start
a podcast.
That episode pushed me over theedge and I finally want to
start a podcast.
Book a call, let's chat aboutwhat's possible.
If you got questions, dm them.
I'll reply back to each andevery one of you.
Lovely people.
It is my distinct pleasure.

(09:17):
But do it for you, do it foryour family, do it for the
procrastination you've alreadyexperienced thus far.
It can all change, but it allstarts with a decision and it
starts right now.
Until next time, friends.
Thanks so much for tuning intothis episode.
We sure do appreciate it.

(09:37):
If you haven't done so already,make sure you're subscribed to
the show wherever you consumepodcasts this way, with good
updates as new episodes becomeavailable.
If you feel so inclined, pleaseleave us a review and share the
show with someone you knowshould start a podcast or may
already have one.
And remember podcasts suck ifyou don't have one.
Until next time, friends.

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Launch The Podcast Now - Why Speed Wins

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